Manny Marrero
New Media Strategist mannymarrero@gmail.com
Summary
I have a comprehensive knowledge of online marketing and its multiple facets. Including a solid background in Search Marketing: Pay Per Click campaign development, management, testing and tracking. In addition, I have 5+ years experience in SEO-Search Engine Optimization and Social Media with a very strong emphasis on Analytics and User Analysis. Below are some of the services and mediums I have provided superior results in: SEO SEM PPC SMM Social Media Email Marketing Image & Rich Media ads RSS Publishing & Advertising Multi-Variate Testing Analytics Blogging Widget Development Viral Content & Campaigns Link Building / Link Bait
I am Certified by: Google Adwords Professional Yahoo Search Ambassador, MSN Ad Excellence. I have consistently exceeded sales goals by achieving above average (CCR) conversion rates and positive ROI, via paid and organic search placement and optimization. Experienced with following Software / Tools: Word Tracker Keyword Intelligence(Trellian)
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Wordze SEOBook Google Suggestion Tool Yahoo(Overture) Keyword Tool SpyFu Key Compete Googspy Compete WebTrends HitWise Visual Sciences Google Analytics Google Website Optimizer HitBox NewEgg Double Click Ad Platform Casalle Media Ad Platform And many others.. Programming : HTML CSS PHP Wordpress
Specialties
SEO Search Marketing PPC Link Building Social Media
Experience
Director of Search and Social Media at Subliminal Pixels Lab July 2005 - Present (3 years 2 months) 6 recommendations available upon request SEO/PPC/Social Media Consultant at The Vacation Mart April 2007 - December 2007 (9 months) Developed PPC campaigns, increasing Conversion rates and lowering CPA by 400%. Increased
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bookings by 28 % via organic traffic (SEO). And also 45% via PPC traffic. Implemented various Email campaigns, RSS Campaigns and Social Media Campaigns , resulting in an increase of 32$ in overall tracffic within 6 months. Search Marketing Strategist at Eflyaway.com July 2006 - April 2007 (10 months) Manage multiple teams/groups of SEM personal . Managing 1 Million + in ad spend through out various media channels including Search Engines, Email marketing, Comparison Search Engines/XML Feeds and various other online marketing media. Implemented various forms of multivariate testing using new technology, increasing conversions and revenue. Implemented a company blog, and developed an employee posting schedule. Maximizing and capitalizing on employees interests, and strengths, to have them each running various section of the company blog, areas which they had expressed interests in. This resulted in various 1st page S.E.R.P.S. results for over 50 moderately competitive keywords. 1 recommendation available upon request Online Marketing Consultant at Best Buddies January 2006 - June 2006 (6 months) Worked on a consultant to Sergio Mojica at Best Buddies. Assisted in development of various PPC fund raising campaigns, and also worked on various Email fund raising campaigns. Incorporating both, 3rd party and In house Email database. Implemented a segmenting / targeting process, improving Opens, CTR, and Conversions substantially. Online Marketing Director at Royce Records January 2002 - January 2005 (3 years 1 month) Created and implemented a marketing plan encompassing all major online media. In partnership with D.A.R.E, a national non-profit organization launched multiple campaigns promoting the Lil Divas as their sponsored artist of 2005. Campaign included teen verticals, P.P.C., rich media and a viral Email campaign. o Developed and market tested an IM Bot, to chat with online teen demographic via AOL vertical. o Planned, launched and tracked rich media campaigns using Eye blaster, Pointroll and Unicast platforms, across multiple media channels including AOL, MTV , MSN, BET, Rolling Stone, and others. o Created, implemented and tracked multiple Adwords and Yahoo Search Marketing campaigns to
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develop an opt-in email & IM database and with the objective to raise brand awareness and also introduce new themed products. o Optimized and updated website content for search engine friendliness and for usability best practices 1 recommendation available upon request
Education
University of Miami BA, Marketing, 1991 - 1995
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Manny Marrero
New Media Strategist mannymarrero@gmail.com
8 people have recommended Manny
"Manny is enthusiastic, organized and likes what he does. He is also a good collaborator and team player. He he's a vast amount of knowledge of the tools available for internet marketing and keeps up with the trends." — Scott Sill, Director of Search and Social Media, Subliminal Pixels Lab, was Manny's client "Manny offers a ton of expertise on search. He knows both paid and SEO well, is great to work with, provides solid support for his recommendations and knows how to manage to winning. I recommend him highly." — Tanja Omeze, Director of Search and Social Media Marketing, Subliminal Pixels Lab, was Manny's client "Manny's ability to conceptualize, manage and implement online campaigns, particularly within the search, RSS and video areas of online marketing was invaluable to me as the online marketing manager at Vocus. We were a high-demand, continually changing client and Manny was not only able to work within our system, but excel. I would recommend Manny to anyone out there who is looking for a knowledgable, highly competent partner to manage online marketing campaigns." — Erica Hawthorne, Director of Search and Social Media Marketing, Subliminal Pixels Lab, was Manny's client "Manny provides good results efficiently and at a reasonable cost. He keeps you in the loop and explains each step of the process; great reports, great clarity, great availability." — Rozana Vasserman, Director of Search and Social Media Marketing, Subliminal Pixels Lab, was Manny's client "Manny helped us (PRWeb) launch our paid search campaign that has been a huge success due in large part to his professionalism and expertise. In addition, he has been a constant source of creative ideas on how we can use emerging technologies to improve our presence online. In addition, he is a pleasure to work with." — Jiyan Wei, Director of Search and Social Media Marketing, Subliminal Pixels Lab, was Manny's client
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"When it comes to Online Marketing, and Search Engine marketing in specific, both Paid and Organic, Manny Marrero knows his stuff. Practically in every meeting, he would dazzle us with new relevant, interesting and most importantly , actionablestatistics and best practices data. His suggestions ALWAYS improved our campaigns! He definitely has a natural knack for understanding user behavior both on the search side and on the post click side (Analyics/Usability) side. From PPC, Email, Landing Page or Organic Optimization, I can say that Manny always had good news in his reports and weekly briefings. In the travel industry, the most competitive and oldest verticals online, Manny lead our Online Marketing Team of 15 members, into breaking 8 out of 10 fore casted goals. Increasing conversions (Air/Hotel Bookings) by up to 350% in some cases. Additionally, in this changing Web 2.0 environment, Manny designed, developed and implemented an impressive Social Media Marketing campaign, targeting over 250+ sites and gaining over 2500 Inbound text links to our network of sites. And most importantly implemented an analytics plan, to track it all. From the keyword level ROI to over 20 other key performance indicators, which he very effectively converted into actionable data which improved our over all campaigns and user experience on the site. I cannot stress enough, how thankful and utterly impressed we are with Manny. With little or zero oversight, he set his and the teams own milestones, goals and action plans. Achieving and breaking our expectations of him and the results we would achieve via Search, Social and other online channels i.e. Email, RSS, Rich/Image Ads, etc.. It is my pleasure to recommend Manny and would highly recomend anyone looking for a knowledgeable , professional and efficient Online Marketer and Strategist, to incorporate Manny into their plans." — Lazaro Gutierez, Search Marketing Strategist, Eflyaway.com, managed Manny at Eflyaway.com "After an exhaustive search for SEO/SEM experts to support my company (The Hits Doctor) I finally found Manny Marrero. He is one of the few people that trust to get the job done accurately and on-time. He is also great with the clients and I've been able to trust him to manage large accounts with little supervision. He brings new ideas to the table on a regular basis and adds significant value to my company. I would recommend Manny to anyone that seeks an intelligent, reliable and knowledgeable SEO/SEM expert." — Brett Fisher, Owner, Subliminal Pixels Lab, was Manny's client "Working with Manny was a blessing. No matter what off the wall concepts or ideas I threw his way, he always came back with an answer on how to get it done. From research and development to campaign implementation, he was a star. From start to finish Manny designed the DARE/ Lil Divas campaign which pushed 500,000+ units out the door. Although I wish him the best, Im sad to see him go. Thanks- Jules" — Claudio Juliam, Online Marketing Director, Royce Records, managed Manny at Royce Records
Contact Manny on LinkedIn
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