Open Sosi
Concept Jam: Workshop Agenda
GOAL: Brainstorm and prioritize ideas for social media engagement that Social Signal
can then distill into 3-6 top options, ranging from easy wins to more ambitious high-value
undertakings.
9:00 Welcome and agenda-setting
9:10 Introduction to social media
9:30 Context framing
Clarify…
>> Organization’s strategic and communications goals
>> Key audiences
>> Organization’s strengths/assets
10:30 Break
10:45 Storytelling (blogs, photo sharing, video sharing, podcasts)
>> introduction & examples
>> brainstorming
12:00 Lunch
1:00 Connecting (social networks, calendaring, meetups)
>> introduction & examples
>> brainstorming
2:15 Knowledge sharing (wikis, bookmarks)
>> introduction & examples
>> brainstorming
3:30 Break & voting
>> top ideas by value and interest
3:45 Prioritizing
>> risk/reward matrix
4:30 Conclusion & next steps
5:00 Adjourn
Please share your comments and improvements via Twitter (hashtag #opensosi)
or on http://www.socialsignal.com/opensosi
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