From Wikipedia, the free encyclopedia Attitudinal analytics
Attitudinal analytics
Several vendors provide attitudinal analytics solu-
Attitudinal analytics is a marketing technology ap- tions as stand-alone offerings. Leading web analytics
plication that involves the integration of online surveys players are also providing partner integration frame-
that capture visitor intent and critical demographic at- works to better integrate silos of intent, attitudinal and
tributes with the tracking of explicit behavior through behavioral data. [2]
click stream monitoring on websites. This quantitative
user experience collects data from thousands of user ses-
sions rather than hundreds. This data is typically com-
References
pared against key performance indicators for perfor- [1] http://www.amazon.com/Actionable-Web-
mance, customer satisfaction and overall customer expe- Analytics-Business-Decisions/dp/0470124741
rience success or failure. Reports of finding and recom- Actionable Web Analytics
mendations are used to improve a website or customer [2] http://www.omniture.com/press/373 Omniture
experience program that is heavily dependent upon the
use of an online campaigns driving traffic to a website
or collection of sites. Offline measurement can also be
Case Study
incorporated to extend the customer experience under- http://www.usabilitysciences.com/category/case-stud-
standing to illuminate what elements of the online expe- ies/
rience impacted offline behavior such as purchasing in a
store or visiting a branch office.[1]
Retrieved from "http://en.wikipedia.org/w/index.php?title=Attitudinal_analytics&oldid=334554653"
Categories:
• Usability
• Web analytics
• Customer experience management
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