Course content of MKTG4630.007/777 fall 2009
Dr. Ron Hasty
1. Warning # 1! If you go past the allotted time for the quiz or exam, only those questions
answered in the time allowed will be graded.
2. Warning # 2! If you skip or do not answer a question, you are not allowed to return to
that question.
3. Warning # 3! MARK YOUR CALENDAR CAREFULLY REGARDING THE DATES FOR
EXAMS AND ASSIGNMENTS. IN THE ABSENCE OF DOCUMENTATION FROM A
PHYSICIAN, YOU WILL RECEIVE A 0 FOR ANY LATE OR MISSED COURSE
REQUIRMENTS.
Assignment A
Reading Read the Syllabus and this course content page carefully.
Assignments: ** Folders for each exam are on your home page. ****
EMarketer Daily assignment. You must log on to:
www.emarketer.com/Newsletter_htm/20090401.html every day from
Monday 9/7/09 through Thursday 11/19/09. You must write a two page
paper plus references which identifies a common theme that you see in
the daily articles. This paper must be submitted by Monday 11/19/09
fifth week. It will count as 50 points. Each exam is approximately 100
points.
Syllabus Complete the Syllabus Quiz - Available from Aug 27 6:00
Quiz: AM to Sep 7 5:00 PM
It will cover the Syllabus and exam details. This is a
REQUIRED quiz! Folder available via "Exam" icon on your
homepage!
Assignment B
Reading Read and Study Chapters 1 and 2 from your Electronic
Assignments: Commerce text and each of the listed articles, which are
linked on your home page. The exam one is scheduled
for 9/24/09 and 9/25/09. Check the exact times on
Assignment C.
Article E-Commerce Ten Years Later
Readings:
Identity Theft and Fraud
Studies Reveal Online Entrepreneurship
Brazil Beats a Path online
CAN-SPAM Act 2003
Have We Gone Too Far With Viral Marketing
Collaboration and Technology
Web-based cell phone lets shoppers search for products
and stores
Study Carefully review the end of chapter study material
Questions: for Chapters 1 and 2, and the articles.
Assignment C
Exam One Chapters 1 and 2 and assigned articles.
9/24/09 6:00 AM –9/25/09 5:00 PM
Assignment D
Reading Read and Study Chapters 3 and 4 from your
Assignments: Electronic Commerce text and each of the listed
articles, from folders on your home page. Exam
Two is scheduled for 10/15/09 and 10/16/09.
Check the exact times on Assignment E.
Article Building a Web Presence on the Cheap
Readings:
Mobile TV Awareness, Then Adoption
Internet Captures Half of Spare Time
Shopping Means Buying for Women Online
Building a Solid Conversion Path by Profitability
Scaling Online Advertising
Top Ten Success Secrets of Email Marketing
Study Carefully review the end of chapter study material
Questions: for Chapters 3 and 4, and the assigned articles.
Assignment E
Exam Two Chapters 3-4 and articles
10/15/09 6:00 AM – 10/16/09 5:00 PM
Assignment F
Reading
Assignments: Read and Study Chapters 6 and 7 from your
Electronic Commerce text and each of the listed
articles in folders on your home page. Exam three
is scheduled for 11/12/09 and 11/13/09. Check
the exact times on Assignment G.
Article Multi-Channel Sellers Debate eBay versus Amazon
Readings:
To keep growing, e-retailers must innovate, eBay
executive says
Study Says Web Shoppers Crave “Social”
Experience
Connecticut AG Charges Best Buy with “Internet
bait-and-switch”
Will eBay Sellers Be Hurt by Supreme Court Pricing
Decision?
Senate eyes sales taxes for online purchases
Study Carefully review the end of chapter study material
questions: for Chapters 6 and 7, and the articles.
Assignment G
Exam Three Chapters 6 and 7, and assigned articles.
11/12/09 6:00 AM – 11/13/09 5:00 PM
Assignment H
Reading
Assignments: Read and Study Chapters 11 and 12 from your
Electronic Commerce text and each of the listed
articles from folders on your home page. Exam
Four is scheduled for 12/14/09 and 12/15/09
during final exam week. It includes the Unit on
RFID. Check the exact times on Assignment I.
Emarketer daily due-19 Nov 2009
Article Fast and Fearless Brands Blogging Future
Readings:
Online Advertising for Branding and Purchase
Intent
Thank You For Your Order Now Leave
Audit Before You Redesign
The First Thing To Do With Your Data
Study Carefully review the end of chapter study material
questions: for Chapters 11 and 12, and the articles.
Assignment I (RFID UNIT)
Power Point View RFID Power point presentation.
presentation:
Article The Paradox of Retailer-Supplier Relationship
Readings:
Implementing Supply Chain Connective
Technology with RFID by Store and Electronic
Retailers, and Their Suppliers.
Study Carefully review the RFID UNIT Power Point
questions: presentation and the articles.
Assignment J
(Exam Four) chapters 11 and 12, assigned articles, and RFID UNIT Power
Point presentation and articles. 12/14/09 6:00 AM –12/15/09 5:00 PM