CES
Consumer Electronics
Show
The Next Big Thing
Mobile Video
Single task – can’t do something else
while doing this
Where will users get content?
Install base potential? Cell phone: 180
million in U.S. Towers have 3G capability
Digital Rights Management – “nightmare
for consumers”
Citizen media – blogs, podcasts don’t face
DRM hurdles
Mobile Video
Who will drive this?
Movies – 12%
TV – 57%
Gaming – 20%
Citizen media – 11%
Mobile Video
Biggest hurdle:
Screen size – 18%
Content availability – 40%
High speed communication limits – 21%
DRM – 21%
Mobile Video
What will win
Phone – 44%
Media specific device – 16%
Converged device (Treo, PSP-
PlayStation Portable) – 40%
Mobile Video
TV – users don’t want to miss anything
Content from any era at any time
User doesn’t want to pay for content twice –
DRM for video is much more restrictive than
other media at the moment.
There will not be only one model. People
want downloaded, stored media AND
streaming media on demand.
Blue Ray vs HD-DVD
DVD in current format doesn’t do HDTV
Blue Ray 25-50 GB (more capability for
additional content?)
HD-DVD – 15-30 GB (although new
development of triple layer HD-DVD allows
15-45 GB
Blue Ray getting majority of support
Format war keeps consumer wallets shut
Blueray requires a more expensive re-tool for
equipment producers
Blue Ray vs HD-DVD
What do you want to do:
Watch – 61%
Record – 25%
Burn data – 11%
Dub old DVDs/Videos – 3%
Blue Ray vs HD-DVD
What is in the way?
Not an HD household yet – 28%
Quality not driver – 18%
Format war – 29%
Cost – 25%
Blue Ray vs HD-DVD
Which will win
Blue Ray – 55%
HD-DVD – 17%
Stalemate – 28%
Blue Ray vs HD-DVD
VHS, DVD, HD-DVD - All will be
backward compatible
High fidelity is a motivation
People will watch anything if hi-def.
Modest increase for HD media over
current cost
Home Entertainment
Network/Hub
March to the living room
Media Center PC – Microsoft – serves
content to other units
Network savvy separates – harder
Network headaches are a big roadblock
Fidelity issues – hubs must scale down
content to be transmittable.
Home Entertainment
Network/Hub
What will you use this for?
Music – 33%
Photos – 5%
Video – 62%
Home Entertainment
Network/Hub
What will hold you back?
DRM – 5%
Different setup – 67%
No HDTV – 15%
Home Entertainment
Network/Hub
What model will you use?
Network DVR/Tivo – 49%
Media Center PC – 42%
Networked DVD – 9%
Home Entertainment
Network/Hub
Video is the real issue. The ability to distribute audio
via networking has been solved in many homes
already
Home networking is moving ahead
HDTV and home media hub technologies are evolving
in parallel – not together but side by side
DRM will get there - translators being developed
Tangibility of media – virtual access a roadblock –
important to users not but not important to future
users (e.g. magazine databases)