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R0800a_N_Fuerst

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					Data-Driven Admissions
     Management


         Nathan D Fuerst
  Associate Director of Admissions
Bio and Background

•   Seven years in Undergraduate Admissions
•   The “Armchair Statistician”
•   Aim to Replace Anecdotes with Statistics
•   Ripe for Culture Change
•   No Division of Enrollment Management/Services
•   Enrollment Management by Committee
Building the Environment

•   Creating a Data Rich Environment
•   How, Why and When to Get Data
•   Accountability
•   Economy
Recruitment Programs

• Key Performance Indicators (KPI’s)
   – Specific and Measurable
• Outcomes based Statistical Analysis
   – Yield Analysis
   – Proving Causality:
      • Be cautious where students self select
• Assessment
• Compare Relative Performance
Recruitment Territories

• War Rooms
• Developing Markets
   – Where is the future of your feeder markets?
   – What markets fit your institution?
Operations Management

• Understanding the Operation
   – Time Study
   – Minimizing Handling
      • Placement of work is key
                               y
• Application Volume Trends
• Plan for operating deficits
   – Mathematical Model based on Time Study
• Applicant Profile
• Exceptions
Yield Management

•   Funnel Management
•   Scoring of Prospects
•   Enrollment Deposits
•   Projections
     – Time Series or Causal Forecasting
Admissions tied to Retention

• Softening Admissions Requirements may not result in
  enrollment increases
• Assess the Academic Profile against Retention
• Prescribe Retention Efforts based on Retention
  scoring of Incoming Applicants
          Questions?
        Nathan D Fuerst
Associate Director of Admissions
       nfuerst2@unl.edu
        1-800-742-8800

				
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