COLOR

							COLOR
        Color Activity 1
You will now see a series of different
 colors, one color at a time. Once you
 see a color immediately write down
 how that color makes you feel. Do
 not think about it, you should write
 down your initial reaction.
       Research Shows…
• There are some common feelings
  associated with each color.
• These general feelings nay be
  important when designing interior
  spaces.
               YELLOW
• Most cheerful and sunny of the spectrum
• Bright yellow is eye-fatiguing-makes babies
  cry and grown-ups lost their temper
• Small amounts represent playfulness, light,
  creativity, and warmth
• Like the sun-you want it to feel good but
  don’t want it “in your eyes”.
• Most visible by the eye-number one
  attention getter
• Choice of shade is important
                RED
• Attention grabber
• Very dominating-use as accent not
  background
• Stimulates appetite
• Can elevate blood pressure and
  respiratory rate
• Can stimulate people to make quick
  decisions
               BLUE
• One of the most popular colors
• Natural appetite suppressant
• Relaxes our nervous system
• Tranquil blue causes the body to
  produce calming chemicals. Dark blue
  can feel cold and depressing
• Blue surroundings increase
  productivity
              GREEN
• Associated with nature
• Easiest color on the eye
• Calming with neutral effect on the
  human nervous system
• “Green rooms” used to relax people
  before appearing on t.v.
• Used in hospitals to relax patients
                ORANGE
• Associated with warmth, contentment,
  wholesomeness
• Looks strong and generous
• Has a broad appeal
• Can make an expensive product seem more
  affordable
               BLACK
• Very controversial color
  – Demons, witches, and the devil;
    sturdiness reliability
  – Authority and power; despair and
    mourning
• Black clothes
  – Can be formal and powerful
  – Give a slimmer appearance
                WHITE
• Stands for purity
  and innocence
• Represents
  cleanliness
• Reflects light
• Creates a cool and
  refreshing feeling
                  PURPLE
•   Color for royalties
•   Luxury, wealth, sophistication
•   Color of passion, romance, sensitivity
•   Purple decorations can be posh and
    artistic, or look artificial
              BROWN
• Color of earth and wood
• Creates a neutral, comfortable, and
  open atmosphere
• Communicates credibility, strength,
  and maturity
• More likely to be on a man’s favorite
  color list
                 PINK
• Most romantic and tender color
• Tranquilizing
• Makes people feel calm and soft-hearted