COLOR
Color Activity 1
You will now see a series of different
colors, one color at a time. Once you
see a color immediately write down
how that color makes you feel. Do
not think about it, you should write
down your initial reaction.
Research Shows…
• There are some common feelings
associated with each color.
• These general feelings nay be
important when designing interior
spaces.
YELLOW
• Most cheerful and sunny of the spectrum
• Bright yellow is eye-fatiguing-makes babies
cry and grown-ups lost their temper
• Small amounts represent playfulness, light,
creativity, and warmth
• Like the sun-you want it to feel good but
don’t want it “in your eyes”.
• Most visible by the eye-number one
attention getter
• Choice of shade is important
RED
• Attention grabber
• Very dominating-use as accent not
background
• Stimulates appetite
• Can elevate blood pressure and
respiratory rate
• Can stimulate people to make quick
decisions
BLUE
• One of the most popular colors
• Natural appetite suppressant
• Relaxes our nervous system
• Tranquil blue causes the body to
produce calming chemicals. Dark blue
can feel cold and depressing
• Blue surroundings increase
productivity
GREEN
• Associated with nature
• Easiest color on the eye
• Calming with neutral effect on the
human nervous system
• “Green rooms” used to relax people
before appearing on t.v.
• Used in hospitals to relax patients
ORANGE
• Associated with warmth, contentment,
wholesomeness
• Looks strong and generous
• Has a broad appeal
• Can make an expensive product seem more
affordable
BLACK
• Very controversial color
– Demons, witches, and the devil;
sturdiness reliability
– Authority and power; despair and
mourning
• Black clothes
– Can be formal and powerful
– Give a slimmer appearance
WHITE
• Stands for purity
and innocence
• Represents
cleanliness
• Reflects light
• Creates a cool and
refreshing feeling
PURPLE
• Color for royalties
• Luxury, wealth, sophistication
• Color of passion, romance, sensitivity
• Purple decorations can be posh and
artistic, or look artificial
BROWN
• Color of earth and wood
• Creates a neutral, comfortable, and
open atmosphere
• Communicates credibility, strength,
and maturity
• More likely to be on a man’s favorite
color list
PINK
• Most romantic and tender color
• Tranquilizing
• Makes people feel calm and soft-hearted