Title:
Close More Loans With a Personal Blog
Word Count:
359
Summary:
If you are a loan officer or a mortgage broker, it is very important to
exercise every marketing tool available to get your message in front of
your customers.
Keywords:
Sales, marketing, loan officer, mortgage, leads, telemarketing, skills,
training, blog, selling, internet mortgage lead
Article Body:
If you are a loan officer or a mortgage broker, it is very important to
exercise every marketing tool available to get your message in front of
your customers.
This is especially true if you are licensed in several states. If you
work out of Phoenix Arizona, it is difficult to relate to a potential
customer living in Fargo North Dakota.
This is where the internet comes into play, and you don’t have to have a
degree in computer science to utilize it to your advantage.
Customers like to put a face with a name, but e-mailing family photos to
your customers is probably not such a good idea.
This is where your own personal blog comes in.
Like I said earlier, you do not need to have a degree in computer science
to build a blog. In fact, it is quite simple, and only takes about five
minutes to build. And best of all, most major blog web sites allow you to
build your blog for free.
These sites are very easy to find on major search engines. You can set up
your own URL name, and there are many templates to choose from to match
your personal style.
On your blog, you can have a picture of your self and a brief biography
to allow customers to get to know you a little bit. You can also list
your products and services and how they can benefit your customers.
Once finished, you can add your blog address to your outgoing e-mails so
people can click and have an opportunity to get to know you better. It is
a great conversation piece as well. People are wowed by this stuff.
You can also put your blog address on your business cards and end your
conversations with potential customers by asking them to visit your blog.
Whenever you give someone your phone number, you can have them write down
your blog address as well.
A personal blog will definitely help your customer find the comfort level
they are looking for with you. And best of all, they are as much fun as
they are invaluable to your business.