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March 2009 Vol. 8 No. 9 July 2010 Vol. 9 No. 11 Reef Fest attendees enjoy Key Largo Reef Fest participants, committee members and chamber board mem- bers enjoy the hospitality of Rib Daddy's Chop House and Seafood Grille. Counterclockwise from front left: Mark Anderson, Carlsbad, Calif.; chamber board member Dawn DeBrule, Upper Keys Marine Con- struction; Margaret Marino, Yonkers, N.Y.; Raymond Marino, Yonkers, N.Y.; Reef Fest Committee Chairman Rick Hill, Key Largo Fisheries; Terry Wells, Alexandria, Va.; David DeBrule, Upper Keys Marine Construction; Doris Anderson, Carlsbad, Calif.; and Debra Goldstein, Alexandria, Va. Key Largo Reef Fest participants check out one of the displays in opening night festivities at the History of Diving Museum in Islamorada. In the front are Peggy and Raymond Marino of Yonkers, N.Y. Debra Goldstein shows off the photos she and Terry Wells took to win the Reef Fest 6-pack photo competition. Also shown: Bob Care, contest judge; and Reef Fest Chairman Rick Hill, Key Reef Fest divers talk about their local experience on the In the Water radio show Largo Fisheries. A top-of-the-line regulator, donated by Scu- hosted by Mark Mills of Clear Channel at the Encore. Shown (left to right) Ray- baPro, for her efforts. mond Marino, Peggy Marino, Terry Wells and Debra Goldstein. Chairman’s Corner By Amy Pierson, TIB Bank Chamber believes lobbying ordinance is unlawful O n behalf of the chamber’s Board of Directors, I hired or used a true lobbyist to gain favor with the commission or other county staff. sure for your business. The first phase is to develop a con- cept design done by Split Rock Stu- would like to an- ••• dios, which designed the Eco Discov- nounce that on May The Visitor Center and Grants com- ery Center in Key West. 18, the chamber and mittees, led by Nola Acker and Jim Commencing with the second Hershoff, Lupino & Saunders, are moving forward with phase, we will be seeking grants to Yagel, LLP, filed suit the first phase of preparing the cham- fund the costs and will be soliciting in Circuit Court to ber’s Visitor Center for being the trail- our members to assist in raising the declare illegal the Amy Pierson head of the All-American Road. required 20% matching funds through Photo: Luis Melendi, county’s lobbying Melendi Photography In October 2009, Overseas Highway chamber fundraisers, corporate spon- ordinance. was declared an All-American Road, sors and donation of services. While the chamber applauds and the highest recognition in the National If you want to be involved in the fully supports the commission's at- Scenic Byways System. Visitor Center or the Grants commit- tempt to require influence-peddlers to There are only 31 in the entire coun- tees, call Nola Acker at First State step into the sun, the chamber op- try; we are the only one in the state. Bank and Jim Saunders at Bayview poses this ordinance because it feels it The Florida Keys Scenic Highway Homes. unlawfully restricts access to govern- corridor runs from MM 110-0. Thanks for your support and have a ment by small businesses and non- One of the primary benefits of being happy 4th of July. profit organizations who have never designated the trailhead is more expo- Amy 2 Members in Motion Thanks to Jimmy Johnson’s Big Chill for hosting our June Members in Motion Tom Tharp Photos by Video Dave Kay From left: Gretchen Holland, Coral Reef Title; Della Wheaton, Wheaton Service Center; Ken Mausolf, Action Marine and Dive; Bonnie Macks, Pilot House; and chamber board Chairman Amy Pierson, TIB Bank. Food crew, from left: Dominic Congemi, execu- tive chef; Michael, son of owner Larry Calvano and future restaurateur; and Larry Calvano. Chamber employees Lucy McGraw and Judith Booker, and friend Lila Ziegler From left: Tanya Lewicki, Gallagher Marine Group; chamber board member Dawn De- Brule and David DeBrule, Upper Keys Marine Construction; and Philip Altemus. Galla- gher Marine Group. Connie Fitzgerald and Neil Fitzgerald, Youth Co-op/South Florida Workforce 3 JULY 2010 Sun Mon Tue Wed Thu Fri Sat 1 2 3 Country music July 4th weekend, Pon- Tunes. Through July 4 4th of July. Chamber office closed. 4 Chamber offices closed 5 6 7 8 9 10 Reporter’s 4th of July Parade; fireworks, Blackwater Sound 11 Reserve for 12 DAC V meets, 13 General 14 15 Leadership 16 17 chamber luncheon by 10 a.m. Holiday Inn membership lunch- Monroe County re- 5 p.m. 451-1414. eon, 11:30 a.m., cruitment social, 5:30- Pilot House. Pro- 6:30 p.m., Marker 88 gram: Comprehen- sive plan update process. $20 with reservations, $25 at the door 18 19 20 BOCC meets, 21 Members in 22 23 Drumming Circle 24 9 a.m. Harvey Motion, Clear Chan- for Peace, Coconut Government Cen- nel radio, MM 93.3. Cove, sunset ter, Key West. 5:30-7:30 p.m. $10 members, $15 non- members 25 26 27 Chamber 28 29 30 31 board meets, 11:30 a.m., Her- shoff Lupino & Yagel Lobster mini season Key Largo Food & Wine Festival, through Aug. 8 Weekly meetings • Kiwanis Club, Wednesday, 7:00 p.m. at the Pilot House Check our website, • Rotary Club of Key Largo, Wednesday, 7:30 a.m., Coco- www.keylargochamber.org, nuts • Upper Keys Rotary Club, Tuesday, noon, Craig’s Restau- for details on these and other events rant • Upper Keys Sons & Daughters of Italy, bingo at Key Largo Civic Club every Friday 4 Reef Fest is over! Whirlwind week ends with divers promising to return We were disappointed in the turn- went into it. out, but thrilled with the enthusiasm President’s Report Ultimately, we had 6 people partici- and passions displayed by the divers pate in Reef Fest. who did participate in the Upper Keys Jackie Harder We were able to give our divers ex- Artificial Reef Foundation’s (UKARF) ceptional service, more than they Key Largo Reef Fest. tion of that number — except from could have gotten had we had the ex- UKARF had multiple goals — ex- those people who had already re- pected 300 divers. pose divers to our natural and artifi- served, wanting to know if we were The seminars were fantastic, the div- cial reefs, put “heads in beds” and cancelling the event. ing was phenomenal and the cocktail raise enough money to pay off the bal- Regardless of the oil spill, we had a parties were a lot of fun. ance of the debt on the Spiegel Grove, contract with the TDC and the show Many thanks to Chairman Rick Hill, which now stands at $47,340. had to go on. who attended every Reef Fest event, After spending about $32,000 in In the two weeks prior to the event, and to the board members who were event funding approved by Key we worked feverishly to include di- able to attend as their schedules al- Largo’s District Advisory Committee vers who were already in the Keys. lowed. to the Tourist Development Council — We hired an extra employee to make The participants were very im- and reaching upward of 1 million di- calls, send e-mails and visit dive pressed with board member atten- vers worldwide — we fielded about 50 shops, asking for them to sign up cus- dance at the events. It made them feel calls from divers inquiring about the tomers who showed up during the important and it gave them the chance festival. week of Reef Fest. to learn more about Key Largo than That all changed when the oil well The chamber staff spent hundreds of they would have had otherwise. blew up in the Gulf of Mexico. hours, working on behalf of the They say they’ll be back — which Number of callers dropped to a frac- UKARF event — and that doesn’t was the final and most important goal count all the volunteer time that also of the festival. REAL ESTATE CLOSINGS TITLE INSURANCE Islamorada • MM 83 664-9200 Key Largo • MM 100 451-6200 CARLA BAHN LISA MILLER GRETCHEN HOLLAND Oldest title company 6 Visitor Center traffic continues to increase so far in 2010 Foot traffic in the chamber’s Visi- tor Center increased by 34% in May compared to May 2009. More than 7,560 visitors came into the center in May, compared to 5,640 in May 2009. There was an expected decrease from April 2010 (of 13%), as the win- ter season tapered off. Fully 30% who signed the guest register said they were here just for the day. Florida led domestic visitors with 22.7%. The Northeast region came in at No. 2 with 9.8%. Germany contributed the most foreign visitors (9.5%) with “Other Europe” totaling 8.1%. Nearly 46% said they had no ad- vance hotel reservations; 51.2% said they were going to Key West; and 25 said they were staying in Key Largo. 7 8 Board kicks off a membership drive for chamber The Board of Directors author- ized a membership drive, which Board Report allow people to do land-based activi- ties should the weather prohibit get- is now under way, at its May ting out on the water; meeting. • Adding landscaping to the median Chamber members are being in front of the chamber to beautify the asked to recommend a legitimate DOT electronic messaging board; business (one with a valid occu- • Setting up raffles to raise money pational permit) to win at least for Visitor Center improvements; $225 in gift certificates and a • Results of the economic prosperity half-page, full-color ad for four survey the chamber sent out to com- months in the chamber’s munity “movers and shakers”; monthly newsletter, The Legend. • An update on Key Largo Reef Fest Fill out a special postcard and and the last-minute efforts to improve return it via mail or in person to the ship luncheon and at the chamber of- attendance in the face of the negative chamber, staff or board members. fices. publicity regarding the gulf oil spill; On it contains the contact informa- The winning names will be drawn at • Chamber action on the county’s tion of your prospect, as well as your the Aug. 26 Members in Motion at lobbying ordinance; name. Senor Frijoles. • Creating a mid-year survey for If your prospect’s card is pulled in a Other discussions included: chamber members and surveying non- drawing, he or she will win a year’s • Creating a chamber application for members to find out why they aren’t membership with the chamber. mobile technology users; members; Prospect cards are available at Mem- • Increasing the number of busi- • Advertising for Members in Mo- bers in Motion, at the general member- nesses that offer tours, tastings, etc., to tions and testimonials. 2010 Board of Directors Chairman Amy Pierson Kristen George Jim Saunders, chairman-elect TIB Bank Key Largo Resorts Bayview Homes P.O. Box 2808 99701 Overseas Highway 102901 Overseas Highway Key Largo, FL 33037 Key Largo, FL 33037 Key Largo, FL 33037 PH: 453-7719 FAX: 451-2157 PH: 451-2121 FAX: 451-5592 PH: 453-4521 FAX: 453-4522 CELL: 305/394-0614 EM: firstname.lastname@example.org EM: email@example.com EM: firstname.lastname@example.org Rick Hill Robert Stoky Nola Acker Key Largo Fisheries Florida Keys Restaurant Management First State Bank P.O. Box 273 103900 Overseas Highway 97670 Overseas Highway Key Largo, FL 33037 Key Largo, FL 33037 Key Largo, FL 33037 PH: 522-3237 FAX: 451-3215 PH: 451-1592 FAX: 453-9661 PH: 852-2070 FAX: 852-5922 EM: email@example.com CELL: 522-1300 Cell: 305/395-0760 EM: firstname.lastname@example.org EM: email@example.com Rob Mitchell Keys Diver Snorkel Tours Dianne Terrasi Christi Allen 99696 Overseas Highway, Unit #1 Miles Media dba SEE Magazine Pilates in Paradise Key Largo, FL 33037 120 Riviera Drive 99611 Overseas Highway, #112 PH: 451-1177 FAX: 451-6384 Tavernier, FL 33070 Key Largo, FL 33037 EM: firstname.lastname@example.org PH: 394-4329 FAX: 941/907 0300 PH: 453-0801 EM: email@example.com Cell: Cell: 305-942-0808 Cheryl Powers EM: firstname.lastname@example.org Sea Tow Key Largo Russell Yagel P.O. Box 370684 Hershoff Lupino & Yagel Dawn DeBrule Key Largo, FL 33037 90130 Old Highway Upper Keys Marine Construction PH: 451-3330 (business) Tavernier, FL 33070 P.O. Box 2790 CELL: 502/645-3578 PH: 852-8440 FAX: 852-8848 Key Largo, FL 33037 FAX: 451-3378 EM: email@example.com PH: 853-2644 FAX: 852-2645 EM: firstname.lastname@example.org EM: email@example.com 9 10 14 New members join the chamber of commerce EcoWeek Events Contact: Ruth Schrader-Grace 99611 Overseas Highway, Suite 333 Key Largo, FL 33037 394-1227 Email: firstname.lastname@example.org Website: ecoweekfloridakeys.com Sponsor: Christi Allen The Miami Acting Company Contact: Debra Ginsberg 30 Thatch Palm Way Key Largo, FL 33037 613-9649 Email: email@example.com Website: miamiactingcompany.com Sponsor: Burgess Warren Freedland Russo Contact: Anthony Russo, Jr. 2843 Executive Park Drive Weston, FL 33331 1 888 254-7066 Email: Anthony@westonlawyers.com Website: westonlawyers.com Sponsor: Robert Di Giorgio Support your fellow chamber members Shop locally! For a complete list, go to: www.keylargochamber.org/PDF/ MembershipDirectory.pdf 15 Key Largo Chamber of Commerce Largo Overseas Highway Key106000 Chamber of Commerce 106000 Overseas Highway Key Largo, FL 33037 Key Largo, FL 33037 1-800/822-1088 1-800/822-1088 www.keylargo.org www.keylargo.org Mission statement of the Key Largo Chamber of Commerce Mission statement of the Key Largo Chamber of Commerce Through the collective power of our membership, build a vibrant business and social our Through the collective power of our membership, build a vibrant business and social environment forenvi- community. ronment for our community.
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