Title:
Business Blogs to help your rankings
Word Count:
728
Summary:
For the past several months now, there has been a new development used
more and more by businesses and companies of all sizes: Business Blogs.
First, for those of you who may be wondering what “blogs” actually are,
they are an abbreviation for “web logs”. First popularized by
journalists, tech geeks and by teenagers, “blogs” are now increasingly in
use by the business community and Fortune 500 companies.
Keywords:
Article Body:
For the past several months now, there has been a new development used
more and more by businesses and companies of all sizes: Business Blogs.
First, for those of you who may be wondering what “blogs” actually are,
they are an abbreviation for “web logs”. First popularized by
journalists, tech geeks and by teenagers, “blogs” are now increasingly in
use by the business community and Fortune 500 companies.
If you have new ideas or a new product your company would like to
promote, business blogs are a good, inexpensive vehicle. And there are
many other advantages to using blogs too: major search directories and
Search Engines such as Yahoo, Google Alta-Vista and most of the others
crave on fresh and new information that is frequently updated, sometimes
many times a day. Business Blogs consist of many links, written with
fresh content that is propagated everywhere on the web.
The more Search Engines like Google find daily and updated content, the
more often their search spiders will visit that business blog, resulting
in high Search Engine rankings for a good part of your business blog-
powered data. If you still have your doubts on business blogs and are
wondering if they are just a passing fad, for your information, in
February of 2003, Google bought Blogger, itself a blogging software
pioneer. Google publicly said they don't even know how they are going to
use the company, but they will certainly have some use for it... (!)
(Quoted in the New York Times).
If you are still asking yourself why should your business start a
business blog (b-blog), here are a few answers to ponder about:
1. If you have timely information to share with your customers
2. If you're unhappy with the results and ROI from email marketing
3. You would like your web site to have top-ranking positions in Google
4. Many observers think that blogging will last for a long time
Here is a list you might want to read of the many business benefits of
starting a good and serious business blog:
Higher search rankings on Google with no paid-submission
Other Search Engines will most likely position you higher too
Pay-per-click (PPC) is great but free marketing has infinite ROI
Create visibility with information by sharing with your customers
Fresh information appears on Google in only a few days, not weeks
Other business bloggers will point prospects towards you for free
Now all of this is great and can help companies a lot in their Search
Engine rankings. But Business Blogs should not be viewed as the single
winning “solution” that will “do the magic”. Business blogs should be
viewed as an added, parallel solution to increase communications and
ideas to your prospects and customers, while at the same time helping
your web site in the Search Engines.
To be real successful, a business first needs to have its web site
properly optimized by a professional Search Engine optimization firm, one
that knows Search Engines and truly understands your specific business
needs. After a serious optimization campaign and the ensuing positive
results that can be analyzed in detail and carefully measured, business
blogs should be considered as an added way to help increase Search Engine
rankings in the major Search Engines, while at the same time more
effectively communicating new ideas, products or services to the business
community, your clients, prospects, suppliers, business associates, etc.
Be prepared to see a lot more developments in this area. Already the
Internet is seeing a new wave of business blogging software and related
applications claiming to propel your web site to the top of the search
results. Be careful before choosing any such software. While some can be
of help, as with anything that is new and “revolutionary”, careful
analysis, due diligence and product evaluation is necessary before
deciding on one final choice. We will continue to monitor this
development closely and will keep you posted on our findings through this
web site.
Note: Slated for January 31st, 2004, Rank for $ales will have a Business
Blog solution ready for it's clients. Interested parties please enquire
here. In the mean time, you are encouraged to visit www.escalate.ca for
more information on blogging news and business blog technology. If you
would like to see an example of a personal blog website (with a touch of
humour) that is already online, then you can visit www.bloggers.ca