SEO Services You Can't Live Without
Some agencies specialise in only SEO or link building whereas other large consultancies can
offer end-to-end packages from developing or redesigning your website to ongoing SEO
maintenance. Here are five of the key SEO services that you should look for when evaluating
online marketing agencies.
Creating your keyword portfolio is one of the most important SEO services offered by agencies
and the foundation of your online marketing campaign. This is best conducted by a professional
trained in keyword research. A specialised SEO company or consultant will use different
techniques to find the best keywords for your site. This may include client and customer
feedback, keyword research tools, competitor analysis, social media and so on.
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An experienced SEO consultant will help you map out an SEO strategy (online and offline) that
drives traffic to your site, increases the conversion rate and gives you the highest return on your
investment. The keyword research (see above) and technical analysis of your site forms the
basis for your campaigns so that a comprehensive marketing plan can be mapped out in order
to start implementing the SEO activity.
When you are researching the SEO services that you require, ask the consultant or agency
about link building campaigns. Search Engines see a back link to your site from other credible,
trustworthy, authoritative and relative websites as a validation for your website. A professional
SEO company should have developed a network of contacts, established relationships with
webmasters and know how to find the best link building opportunities.
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Copywriting is another of the SEO services that a larger agency may offer. Off page and on
page optimisation is crucial to your SEO campaign but it's not always the first click that you
need to worry about, it's the second one. The difference between a high or low bounce rates
may come down to the quality of your SEO copywriting. An SEO company will help you find a
balance between keyword-rich copy and engaging copy that encourages conversions.
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SEO web design
This can be one of the most vital elements of your campaign and yet one of the most neglected
SEO services. With new websites, SEO consultants should ideally be consulted at the start of
the process when you are deciding on a technical platform, a Content Management System
(CMS), shopping cart software or other key design elements. Sadly choosing the wrong
platform can have serious implications on your potential SEO success.
When looking for an SEO company, it may be more cost-effective and more efficient to take a
streamlined approach to your SEO activities and hire a full-service agency that can deliver a
whole spectrum of SEO services. Some agencies may have web designers that can help create a
beautiful website with all the SEO functionality you require, experienced link analysts
developing link building campaigns and offer professional copywriting SEO services.