Costs of Radio
Advertising
Local Radio
Every day and every week, Portland radio
reaches more adults 18+ than any other media
while they are at home, at work, at play, while
driving and even when surfing the net.
8 out of 10 people (76.6%) in the Portland area
listen each day.
The average working adult 18+ spends an hour
and fifteen minutes day, Monday-Friday, 5:30A-
10P listening to radio in their vehicles.
PDX radio stations
AM STATIONS FM STATIONS
KGON - 92.3 - Classic
KTLK – 620 - News/Talk
Rock KPDQ - 93.7- Christian
KXL - 750 - News/Information
KNRK - 94.7 - Modern
KPDQ – 800 - Conservative Talk Rock KXJM - 95.5 – Rhythmic
KFXX - 910 - Sports Talk Hits KKSN - 97.1 - Oldies
KUPL – 970 - Classic Country KUPL - 98.7 - Country
KOTK - 1080 - Hot Talk KWJJ - 99.5 - Country
KEX – 1190 - News/Information KKRZ - 100.3 - Contemporary Hits
KUIK - 1360 - News, Talk, KUFO - 101.1 - Active Rock
Sports KINK – 102 - Adult Album
Contemporary
KKSN – 1520 - Nostalgic Music
KKCW - 103.3 - Adult Contemporary
KFIS - 104.1 – Contemporary Christians
KRSK - 105.1 - Hot Adult Contemporary
KRVO - 105.9 - First Class Rock
KLTH - 106.7 - Lite Rock
KVMX - 107.5 - 80's Hits and More
On a typical day in Portland…
Six out of ten people (55%) do not see a newspaper.
Nearly three quarters of the people (71.7%) do not read
the business section of any newspaper.
90.1% of people don’t watch the late shows (11:30pm-
1am) on television.
4 out of 10 people (41.7%) in Portland don’t watch any
television during prime time (8-11pm).
8 out of 10 people (76.6%) in Portland do listen to radio.
The average working Adult 18+ in Portland spends an hour
and fifteen minutes a day Monday-Friday, 5:30A-10P
listening to RADIO in their vehicles.
Why radio as an advertising
medium?
Radio’s greatest strengths is its ability to deliver a
selective audience.
Each station’s programming mix has been designed to meet the
specific needs, tastes and preferences of specific audiences.
Based on average weekday share of time spent with each
media
Radio 44%
TV 41%
Newspapers 10%
Magazines 5%
(Source: Media Targeting 2000/Arbitron).
Why Radio?
Each day, radio reaches people as they commute to work, school, or
leisure activities.
The average daily commute in Portland is now 21 minutes, up from 14
minutes just ten years ago.
Radio is able to reach your customers where no other media
can…while they are doing something else, working, shopping, surfing
the net, jogging, and in the car.
The average household has nearly 6 Radios, not counting those parked in
the garage!
People listen to radio to find out what is happening in their community
each day.
Traffic problems, school closing, special events and weather are all
reported regularly on Radio.
Consistency: Unlike television, with a notable summer audience
decline, Radio offers year-round coverage with little or no audience
drop-off.
Day Parts
A radio day is broken down by time segments
called day parts:
Monday-Friday
5a-10a – morning drive
10a-3p – mid day
3p-8p – afternoon drive
8p-12p – evenings
12a-5a - overnights
Saturday & Sunday
5a-8p - weekends
8p-12p – evenings
12a-5a - overnights