Slide 1 California Lutheran University (PowerPoint)

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					    CLU’s Second Annual
Professional Development Day
        Info Sessions

         May 18, 2010
WORKING WITH THE MEDIA
     Karin Grennan
     Media Relations Manager
     University Relations




                         Professional Development Day
                                  May 18, 2010
OVERVIEW
   What is News?


   Getting the Word Out


   Interviews


   Reporters’ Agendas


   Crisis Management
What is News?
    New


    Unique


    Tied to current events/trends


    Broad appeal


    Great art
What isn’t news?

• “We do this every year.”
• “They did a story last year.”
• “This is important for CLU.”
• “These people deserve
  recognition.”
• “They just did a story about
  CSUCI’s program.”
Story possibilities

• New/unique programs, projects,
  classes, events
• Projects tied to recent events/trends
• Research with broad appeal
• Public events
• New service to community
• Faculty/staff/students with intriguing
  stories
• Major awards/honors
GETTING THE WORD OUT

    Events

    • Notice
      • At least 4 weeks to alert public
        • Seven months for big events
      • 2 weeks to alert media
    • High-resolution jpeg photo
Experts

• New Experts Directory
  (no speeches required)
  • Sign up - Update Faculty Profile
    (callutheran.edu/profileupdate)
    • Cell phone #
    • Website, blog, LinkedIn, Twitter
    • CLU photo
    • Will be edited
• Alert when topic is in the news
Op-Eds

• Timely - response to news, upcoming
  event
• Strong opinion – not overview of issues
• New idea
• Back up with facts/research
• Powerful writing
  • simple words, short sentences, no jargon
• 600 to 900 words
• High-resolution jpeg photo
• Help with ideas, editing, submission
INTERVIEWS
    Respond immediately


    Organize thoughts


    Speak simply/translate


    Relax, but don’t get too comfortable


    Don’t request questions, story
Help with sources, photos


Keep it positive


Call back if you need to clarify


Pass off problems


Let me know
REPORTERS’ AGENDAS
    Get information quickly


    Find expert to summarize research


    Quote people with different viewpoints


    Tell an interesting story in few words

    • … not to tell the whole story
    • … not to convey everything you said
CRISIS MANAGEMENT
    Notify me ASAP

   • Incident/ pre-interview/ post-interview

    Don’t say, “No comment”


    Organize thoughts


    Be truthful
QUESTIONS?
    WASC 101
    The Accreditation Process




Halyna Kornuta        May 18, 2010
Session Outcomes

• Define W.A.S.C.

• Explain “Accreditation”

• Identify a Continuous Improvement Cycle

• Describe Accreditation Events

• Locate CLU’s accreditation information
Accreditation Explained
• What is W.A.S.C.?
• What does it mean to be “accredited”?
• How do we get accredited?
• What does it mean if we loose our
  accreditation?
• Are there any other accreditations?
Accreditation Process
•   What are we doing?
•   How well are we doing it?
•   How do we know?
•   How will we improve?
•   Who reviews what we have done?
Accreditation Process

• Seven to ten year cycle

• Standards that define a quality institution

• Involves everyone!

• Opportunity for Continuous Improvement
       Accreditation Events
                                                                   Proposal
                    Capacity and                                                       Capacity and
   Proposal      Prepratory Review                                                  Preparatory Review
                      Review                                                               (Apr)

                                     Educational
                                                                                           EE Review (Sept)
                                Effectiveness Review




2003          2005           2007          2009             2011       2013            2015              2017




                                       Strategic Planning
                                          Performance
                                          2008 – 2012
                                                                   Strategic Plan
                 Strategic Planning                                    2012
                    Development
                    2005 –2008
Accreditation in Action
Substantive Change Process
• MBA Online
• M Economics
• Psy D
• Organizational Leadership Online
Improvement Flow




      www.callutheran.edu/assessment
Session Outcomes
•   Define W.A.S.C.
•   Explain “Accreditation”
•   Identify Continuous Improvement Cycle
•   Describe Accreditation Events
•   Locate CLU’s accreditation information
    WASC 101
    The Accreditation Process




Halyna Kornuta        May 18, 2010
         Crossing Barriers: Engaging
         Faculty, Staff, and Students
           Through Online Course
                 Evaluations
                        May 18, 2010




Karissa Oien            Melinda Wright
koien@callutheran.edu   mjwright@callutheran.edu
 Overview of Online Course Evaluations

• Course Evaluation History
• Online Evaluation Pilot
• Building Connections Throughout the
  Past Year
• Moving Forward
     Marketing Plan for Students
• CoursEval Emails
    – Fall 2008
    – Spring 2009
• Bookmarks
• Specialized URL
    – http://courseval.callutheran.edu
•   Student Newspaper and ADEP Student Newsletter
•   Student Focus Groups
•   Campus reminders
•   Cal E Val
      Marketing Plan for Faculty
• Informational Emails
    – Switching to an online system
    – Response Rate updates
•   CLU Faculty Meetings
•   CoursEval Team
•   Faculty CoursEval Survey
•   CoursEval analysis by faculty member
•   Professional Development Day
•   Course Evaluation Website for Faculty
     Marketing Plan for Staff
• Professional Development Day
• CoursEval Workshop
• Course Evaluation Website
          Moving Forward
• CLU Marketing Campaign
  – Advanced Public Relations
• Comment Analysis
Back
Back
Bookmark Reminder (front and back)
Student Focus Groups
• Background
• Conducted three focus groups
  – Undergraduate
  – Graduate
  – ADEP
• Results

                                 BACK
        Campus
      Reminders



MyCLU Portal




    Back
Cal E. Val
Back
BACK
         Crossing Barriers: Engaging
         Faculty, Staff, and Students
           Through Online Course
                 Evaluations
                        May 18, 2010




Karissa Oien            Melinda Wright
koien@callutheran.edu   mjwright@callutheran.edu

				
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