Jill McDonnell

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					Jill McDonnell
 30 E. Division #2E Chicago, IL 60610 *314.378.1393*mcdonnell.jill@gmail.com

                                      Career Overview
      Four years’ collective experience in communications and marketing
      Expertise in using social media for marketing and stakeholder interaction
      Proven ability to communicate message and strategy in speeches, digital copy,
       blogs, press releases, newsletter features, pitches and executive communication
      Graduate degree in public relations and advertising with coursework in
       marketing, AP Style, consumer insights, research and crisis communications

                               Professional Experience
Copywriter                                                   November 2010-March 2011
Dream Town Realty
            Researched and wrote copy for newsletter articles, website pages, blogs, e-
             mails, autoresponders, brochures and advertisements
            Edited current copy on www.dreamtown.com
            Used search engine optimization to increase visibility of postings

Media Relations Associate                                         November 2009-October 2010
Northwestern Memorial Hospital
            Successfully pitched reporters to secure coverage in USA Today, CBS Evening
              News, Associated Press, Self Magazine and the Chicago Sun-Times
            Coordinated and attended media interviews and photo shoots and satisfied
              patient and reporter queries by phone
            Developed targeted pitch angles through interviews with doctors and patients
              that illustrated Northwestern’s key messaging for specific clinical areas
            Drafted speeches, letters for internal and external publications and e-mails for
              Northwestern Memorial CEO to provide timely information to employees
            Tracked media hits and reported progress against departmental goals in a
              Microsoft Excel document
            Updated Northwestern Memorial’s Intranet daily with news digest
            Managed the hospital’s Twitter account and grew it by more than 1200 followers

Marketing Associate                                          July 2008-November 2009
Grenzebach Glier and Associates
            Wrote copy for advertisements, website case studies and new business
            Implemented company’s first internal newsletter and edited and wrote articles
            Managed implementation of webinar program, which included budget projections,
              presentation development with team members and coordinating event logistics
              for 60 plus clients and prospects

Freelance Writer/Editor
The Law Offices of David L. Freidberg                         March 2011
           Built website pages that detailed practice area expertise and firm background
Harpo Productions                                             November 2010-Current
           Commissioned by Harpo Productions president to research and write business
               philosophies, speeches and presentations

Consumer Marketing Intern                                     April 2008-July 2008
Weber Shandwick
               Wrote pitches, speeches and radio promotional copy
               Successfully netted placement in the New York Times
               Monitored and tracked media coverage for client dissemination

Marketing Intern                                              September 2007-December 2007
            Conceptualized how promotional campaign would carry out across media, online,
               partnership and marketing initiatives with account director and president
            Researched and wrote competitive analyses for clients

Freelance Marketing Consultant                                   October 2006-August 2007
            Identified and wrote reviews of Chicago bars, restaurants and activities
            Researched brand position and developed innovative ways to publicize the
                website, including partnership opportunities and unique advertising campaigns

Summer Associate                                               June 2007-September 2007
Experiential Agency
            Secured coverage of luxury clients in lifestyle sections of local publications

Promotions/Marketing Intern                                    January 2007-May 2007
CS Magazine
           Event planning tasks included reconciling invitation lists and preparing gift bags
           Coordinated event photography and guest relations for several hundred guests

Master of Arts in Public Relations                      Degree of Distinction
DePaul University                                       March 2008

Bachelor of Journalism                                  Magna Cum Laude
University of Missouri-Columbia                         May 2006

                                Volunteer Activities
        Lafayette High School                          St. Louis, MO
        President, Lafayette High School Class of 2002 Memorial Scholarship Fund
             Maintain positive donor relations and attract more donors through the website,
               mailings, social media and events
             Plan and execute events and secure auction items
             Oversee board members and coordinate status meetings
             Helped to secure fund’s 501c3 philanthropy status
             Manage blog to keep classmates informed and connected
             Successfully pitched three local papers to write features about the fund

        Egan for Ward 43 Campaign                     Chicago, IL
        Communications Team
            Wrote blogs, press releases, newsletters and contributed to Twitter account
            Reviewed messaging for newsletters and press releases to ensure it was
               consistent with overall communications strategy

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