Title:
Brochure Printing Made Easy
Word Count:
739
Summary:
What better way is there to promote your business than by distributing
brochures? Say you want to have a garage sale. If you compare a black-
and-white flyer with a full-color brochure, which one do you think will
capture more attention?
- A full color brochure is a sure-fire way to promote your business.
- A brochure is a single-sheet document which comes in several sizes. It
can be mailed or personally handed out to people and is considered as one
of the best promotional...
Keywords:
color brochure printing,full color brochure printing,brochure printing
services,brochure and catalog printing,cheap brochure printing
Article Body:
What better way is there to promote your business than by distributing
brochures? Say you want to have a garage sale. If you compare a black-
and-white flyer with a full-color brochure, which one do you think will
capture more attention?
- A full color brochure is a sure-fire way to promote your business.
- A brochure is a single-sheet document which comes in several sizes. It
can be mailed or personally handed out to people and is considered as one
of the best promotional materials. It is also a good selling aid.
- Whether you need them as product flyer catalogs or as trade show
handouts, a brochure is the best format to convey the message that you
want to send out.
- Promotional brochures can create a lasting impression and they leave a
powerful message to the minds of your prospective clients and customers.
1. Choose The Paper.
Pick the right kind of paper to use. Choose a fun and light color scheme
when printing out brochures for businesses where the main target market
is women. For businesses whose clientele are mostly men, choose more
masculine colors and a heavier paper. Some people go for coated papers to
achieve a more vibrant, upscale look. Whatever color, thickness and
texture of paper that you choose, make sure that it incorporates the
message that you want to give out in the brochure. It is also good to
somehow match these with the company name and logo.
2. Write The Content
On the back cover and on the succeeding pages of the brochure, you can
write a brief company profile. Make sure that this shows the products and
services that you offer so that people will learn about your company.
Make the content as brief, concise and as informative as possible. Give
out your company's complete contact information: telephone number, fax
number, address, e-mail and website, if you have one.
- What message do I want to give out to customers?
- Why would a client/prospective customer read my brochure? What's in it
for them?
- Would they eventually take advantage of the products/services that I
offer?
3. Choose The Design
When choosing the design for your brochure, do not forget to include the
corporate logo, the name of the company and a brief tag line or slogan
which would represent the products and services that you offer. Ideally,
these should be on the front of your brochure. Keep it simple because you
would want people to gain immediate interest so that they will get one of
your brochures and actually read them. When you find a company that will
print out the brochures for you, they might have some graphic designs
available. This is what mainly captures the attention of readers that is
why you should focus on the design. There are also a lot of websites
online where you can find companies offering brochure printing services.
If you want, you can even some up with an eye-catching design yourself,
and just have the brochures printed out.
4. Choose The Right Folding Pattern And Paper Size
Even an insignificant factor like the number of folds can contribute to
the general look, feel and functionality of your brochures. This enables
you to create a more varied look, as compared to just the traditional 2-
page leaflet.
5. Folds:
i. Half-Fold
This is a single fold which provides four pages to print on. If you have
a letter sized paper (8 1/2 x 11 or 11 x 17), then you can come up with a
great 4-page brochure catalog.
ii. Tri-Fold
This design contains left and right flaps which open further to reveal a
message within. It creates a 6-page (3 front and 3 back pages) brochure.
This style gives you more space to print out your company information.
iii. Z-Fold
The brochure will open up like an accordion and this style leaves you
with even more space for printed information.
5. Print 'Em Out!
Brochures are ideally printed in more than one color for better visual
effect. They can be printed in one or two colors, or in a four-color
process. You can either use the conventional offset printing or go
digital. With the conventional method, you get a high standard print
quality. With digital printing, you may print out a smaller volume in
full color. Check out companies which offer brochure printing services
after deciding on the general look that you want. Make sure that the
company is reliable and is capable to give you exactly what you want.