Title:
Blurbs...Think Pithy
Word Count:
222
Summary:
Writing blurbs can be an effective way to fill in white space in a
newsletter and to highlight key information online.
Keywords:
blurbs, write, edit, publish, marketing, advertising, newsletters, web
content, viral marketing, web
Article Body:
Sometimes a “blurb” can go a long way toward helping stir up interest in
a newsletter or in a web site than an average length article. Generally,
a blurb is defined as a pithy paragraph that gives out enough details to
generate an, “I want to learn more” response from the reader. As a rule
of thumb, most blurbs are one paragraph in length and contain no more
than 100 words. Alternately, two or three smaller paragraphs can also be
effective, depending on the room available.
A blurb can be particularly useful when you want to attract attention to
a topic, without setting aside an entire web page for an article. A link
at the end of the paragraph such as: More… can generate the needed click
through to the rest of your article or directly to the product that you
are selling.
Blurbs are particularly good devices when placed on the outside of a
newsletter, especially on one that has been tri-folded and gets mailed
out. One part of the two exposed folds of the newsletter contains the
address, while the other exposed area is typically blank. Use that blank
section to make your pitch in the form of a blurb that will compel the
reader to open the newsletter up and continue reading it instead of
pitching it in the trash.