Google Earth Advanced KML Rubric
Items 10+ Points 8-9 Points 7-6 Points 5-3 Points 2-1 Points
Content A: The writer’s thesis is B: Details about each C: Sufficient information D: Each placemark balloon E: Limited information
clearly evident, progressing chapter are provided and about each chapter was has some information about important events
logically from one balloon logically arranged. It’s easy provided to follow the plot about the book. Enough that led to the outcome of
to the next. There is some for the reader to see how of the book, however, the facts are provided to give the book was provided.
discussion of the the plot progresses. student did not discuss a the reader an idea of what There are frequent
significance of historical Connections are made thesis and carry it out is going on in the book as inaccuracies in the facts
events on contemporary between key events and through each placemark. the plot progresses, but provided.
times. the thesis being discussed. details on specific events
Writing Style A: The writing is B: Sentences are well- C: Relatively free of spelling D: Few spelling or E: The writing has many
compelling, hooks the phrased and varied in and grammatical errors. grammatical errors, but spelling and grammatical
reader and sustains length and structure. The The writing style is clear transitions are used errors which make the
interest throughout the tone is consistently and concise. Word choices inappropriately making it information hard to read.
project. professional and are accurate. hard to follow from one
appropriate for the project. thought to the next.
Links to External A: The student has found a B: The student has found a C: Student has linked to D: An acceptable number E. Minimal links (3 or less)
Sources number of external and number of primary and resources that complement of placemarks have provided to outside
exceptional primary secondary resources online the content provided in the working links to outside sources of reference, such
resources, such as images, that complement the placemarks. However, sources. The student as national monuments,
maps, journals, and information provided in most of these are appears to have spent museums, or informational
artifacts displayed by the placemarks. These secondary resources, such minimal effort reviewing websites. Information on
museums in various online resources are informative as historical or these links, making sure these sites is superficial
exhibits. The student has and stimulate the reader to contemporary news that they added important and does not add much to
given appropriate learn more on the subject. articles from Google News. information to the project. the content explained in
attribution for these the layer.
resources in the placemark.
Titles A: ---- B: ---- C: ---- D: Placemarks are titled E: Few if any placemarks
(5 points max.) appropriately and are titled. The student has
succinctly convey the main not used appropriate “title
idea expressed in the text case”.
of the placemark balloon.
Balloon Layout A: Student used KML tags B: Advanced <table> tags C: Basic <table> tags were D: A variety of HTML tags E: Few HTML tags were
to layout objects on the such as <cellpadding>, used to layout elements on were used to divide used to divide elements on
page. If a table was used, <cellspacing>, and/or the page <table>, <tr>, elements on the page, such the page; mainly <br> and
its use is seamless and <valign> were used to <td>, however, more as <p>, <hr>, <div> and lists <p> tags.
professional looking. place elements within a advanced attributes, such <ol>.
table cell. Background as and it is evident that a
coloring of specific cells table was used for layout.
was used to create
Technical Style A: Student has used a B: KML code has been C: KML code has been used D: KML code has been used E: KML code has been used
shared style to make all used to change the list to change balloon to change polygon or icon to change line, or label
items in the layer have a pane style, such as bgColor, background and text styles, styles, such as color, fill, styles, such as color and
common theme without listIItemType, state of list such as bgColor and scale or heading. width.
the redundancy of and the number of snippet textColor. XML code has
numerous inline style lines. Style tags are used been used to change font
elements. All style appropriately and add size, color and type.
elements add value to the value to the layer.
layer and do not detract
from the information
presented. Extra credit can
be gained here for using
Style Maps to create
Images A: Student has provided B: Many of the placemarks C: Images used do add to D: Images used, but many E: Few if any images used
personal images to add to have images that help to the project and are sized do not help to convey the to help the reader
their project and/or has explain key topics. Each appropriately; however, major ideas of the project. understand the book.
used various Photoshop image is sized student has not given Some images are of an
filters to improve the appropriately and has appropriate attribution for inappropriate size for a
quality of the images. appropriate attribution. each image. placemark.
Student has provided a
web link in their attribution
back to the online source.
Overlays A: Advanced photoshop B: Photoshop was used to C: A basic photo or ground D: Photos were used as E: Book cover was used as
techniques were used to create a graphically overlay was used. A icons for placemarks. They a photo overlay for the first
make the overlay pleasing screen overlay or ground overlay was used to were placed relative to placemark.
graphically interesting. A banner with text, multiple outline an area, not much ground to make images
combination of more than images, and a background detail was included in the look like sign posts instead
one type of X/Y Units were color. overlay. of icons.
used to place the overlay.
Extra credit can be gained
here If photos of an area
were combined into a
gigapixel photo that shows
a 3D view.
Icons A: Student used advanced B: The student used C: The student used a D: Student used a custom E: Student used the
Photohop techniques to images from the book, custom icon from an icon included in the standard yellow push pin.
create their own icons including the book title as outside source, such as primary database. The
from various images found icons. Images have been IconArchive, or iStockPhoto icon was relevant to the
online. sized appropriately to be topic of the book.
used as icons.
Design Elements A: Colors are used that B: A common set of colors C: Colors found in nature D: A color pallet was used E: No colors were used,
(Color, Order, create a positive attitude belonging to a color were used. They are seen to choose colors that are in only the standard white
and Form) and create a desire in the scheme was used. An in the text color, the same family and balloon. Text is legible.
reader to look at other accent color was chosen background cells of tables complement each other, Other objects on the pages
balloons. The designer has and used to highlight used for layouts and also such as the one found at are placed randomly in the
chosen colors with the items. The layout of the the same colors can be WebMonkey. Other balloon and make it
right emotional message. balloon is clean and seen in images added to objects are logically placed difficult for the reader to
The layout is simple and incorporates white (or the balloons. The designer in the balloon, not much quickly grasp key ideas
easy to navigate. The light) spaces. Borders and has follows the ”Z” effort has been put into being expressed.
layout looks professional. other elements in the principle of website placing objects in an order
The design is elegant, layout are proportional to (balloon) real estate. that is creative and helps
timeless and compelling. each other. to high light key ideas.
Tours A: A navigation bar has B: Placemarks are C: Photoshop was used to D: The path tool was used E: Placemark titles were
been created using contained in a folder, each create a series of to connect placemarks. numbered or dates were
photoshop. The user can placemark has an “ID” and numbered Icons, or ones The path color and width used to create a tour.
go to “Home” | “Previous” KML “balloonFlyTo” code with dates. Built-in follow the design theme
| “Next” | “End” of tour. has been used to allow the animation tool was used to for the project.
The buttons are graphically user to go from one create a tour. Student also
pleasing and follow the balloon to the next. used the podcasting tool to
design theme. They use record an audio tour of key
KML “balloonFlyTo” code. book events.
File A: ---- B: ---- C: ---- D: All files were included in E: Poor file management
Management the project. Images and has led to missing pictures,
(5 points max.) icons were contained in a icons or other necessary
separate image folder. The files.
final document and images
were compressed and
saved as a .KMZ file. Files
names are appropriate and
easy to understand by
someone who was not
involved in the project.
Effort, A: The student went B: The project lacks the C: The project could have D: The student showed E: The student did not
Craftsmanship, beyond what was required finishing touches. With a been improved with more below average finish the project
Skill, and and can take pride in their little more effort the effort. It appears the craftsmanship, lack of pride adequately. There is
Perseverance finished work. The project project could have been student chose an easy in his work, and a number evidence of being lazy or
is exemplary and worth outstanding. project and did it of inconsistencies are lack of understanding of
publishing. indifferently. evident from one what was expected.
placemark to the next.
Total Points: 120 points