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Senior Executives

                              Senior Executive (CEO – COO – GM)
  Consulting             Project Management            Business Development and Turnaround
 Senior executive manager with outstanding background spanning P&L, general management,
 product R&D, brand development, operations, strategic planning and top level negotiations.
 Recognized as a creative strategist, astute decision maker and innovative pacesetter in all
 functional and leadership areas. Proven U.S. and international track record utilizing sound
 managerial practices and transformational leadership skills, required to increase shareholder values.
             Strategic analysis and business development planning.    Initiated tough P&L controls.
             Directed total business units, sales/marketing teams, plant operations in U.S. and
             Experienced in startups, turnarounds, privately owned and multi-national organizations.
 Demonstrated ability to create actionable plans/programs that established competitive advantages.

            Negotiated a 21 year contract, transforming an informal supply agreement into
             contractual revenues in excess of $20 Million annually.
            Spearheaded R&D efforts that doubled products’ shelf life, opening up dramatic sales
             opportunities in many underdeveloped international countries.
            Doubled company’s unit profitability and reduced licensee systems operating costs by
             creating off-shore production center for tax benefits.
            Key member of Pepsi Cola’s Canadian management team which doubled brand’s share
             over a ten year period to reach parity with Coca Cola.
            Hired new management team; expanded to 20 Latin countries; led category in most
             markets, topping $50 million in sales.
            Directed a sales management strategy that resulted in sales and distribution personnel
             voting to voluntarily withdraw from the Teamsters Union.
            Led the start-up of a branded sales and distribution system in the New York metro area
             which grew from zero to 2.5% share, in two years against strong competition.
            Initiated the development of a packaging concept that proved successful, and resulted in
             alternative to leading packaging material being available at 60% of current costs.
            Nominated and served on several Boards of Directors including United Way, American
             Junior Golf Association, Victoria Hospital, Theatre London and The Ontario Soft Drink
                                            Alan G. Leyland
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 Executive Vice President, Marbo Inc. / Tampico,                 Chicago, ILL                           2000 – 2004
      Multi million $ producer of juice drinks in 45 countries
       Directed International sales, USA & International Brand Marketing, R&R and Tech. Services
       Introduced sweeping changes in structure of Licensee contracts to require annual performance.
       Expanded International field business development team and modernized operating methods.
       Led successful launch of several new flavors in U.S. Introduced brand into 10 new countries.
 President & C.E.O., Sweet Ripe Drinks America Inc., Toronto, CN                                    1997 – 1999
      4 plant Co-packing operation for Minute Maid, Gatorade and Ocean Spray, Lipton’s, Nestea, and others.
       Directed by ownership to repair business processes, halt losses and attract buyers for operation.
       Boosted productivity 30% in six months. Negotiated 2 separate owned brand divestitures.
       Saved $2 million by improved planning, reducing raw material losses and inventory write-offs.
       Slashed aged and overdue receivables from 16% to 2% dramatically improving cash flow.
 President, Tribev Corporation, Miami, FL                                                            1993 – 1997
      U.S. and International beverage wholly owned brands specialty business unit of Royal Crown Cola Co.
           Led sales and distribution startup for multibrand marketing. Steadily increased shares.
           Facilitated and negotiated the sale of Royal Crown’ NY sales subsidiary, to the AZ Tea Co.
      Senior Vice President – Business Development
         Directed Field Sales Staff covering top 10 franchises. Delivered $80 Million in annual sales.
         Negotiated marketing support contracts initiating pivotal changes to encourage higher volumes.
      Senior Vice President – Operations
         Directed concentrate manufacturing, R&D, purchasing and creation and supply of over 200
           SKU’s to the Cott organization for their worldwide proprietary House brands business.
         Modernized manufacturing and distribution processes, installed computerized systems and
           reduced operating cost in excess of 25%
 President, C.A.C. Inc., Miami, FL                                                                        1989 – 1992
       Consulting firm engaged by PepsiCo International concentrating on strategic business development projects
       Designed and launched a private equity funded “Greenfield” Pepsi operation in Bahamas.
       Restructured Dominican Republic franchised operation and negotiated its sale.
 President, PepsiCola/7up/Cadbury Beverages Franchises, Ontario, Canada.                                1977 – 1989
       Led the development, successful growth and divestiture of these major Independent Franchisees for
        high multiples.
 Career Prior to 1977 – Advanced rapidly within PepsiCo International from entry level sales position in
      U.K. to head operations in Northern Europe. Promoted and transferred to World H.Q’s in NY as first
      Director of Strategic Planning. Developed transformational plans for operations in Mexico, South Africa
      and seconded to Mckinsey Co., for major strategic study of the Canadian operations. Led marketing
      turnaround of Canadian business, then transferred to Mexico as Gen. Mgr. of Company owned operations.

                   MBA Letters of Equivalency, Harvard Business School, and University of Chicago
                   Post Graduate Business Diploma, London Polytechnic, London, UK
                   British Institute of Marketing, Member by Examination, London, UK
      Guest Lecturer – School of Business, Emory University, Atlanta, GA
      Member, The Coldstream Guards Association

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