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					                                       Office of Admissions
                                       Unit Annual Report
                                            2003-2004
Personnel

Bobbi Charles      Senior Office Specialist
Tim Droske         Admissions Counselor (until 8/1/04)
Bryan Herrmann     Assistant Director of Admissions- Communications/Data Technology
                   Coordinator
Wendy Melberg      Office Specialist
James Mootz        Interim Associate Vice Chancellor for Enrollment (until 7/1/04)
James Morales      Associate Vice Chancellor for Enrollment (beginning 7/1/04)
Andy Lopez         Assistant to the Associate Vice Chancellor for Enrollment
Tieree Smith       Admissions Counselor (until 9/15/03)
Leslie Zenk        Assistant Director of Admissions- Publications/Travel Coordinator
Jennifer Zych      Assistant Director of Admissions – On Campus Events Coordinator
Christie Casey     Admissions Intern (until 1/1/04)/Temporary Representative (1/1/04 to
                   6/1/04)
Andrew Sharpe      Admissions Counselor
Michael Vandenberg Admissions Counselor

30 Full and Part Time Student Workers

Purpose

The overall purpose of the Admissions Office is to enroll new students to the university. New
students include, but are not limited to, recent high school graduates, transfer students from other
institutions, returning students after a two-semester absence from UMM, high school juniors and
seniors, international students, and intra-university transfers.

Function

The function of the Office of Admissions is to contact, admit, and enroll prospective students
while building the image of UMM. In conjunction with this function, the Office of Admissions
develops programs that will enable these students to secure the benefits of a liberal arts education
at UMM, regardless of their family resources. Also, it is our goal to enroll students with a profile
that equips them to meet the challenges of a high quality, undergraduate institution.




Evaluation

                                                                    Page 1, Admissions 2003/2004
                                           NHS Comparison 1999-2001 as of August 30, 2004

1400
                     12781297

1200
                  1104          11201105
                                                         1074 1064
           1011
1000                                               962
                                                                     924
                                             897
                                                                           858                                                                          1999
 800                                                                                                                                                    2000
                                                                                                                                                        2001
                                                                                                                                                        2002
 600                                                                                          567
                                                                                    510 516         519                                                 2003
                                                                                                                                  480 477
                                                                                                          467
                                                                                                                434       457 474                       2004
                                                                                                                                            412 398
 400



 200



   0
                    Applications                          Offers                         Confirmations                      Fall Total Headcount




  •        Selectivity increased slightly around 77.6% compared to 82.3% the previous year
  •        Females continue to make up a majority of our applicants: 63.4% vs 36.3%
  •        Average AAR score for applicants increased slightly from 122.0 to 122.4
  •        About the same number of Out of State applicants deposited this year: 66 compared to 67
           last year. Wisconsin was a strong performer this past year.
  •        Average ACT for admitted students increased from 25.0 to 25.1. Average ACT for
           students who confirmed increased slightly from 24.7 to 25.0
  •        Twin Cities Metro Area produced 52.4% of the applications for the state of Minnesota.


                     NAS Comparison 2001-2004 as of August 30, 2004

250
                   195
200
                           152 153 149                        145                                                                                     2001
150
                                                                       121 118                                                                        2002
                                                                                       97                       101                                   2003
100                                                                                                                     87 88
                                                                                                                                     72               2004
  50

       0
                         Applications                                      Offers                                      Confirms


                                                                                                                      Page 2, Admissions 2003/2004
                 Spring NAS Comparison 2001-2004 as of
                           December 29, 2003

  60        55
                 48 49
  50                     44
                                     40
  40                                           37                                         2001
                                          31                                              2002
  30                                                            27         26
                                                    24                                    2003
                                                                      20
  20                                                                            17        2004

  10

   0
             Applications                 Offers                     Confirms


Narrative

The Office of Admissions grappled with some significant challenges in achieving the enrollment
outcomes of this past recruiting year. However, there were several bright spots in the increase in
ACT scores and our continued ability to convert 50% or better of our admitted students to
deposits. The Twin Cities Metro Area continues to be an important place for us to focus our
efforts. We have worked to develop some relationships with programs that encourage students to
attend college, such as Admissions Possible, the Multicultural Excellence Program, and St. Paul
Indian Education. Another bright spot was cost saving steps we took to alleviate some of out
budgetary struggles, we created an RFP for the printing of our publications and saved $20,000+
in printing costs through a competitive bid process. We also created a new website that was
developed entirely in-office with some graphic design help from Media Services.

Major Changes recommended/plans for 2003-2004

Areas that have been selected for improvement for the 2004-2005 recruiting year:

   1. Visibility – work to market the campus more effectively and efficiently to our target
      audiences
   2. Quantity and Quality- increase the number and ability of the entering high school class
   3. Communication – involve the faculty and the campus community in recruitment and
      enrollment efforts
   4. Budget – continue to work to operate within our allotted budget for the year
   5. Diversity – increase the percentage of students of color in the NHS class
   6. Website Enhancements- work to continue to have a user friendly and strong electronic
      presence for future students to connect them to campus. Particularly, the admitted
      students to help them connect to the campus.

                                                                     Page 3, Admissions 2003/2004

				
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