franchise agree_Findings_Presentation by panniuniu

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									 Presentation on the Cable-
 Related Needs Assessment for
 Washington County

Presented by:                     CBG Communications, Inc.
Thomas G. Robinson                73 Chestnut Road, Suite 301
Executive Vice President          Paoli, Pa 19301
                                  P: (610) 889-7470
                                  F: (610) 889-7475



  March, 2006              Washington County, Maryland
Project Elements
   Four Major Elements
       Residential Community Needs and
        Interests Assessment
       Review of Public, Educational and
        Government (PEG) Access Needs and
        Interests
       Business and Non-Profit Community Needs
        and Interests Assessment
       Institutional Network Needs Assessment

                                 CBG Communications, Inc.
Residential Community Needs
and Interests
   Written, statistically valid survey of the
    County’s residential community
   320 subscriber respondents
   80 non-subscriber respondents




                                CBG Communications, Inc.
Residential Community Needs
and Interests
   Customer service and technical problem areas
    were noted including:
       Telephone answering and hold times
       Subscriber communications regarding
        programming and rate changes
       Outages
       Signal quality
       Speed and reliability of high speed internet
        connection
       Service installation
                                         CBG Communications, Inc.
Residential Community Needs
and Interests
   Concerns were also expressed
    about:
     Variety of cable programming
     Quality of cable programming

     Cost versus value




                            CBG Communications, Inc.
Residential Community Needs
and Interests
   Local Community Access is important
       Viewership of current Access programming is well
        established
       Subscribers would like to see more of various
        types of programming, especially:
          Community News
          Special Events

          Public/Community Events and Activities Coverage

          Local Historical Programming

          Public Safety Information

       75% of Subscribers believe it is important for the cable
        operator to provide support for the Access channels

                                               CBG Communications, Inc.
PEG Access Review
   Overall Access Channel Viewership in
    Washington County
    Access         Daily   Weekly   Monthly   Occasionally   Never
    Channel

    6 - Local      5%      14%      5%        46%            30%
    Government
    Access
    19 – Local     2%      11%      5%        40%            43%
    Origination/
    Community
    99 – Local     3%      10%      5%        34%            49%
    Educational
    Access




                                                      CBG Communications, Inc.
PEG Access Review
   Comparison with Recent Viewership for
    Some Other Cable Services

    Cable Network                CUME (Weekly Exposure)
    Outdoor Life Network (OLN)       3%
    Speed Channel                    3%
    BET                              3%
    Bravo                            3%
    Style                            2%
    Animal Planet                    .3%
    ESPN Classic                     .1%

                                              CBG Communications, Inc.
PEG Access Review
   Written surveys, individual interviews,
    group discussions and a public meeting
    were held with a variety of organizations
    including:
       Government agencies
       Educational entities
            K-12 (Washington County BOE)
            Higher Education (HCC and USM)
       Businesses and Non-profit organizations

                                         CBG Communications, Inc.
PEG Access Review
   Key Findings included:
       Access channel capacity and related channel
        positions need to be preserved and/or provided
       There should be the capability for future migration
        of the analog Access channels to digital services,
        including service expansion capability
       There are Capital funding needs for facilities and
        equipment that can be supported effectively by
        the cable operator


                                        CBG Communications, Inc.
PEG Access Review
   Key Findings included:
       New, upgraded and replacement equipment for
        the governmental and educational access channels
        needs to be provided in accordance with a
        schedule to be negotiated between the parties
       Regional interconnection should be pursued
        between neighboring cable systems to share
        Access programming, promote information sharing
        and enhance public safety


                                      CBG Communications, Inc.
PEG Access Review
       Key Findings included:
        There needs to be free cable drops that
         provide all tiers carrying PEG or public
         interest-oriented services for County
         buildings, libraries and educational
         facilities
        There should be free Cable Internet
         Service, to all public schools (K-12) and
         libraries

                                   CBG Communications, Inc.
Business Community Needs
Assessment
   Key Findings included:
       Broadband services should continue to
        expand for the business community in
        outlying areas
       Reliability of broadband services should be
        increased related to business use




                                   CBG Communications, Inc.
Business Community Needs
Assessment
   Key Findings included:
       Additional tiers of broadband service, especially
        lower cost entry level tiers, would be beneficial to
        businesses and non-profits
       VoIP telephone services, as well as video
        conferencing applications for both internal
        communications and business-to-business
        applications need to be provided
       High-capacity networking services need to be
        available in the future to the business community

                                         CBG Communications, Inc.
Institutional Network Needs
Assessment
   Key Findings included:
       The core backbone network that has already been
        developed for WCPN members needs to be
        extended, especially to critical County facilities,
        public schools, HCC, USM and libraries, beyond
        the current implementation in the downtown area
        of Hagerstown, to sites throughout the County
        and within the incorporated municipalities
       The architecture that would work best would be to
        develop a series of rings that would connect these
        facilities such that video, voice and data
        communications could be routed within an
        organization or between organizations in a highly
        reliable, fault tolerant manner
                                        CBG Communications, Inc.
Institutional Network Needs
Assessment
   Key Findings included:
       A residential system-based data-over-cable
        channel I-Net alternative should be
        established for certain facilities
       The cable operator could provide an
        upstream and downstream path on the
        residential network, exclusively for
        institutional data-over-cable use

                                  CBG Communications, Inc.
Institutional Network Needs
Assessment
   Interconnection
       I-Net interconnection with other networks and
        systems would be beneficial to allow the sharing
        of public safety communications, Access video and
        other information with neighboring jurisdictions
   Scalability
       Whatever institutional network concept is chosen,
        it must be capable of cost-effective growth in both
        the number of physical locations and
        communications bandwidth


                                        CBG Communications, Inc.
Conclusions and
Recommendations
   In order to satisfactorily address the
    needs, interests and concerns of the
    various Communities of Interest within
    the County in both the near and longer
    term, we recommend that the County
    pursue cable communications franchises
    with Antietam, Adelphia and Comcast


                            CBG Communications, Inc.
Conclusions and
Recommendations
   Such a franchise should include the
    following critical provisions:
       Establishment of customer service standards
       Provisions that help facilitate critical public safety
        communications
       Establishment and enforcement of technical
        standards
       Establishment of reasonable density requirements
       Provisions that help bolster economic development
       Provisions that ensure the continuation,
        development and expansion of Educational and
        Governmental Access services
                                          CBG Communications, Inc.
Conclusions and
Recommendations
   Such a franchise should include the following
    critical provisions, cont’d:
       Provisions that ensure state of the art delivery of
        Educational and Governmental Access services
       Development of reasonable support mechanisms to
        help Access programming meet subscriber needs and
        interests
       Provisions requiring the approval of transfers
       Provisions that ensure that the County’s and Public
        Schools’ networking needs are met cost-effectively in
        the future
       Protections for the public rights-of-way
       Protections for the County and its citizens

                                          CBG Communications, Inc.
Thank you




            CBG Communications, Inc.

								
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