Highlights from the ALVA
Financial Benchmarking Survey
Attractions Performance 2010
Lesley Morisetti
14th October 2010
ALVA Financial Benchmarking Survey
• Measures key business drivers
–Income
–Productivity
–Profitability
• 2009/10 data
• Data shown excluding VAT
ALVA Financial Benchmarking Survey
• 15 years & 71 participants
• Sample split to
–Heritage
–Museums & galleries
–Leisure
• Constant sample results shown
2009/10 Ticket Spend Ranges
Av=£10.75
Av=£7.22
Av=£4.59
Source: LMA; ALVA
Ticket Spend Trends
Source: LMA; ALVA
2009/10 Secondary Spend Ranges
Av=£2.76
Av=£1.69
Av=£1.07
Av=£2.01
Av=£2.08
Av=£1.39
Source: LMA; ALVA
Ticket and Secondary Spend Trends
Source: LMA; ALVA
Labour Costs as % of Income Trends
Source: LMA; ALVA
Marketing Expenditure per Visit Trends
Source: LMA; ALVA
2010 ?
Visits X Spend per = Income
Visit