EN_03_Logo _ Tagline_Wiki

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					Name: _____________________________________________ Date: ___________________________


                            Entrepreneurship Projects
                                            #3 Logo & Tagline

Objective: To produce a company logo and tagline.

Background Info: What is the Company Description of a Business Plan?
      What is a Logo?
         o A name, symbol or trademark designed for easy recognition.
         o Logos can be made up of test only, or a combination of text and graphic.

      Business Documents Which Use Logos
          o Business Cards                                                     o Flyers
          o Letterhead                                                         o Brochures
          o Advertisements                                                     o Signs & Posters

      Logo   Design Guidelines:
          o    Project the company’s image.
          o    Design should be simple and easy to read.
          o    Logos should be unique, easily recognizable and be different from your competitors.
          o    Avoid using too many colors

      Well-Known Logo Examples:




      What   is a Tagline?
         o     Repeated phrase or selection of words associated with a specific company (slogan).
         o     First step in building a brand and gaining recognition. Taglines are first impressions.
         o     Can build over the years and create an inexpensive form of advertising.
         o     Successful Taglines will:
                    Be short and to the point
                    Consist of no more than 4-6 words
                    Convey a message of what your business provides
                    Be consistent with your logo design
                    Be easy to remember by potential customers.

      Well-Known Taglines:
         o Good To The Last Drop .................................................... Maxwell House Coffee
         o Mmm…mmm…good! ......................................................................... Campbell’s
         o I’m Lovin’ It ..................................................................................... McDonald’s
         o Drivers Wanted ............................................................................... Volkswagen
         o Always Low Prices ............................................................................... Wal-Mart
         o Have It Your Way ........................................................................... Burger King
Name: _____________________________________________ Date: ___________________________

TASK #1: Create a Logo:
Sketch out at least 4 possible logos – You can use Paint Software or hand sketch. Survey your
classmates. Save your final logo on computer. Recommended in Paint. Save with .jpeg extension.




TASK #2: Create a Tagline (make sure your logo and tagline work together)

Jot down at least four taglines that you could use for your business:
              1.
              2.
              3.
              4.

 Saving Your Work:
 Save your work as Project 3_Logo in your “Business Plan” folder
 All future projects will be saved to this same folder – “Business Plan”
 At this point, you should now have selected your business to run and operate, chosen a company name, have a
 company description and have a good logo and tagline team.
 Chosen Logo and Tagline: ______________________________________________________________________

				
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posted:12/11/2011
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