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Accredited Training and Academic Education

Oil and Water, or Perfect Complements?







Working with Professional Bodies

King’s College London – 17th June 2011

Helen Southall

University of Chester

Background – The NTI

• 2 academic staff seconded from CSIS

– Later, 50% share of 1 administrator

• Originally part of a national, government-funded

scheme

– Targets and focus for funding were on ‘skills gap’ re. low-

end ICT training. Brokered training delivered by FE colleges

– Other targets related to contact with SMEs

– Funding ended in 2006; most NTIs closed down

• Chester NTI chose to move to higher-level training

– Accreditation is a slow process, so other funding sources

(e.g. JISC) and support from institution essential in interim

Background – The NTI

• Since May 2007 the NTI has

trained in excess of 500

delegates at OGC & Apple

accredited courses

• Delegates have included many

from the NHS, Civil Service,

local authorities, armed

forces, Police, courts, H.E.,

and other public services

• Other delegates principally

from banks and

manufacturing, plus company

directors and many freelance

contractors

Becoming an ATO for PRINCE2®

• PRINCE2 certification is frequently demanded in project management

(and other) job adverts

– Also useful to organisations tendering for project management contracts

• ATO status is essential

– Cannot legally claim to offer PRINCE2 training, use copyright materials, or book

PRINCE2 exams without it

• Badge of quality

– Anyone can offer ‘project management training’

– Only ATOs can offer ‘PRINCE2 project management training’ and be listed on the OGC

web-site

• Benefits including access to a pool of accredited trainers, ATO meetings

and newsletters, BPUG, exhibitions, contact lists







PRINCE2® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other

countries || The Swirl logo™ is a Trade Mark of the Office of Government Commerce

Becoming an ATO for PRINCE2

• The accreditation process

– Slow, expensive and frustrating (especially if starting from

scratch)

– Nothing is taken for granted. Being part of an HEI is

(rightly) not an advantage. Management procedures and

marketing materials are carefully vetted. Materials are

accredited on a slide-by-slide basis.

– Trainers must all be individually accredited

• High level of relevant hands-on experience is a pre-requisite

• This means existing university lecturers won’t necessarily be

eligible

• There are also significant timetabling issues

• Despite the frustrations, when we achieved

accreditation we were genuinely ready to run our

first course. Not always the case in HEIs!

Some Pitfalls (and Advantages)

• The torture never stops...

– Not a one-shot deal; all ATOs (and trainers) are re-inspected annually

• This is actually quite helpful, e.g. in providing justification for the required administrative

support

– Substantial annual fees relating to the ATO itself, and individual ‘products’

and trainers associated with the ATO

– Regular updates to PRINCE2 itself mean compulsory re-writing and re-

accreditation of teaching materials

• High overheads

– High course fees

• Lots of specialist commercial competitors

– Large market

• Potentially, lots of hassle dealing with unusual or foreign

administration and finance procedures

– Potentially, lots of delegates, including new overseas markets

So.... Oil and Water?

• Professional qualifications such as

PRINCE2 don’t plug comfortably

into HE ‘levels’

• Differences of emphasis...

– Academic courses

• Transferable skills, learning how to learn, critical

thinking, flexibility, long courses, lasts a lifetime

• Coursework, short exams, support, presumption

that students will pass until proven to fail

– Professional certification (e.g. PRINCE2)

• Short, intense, high-pressure course

• Learning (& retrieval in exam conditions) of

knowledge, jargon, standard methods, specific

information on who does what and when

• Regularly re-tested; it is presumed that this

‘version’ will go out of date within 5 years

• Pressure from employers (and already-qualified)

to make sure exams aren’t ‘too easy’

• Issues re. dyslexia, ESL etc

...or Perfect Complements?

• What did delegates ask for?

– Ongoing mentoring and support with implementation

– Complementary academic qualification

• What can we offer?

– Difficult to compete head-to-head with commercial

training companies; our overheads are too high and

short courses aren’t (yet) our core business

– However, continuing to offer only 3-year degree

courses doesn’t meet delegates’ needs, and funding

changes mean that it’s not a realistic option anyhow

• M.Sc Programme & Project Management

– Based on Chester’s award-winning Work-Based &

Integrative Studies degrees

– The missing link after (or before) the 5-day

professional course

– Unlike training companies & non-ATO universities, we

can provide both professional and academic aspects in-

house

Conclusions

• Courses which command high fees are not a short cut to high profits

– Obtaining and maintaining ATO status is expensive

• There is a lot to be said for belonging to an exclusive club

• There is even more to be said for being unique in an exclusive club...

– ‘the only active ATO within a university’

– We regularly get business because of this, even from clients who

aren’t particularly interested in academic courses

• Quality is critical

– HR course bookers, business people, freelance project managers

(i.e. typical delegates) are willing to pay high fees for good

quality – but they will also complain loudly and effectively if they

don’t think they’ve received it

• An indication of what to expect from students paying up to

£9000 / year from September 2012?

Contact Details

Helen Southall

Business & Curriculum Development Manager

NTI



h.southall@chester.ac.uk

01244 512191

http://www.chester.ac.uk/business/nti



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