Search Engine Optimization process

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					Search Engine Optimisation Process

Is your website creating sales for you or driving clients to your business?
If not, then you are losing a number of prospective customers to your competition!
If you are not on the first 2 pages of the search engines, you are losing customers.

“Search Engine Optimization involves optimizing or changing a website such that it becomes friendly for the Search Engines to get improved positioning on the Search Engines for its target keywords.”

Search Engine Optimization has gained a lot of importance as it allows you to use your website to market your products and services on the Internet and drive users and traffic to it. Internet acts as a marketing medium for your website promotion efforts. A well planned Search Engine Optimization strategy can give you the results you need. We follow an 8 step SEO process for optimizing websites.

THE EIGHT STEP WEBSITE SEO PROCESS
Our SEO process is divided into the following 8 steps. These steps are proven and have always given us the results we want for our clients:

1
Website Analysis

2
Client Requirements

3
Keyword Research

4
Content Writing

5
Website Optimization

6
Submission of Website

7
Link Building

8
Reporting

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The initial analysis serves as a benchmark and is used to track progress as we work.

Website Analysis
Website Review Competitor Analysis Current site positioning The first step involves an in-depth analysis of the website which needs to be optimized for the Search Engines. We check the current website positioning on the Search Engines, its Search Engine Friendliness and the amount of traffic it is getting from the Search Engines.

2
It is essential to understand the client requirements before any SEO work is started.

Client Requirements
Reasons for SEO Get Client Expectations Set Goals & Targets In the second step, we identify the purpose behind doing SEO. Whether the client wants to achieve high search engine rankings, increase sales, get newsletter subscribers or improve popularity? Once we know the client expectations, we set our goals accordingly.

3
Search Engines can drive traffic to your website if you achieve top rankings for your keywords.

Keyword Research
Initial Keywords List KW List Expansion Final list of Keywords Keyword Research is one of the most essential steps of any SEO campaign. The client gives an initial list of keywords and we expand it to find related keywords which can help drive traffic through the search engines. The final keywords list is approved by the client.

4
Search Engine Spiders consider website content an important ranking factor.

Content Writing
Keyword incorporation in content Landing page creation After the final list of keywords is discussed, we start writing content for the different sections of the website. Keywords are incorporated to the text content of the website. New pages are also added to the website and content is written for the new pages.

5
Developing a Search Engine Friendly website is an essential part of on-page optimization.

Website Optimization
New Navigation Plan HTML Code optimization Removal of unnecessary Flash and JavaScript On-page updates like Title Tags, Meta Tags, Internal Links, Headings, Images and ALT Tags Addition of Site Map The Website Optimization step involves a number of sub-steps and processes which are carried out on the website pages to make them Search Engine Friendly. We propose and implement a new navigation structure for the website if there are problems with the existing website navigation plan which can cause problems with the Search Engines. Sitemap is incorporated to the website, and the Title Tags, Meta Keywords and Meta Description Tags are added to the website pages. Internal linking of the website is improved and heading tags and ALT Tags are added to the web pages. On-page optimization is carried out to make the website Search Engine Friendly and easy to navigate by the search engine spiders.

6
Submitting your website to web directories is a good way to obtain oneway links.

Submission of Website
Anchor Text creation Submission to Web Directories Search Engine Submission The submission process allows the website to be submitted to some of the most prominent search engines and directories on the Internet. Submission to these directories and search engines allows quick indexing of the website and its pages.

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Links can also help drive traffic to your website from other web pages on the Internet.

Link Building
Finding quality link partners Contacting link partners Replacing old or removed links Link Building is the most important step in off-site optimization of a website. Finding quality link partners for a website can be a tedious and time consuming task. We hand pick quality sites and contact them to finalize the link deal using appropriate anchor texts in the incoming links.

8
Reporting allows us to show our progress to the client on a regular basis.

Reporting
Keyword Ranking Reports Website Traffic Reports Link Popularity Reports Targets & Goals Achievement We track our progress and give updates to the client on a regular basis. We send keyword ranking reports, website traffic reports and link popularity reports to the client every month. Web Analytics programs like Google Analytics is used to keep track of the traffic coming to the website. We also use Google Analytics to set goals and targets to achieve them.

The 8 step process ensures results for our clients within the time frames we provide to the customer at the start of any project.

How can SEO Help You?
We offer a number of SEO services which can help you achieve rankings on the Search Engines. A list of these services is given below, along with the benefits.

Services Offered
Keyword Research Website Content Writing Directory Submissions Search Engine Submission Link Building Services Website Optimization

Benefits of SEO
High Search Engine Rankings Targeted Traffic Repeat Customers Increased Sales Increased Revenue High Return on Investment

For more information about our Search Engine Optimization Services, please feel free to email us at info@etrix.ie or call us at +353 1 4100637


				
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