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					Building An Organization’s
Campus Presence Through
          Quality
            Andrew Garib
            Turn Left
            asg29@cornell.edu
            607 339 7917




                            www.CUTURNLEFT.org
“PRESENCE”

 “Building an organization’s campus presence
  …”
 Name recognition (simple promotion)
 Sensationalism
 Respect
“PRESENCE”

 “Building an organization …”
 Recruitment
 Creating an effective organization structure
 Ambitious projects made attainable
 Funding! Yay!
 Quality perpetuates quality!
 WHY QUALITY

  “… ’Cause [people] are bored!”
  Why focus on quality rather than just name
   recognition
   and respect?




www.definitivejux.net
WHY QUALITY

 Quality is inherently good
 Quality works better
 Quality looks good
 Quality is what others are attracted to
 Quality is an eminently marketable asset
 Examples: J. K. Rowling, Definitive Jux
QUALITY FOR WHOM

   You are ultimately marketing to your group
    members past, present and future
   You are secondarily marketing to your
    “customers”
KINDS OF QUALITY

 QUALITY OF MESSAGE
 QUALITY OF ACTION
 QUALITY OF ORGANIZATION
 QUALITY OF IMAGE
QUALITY OF MESSAGE

 Is your message relevant?
 Is your message meaningful?
 Does your message tie-in to quality of action?
 Is your message interesting?
QUALITY OF ACTION

 Will what your group does do some real good?
 Is what your group does respected by others?
  Have others seen results?
 Will what your group does look good on my
  resume / law school application?
QUALITY OF ORGANIZATION

 Is there a strong, logical leadership structure
  and function? Business culture?
 Is your organization efficient and well run?
  Your meetings?
 Is your organization well staffed?
 Is there opportunity for more responsibility /
  future leadership?
QUALITY OF IMAGE

 Are eloquent, passionate speakers
  representing your group?
 Quick and professional responses to
  solicitations from students, community
  members, other groups
 Does your project have professional
  ‘packaging’?
 Your website is your public face
QUALITY RESULTS

 Attract members
 Retain members
 Build stronger leadership structure
 Build a membership base that believes in what
  it’s doing
 Better quality work
 Draw from alumni
SOME KEY IDEAS FOR LEADERS

 BE AMBITIOUS
 BE VIGILANT
 BE AN EXAMPLE


BUILD A BUSINESS CULTURE WITH ZERO
       TOLERANCE FOR LOW QUALITY!
SOME EXAMPLES ON CAMPUS

 KyotoNOW!, CURES – creating ambitious but
  effective projects
 Mock Elections 2004 – getting people to work
  together
 The Cornell Review – effective web presence
 Turn Left – getting people to read and respect
 Your examples
A QUICK BUT PRACTICAL
EXERCISE

 For your organization (pick ONE!), brainstorm
  how to improve the quality of message, action,
  organization and image
 Brainstorm how you, as a leader in your
  organization, can be more ambitious, be more
  vigilant, and be a better example of the quality
  you want for your organization
ANDREW GARIB

   asg29@cornell.edu
   607 339 7917
TURN LEFT www.CUTURNLEFT.org

   Wayne Huang, Editor-In-Chief
   wyh2@cornell.edu
   408 621 0525
   ARTICLE DEADLINE: 2 February 2005

				
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