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Endowed with a mammoth network of 356 transmitters
installed at various places all over the country, All India Radio makes one
of the largest broadcasting organisation in the world, which has the
capability of covering virtually every nook and corner of the country.
Technological advancements brought in radio broadcasting have always
been accepted and adopted by All India Radio to keep pace with the
changing scenario.
Central Sales Unit provides vast opportunity to its advertising
world to reach out to the millions of its listeners through quality
programmes and technological marvel. All the advertisers seeking growth
in their business may utilize
All India Radio to take the product to the prospective buyer right at his
threshold.
Radio Audience Survey (RAS)
For updating listenership data pertaining to various AIR
stations spread all over the country, Audience Research unit conducts
field surveys on regular basis. Incidentally, more and more number of
stations is being covered under the survey expanse with every successive
round. In the latest phase of this survey, as many as 63 AIR stations
were covered thereby generating a data base of 53,100 radio households.
Through this survey an effort has been made to study the general radio
listening pattern of the families having a radio set.
The survey included all the „AAA‟, „AA‟, „A‟, and „B‟ category
Primary Channel stations with an eye on AIR‟s business prospects in the
form of Ad booking. The past experience has shown that in all these
commercially vibrant places business activities are far ahead of those
falling below them like categories C & D. Some sample PC stations of the
„C‟ and „D‟ category were also covered in this round in order to give it a
semblance of completeness. The sample of the survey was so mammoth
and number of survey places were so large that most of the AR units had
do the field work in two to three rounds.
The proposed survey was designed and controlled by the
Directorate of AIR and the Director Audience Research monitored its
execution at every level. A comparative analysis of different radio
channels available in Pune makes it amply clear which radio station
stands were in terms of listening among different socio-economic
sections of the society. The same analysis has also been done by Age and
Sex of the respondents.
Radio Audience Survey conducted in this round was special in
more than its mammoth size. This time round an attempt has been made
to learn about the consumer behaviour among radio households as every
radio listener is a putative buyer of goods and services sold in the
market. The information about the future market requirements can be
passed on to those who deal with them and they, in turn, can utilize such
powerful mass media to propagate their products. It is expected that
such basic information input would be of immense use to the media users
as well as its planners.
Top Five Favourite Programmes of AIR
( Listening in percentag
umbai Delhi Kolkata H
29.0 Aap Ki Farmaish 14.2 News in Bengali 27.3 Chitraseema
26.9 Aaj Subah 4.3 Rabindra Sangeet 18.2 Regional News
19.2 Sri Ram Charit Manas Se / News 4.2 Play 16.2 News In Telugu (
mpada 18.9 Phone-In Programme 3.3 Pratyahiki 12.6 Bhakti Ranjani (D
17.5 Lok Sangeet 2.9 Bengali Light Music (Req) 11.6 Paadi Panta (Agr
ngalore Ahmedabad Pune
m Songs) 50.4 Hindi Film Music 43.9 Pradeshik Samachar 34.4 Hindi Chitrapat S
44.2 Gujrati Film Music 35.1 Bhakti Sangeet 20.5 Arogyam Dhansa
17.4 Jay Bharati 21.1 Marathi Film Songs 16.6 Hello Manbhavan
m & Home) 13.3 Gujrati News 14.9 Hindi Film Songs 16.1 Archana (Devotio
hara 13.0 Folk Music / Akhand Sur 13.3 Aaple Arogya 14.0 Krishi Vani
ur/Ajmer Lucknow Indore
17.0 Hindi Samachar 40.2 Hindi Samachar 27.6 Hindi Samachar
15.6 Chitrapat Se 24.5 Film Sangeet 19.4 Film Songs
Jawano Ke Liye & Ram Charit Manas
h Geet 15.0 18.3 Yuva Vani 19.1 Bihar Ke Lok Gee
Gaan
Chitrageet & Ram Charit Manas
dio Counselling 10.0 Kisano Ke Liye 8.8 10.4 Regional News
Gaan
Liye 10.0 Aaradhana 8.2 Man Bhaavan 9.9 Choupal
hopal Rajkot Varanasi J
60.1 News in Gujrati 20.7 Samachar 39.8 Chitrapat Sangee
(Film Music) 58.4 Manoranjan - Film Music 15.1 Film Sangeet 26.4 Yuva Vani
26.4 Bhajan / Sant Vani 14.9 Krishi Jagat 25.4 Sangeetika & Kri
angeet 22.9 Archana (Devotional Music) 13.2 Yuva Vani 23.5 Ram Charit Mana
s Gaan 19.2 News in Hindi 13.1 Hello Phone-In 21.3 Vandana
nanthapuram Guwahati Jalandhar Ja
54.3 Kalpataru (Request Prog) 43.1 Gurbani Vichaar 31.6 Samachar Prabh
Aaj Subah) 37.9 Gitimalika (Light Music) 32.9 Shabad Kirtan (Relay Amritsar) 29.6 Film Sangeet
ve-Film Songs) 28.4 Drama 32.4 Fauji Veeran Layee & Film Music 14.9 Vandana
Devotional) 21.2 Chitrageet (Film Songs) 31.5 Hello Farmaish 14.3 Samachar Sandh
20.3 Assamese News 29.3 News In Punjabi 13.0 Suranjali
ahabad Dharwad Jodhpur
22.1 Chitrageete (Film Music) 56.0 Film Sangeet 39.8 Jharkhand Ke Lo
at 21.6 News In Kannada 50.3 Lok Sangeet 30.7 Samachar Sandh
17.0 Pradesha Samachara 30.7 Yuva Vani 29.2 Pradeshik Samac
11.4 Vandana (Devotional Songs) 23.9 Choupal 28.0 News in Hindi
10.4 Play 17.4 Samachar Prabhat 22.8 Kheti Bari
aipur Cuttack Aurangabad
t 38.4 Regional News 43.1 Filmi Gaane 37.1 Chitrabela (Hindi
29.3 Geet Geetika 37.2 Pradeshik Batmya 35.9 Hello FM
26.6 Bandana 36.4 Phone Farmaish 30.1 Hello Doctor
s Gaan 18.8 Mo Pasand 25.6 Hindi News 19.3 Bhakti Dhara
sh (Phone-In) 17.8 Shreemad Bhagabat 24.6 Chitrapat Sangeet 19.0 Geet Gunjan
iliguri Pondicherry Tiruchirapalli
32.1 Poonthottam - Thirai Isai 32.3 Bhakti Mallai 33.1 Hindi Samachar
30.0 News In Tamil - Delhi 29.1 Regional News 29.7 Lok Sangeet
ongs) 22.3 Arattai Katcheri - Live Phone-In 24.7 Maruthuva Neram (Health Hints) 23.4 Film Sangeet
19.3 Thalattuthe Vaanam-Film Songs 14.1 Thirai Malargal (Film Songs) 15.3 Gramin Sansar
t 17.7 Bhakti Maalai 11.9 Pudhu Alaigel (New Film Songs) 9.1 Yuva Sansar
Bhuj Bilaspur Shimla
hone-In) 41.7 Hello Farmaish 25.2 Regional News 45.1 News in Khasi
27.8 Sakhi Saheli 20.1 Sainiko Ke Liye 40.2 Hindi Film Songs
har 22.6 Kisaan Vaani 15.6 National News (In Hindi) 36.5 News in Khasi
ar Music) 18.0 Sada Bahar Nagme 11.9 Hello Shimla 21.1 Hindi Film Songs
Rural Kacchi) 17.1 Manchahe Geet 11.3 Folk Sangeet (Pahari Songs) 19.2 Thought For The
inagar Hassan Tirupati
32.2 Chitrageethe 39.8 Pranteeya Vartulu 55.2 Chanchinthar
25.0 Hemakoota (Phone-In Film Songs) 39.0 Abhiruchi 53.4 Thilrvelna
Liye 21.8 Kisaan Vaani 33.1 Hello Abhiruchi 39.4 Mizo Devotional S
21.0 News In Kannada 24.8 News In Telugu (Central) 38.7 Hlathlan (Reques
Aaj Ki Surkhiyan 14.8 Ogatu Jigatu 14.9 Harivillu 35.6 Mizo Love Songs
gartala Bhagalpur Amritsar K
Bengali 32.8 Hindi News 51.5 Shabad Kirtan (Direct Relay) 50.5 Pradeshik Samac
Bengali 24.1 Aapki Pasand 48.4 Gurbani Vichar 27.5 Tapai Ko Anurod
23.5 Regional News 34.6 Old Hit Songs 9.0 Gaonli Sabha
Dak Putali (Repli
20.2 Rajnigandha 27.6 News in Punjabi 7.0
Listeners)
13.5 Gram Jagat 19.3 Fauji Veeran Layee 6.8 Nepali Adhunik
ohima Kargil Gangtok K
41.0 Naat 26.4 Gramin Karyakram 21.9 News in Assame
alect) 40.1 Roshni 22.1 News in Hindi 21.2 Hindi Film Songs
34.5 For The Forces 19.1 Spotlight 17.6 News in Hindi
28.6 Balti Programme 18.6 Anurodh Sangeet 15.2 Bodo Folk Songs
16.8 Rural Programme 16.9 Rozgar Samachar 10.1 Bodo Modern So
anagar Gulbarga Suratgarh N
Film Songs) 40.3 Chitrageethe (Film Songs) 55.8 Yuva Vani 17.5 Hello Najibabad
38.6 News in Kannada 43.3 Ek Hi Shirsak Se 16.7 Sada Bahar
22.8 Pradesha Samachara 23.3 Film Songs 15.7 Yuva Vani
18.3 Vandana 22.7 Fauji Bhaiyon Ke Liye 15.5 Chitrapat Sangee
etin 15.7 Churmuri Chuda 22.0 Mitti Ki Khushboo 15.3 Sainiko Ke Liye
TOP CLIENTS FOR THE QUARTER (OCTOBER – DECEMBER 200
j Consumer – Godrej Powder Hair Motor Industries Co. Ltd. – Mico Bosch
cts Nirma Ltd. – Nirma Prod
Home Products – Pepsodent Toothpaste National Nippo – Nippo Batte
Batteries
ti Airtel Ltd. – Airtel Song Catcher
Zandu Pharmaceuticals – Zandu Balm
Laboratories – Vicco Products Works Ltd.
n Oil Corporation – Extra Power / Extra Larsen & Tubro Ltd. – L & T Motor
Mile, Servo etc.
TOP AGENCIES FOR THE QUARTER (OCTOBER – DECEMBER 200
ts India Comm. – Hutch, Airtel, Pears, Indian Oil Corp. Ltd. – Extra Powe
Ponds, Brooke Bond
Taaza, ICICI Bank Nova Advtg. P. Ltd. – Zandu Balm
International NRI
Services Current Advtg. P. Ltd. – Road Safety
son Comm. – Pantene, Godrej Powder Pratisaad Comm. P. Ltd. – John Deere
Hair Dye, Zee Raat Bhar
Serial, Zee Marathi Vahini Adbur Pvt. Ltd. – Dabur Lal D
Saheb, Zee Sa Re Gs Ma Babool Too
Pa Hajmola Ra
Hajmola Ma
city Parlour – Nirma Products Sang, Dabu
a Comm. Ltd. – Reliance Long Term
Equity
Advtg. Agency – Vicco Products
FRESH ARRIVALS FOR THE QUARTER (OCTOBER – DECEMBER 20
Pantene – Nazar Sisters Airtel – Song Catcher
Zee Serial – Raat Bhor Bristi Tea City – Super Cup Tea
Zee Serial – Vahini Saheb ICICI Bank International – NRI Ser
Airtel – Bundle Handset Promotion Fair & Lovely – Menz Active
Hutch – Half Rate Endura Mass
Reliance – Long Term Equity Fund Durgesh Nandini - Serial
The mega event of the cricket is going to be there in March
2007 & April 2007 where India is participating with all its might and
vigour. Millions of cricket lovers will remain glued to their radio sets for
long time to know the ball – to – ball descriptions of the proceeding of
the match. All India radio has made elaborate arrangements to provide
this feast of entertainment to its listeners.
Feathers in the cap
1. Daily sponsored programme “Godrej Powder Hair Dye Top Ki Baat”
brought through the agency M/s. Madison Communications Ltd. has
completed two years of its broadcast in January this year. As per
the client rare feat of running a single sponsored programme for so
long has found place in the Limca Book of Records. Now the client
is trying to nominate this event in the Guinness Book of World
Records.
2. Chitralok is a very popular programme of new film songs that also
includes trailors of new releases. CSU markets these programmes.
Around 17.88 Crores of listeners listen to this programme everyday
according to ARU report. M/s. D.S. Mittle & Sons – an advertising
agency of great repute – has been giving us trailors of latest film
releases and TV Serials. For one of their trailor a special credit goes
undisputedly. Trailor of Film „Vivah‟ went on AIR for 59 runs till
December end. However, it was continued for more days because
reasons for the success of this film were searched in this trailor.
