Social Media Strategy
for Nonprofits
Presenter:
Cindy Leonard
Bayer Center for Nonprofit Management
at Robert Morris University
What’s on Tap?
Exercise: Analog Social Networking (10 min.)
Presentation: Social media planning and
strategy considerations (40 min.)
General Q&A (10 min.)
Defining Social Media
The “If you build it, they won’t
come…” Issue
The WAVE Model
The 3 W Questions
Finding Your Audience
Use Versatile Tools
Engage Your Audience
You will be creating waves for your organisation. Waves that will help you reach
your goals, by identifying them, finding your audience, selecting the tools you
will start using, and engaging with your audience.
From a presentation by Arjan Tupan of Capgemini Consulting for Convio
7
Beth Kanter’s Social Media
Strategy Model
Common Themes
Who job is it, anyway?
Assessing Organizational
Readiness
Selling
Social
Media
to
Your
Boss
What about ROI? How do I
know if my efforts are worth it?
Pittsburgh Zoo
http://www.pittsburghzoo.org
(Facebook, Flickr, RSS, Twitter,YouTube)
Pittsburgh Social Venture Partners
http://www.psvp.org
(blogging, Facebook, LinkedIn, Twitter,YouTube)
LOGOS Ministry
http://www.thelogosministry.org/
(Facebook Groups,Yahoo Groups, Blogging,
Podcasts, Mobile Apps,YouTube)