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Carl Zeiss AG

PI No.: 0213-2009-ENG – Seite 1 73446 Oberkochen

Germany

Contact: +49 7364 20-9042









Carl Zeiss launches photo contest ‘digital culture’



Deadline for entering: January 15, 2010





OBERKOCHEN/Germany – December 15, 2009.

Each year, global optics manufacturer Carl Zeiss holds an annual

worldwide photo contest. This year’s competition, which opens on

December 15, has the theme “digital culture”. Photographers and photo

enthusiasts are invited to explore and capture this broad theme from

their own unique perspective. Anyone can participate, provided the

pictures are shot with a Carl Zeiss lens. Pictures can be taken with any

type of camera, from an SLR reflex camera to the camera of a mobile

phone.





Technology is shaping ever more areas of our lives and has become an

indelible part of our culture. Computers, internet and mobile devices are

part and parcel of daily life and have made many things easier. They

have also changed the way people interact with each other, exchange

information, work, play, meet friends, enjoy music, and much more.

Carl Zeiss invites photographers from around the globe to capture this

contemporary yet challenging theme in exciting images.





An international jury consisting of photographers Edith Held and Jürgen

Müller among others will assess the images on their creativity and

technical execution. Highest points will be given to photographers

whose images have been created before and during the shutter

release, with as little revising and adapting of the image as possible.





The jury will select 10 winners after January 15. They will receive

various types of merchandise.

Carl Zeiss AG

PI No.: 0213-2009-ENG – Seite 2 73446 Oberkochen

Germany

Contact: +49 7364 20-9042









First prize is a ZEISS SLR-lens, which the winner can select. The

second prize is a set of Cinemizer plus video glasses, including an iPod

touch 8 GB. Third prize is a Nokia N 86 mobile telephone.





The Carl Zeiss photo contest takes place each year in December. Last

year’s theme was “pulse of the city”. The jury was led by Uwe Ommer.





For more information or to sign up for the contest,

visit www.zeiss.com/photo





Related links:

Edith Held: http://www.edith-held.de

Jürgen Müller: http://www.studio-mueller.com

Cinemizer Plus: http://www.zeiss.com/cinemizer

Nokia N 86: http://www.nokia.com/n868mp

Last year’s contest „Pulse of the City”:

http://www.zeiss.com/c12567a8003b58b9/Contents-

Frame/368abf307903081dc12570f90043c7b4







Photo: Carl Zeiss invites you to take part at this year’s photo contest

“digital culture”.

Carl Zeiss AG

PI No.: 0213-2009-ENG – Seite 3 73446 Oberkochen

Germany

Contact: +49 7364 20-9042









Press Contact:

Nicole Balle

Carl Zeiss AG

Camera Lens Division

Phone: +49 7364 20-9042

Fax +49 7364 20-4045

Email: n.balle@zeiss.de

Internet: www.zeiss.com/photo







PI No. 0213-2009-ENG

December 15, 2009







About Carl Zeiss AG

Carl Zeiss AG is a leading group of companies operating worldwide in

the optical and opto-electronic industry. The five independently

operating business groups are active in the future-oriented

markets of Medical and Research Solutions, Industrial Solutions

and Lifestyle Products. Founded in 1846 in Jena, the company is

headquartered in Oberkochen, Germany. The company has been a

technological pioneer in optical innovation for more than 160 years.

Carl Zeiss develops and distributes products and services under the

ZEISS brand name for biomedical research and medical technology, as

well as for the semiconductor, automotive and mechanical engineering

industries. Planetariums, binoculars, and camera and cine lenses are

valued by millions of users around the world. The eyeglass business is

now bundled in Carl Zeiss Vision International GmbH, the number two

eyeglass provider in the world.

Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss

Foundation). During fiscal year 2007/08 (ended Sept. 30), the company

Carl Zeiss AG

PI No.: 0213-2009-ENG – Seite 4 73446 Oberkochen

Germany

Contact: +49 7364 20-9042









generated revenues of EUR 2,731 million. Carl Zeiss has around

13,000 employees in more than 30 countries, including more than

8,000 in Germany.



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