E-Blast: Healthy Schools Program
November 12th, 2007
The Healthy Schools Program is dedicated to providing the information and tools
to help fight childhood obesity. Please find below the latest events, news (local
and national), as well as resources and funding opportunities directly relating to
children’s health and wellness. Be sure to pass this eBlast on to other members
of your School Wellness Council or in your community who might find this
For more information, please visit our website at
EVENTS | RESOURCES | FUNDING | NEWS
Note: State-related news, resources, and funding opportunities will be highlighted.
Haven’t Tried a Webinar?
The Healthy Schools Program is offering free sessions via online/phone conferencing to help your
school meet the Healthy Schools Program Framework Criteria. For additional information please
visit our Webinar webpage at http://healthiergeneration.org/Schools Helpful Tools & Training
or contact us at Webinars@HealthierGeneration.org.
Clues to Uncovering Quality PE Curriculums
Date: Monday, November 12, 2007 Time: 4:00 pm (EST) or 4:00 pm (PST)
Gathering Data to Guide and Support Your School Employee Wellness Program
Date: Tuesday, November 13 Time: 4:00 p.m. (EST) or 4:00 p.m. (PST)
Top Three Secrets to Serving (2) Additional Fruits at Breakfast
Date: Thursday, November 15 Time: 4:00 p.m. (EST)
Communicating and Marketing Beverage Changes to Students and Staff
Date: Tuesday, November 20 Time: 3:00 p.m. (EST)
Communicating and Marketing Beverage Changes to Students and Staff
Date: Wednesday, November 28
Time: 5:00 p.m. (EST)
November is the PTA's Healthy Lifestyles Month
Encouraging Health-Related Events and Activities
The National PTA will celebrate Healthy Lifestyles Month during the month of November in
support of their year-round Health and Wellness programming. They are challenging each of their
25,000 local units to plan a health-related event or activity during November. The overall goal of
the proposed project is to increase grassroots participation in national program initiatives and to
further awareness of the problems facing students, parents and educators in the arena of health
and wellness today.
Proposed programming is aligned with the following PTA national organization priorities:
Organize and optimize nationwide assets in health and wellness
programming for improved academic results
Develop, expand, and deliver a healthy lifestyles literacy initiative
Use health and wellness awareness efforts to improve student
For more information about the plans and the resources the PTA has developed to support local
efforts, please visit: http://www.pta.org/healthylifestyles.
Physical Education/Physical Activity
Improving Nutrition and Physical Activity in Schools: To assist schools’ work on health and
nutrition, researchers at 21C and the Rudd Center for Food Policy and Obesity have reviewed
and compiled the best resources for use by 21C schools. These resources are designed to
provide educators with opportunities to learn about and implement programs that foster healthy
lifestyles. The Issue Brief includes a list of 14 specific web resources on improving nutrition and
physical activity in schools, followed by an additional seven comprehensive web resources on the
NASPE’s November Toolbox features ideas from Francesca Zavacky’s Environmental Fitness
class, which was showcased at our Healthy Schools Forum in Little Rock in August, 2007.
Environmental Fitness addresses all six National Physical Education Standards and is a great
way to get students active in their own community.
School Employee Wellness
Great American Smokeout offers ways to implement the Smoking Cessation component of your
School Employee Wellness Program. This year’s Great American Smokeout Challenge is
November 15. Get posters, stickers, announcements, tent cards, T-shirt transfers, statement
stuffers to publicize the Great American Smokeout and learn about activities near you at:
Smoking Cessation Report The Wellness Councils of America (WELCOA) has also published a
free report “Addressing Tobacco Use at the Workplace” located at
Free Weight Management Incentive Program The holidays are fast approaching, and during
this busy time, many people can put on a few extra pounds. A free 8-week incentive program is
available that challenges participants to maintain their weight through the holiday season. The
program is a guide for you as a School Employee Wellness coordinator to implement at your
school. Attached is an introduction of the program. To request your free copy of this program,
please email Joan Brucha at firstname.lastname@example.org and include your name,
school, mailing address, and email address. You will be emailed a short survey in January to
assess number of programs implemented and the outcomes measured.
This resource prepares girls to run a 5K race is a big challenge for elementary students, but what
they learn along the way is even bigger. Girls on the Run is an after-school program that uses
running to encourage girls in third, fourth and fifth grades to develop self-respect and healthy
lifestyles. The nonprofit prevention program covers all areas of a girl's development, which
includes physical, mental, emotional, social and spiritual well-being.
The New York Coalition for Healthy School Foods is very excited to introduce Wellness Wakeup!
Empowering Messages for Morning Announcements. This program provides an easy and
free (for NYS schools, small fee for others) way to fulfill nutrition education goals for your Local
Wellness Policies. The program will consist of nutrition messages that are very brief and can be
read on the morning announcements at school or sent home in newsletters. The messages will
build on one or more themes over the course of a month. The program is available in two
versions: K – 5, and 6 – 12. Over the course of a year, topics will include good nutrition,
prevention of diseases, healthy snack and meal ideas, information on the food industry, and
The National Food Service Management Institute (NFSMI), located at The University of
Mississippi, will conduct a Healthy Cuisine for Kids seminar in conjunction with the Culinary
Institute of America (CIA). The Healthy Cuisine for Kids seminar is about healthy cooking. The
lessons and the culinary demonstrations help school nutrition professionals develop culinary skills
needed to prepare and serve healthy and appealing meals. It's about going back to the basics to
focus on preparing and serving meals that meet the Dietary Guidelines for Americans and appeal
to the customers. The seminar is pre-approved for School Nutrition Association (SNA) and
American Dietetic Association (ADA) continuing education credit. Professional development credit
may be available from other organizations. For a copy of the program brochure and registration
form, click here. Registration deadline: February 1, 2008
o Love Your Veggies: Hidden Valley Ranch's National School Lunch Campaign
will award 51 elementary schools across the U.S. a $10,000 grant to help get more
fresh fruit and veggies on kids' lunch trays. http://www.loveyourveggiesgrants.com/
o Nickelodeon has committed an additional $300,000 in awards to the Let's Just Play
Giveaway for October through December 2007. For more information, visit
Let's Just Play Giveaway Sweepstakes is a unique grant-giving program
that empowers kids to partner with adults for a chance to win $5,000 awards
to support fitness, recreation and nutrition programs at their schools and
community-based organization. Kids between the ages of six and 15
nominate their school or community-based organization by explaining why
they need more resources.
o The General Mills Foundation, in collaboration with the American Dietetic Association
Foundation and the President’s Council on Physical Fitness, is accepting applications for
its Champions for Healthy Kids grant program. The purpose of the program is to
support sustainable, effective programs that lead to youth adopting balanced diets and
physically active lifestyles.
Award amounts are $10,000. Eligible applicants include 501(c)(3) and 509(a) status not-
for-profit organizations and agencies. Deadline is January 15, 2008.
CDC Study Suggests More Work Needed to Improve Wellness Policies in U.S. Schools
The federal Centers for Disease Control and Prevention (CDC) released a study suggesting that
although most U.S. schools have made "considerable improvements" in student wellness
policies, more work remains, Reuters reports.
Report Shows Lack of PE in Most Georgia Schools, Urges Communities to
Promote Physical Activity
A Georgia study on youth fitness released last Friday indicates that nearly half of the
state's children do not get enough physical activity, a finding that is expected to prompt a greater
investment in youth wellness programs, the Atlanta Journal-Constitution reports.
Indiana Issues Preliminary Plan to Address Obesity The Indiana State Department of Health
last Monday unveiled a plan to curb obesity among children and adults statewide, the
Indianapolis Star reports. http://www.rwjf.org/programareas/features/digest.jsp?c=EMC-
New York City Running Program Boosts Fitness Among Students Roughly 20,000 New
York City children are participating in Mighty Milers, a program developed by the New York Road
Runners Foundation to reinforce the importance of active lifestyles, the Associated Press reports.
Federal Safe Routes to School Program Gaining National Momentum
Next month in Michigan the federal Safe Routes to School Program will hold its first conference to
assess the initiative's progress in enabling children to safely walk or bike to school, the
Associated Press reports. http://www.rwjf.org/programareas/features/digest.jsp?c=EMC-
School Officials Find Creative Ways to Maintain School Gardens (Georgia)
Energized by concerns about childhood obesity and a movement to buy local foods, school
gardens are gaining community support, the Atlanta Journal-Constitution reports.
U.S. Department Of Health And Human Services and Ad Council Join NFL To Combat
Childhood Obesity Medical News Today, October 14, 2007
The U.S. Department of Health and Human Services (HHS), the Ad Council and the National
Football League (NFL) will join to launch a new series of national public service advertisements
(PSAs) designed to combat childhood obesity by encouraging physical activity among children.
The new ads, which feature NFL players Reggie Bush (New Orleans Saints), Antonio Gates (San
Diego Chargers) and Jason Witten (Dallas Cowboys), urge families to "get up and play an hour a
day." The PSAs will be unveiled this morning during the NFL's United Way Hometown Huddle
Event in New Orleans, part of the NFL's national day of service. The ads will also air during NFL
games throughout the football season. http://www.medicalnewstoday.com/articles/85438.php
Exercise builds strong brains, too Nanci Hellmich, USA TODAY, 10/31/2007
Kids who play hard every day may be making their brains, as well as their bodies, stronger. A
new study reports that children who play vigorously for 20 to 40 minutes a day may be better able
to organize schoolwork, do class projects and learn mathematics.
"Children who are not active may be at a disadvantage academically," says Catherine Davis, an
associate professor of pediatrics at the Medical College of Georgia in Augusta. She presented the
research last week at the annual meeting of the Obesity Society, a group of weight-loss
Exercise Helps Overweight Youngsters Learn FRIDAY, Oct. 26 (HealthDay News) -- Three
months of daily, vigorous exercise can improve overweight kids' thinking, U.S. researchers report.
Physical activity can also lower their diabetes risk, reduce their body fat, and strengthen their
bones, says a team that looked at about 200 overweight, inactive children, ages 7 to 11.
All the children learned about healthy nutrition and the benefits of physical activity. In addition, a
third of the children exercised 20 minutes a day, and another third exercised for 40 minutes.
During the exercise sessions, the children played running games and used hula hoops and jump
ropes to get their heart rates to 79 percent of maximum -- considered a vigorous workout.
"Aerobic exercise training showed dose-response benefits on executive function (decision-
making) and possibly math achievement, in overweight children," the researchers wrote in an
abstract presented this week at The Obesity Society's annual scientific meeting in New Orleans.
"Regular exercise may be a simple, important method of enhancing children's cognitive and
academic development. These results may persuade educators to implement vigorous physical
activity curricula during a childhood obesity epidemic," the researchers concluded.
"Is exercise a magic wand that turns them into lean, healthy kids? No. They are still overweight
but less so, with less fat, a healthier metabolism and an improved ability to handle life," lead
investigator Dr. Catherine Davis, a clinical health psychologist at the Medical College of Georgia,
in Augusta, said in a prepared statement. "We hope these findings will help persuade
policymakers, schools and communities that time spent being physically active enhances, rather
than detracts from learning," Davis said.
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