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Ipod

VIEWS: 4 PAGES: 20

									THE MAGIC OF I-POD

•Deniz Molla
•Ceylan Sarıgöl

•Tugba Çoker

•Özlem Uçar
“The words MP3 Player and iPod are almost
synonymous in today’s society”
I-POD Advertisement


 http://www.youtube.com/watch?v=nZpavpd5Msw&
 feature=related
   The role of listening music in people’s lifes




   Lots of MP3 player brands in the market
Design of iPod




           * iPod’s design with rounded edges
           * circles as control buttons
Personality and iPod

   Attachment of their personality with their iPod

   Slipcovers and tattoos




   Giving names
   Own music styles
   brand strategy that focuses on the emotions;lifestyle,
    imagination, liberty regained, innovation,
    passion,hopes, dreams and aspirations; and power-
    to-the-people through technology.
Case’s Questions
   Compile a set of recent ads. That attemtp to link
    consumption of a product with a specific lifestyle.
    How does a marketer usually accomplish this goal?
   Giving some messages to consumers through
    advertisements

   Attachment their personalities with the product
-rebellious
-independent
-handsome
-attractive
-self-confident
BMW
   BMW vehicles sell well to consumers who have high
    standards for quality, luxury and performance.
Men who uses BMW ;
Good looking
Rich
High- status
With a good-looking woman 
Case’s Questions
   Extreme sports,youtube,blogging,veganism. Can you
    predict what will be hot in the near future? Identify
    a lifestyle trend that is just surfacing in your
    prediction. What specific styles or products are part
    of this trend?
Twitter
   Twitter is today’s most popular social website



   trend topics (earthquake in Van)


   a part in our lives



   with the help of their ipads,computers and mobile phones.
Discussion Question
   According to the information in this case do I-Pod
    users seem to have a unique lifestyle? Describe it.
    Discuss the changes that I-Pod has had on the music
    listening lifestyle in general.
iPod and Life-style
   More recognizable from others with the help of its design
    (attention taker)




   Monetory power
   Creative personality
   Social networksocial life


   Upper class consumers


   Not only a music item but also a label !
   Thank you for listening……



                                

								
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