THE MAGIC OF I-POD
“The words MP3 Player and iPod are almost
synonymous in today’s society”
The role of listening music in people’s lifes
Lots of MP3 player brands in the market
Design of iPod
* iPod’s design with rounded edges
* circles as control buttons
Personality and iPod
Attachment of their personality with their iPod
Slipcovers and tattoos
Own music styles
brand strategy that focuses on the emotions;lifestyle,
imagination, liberty regained, innovation,
passion,hopes, dreams and aspirations; and power-
to-the-people through technology.
Compile a set of recent ads. That attemtp to link
consumption of a product with a specific lifestyle.
How does a marketer usually accomplish this goal?
Giving some messages to consumers through
Attachment their personalities with the product
BMW vehicles sell well to consumers who have high
standards for quality, luxury and performance.
Men who uses BMW ;
With a good-looking woman
Extreme sports,youtube,blogging,veganism. Can you
predict what will be hot in the near future? Identify
a lifestyle trend that is just surfacing in your
prediction. What specific styles or products are part
of this trend?
Twitter is today’s most popular social website
trend topics (earthquake in Van)
a part in our lives
with the help of their ipads,computers and mobile phones.
According to the information in this case do I-Pod
users seem to have a unique lifestyle? Describe it.
Discuss the changes that I-Pod has had on the music
listening lifestyle in general.
iPod and Life-style
More recognizable from others with the help of its design
Social networksocial life
Upper class consumers
Not only a music item but also a label !
Thank you for listening……