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                  aGEnda aepoa t                                                   Item Number




                  CIT Y O F       SA N L U I S O B I SP O




    FROM:         Betsy Kiser, Parks & Recreation Director
    Prepared by : Linda Fitzgerald, Recreation Manage r

    SUBJECT: 2008 AMGEN TOUR OF CALIFORNIA PARTICIPATION AGREEMEN T

    CAO RECOMMENDATIO N

    Approve in concept an agreement with AEG Cycling for the City of San Luis Obispo's participatio n
    in the 2008 Amgen Tour of California cycling event and authorize the Mayor to execute the fina l
    agreement, contingent upon selection by AEG Cycling for San Luis Obispo to be a Host City .

    DISCUSSION

    Background
    In February 2006, the inaugural Amgen Tour of California, a world-class professional cyclin g
    event, completed and began a stage of the race in San Luis Obispo . The response by the community
    was overwhelming in its support of the event .

    The cooperative effort from the successful first year by the City, Chamber of Commerce and
    community members led to San Luis Obispo being selected as a Host Finish City for the 2007 Tour
    of California . Although weather became a factor for the 2007 event, there were still over 10,00 0
    spectators along City streets viewing the riders as they entered San Luis Obispo . The local support
    through sponsorships, participation in a children's essay contest, media partnerships, and fro m
    cycling enthusiasts aided in another highly praised event .

    The Seaside to San Luis Obispo portion of the Tour of California was the highest rated stage of th e
    event viewed on cable network Versus . The level of exposure, both nationally and internationally ,
    given to San Luis Obispo before, during and after the Tour of California is anticipated to have long -
    term tourism benefits .

    Current Request
    The City of San Luis Obispo received a request for proposal from AEG Cycling and Medalis t
    Sports in early May . Invitations to apply as a prospective Host City were given to all of the 200 7
    Host Cities along with other cities interested in becoming a part of the Tour . The Local Organizin g
    Committee (LOC) is responsible for all aspects related to bringing the Tour of California to Sa n
    Luis Obispo and is comprised of City Parks & Recreation and Chamber of Commerce staff, as wel l
    as community volunteers interested in cycling . The LOC gathered the necessary information an d
    submitted the proposal to be a Stage Finish and/or Stage Start Host City in advance of the May 2 5
    deadline . LOC members along with City and Chamber staff met with representatives from AE G
    and Medalist Sports on June 13 to review the bid proposal package .

    AEG Cycling and Medalist Sports are once again asking each Host City to absorb costs related t o


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    Amgen Tour of California Participation Agreement                                                             Page 2

    waste management, portable toilets, and meals for athletes and media . The LOC has also been
    asked to secure hotel rooms at a capped rate for event personnel and riders on race day, which is th e
    same as last year. An additional condition of the bid is to pay all hotel costs for the advance staff t o
    setup the day before, as well as for the lead event staff to make periodic site visits prior to the event .
    The sponsors are passing these costs back to the Host City . This past year, the LOC in San Lui s
    Obispo received ample sponsorship support to cover the costs for the Tour, and it plans to secur e
    enough money and in-kind services this year to cover what the Tour is asking for. The City woul d
    only be responsible for those costs related to City operations, as outlined in the Fiscal Impact
    section.

    The agreement is similar to last year and the exhibits will be modified once the City is aware of it s
    status for the 2008 Tour. The City will receive word the week of June 25 on whether it is a Hos t
    City for the 2008 Amgen Tour of California, and will advise the Council via memo as to th e
    outcome.

    CONCURRENCE S

    The Fire, Police, and Public Works Departments, along with the Risk Manager concur with th e
    CAO recommendation. The City Attorney's office has accepted the language in the agreement.

    FISCAL IMPACT

    The City will be expected once again to assist with the technical aspects including Police, Publi c
    Works, Fire, Information Systems and Parks and Recreation support for event day, waive facilit y
    use fees for any City facilities, and absorb any permit fees and parking meter revenue . For the 200 7
    Tour, the cost for staffing in excess of regular work schedules and loss of revenue was $8,242 .00. It
    is anticipated that costs for the 2008 Tour will be similar to 2007 . Although highly unlikely, shoul d
    the Tour arrive/depart on a weekend, there would be additional overtime costs for Public Works,
    Fire, and Parks & Recreation support . If this is the case, staff will return to Council with a new cos t
    estimate.

    There are additional costs identified in the agreement, such as securing portable toilets, providing
    security, hospitality items, and other necessary infrastructure needs . The LOC received sponsorships
    over $30,000 for the 2007 Tour to cover the expected costs, and received an additional $50,00 0
    through in-kind services . Other than the initial costs identified for City services, the remainder of
    the items in the agreement will be covered by sponsorship money and in-kind services obtaine d
    through the LOC.

    ATTACHMENTS

    1. Amgen Tour of California City Participation Agreemen t
    2. Letter from Local Organizing Committee Chai r




                C :\Documents and Settings\sstanwyc\Local Settings\Temporary Internet Files\OLK25\CAR-TOC Agreement 2008 061507 .DOC
	


          \' DRAFT - SUBJECT TO FURTHER REVIEW AND COMMENT BY AEG CYCLIN G

                                                                                           ATTACHMEN T


                     AMGEN TOUR OF CALIFORNIA CITY PARTICIPATIO N
                     AGREEMEN T
                         (Stage	        : JNAME OFCITY')



             This Amgen Tour of California City Participation Agreement (hereinafter
     referred to as the "Agreement") is entered into as of this       day of	              , 2007 ,
     by and between AEG Cycling, LLC, a California limited liability company ("AE G
     Cycling"), and	                       , a municipal corporation organized under the laws o f
     the State of California ("City") . (AEG Cycling and City are sometimes hereinafter
     collectively referred to as the "Parties" and individually as a "Party" )


                                         RECITALS :

             WHEREAS, AEG Cycling owns the Amgen Tour of California, a multi-stag e
     cycling race across the State of California (the "Tour") ;

             WHEREAS, in connection with its ownership of the Tour, AEG Cycling ha s
    rights to certain marks, logos, and other distinctive indicia of the Tour;

             WHEREAS, AEG Cycling has contracted Medalist Sports ("Medalist") to assis t
    with presenting, organizing and coordinating the Tour and developing its route and t o
    utilize the Tour Marks (as hereinafter offered) in connection therewith ;

            WHEREAS, City wishes to acquire the rights and benefits of hosting the Hos t
    Stage (as that term is defined herein) and to undertake all of the obligations related t o
    such hosting, all under the terms and conditions of this Agreement ; and

           WHEREAS, AEG Cycling wishes to grant such rights to the City under the terms
    and conditions of this Agreement .

            NOW THEREFORE, in consideration of the promises and covenants containe d
    herein and for other good and valuable consideration, the sufficiency and receipt of whic h
    are hereby acknowledged, the Parties hereby agree as follows :


          1 . Designation of Host and Location of Host Stage City . AEG Cycling licenses t o
      City (the "Host") the right to host the 	            (the "Host Stage") for the Tour to b e
      held in	                        2008 . The 2008 Tour is scheduled to be held fro m
    	                     through	                     , 2008 and the Host Stage is scheduled t o
      be held on	              	   2008 . Host accepts such license and agrees to exercise suc h
      license to host the Host Stage and to undertake and perform the Host Obligations, a s
      defined hereinafter and as set forth more specifically in Section 4 of this Agreement . The
	



                                                                                         ATTACHMENT


     Host Stage shall be held at a location in City which shall be subject to the prior revie w
     and approval of AEG Cycling and Medalist Sports (the "Host Stage Location") .

         2. Term. The term of this Agreement shall begin as of the date first set forth abov e
     (the "Effective Date") and, unless earlier terminated in accordance with the terms se t
     forth herein, shall continue through and including 	                  , 2008 (the "Term").

         3. CITY . City shall be subject to the following requirements:

                a. General. At all times during the Term of this Agreement, City will not
     discriminate in any way on the basis of age, sex, race, national origin, handicap, religio n
     or any other characteristic protected by law, in the conduct of its activities .

                b. Structure . City will be led by one or more chairperson(s) who will b e
    primarily responsible for performance of City's obligations under this Agreement . Such
    chairperson(s) shall ensure that the City's representatives relating to Tour includ e
    individuals with experience in the following areas and whose responsibilities could be a s
    follows for the Host Stage in City (Cities have option to have one individual handle mor e
    than one responsibility) :

                       (1) Sponsorship/Sales Director ;
                       (2) Operations Director
                       (3) Finance Director;
                       (4) Media & Public Relations Director ;
                       (5) Medical/EMT Coordinato r
                       (6) Technical Director;
                       (7) Volunteer Director ;
                       (8) VIP/Hospitality Director ;
                       (9) School/Community Outreach
                       (10)Ancillary Events/Lifestyle Festival Liaiso n

        4. Host Obligations . In consideration of the license granted by AEG Cycling to
    host the Host Stage as set forth in Section I and the Host Benefits as set forth in Section 5
    of this Agreement and in addition to those other obligations set forth in this Agreement ,
    Host agrees to undertake and perform the following obligations (collectively, the "Hos t
    Obligations") :

                a. Implementation in Accordance with Planning Manual . Host shall provide
    assistance in accordance with the 2008 Planning Manual for the Tour to be furnished b y
    AEG Cycling or Medalist to Host within a reasonable period of time following th e
    execution of this Agreement .

              b. Publicity and Promotion. Host shall use its best efforts to publicize and
    promote the Tour and the Host Stage through all local media .




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             c. Host Obligation Specifications . Provide the following at the sole expens e
 of Host in accordance with the operational and technical specifications set forth o n
 Exhibit "A" (collectively, the "Host City 2008 Request for Proposal") :

                    (I) Auxiliary Space and Equipment for Tour Requirements : Those
 types of areas, premises and equipment for the time period designated on Exhibit A ;

                     (2) Police Services : Local police services to work in coordinatio n
with the California State Patrol and California Department of Transportation, as well a s
Tour representatives and City volunteers, to provide for safe road closure, fixed-pos t
positions, traffic and crowd control and general public safety;

                  (3) Public Works and Road Services : Support police efforts to ensure
road closure and course safety ;

                   (4) Permits : All local permits and fees for operation of the Tour i n
Host's locale and presentation of the Host Stage, including but not limited to specia l
event permits, parking permits, road closure and use permits, alcohol permits, and
concession sales permits ;
                   (5) EMS/EMT Services : Emergency medical services and emergenc y
medical technicians to serve the general public at and on the day of the Host Stage in
City;

                  (6) Portable and/or Public Restrooms : Portable (e .g., port-o-johns) or
public restroom facilities on the day of the Host Stage in a number and location to b e
determined by Tour representatives ;

                   (7) Waste Management/Trash Removal : Waste management and
trash removal services following conclusion of the Host Stage in City ; and


                     (8) Volunteers : Recruitment of that number of volunteer s
designated on Exhibit "A" to this letter to assist local police and Tour personnel wit h
various functions to be designated by Tour representatives . Host will be responsible for
the selection and training of its volunteers . All volunteers will be expected to perform
their assigned duties and services in a professional and highly competent manner, to th e
best and full limit of their abilities at all times and in accordance with the highest qualit y
standards, applicable law and the rules and regulations established by Host, Medalist an d
AEG Cycling . All volunteers will be required to sign the standard Volunteer Waiver an d
Release of Liability, Assumption of Risk and Indemnity Agreement form for the Tour .

            d. Tour Course Layout and Host Stage Location . Host will assist Medalis t
and AEG Cycling in obtaining a design and layout of that portion of the City and count y
(if applicable) through which the Tour course will run and provide access to such cours e
without imposition of any site fees .
	


                                                                                         ATTACHMENT



                 e. Ambush-Free Zone . Host agrees to work with AEG Cycling and Medalis t
     to create a zone which consists of the Host Stage Location and a radius around the Hos t
     Stage Location (the "Ambush-Free Zone") that shall be free from temporary merchandis e
     vending, temporary advertising, and temporary signs and inflatable items . Nothing
     herein shall obligate Host to take any actions as it relates to permanent retai l
     establishments in the Ambush-Free Zone . The parameters of the Ambush-Free Zon e
     should be within a 1-block radius of the Start/Finish area .

                  f. Ambush Marketing . Host agrees to use its commercially reasonabl e
    efforts to : (I) minimize the "ambush marketing" of Tour sponsors and local sponsors i n
    and around City and the Host Stage Location during the Tour ; (2) prevent Commercial
    Exploitation Rights (as hereinafter defined) identified with City from being granted b y
    any governmental agency to any entity that is not a Tour sponsor during the perio d
    commencing two (2) weeks prior to, through Tuesday following the conclusion of the
    Tour; and (3) prevent other City-controlled and conflicting major sporting, civic o r
    cultural events from being scheduled in City during the week prior to, through the wee k
    following, the Tour, unless such major sporting, civic or cultural events are approved i n
    writing by AEG Cycling and under such conditions as Medalist and AEG Cycling ma y
    specify.

                 g. Merchandise Counterfeiting and Trademark Enforcement . Host shall
     cooperate with AEG Cycling in preventing unauthorized use of the Tour Marks ,
     admissions for the Host Stage and other intellectual property and the sale or distributio n
     of unlicensed merchandise bearing the Tour Marks or any other reference to the Tour .
     Such commitment shall apply and be in force during the Term of this Agreement ,
    particularly with respect to the period beginning February 1 prior to the Tour an d
    continuing through thirty (30) days following the Tour . Host will cooperate with AE G
    Cycling by permitting AEG Cycling the right to pursue (at its expense) legal enforcement
    measures to prevent unauthorized use of the intellectual property regarding the Tour,
    including but not limited to action against any seller or distributor of unlicense d
    merchandise. Host, in conjunction with such appropriate governmental entities, will hel p
    to identify and communicate information to AEG Cycling regarding unauthorized use o f
    the intellectual property of the Tour, including but not limited to sales or distribution o f
    unlicensed merchandise . The decision to pursue civil legal action or settle claims agains t
    an unauthorized user of the intellectual property of AEG Cycling or against a seller o r
    distributor of unlicensed merchandise will be at the sole discretion of AEG Cycling.

                h. Media and Marketing Plan Cooperation . Host will cooperate with th e
    media and marketing plan of AEG Cycling and its contractors, Medalist and designated
    public relations entity, including accommodating television broadcasters, sponsors, and
    other persons and entities to whom and to which AEG Cycling has granted and will grant
    rights.

                i. Tour Sponsor Recognition . Host agrees that Tour sponsors shall have the
    right to have recognition and visibility at the Host Stage Location and that AEG Cycling
    shall determine placement of signage, recognition and visibility .



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              j. Ancillary Events . Before staging any ancillary events in connection wit h
 the rights licensed by AEG Cycling as set forth in this Agreement, Host shall obtain th e
 prior written approval of AEG Cycling and Medalist for the type, location and anticipate d
 size of the event as well as sponsors .

            k. Sale of Merchandise . Host agrees that no merchandise other than tha t
 designated by AEG Cycling will be sold on-site at the Host Stage Location during th e
 Tour without the prior written consent of AEG Cycling .

             I. Reference to Name of Tour . Host shall refer to the Tour by the exac t
name supplied by AEG Cycling from time-to-time, including any title or presentin g
sponsor identification (should title or presenting sponsorship rights be granted), and shal l
include, in all agreements that Host may enter into with third parties, a requirement tha t
all third parties utilize the exact name for the Tour supplied by AEG Cycling from time-
to-time. Notwithstanding anything to the contrary herein, if AEG Cycling changes th e
name or logo of the Tour after Host has created Tour related identification, Host shall no t
be required to recreate the Tour related identification .

            m. Proposed Host Contracts . Host shall submit to AEG Cycling for prior
review and approval, such approval not to be unreasonably withheld, denied o r
conditioned, all material contracts that Host proposes to enter into with respect to : (1) the
obligations undertaken by Host in connection with the Tour ; and (2) Host's organizatio n
of any ancillary events . All such proposed Host contracts shall be subject to the terms o f
Section 8 of this Agreement .

            n. Anti-Gouging Provisions . Host shall exercise commercially reasonabl e
efforts to make sure that hospitality services (including lodging and restaurants) ar e
provided at reasonable prices for visitors and tenants .

           o. Cycling Requirements . Host will use best efforts to respect the minimum
requirements for the sport of cycling as defined by the various governing organization s
over the sport of cycling and all other reasonable requirements established by AE G
Cycling as set forth in the 2008 Planning Manual to be provided by AEG Cycling o r
Medalist to Host within a reasonable period of time following the execution of thi s
Agreement .

            p. Guidelines and Amendments . All services and other activities required t o
be performed or provided by Host described in this Agreement will be performed o r
provided in compliance with all reasonable and customary guidelines, standards, policie s
and directives (collectively, "Guidelines") developed and issued by Medalist and AE G
Cycling from time to time . Host recognizes that, while the contents of the Plannin g
Manual issued by Medalist represents the current position of Medalist and AEG Cyclin g
on such matters, such material may evolve as a result of technological and other changes ,
some of which may be beyond the control of the Parties to this Agreement . Medalist and
AEG Cycling reserves the right to propose amendments to this Agreement to addres s



                                              5
	


                                                                                          ATTACHMEN T



     such changes . Should amendments to the Agreement or Guidelines result in advers e
     effects on the financial or other obligations of Host, it will so inform AEG Cycling i n
     writing and AEG Cycling will then negotiate with Host in order to address such advers e
     effects in a mutually satisfactory manner.

                 q. Progress Reports . Except to the extent any such dates occur after th e
     execution of this Agreement, on November 31, December 31 and January 28, during th e
     Term of this Agreement, Host will submit to Medalist and AEG Cycling written progres s
     reports describing the status of its plans relating to the Host Stage and the Host Stag e
     Location and any related events, as well as copies of committee meeting minutes . Suc h
     periodic progress reports shall include, but not be limited to, information on : (1) the loca l
     sponsorships sold by Host and the status of efforts to present local sponsorship
     opportunities to various prospects ; and (2) other revenues that Host has generated an d
     expects to generate to pay the costs of discharging its obligations under this Agreement .

                 r. Promotion of Goodwill . Host agrees to conduct the activitie s
    contemplated by this Agreement and the Planning Manual in such a way as to promot e
    the goodwill associated with the Tour, the Host Stage and the Host Stage Location, AE G
    Cycling, Anschutz Entertainment group, Inc . ("AEG"), Medalist, the State of California,
    and the sponsors of the Tour, and will not at any time disparage the good name ,
    reputation, or image of the Tour, the Host Stage and the Host Stage Location, AEG
    Cycling, AEG, Medalist, the State of California, or the sponsors of the Tour . This sectio n
    shall not be interpreted to preclude any action or proceeding by Host to enforce or defen d
    its rights under the Agreement and shall not preclude Host or its representatives fro m
    communicating information, which Host reasonably determines to be factually accurate ,
    pertaining to the Tour, its organizers or sponsors.

                s. Credentials. AEG Cycling and its contractors shall be responsible fo r
    producing credentials of all types for the Tour, including the Host Stage and Host Stag e
    Location and further including credentials for members of the media and operational
    personnel, which credentials shall be produced at the sole expense of AEG Cycling .
    AEG Cycling shall be responsible for all decisions regarding to whom media, VIP an d
    operational credentials should be issued and shall establish all rules and regulation s
    regarding media access to the Tour, the Host Stage and the Host Stage Location .

                t.   Intentionally Omitted .

                u. Other Services . Host will provide those other services and undertak e
    those other obligations set forth in Exhibit "A" attached hereto and incorporated herein
    by this reference, as well as those that may be reasonably requested by AEG Cyclin g
    after consultation with Host .

        5. HostBenefits. In consideration of the agreement by Host to undertake and
    perform the Host Obligations, AEG Cycling agrees to provide the following recognitio n
    and benefits to and for the benefit of Host (collectively referred to as the "Hos t
    Benefits"):



                                                   6                                                    C4-r
                                                                                  ATTACHMEN T




            a. Recognition. Include recognition for Host in the official Tour Guide, Tour
 web site, and in a press conference announcing that Host has agreed to serve as the host
 for the Host Stage of the Tour;

            b. Hospitality . Provide a designated number of credentials for and grant
 access to VIP hospitality area that AEG Cycling intends to create ;

             c. Local Sponsorship . Provide local sponsorship opportunities for Host to
utilize, as a means of fundraising, in accordance with the terms of Section 7 of thi s
Agreement ; and

            d. Ancillary Events . Establish activities ancillary to the Host Stage withi n
City for the promotion of the State of California and Host, subject to the prior review and
approval of AEG Cycling .

    6. Financial .

             a. Tour Revenues . Host acknowledges and agrees that AEG Cycling shall be
entitled to retain all revenues attributable to the Tour, the Host Stage and the Host Stag e
Location, except as may be specifically set forth in Sections 6c and 7 of this Agreement .

           b. Expenses. Host agrees that it shall be responsible for the entire cost an d
expense of undertaking and performing those Host Obligations listed in Section 4(c) o f
this document and in otherwise discharging its obligations under this Agreement .

            c. Local Revenues.

                   (1) Parking. Host may offer parking for spectators for the Host Stage .
Host may retain all revenues from such parking and shall be responsible for all parkin g
expenses .

                    (2) Food and Beverage Concessions . Subject to certain VI P
hospitality to be offered exclusively by AEG Cycling, Host may offer food and beverag e
concessions at the Host Stage -Location for purchase . Host may retain all revenue s
derived from food and beverage concessions and shall be responsible for all expense s
attendant to such concessions.

                   (3) Ancillary Events . Host may create, organize and present event s
ancillary to the Host Stage, provided AEG Cycling and Medalist has approved suc h
events in advance in writing, and Host may retain all revenues generated thereby . Host
shall be responsible for all expenses of creating, organizing and presenting such ancillar y
events.

     7. Local Sponsorships . Host acknowledges and agrees that AEG Cycling holds and
retains superior rights to grant sponsorships for the Tour, including for a title an d



                                             7
	

                                                                                                       (
                                                                                       ATTACHMENT




     presenting sponsor as well as for sponsorships which will grant recognition for the entir e
     Tour (collectively, the "Tour Sponsors") . . Notwithstanding the foregoing, AEG Cyclin g
     grants to Host a license to solicit and secure local sponsors to support the activities o f
     Host in connection with the Host Stage, in accordance with the following terms an d
     conditions :

                 a. Designation . Each local sponsor may be given the designation "Local
     Stage Sponsor", to the exclusion of any other sponsorship designation . A Local Stag e
     Sponsor may neither be referred to nor describe its involvement with the Host Stage b y
     any other designation, including but not limited to a sponsor of the Tour or a loca l
     sponsor of the Tour .

                b. Sponsorship Levels . Host may create one or more sponsorship levels for
     Local Stage Sponsors, including a local presenting sponsor .

               c. Local Sponsorship Benefits . Host shall be able to provide Local Stage
    Sponsors with those local sponsorship benefits to be provided by AEG Cycling . Specifi c
    local sponsorship benefits will be provided upon execution of this Agreement .

                d. Local Sponsorship Guidelines. Sale of Local Stage Sponsor rights shall be
    subject to the following guidelines provided by AEG Cycling .

                       (1) Reserved Tour Sponsor Categories . Host acknowledges that AE G
    Cycling has retained the exclusive right to sell sponsorship rights in specific sponsorshi p
    categories to Tour Sponsors ("the Tour Sponsor Categories") . A listing of the current
    Tour Sponsor Categories is set forth on Exhibit "B"(which listing may be updated by
    AEG Cycling to add or delete sponsor categories) . Pursuant to Exhibit "B", all potentia l
    local sponsors must be pre-approved by AEG Cycling's designated Tour Managing
    Director. Host acknowledges that it may not sell local sponsorship rights to become a
    Local Stage Sponsor to any company which manufactures, markets or distribute s
    products or services in any of the Tour Sponsor Categories, such right being reserved t o
    AEG Cycling for Tour Sponsors.

                        (2) AEG Cycling Approval . AEG Cycling shall have the right of prio r
    review and prior written approval over the identity of all proposed Local Stage Sponsor s
    as well as recognition and benefits to be provided by Host to such Local Stage Sponsors .
    Host acknowledges that such review and approval is necessary to avoid conflicts betwee n
    Tour Sponsors and Local Stage Sponsors .

                        (3) Sponsorship Priority . The title sponsor of the Tour as well as al l
    other sponsors of the Tour designated by AEG Cycling shall have priority over and right s
    superior to that of any local sponsor .

                      (4) Submission of Materials to AEG Cycling . Host must submit all
    prospective sponsor lists and packages, art work, copy and designs to AEG Cycling fo r
    approval in advance .



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                   (5) Use of Tour Marks. Host has no authority to grant a sublicense t o
 and Local Stage Sponsors shall have no right to use the Tour Marks at any time .

                   (6) Recognition of Tour Sponsors . Host shall facilitate that
 recognition of Tour Sponsors as designated by AEG Cycling and Benefits List .

                     (7) No Other Recognition. Local Stage Sponsors shall not receive an y
 endorsements from individual athletes participating in the Tour without the involved
 athlete's prior permission, nor will local sponsors be guaranteed broadcast exposure o f
 any type.

    8. Required Clauses . Notwithstanding the obligations of Host pursuant to Sectio n
4m of this Agreement, Host agrees that, in each and every transaction that the City enter s
into with regard to the Tour, the Host Stage, the ancillary events, or rights related t o
either the Tour, the Host Stage, or the ancillary events, the following required clause s
will be incorporated :

             a. Commercial Identification Prohibition .Unless otherwise agreed i n
writing by AEG Cycling, all parties contracting with or providing goods or services to
Host in connection with the Host Stage or the Tour and/or any ancillary events relate d
thereto must agree that neither they nor their affiliates, agents, representatives ,
employees, suppliers or subcontractors shall commercially exploit in any manner the
nature of their transaction with goods and/or services provided to Host for the Host Stag e
or the Tour, including without limitation : (I) by referring to the transaction or the goods
or services, Host, the Host Stage or the Tour and/or events related thereto in any sale s
literature, advertisements, letters, client lists, press releases, brochures or other written ,
audio or visual materials ; and (2) by using or allowing the use of the Tour Marks or an y
other service mark, trademark, copyright or trade name now or which may hereafter b e
owned or licensed to signify the Tour in connection with any service or product : or (3) by
otherwise disclosing their affiliation with Host or the Host Stage or the Tour and/o r
events related thereto for a commercial purpose .

            b. Clearances and Licenses . All parties contracting with or providing good s
or services to Host in connection with the Host Stage or the Tour or events which Hos t
hosts or associates with during the Host Stage and/or events related thereto must agre e
that they are responsible for providing all clearances, licenses, permissions and consent s
(including without limitation all music clearances, synchronization rights, union an d
guild fees and the like) as may be necessary for the presentation of all such events, to the
extent permitted by AEG Cycling, in any and all media and in any and all forms, whethe r
now known or hereafter developed .

            c. Indemnification. Every party contracting with or providing goods or
services to Host in connection with the Host Stage or the Tour and/or events relate d
thereto must agree to indemnify, defend and hold harmless AEG Cycling, MG ,
Medalist, designated public relations entity, , the State of California, Union Cycliste
                                                                                   ATTACHMEN T


  Internationale ("UCI"), Amgen, Inc ., and Tour Sponsors, and their respective parent ,
 subsidiary, and affiliated companies and each of their respective shareholders, members ,
 trustees, partners, officers, directors, agents, volunteers, employees, and othe r
 representatives (collectively, the "AEG Cycling Parties") from and against any claims ,
 demands, damages, liabilities, lawsuits, losses or expenses, including without limitation ,
 interest, penalties, reasonable attorney's fees, and all amounts paid in the investigation ,
 defense or settlement of any or all of the foregoing ("Claim" or "Claims") resulting from ,
 arising out of or in connection with the contracting parties' obligations to Host or the
 provision of goods or services to Host .

             d. Compliance with Law. Every party contracting with or providing good s
or services to Host in connection with the Host Stage or the Tour and/or events relate d
thereto must agree to comply with all laws, ordinances, orders, rules and regulation s
(state, federal, municipal or promulgated by other agencies or bodies having or claimin g
jurisdiction) applicable to the performance of such party's obligations to Host .

            e. Exculpation Clause. Every party contracting with or providing goods o r
services to Host in connection with the Host Stage or the Tour and/or events relate d
thereto must agree to look solely to the assets of Host for any recourse, and not those o f
AEG Cycling or the AEG Cycling Parties (as defined in Section 8c above) .

              f. Insurance . Every party contracting with or providing goods or services t o
 Host in connection with the Host Stage or the Tour and/or events related thereto mus t
 agree to maintain, at no cost to AEG Cycling or the AEG Cycling Parties, appropriat e
 insurance coverage for Claims arising out of the contracting party's operations ,
 personnel, products and services . All such insurance provided by each contracting part y
 shall be (1) primary to and non-contributory with any insurance maintained by Host ,
AEG Cycling and the AEG Cycling Parties ; (2) shall be written by insurance companies
 with ratings of "A" or better in the latest edition of the A .M. Best key rating guide ; and
(3) shall provide that coverage may not be materially changed, reduced or cancelle d
unless thirty (30) days prior written notice thereof is furnished to Host and AEG Cycling .
All liability policies shall be endorsed to name Host, AEG Cycling, Medalist, Amgen ,
Inc., and the AEG Cycling Parties as Additional Insureds, and shall include a waiver o f
subrogation in favor of the Additional Insureds. Each contracting party shall be solel y
responsible for the costs of all deductibles under such policies and shall remain solely and
fully liable for the full amount of any Claims not covered by insurance. Each contracting
party shall provide Host and AEG Cycling with certificates of insurance certifying that th e
appropriate insurance is in place and that the policies have been properly endorsed to mee t
the insurance requirements as set forth above .




    9. Licenses to Use Marks .

           a. Tour Marks .



                                             10
	



                                                                                         ATTACHMEN T




                           (1) Acknowledgements Regarding Tour Marks . AEG Cycling retain s
     the rights to sell title and presenting sponsorships in and to the Tour and, in such event, to
     incorporate the name and/or marks of such title and/or presenting sponsor into the Tou r
     Marks or to develop new marks and logos for the Tour, acknowledging such title and/o r
     presenting sponsor's relationship with and support for the Tour . Host acknowledges th e
     foregoing and that the term "Tour Marks" as used herein may also refer to the Tou r
     Marks as such may be expanded to include the name and/or marks of a title and/o r
     presenting sponsor of the Tour. Upon being advised by AEG Cycling and Medalist of a
     change to the Tour Marks in the event of a sale of title or presenting sponsorships, Hos t
     agrees to utilize the updated Tour Marks with the name and/or marks of a title and/o r
     presenting sponsor, all as designated by AEG Cycling .

                         (2) License to Use Tour Marks . AEG Cycling hereby grants to Host a
     limited non-exclusive license to use the name, logos, trademarks, service marks, designs ,
    product and service identification, artwork and other symbols and distinctive indicia
    associated with the Tour and identified in Exhibit "C" (the "Tour Marks") during th e
    Term of this Agreement, in accordance with the terms of this Agreement and the Tou r
    Marks Guidelines set forth in Section 9a(6) hereinbelow, solely at or in connecting with
    the site of the Host Stage, including the Host Stage Location . (Such Exhibit "C" to b e
    provided within reasonable timeframe upon execution of this Agreement) . The foregoing
    license is subject to the right of AEG Cycling to review and approve in advance all such
    uses of the Tour Marks . Host shall have no right to assign, license or "pass-through"
    rights to use the Tour Marks to any other person or entity . In exercising this license to
    use the Tour Marks and in each and every reference to the Tour, Host shall utilize the
    Tour Marks and the exact name of the Tour designated by AEG Cycling, which shal l
    include the name of any title and/or presenting sponsor. The Parties acknowledge an d
    agree that, upon the expiration or termination of the Term of the Agreement, Host shal l
    cease to use the Tour Marks .

                       (3) License Does Not Extend to Merchandise. Host shall no t
    manufacture or sell, or license the manufacture or sale of, any promotional or othe r
    merchandise which bears the Tour Marks .

                        (4) Acknowledgements Regarding Goodwill. Host acknowledges the
    great value of goodwill associated with the Tour Marks . Host acknowledges that th e
    goodwill attached to the Tour Marks belongs exclusively to AEG Cycling . Host agree s
    that any and all goodwill and other rights that may be acquired by the use of the Tou r
    Marks by Host shall inure to the benefit of AEG Cycling .

                        (5) No Disparagement by Host. Host will not, at any time, disparage,
    dilute or adversely affect the validity of the Tour Marks or take any action, or otherwis e
    suffer to be done any act or thing which may at any time, in any way materially adversel y
    affect any rights of AEG Cycling in or to the Tour Marks, or any registrations thereof or
    which, directly or indirectly, may materially reduce the value of the Tour Marks o r
    detract from their reputation . This section shall not be interpreted to preclude any actio n



                                                  11
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                                                                                   ATTACHMEN T


 or proceeding by Host to enforce or defend its rights under this Agreement and shall no t
 preclude Host or its representatives from communicating information, which Hos t
 reasonably determines to be factually accurate, pertaining to the Tour, its organizers o r
 sponsors .

                    (6) Tour Marks Guidelines . Any use of the Tour Marks during the
 Term shall be further subject to the following conditions and limitations (collectively, th e
 "Tour Marks Guidelines") :

                         (a) The Tour Marks shall be used in accordance with th e
 Amgen Tour of California Graphics Standards Manual, published by AEG Cycling fro m
 time-to-time ;

                             (b) Host shall not use the Tour Marks in any manner that i s
misleading or that reflects unfavorably upon the reputation of the Tour, AEG Cycling ,
AEG, Medalist, Amgen, Inc ., the State of California or any competitor in the Tour or in
any manner that is contrary to applicable laws and regulations, including, withou t
limitation, those relating to truth in advertising and fair trade practices ;

                             (c) Host shall not (i) permit any tradename or mark of a third
party to appear in conjunction with Host's materials that display any of the Tour Marks ;
or (ii) participate with any third party in a promotion using the Tour Marks or permit th e
Tour Marks to be used in a manner that could be reasonably interpreted as a promotion o r
endorsement of a third party's products or services ;

                          (d) Host shall not use the Tour Marks without the appropriat e
trademark or copyright designation as required by AEG Cycling ;

                            (e) Host acknowledges that its selection as a partner is not
based upon the results of any quality comparison between Host and any othe r
municipality within the State of California and agrees that it shall not represent otherwise
to any third party or use the expressions "selected", "approved", "warranted" ,
"preferred", or "consented to" by AEG Cycling or AEG, or the Tour or any simila r
endorsement ;

                         (f) Host shall not use the license granted under this Agreemen t
in any comparative advertising ; and

                          (g) Host shall not, after the expiration or termination of thi s
Agreement, use any slogan or graphic device that was developed for use in conjunctio n
with the Tour Marks if such slogan or graphic device implies an ongoing association wit h
the Tour.

           b. Host Marks .




                                              12
                                                                                ATTACHMENT     I

                     (1) License to Use Host Marks . Host hereby grants to AEG Cycling a
limited non-exclusive license to use the name, logos, trademarks, service marks, designs ,
product and service identification, artwork and other symbols and distinctive indicia o f
Host and identified in Exhibit "D" attached hereto (the "Host Marks") during the Term o f
this Agreement in accordance with the terms of this Agreement and the Host Mark s
guidelines in accordance with Section 9b(2) of this Agreement, specifically to provide
Host with the Host Benefits. The foregoing license is subject to the right of Host t o
review and approve in advance all such uses of the Host Marks . AEG Cycling shall have
no right to assign, license or "pass-through" rights to use the Host Marks to any party,
except as necessary to fulfill its obligations set forth in this Agreement . The Parties
acknowledge and agree that, upon the expiration or termination of the Term of th e
Agreement, AEG Cycling shall discontinue any use of the Host Marks and AEG Cyclin g
may continue to use the Tour Marks .

                    (2) Host Marks Guidelines . AEG Cycling shall utilize the Host Marks
pursuant to the license granted herein in accordance with those graphics standard s
supplied by Host to AEG Cycling in writing from time-to-time .

    10. Trademarks .

            a. Tour Marks.

                    (1) The Tour Marks, specifically including but not limited to th e
words "Amgen Tour of California", are and shall remain the property of AEG Cyclin g
and AEG Cycling shall take all steps reasonably necessary to protect such Tour Marks ,
which steps may include registrations through the United States Patent and Trademark
Office ("PTO") and foreign registrations, as it deems desirable and through reasonabl e
prosecution of infringements .

                   (2) The rights licensed by AEG Cycling to Host with respect to use o f
the Tour Marks shall convey license rights only and shall convey no rights of ownershi p
in or to the Tour Marks .

                   (3) AEG Cycling represents and warrants that it has the right to use the
Tour Marks, specifically including but not limited to the words "Amgen Tour o f
California", and to license the use of the Tour Marks to Host as set forth in Section 9a o f
this Agreement .

                     (4) AEG Cycling (as well as Amgen) shall own all right, title an d
interest in and to the Tour Marks . AEG Cycling shall have the right to take all step s
reasonable necessary to protect the Tour Marks through PTO registrations and suc h
foreign registrations as it deems desirable and through reasonable prosecution o f
infringements. AEG Cycling shall be the record owner of all such registrations for th e
Tour Marks . Host shall cooperate as reasonably necessary to assist AEG Cycling i n
obtaining such trademark protection and in prosecuting any alleged infringements of the
Tour Marks .



                                            13
	



                                                                                         ATTACHMENT       I


                 b. Host Marks .

                          (1) The Host Marks are and shall remain the property of Host and Hos t
     shall take all steps reasonably necessary to protect such Host Marks through the PTO an d
     foreign registrations as it deems desirable and through reasonable prosecution o f
     infringements .

                        (2) Host represents and warrants that it has the right to use the Hos t
     Marks and to license the use of the Host Marks to AEG Cycling for use in connectio n
     with the Tour and to provide the Host Benefits .

                        (3) The rights granted to AEG Cycling by Host with respect to use o f
     the Host Marks shall convey license rights only and shall convey no rights of ownershi p
     in or to the Host Marks.

        11. Merchandising . The Parties acknowledge and agree that AEG Cycling shall b e
    the sole licensor of all Tour-related merchandise bearing the Tour Marks and/o r
    otherwise relating to the Tour in any way (the "Tour-Related Merchandise") . Host shal l
    have the right to purchase Tour-Related Merchandise from the licensee for such Tour -
    Related Merchandise at amount to be agreed upon by and among AEG Cycling, Host an d
    such licensee, but shall have no right or license to manufacture or distribute Tour-Relate d
    Merchandise or any other merchandise bearing the Tour Marks .

        12. Approvals,

                a. Host agrees to submit to AEG Cycling for its prior written approval al l
    proposed uses of the Tour Marks that Host wishes to make pursuant to the limited licens e
    granted to Host in this Agreement, including but not limited to submission o f
    representative samples of all advertising, promotional and other materials to be used i n
    connection with Host's products and services as well as any premiums that Host ma y
    wish to use containing the Tour Marks. If Host's request is not responded to by AE G
    Cycling within ten (10) business days after AEG Cycling has received the material fro m
    Host, Host shall provide written notification to AEG Cycling of such fact and AE G
    Cycling agrees that any such proposed materials shall be deemed denied if Host's reques t
    is not responded to within five (5) business days following receipt of such written notice .
    Host shall not distribute any material without the prior written approval of AEG Cycling.

                b. Host shall supply free of charge to AEG Cycling for administrative an d
    archival purposes two (2) originals of all advertising, promotional or other materials i n
    connection with the products and services to be used by Host in connection with the
    licenses granted under this Agreement .

                c. All requests for approval, including representative samples of al l
    advertising, promotional and other materials shall be sent to AEG Cycling at the addres s



                                                 14
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                                                                                       ATTACHMENT
                                                                                                       I

     for notices under this Agreement to the attention of the individual designated to receiv e
     notices for AEG Cycling .

        13. Broadcast and Media Rights ; Other Commercial Exploitation of Tour . As
    between Host and AEG Cycling, AEG Cycling controls all rights to distribute, promote ,
    market and otherwise commercially exploit the Tour and the Host Stage by means of an y
    and all audio, visual and audiovisual media of all types, including but not limited t o
    television, radio, Internet and print, and wireless devices as well as with respect t o
    sponsorship, licensing, hospitality, merchandising, and other marketing rights wit h
    respect to the Tour ("Commercial Exploitation Rights") and that Host will not purport t o
    grant or license any such rights to a third party without the prior express written approva l
    of AEG Cycling .

        14. Ownership and Protection of Intellectual Property .

                a. Ownership of Intellectual Property .

                         (1) Subject to the terms of Section 10 of this Agreement, each Party
    shall own all right, title and interest in and to all intellectual property created by or o n
    behalf of such Party in connection with this Agreement, including without limitation, al l
    logos, names, ideas, concepts, creative materials, promotional materials, advertising ,
    graphics, including all copyrights and proprietary rights therein, and any inventions an d
    discoveries first conceived or developed, whether or not protected by patent, trade secre t
    or copyright, subject to the ownership rights of the other Party to such other Party' s
    trademarks to the extent that such are incorporated into such intellectual property (suc h
    property being collectively referred to as the "Intellectual Property") . (That Intellectual
    Property which has been created by or on behalf of Host is referred to as the "Hos t
    Intellectual Property" and that Intellectual Property which has been created on behalf o f
    AEG Cycling is referred to as the "AEG Cycling Intellectual Property" )

                        (2) Notwithstanding the foregoing, the Parties acknowledge and agre e
    that the Tour Marks and the distinctive colors, concepts, indicia and look displayed b y
    AEG Cycling throughout the Tour and by AEG Cycling in its regular business operations
    and materials shall constitute AEG Cycling Intellectual Property and therefore be owne d
    by AEG Cycling . Host expressly acknowledges that the Parties have agreed that all
    copyrightable aspects of the AEG Cycling Intellectual Property are to be considere d
    "works made for hire" within the meaning of the Copyright Act of 1976, as amended (th e
    "Act"), of which AEG Cycling is to be the "author" within the meaning of such Act . All
    such copyrightable works, as well as all copies of such works in whatever medium fixe d
    or embodied, shall be owned exclusively by AEG Cycling as its creation and Host
    expressly disclaims any interest in any of them. Host expressly acknowledges that it i s
    not a joint author and that the AEG Cycling Intellectual Property and all other work
    created by AEG Cycling hereunder are not joint works under the Act .

                       (3) In the event (and to the extent) that any AEG Cycling Intellectua l
    Property or any part or element thereof is found as a matter of law not to be "work mad e



                                                 15
                                                                                                    Gee-4/7
                                                                                     ATTACHMENT
                                                                                                   (

 for hire" within the meaning of the Act, Host hereby conveys and assigns to AE G
 Cycling the sole and exclusive right, title and interest in the ownership to all such AE G
 Cycling Intellectual Property, and all copies of it, without further consideration, an d
 agrees to assist AEG Cycling's efforts to register, and from time to time to enforce, al l
 patents, copyrights, and other rights and protections relating to the AEG Cyclin g
 Intellectual Property in any and all countries . To that end, Host agrees to execute an d
 deliver all documents requested by AEG Cycling to evidence any assignment as well as
 otherwise in connection therewith.

                     (4) Host understands that the term "moral rights" means any rights o f
paternity and integrity, including any right to claim authorship of a copyrightable work,
to object to a modification of such copyrightable work and any similar right existin g
under the judicial or statutory law of any country or under any treaty, regardless o f
whether or not such right is referred to as a "moral right", including, without limitation ,
the rights of attribution and integrity in works of visual art pursuant to 17 U .S .C. § 106A.
Host irrevocably waives and agrees never to assert any moral rights Host may have in th e
AEG Cycling Intellectual Property, even after any termination or expiration of thi s
Agreement .

                   (5) The Parties agree to affix appropriate copyright and trademar k
notices as reasonably designated by the other, together with their own notices a s
appropriate, on the AEG Cycling Intellectual Property to identify AEG Cycling as th e
owner of the AEG Cycling Intellectual Property and Host as the owner of the Hos t
Marks .

            b . Protection of Intellectual Property .

                      (1) Host acknowledges that it has no right, title or interest in the Tou r
Marks and that nothing in this Agreement shall be construed as an assignment to Host o f
any right, title or interest in the Tour Marks, except the license to use of the Tour Mark s
as provided in this Agreement .

                    (2) Host agrees that AEG Cycling shall have the sole right t o
determine whether any action should be taken to terminate unauthorized use of the Tou r
Marks or to settle any proceeding brought by AEG Cycling to terminate suc h
unauthorized use . All proceeds from any enforcement action shall belong exclusively to
AEG Cycling .

                   (3) AEG Cycling and Host agree to assist each other in the defense of
any proceeding or claim with respect to the use of any Tour Marks by Host in accordanc e
with the terms of this Agreement . AEG Cycling agrees to defend, at its expense, an y
such proceeding or claim on behalf of Host . Host shall be permitted to retain, at it s
expense, separate counsel in such defense .

   15. Reservation of Rights . AEG Cycling reserves all rights not expressly licensed to
Host under this Agreement . Any and all rights of AEG Cycling, including those in and t o



                                               16
                                                                                                I
                                                                                ATTACHMENT
 the Tour and the Tour Marks, not expressly granted to Host under this Agreement ar e
 reserved to AEG Cycling and may be exercised, marketed, exploited or disposed of b y
 AEG Cycling concurrently with the Term of this Agreement in such form and manner a s
 AEG Cycling wishes . Host acknowledges and agrees that this Agreement does no t
 convey or grant to it any rights of ownership in or management of the Tour, AEG
 Cycling or the Tour Marks .

     16. Representations and Warranties .

            a. By AEG Cycling . AEG Cycling represents and warrants that :

                     (1) It has the full right, power and legal authority to enter into an d
fully perform this Agreement in accordance with its terms without violating the rights of
any other person, that there are no other agreements or commitments, oral or written, tha t
will interfere with its full performance hereunder and that it will fully comply with al l
federal, state and local laws, rules and regulations applicable to the day-to-day conduct o f
its business and to its obligations and performances hereunder ;

                    (2) The Tour Marks do not infringe the trademarks or other proprietary
rights of any other person or entity ;

                   (3) Any materials created under the control, direction or supervision o f
AEG Cycling shall be original, shall be owned by AEG Cycling and shall not infring e
any third party copyright or trademark ; and

                    (4) It will comply with all applicable laws, regulations and ordinance s
pertaining to the promotion and conduct of the Tour.

           b. By Host. Host represents and warrants that :

                     (1) It has the full right, power and legal authority to enter into an d
fully perform this Agreement in accordance with its terms without violating the rights o f
any other person, that there are no other agreements or commitments, oral or written, tha t
will interfere with its full performance hereunder and that it will fully comply with al l
federal, state and local laws, rules and regulations applicable to the day-to-day conduct of
its business and to its obligations and performances hereunder ;

                  (2) Host owns or has the authority to grant to AEG Cycling a licens e
to use the Host Marks;

                    (3) The Host Marks do not infringe the trademarks or other proprietar y
rights of any other person or entity ;

                   (4) Any materials created under the control, direction or supervision of
Host shall be original, shall be owned by Host and shall not infringe any third party
copyright or trademark; and



                                             17
	




                                                                                        ATTACHMENT
                                                                                                           I

                         (5) It will exercise its best efforts to ensure that City officials,
     employees and other representatives and Host officers, directors, employees, volunteers ,
     agents, representatives, and contracted parties promote and protect the goodwill of th e
     Tour and not engage in conduct which is detrimental to the Tour, its Sponsors, AE G
     Cycling, Medalist and/or the AEG Cycling Parties . This section shall not be interprete d
     to preclude any action or proceeding by Host to enforce or defend its rights under thi s
     Agreement and shall not preclude Host or its representatives from communicatin g
     information, which Host reasonably determines to be factually accurate, pertaining to th e
     Tour, its organizers or sponsors .


         17. Indemnification.

                  a. By AEG Cycling. AEG Cycling shall indemnify, defend and hol d
     harmless Host, its affiliates, and their respective officers, directors, partners ,
    shareholders, members, agents, employees, and other representatives (collectively, th e
    "Host Indemnified Parties"), from and against any and all claims, demands, damages ,
    liabilities, lawsuits, losses or expenses, including without limitation, interest, penalties ,
    reasonable attorney's fees, and all amounts paid in the investigation, defense o r
    settlement of the foregoing (the "Claim" or "Claims") arising out of, based on or in an y
    other manner related to : (1) the breach of any representation, warranty, material covenan t
    or obligation of AEG Cycling under this Agreement ; (2) any negligent act, negligent
    omission or willful conduct by AEG Cycling ; and (3) any Claim that the Tour Marks o r
    other AEG Cycling Intellectual Property infringe upon any patent, copyright, trademark ,
    trade secret or any other right of a third party .

                  b. By Host. Host shall indemnify, defend and hold harmless AEG Cycling ,
     AEG, Medalist, the State of California, UCI, Amgen, Inc ., and Tour Sponsors, and their
     respective parent, subsidiary and affiliated companies, and each of their respective
     officers, directors, partners, trustees, shareholders, members, agents, employees ,
     volunteers and other representatives (collectively, the "AEG Cycling Indemnifie d
     Parties"), from and against any and all Claims arising out of, based on or in any othe r
    manner related to : (1) the breach of any representation, warranty, material covenant o r
     obligation of Host under this Agreement ; (2) any negligent act, omission or willfu l
    conduct by Host; (3) the products, services, and other deliverables provided by Host an d
     its employees, volunteers, agents, representatives and contractors in carrying out its
    obligations under this Agreement; provided, however, that Host shall not be responsible
    for indemnification resulting from road conditions of State of California maintaine d
    highways and roads (4) the exercise by Host of its rights and the Host Benefits under thi s
    Agreement, including but not limited to any parking, food and beverage concessions ,
    ancillary events or local sponsorships organized by Host ; (5) advertiser's liability or othe r
    claim arising out of or in connection with the use by Host of the Tour Marks, includin g
    but not limited to any claim based upon an allegation of sponsorship or guaranty by AE G
    Cycling of City; (6) a claim that the Host Marks infringe upon any patent, copyright ,
    trademark, trade secret or any other right of a third party ; and (7) the failure or allege d



                                                  18
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                                                                                                      I
                                                                                       ATTACHMENT


     failure by Host to comply with all Laws relating to labor relations, fair employmen t
     practices, safety and similar rules and regulations, including without limitation, th e
     requirement of the Occupational Safety and Health Act (OSHA) of 1970 and with al l
     Equal Employment Opportunity (EEO) provisions as required by law, regulation or
     executive order . Notwithstanding the foregoing, this indemnification shall not extend t o
     or include any claims, damages, suit or attorneys fees arising out of any claim o r
     allegation that any of the routes, roads, trails or other parts of the Tour course wer e
     negligently designed or selected . Prior approval by AEG Cycling of the use of the Tour
     Marks or other matters as to which AEG Cycling approval is required under thi s
     Agreement shall not affect AEG Cycling's right to indemnification as to such usage .

                 c. Procedure Regarding Indemnification . Each Party shall give the other
     Party prompt written notice of any Claim coming within the scope of any indemnit y
     expressly set forth in this Agreement . Upon written request of any indemnitee, the
     indemnitor will assume defense of any such Claim, action or proceeding . The indemnitee
     shall cooperate with the indemnitor in the investigation, defense and/or settlement of an y
     such Claim . The indemnification obligations in this Section 17 of this Agreement shal l
     survive the expiration and/or termination of this Agreement .

        18. Termination .

                a. Default. Either Party may terminate this Agreement, at its option, upon
    written notice to the other Party, upon the occurrence of one or more of the following
    events (the "Termination Events") :

                        (1) Material breach of any covenant, agreement, representation ,
     warranty, term or condition of this Agreement, if such breach has not been waived in
    writing and if such breach is not cured or remedied by the breaching Party to the other
    Party's reasonable satisfaction within thirty (30) days after delivery of written notic e
    specifying the nature of the breach, or if the Parties agree that the breach is not capable o f
    being cured or remedied within said thirty (30) days, then within the time period mutuall y
    agreed to by the Parties in a jointly approved plan of corrective action developed withi n
    thirty (30) days after the delivery of written notice to the breaching Party specifying the
    nature of the breach ;

                        (2) A Party becomes insolvent, fails to pay its debts or perform it s
    obligations in the ordinary course of its business as they become due, admits in writing it s
    insolvency or instability to pay its debts or perform its obligations as they become due, o r
    becomes the subject of any voluntary or involuntary proceeding in bankruptcy ,
    liquidation, dissolution, receivership or general assignment for the benefit of creditors ,
    provided that, if such condition is assumed involuntarily, it has not been dismissed wit h
    prejudice within sixty (60) days after its commencement; or

                        (3) A Party is the subject of public controversy of such a magnitud e
    that such Party's association with the other Party pursuant to this Agreement creates a




                                                  19
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                                                                                     ATTACHMENT
                                                                                                       r


     negative association for such other Party, in the reasonable judgment of such other Party ,
     in which case the other Party may terminate this Agreement without cost or penalty .

                  b. Effect of Termination . Should either Party terminate this Agreement as a
     result of a Termination Event set forth in subsection a above, then upon termination o f
     this Agreement, Host's Host Benefits shall terminate and Host shall cease using the Tou r
     Marks . In addition, should such termination result from termination notice given by Hos t
     to AEG Cycling from occurrence of a Termination Event of the type set forth in Section s
     18a(1) or (2) above, AEG Cycling shall repay to Host all amounts actually expended b y
     Host in performing its obligations hereunder ; provided, however that in no event shall
     AEG Cycling be liable for amounts in excess of $10,000 in the aggregate for an y
     particular Tour. Should termination result from termination notice given by AEG
     Cycling to Host from occurrence of a Termination Event of the type set forth in Section s
     18a(l) or (2) above, Host shall repay to AEG Cycling all amounts expended by AE G
     Cycling in licensing to Host the right to host the Host Stage, to provide the Host Benefits ,
     and to relocate the site for the Host Stage .

         19. Independent Contractors . AEG Cycling and Host are independent contractor s
    with respect to each other and nothing herein shall be deemed or construed to create an y
    partnership, joint venture or agency relationship between them . Host is simply serving a s
    host to the Host Stage of the Tour under the license of rights granted herein and i s
    agreeing herein to provide certain services and to undertake certain obligations in order t o
    acquire certain marketing rights and benefits . Neither Party shall have any authority t o
    contract or bind the other Party in any manner and shall not represent itself as the agent
    of the other .

        20. Insurance.

                a. AEG Cycling Provided Insurance . Throughout the Term of thi s
    Agreement (including any extensions thereof), AEG Cycling shall provide and maintain ,
    at its expense, the following insurance policies which shall protect the AEG Cyclin g
    Parties on a primary basis from any and all Claims arising out of or in connection with
    respect to the staging of each Tour and the obligations of AEG Cycling pursuant to thi s
    Agreement :

                         (1) Event Liability insurance (inclusive of CGL as well as auto
    liability) of with limits not less than $1,000,000 each occurrence and $2,000,000 in th e
    aggregate ;
                         (2) Auto Liability & Physical Damage insurance covering Claim s
    arising out of the use, operation or maintenance of any vehicle (whether owned, non-
    owned, leased, hired or borrowed) by AEG Cycling, with limits not less than $1,000,00 0
    each accident combined single limit for bodily injury and property damag e

                      (3) Workers' Compensation insurance covering AEG Cycling' s
    employees with limits as required by statutory law, including Employer's Liability
    coverage with limits not less than $500,000 each accident ;



                                                 20
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                                                                                                   I
                                                                                   ATTACHMENT


                           (4) Umbrella and/or Excess Liability insurance with limits not less
     than $5,000,000 each occurrence shall apply in excess of and on a following form basi s
     to the primary Commercial General Liability, Automobile Liability and Employer' s
     Liability policies ; and

                       (5) Any other insurance necessary and appropriate for the staging o f
     the Tour as determined by AEG Cycling and Medalist .

     All such insurance to be maintained by AEG Cycling shall be (1) primary with respect t o
     Claims arising out of the AEG Cycling's staging of each Tour and the obligations o f
     AEG Cycling pursuant to this Agreement ; (2) shall be written by insurance companie s
     with ratings of "A" or better in the latest edition of the A .M. Best key rating guide; and
     (3) shall provide that coverage may not be materially changed, reduced or cancelle d
     unless thirty (30) days prior written notice thereof is furnished to Sponsor .

    Policies (1), (2) and (4) above shall be endorsed to name Host as Additional Insured s
    with respect to the negligent acts or omissions of AEG Cycling .

    At least 15 days prior to each Tour, AEG Cycling shall provide Host with a certificate o f
    insurance certifying that the appropriate insurance is in place and that the policies have
    been properly endorsed to meet the insurance requirements as set forth above .

                 b. AEG CvclingOptional Insurance. AEG Cycling may, but shall not be
    obligated to, secure Event Cancellation insurance providing reimbursement of insured
    losses if any Tour does not take place, in whole or in part, due to any Act of God or other
    event beyond the control of the AEG Cycling and those other circumstances set forth i n
    Sections 21 and 22 of this Agreement . Covered perils may include adverse weathe r
    conditions ; natural disasters; outbreak of disease ; damage to or loss of venue ;
    unavoidable transportation delays ; non-appearance of key participants due to death ,
    injury or illness ; situations which pose significant danger to the public or Tour
    participants ; and other causes beyond AEG Cycling's control which are not specificall y
    excluded under the policy . Notable exclusions will include war, civil commotion, riot ,
    martial law, seizure, or radioactive/ nuclear contamination ; poor event planning and
    management ; fraud, misrepresentation or concealment . All event cancellation proceed s
    shall constitute the property of AEG Cycling . AEG Cycling's obligation to secure Event
    Cancellation insurance is limited to the extent such coverage is available at a reasonable
    cost in the sole discretion of AEG Cycling .

                c. Host Provided Insurance . Throughout the Term of this Agreemen t
    (including any extensions thereof), Host shall provide and maintain, at its expense, th e
    following insurance policies (or in the event Host is self-insured, a program o f
    insurance), which shall protect Host, AEG Cycling, Medalist, Amgen, Inc . and the AEG
    Cycling Parties on a primary basis from any and all Claims arising out of or in connectio n
    with the Host's activities, operations, representations and warranties, rights, obligation s
    and duties of Host pursuant to this Agreement:



                                                 21
                                                                                                   c~ -23
	



                                                                                      ATTACHMEN T



                          (1) General Liability insurance with limits not less than $1,000,00 0
     each occurrence and $2,000,000 in the aggregate . Such insurance shall include coverage
     for contractual liability, products-completed operations, personal and advertising injury ,
     premises damage legal liability, liquor liability (if applicable), property damage an d
     bodily injury liability (including death) ;

                        (2) Auto Liability & Physical Damage insurance covering Claim s
    arising out of the use, operation or maintenance of any vehicle (whether owned, non -
    owned, leased, hired or borrowed) by Host, with limits not less than $1,000,000 eac h
    accident combined single limit for bodily injury and property damage ;

                        (3) Workers' Compensation insurance covering Host's employee s
    with limits as required by statutory law, including Employer's Liability coverage wit h
    limits not less than $1,000,000 each accident, $1,000,000 disease-each employee and
    $1,000,000 disease-policy limit ;

                         (4) Umbrella and/or Excess Liability insurance with limits not less
    than $3,000,000 each occurrence shall apply in excess of and on a following form basi s
    to the primary Commercial General Liability, Automobile Liability and Employer' s
    Liability policies ;

                        (5) Any other insurance necessary and appropriate for covering th e
    Host's activities, operations, representations and warranties, rights, obligations and dutie s
    pursuant to this Agreement .

    All such insurance to be maintained by Host shall be (1) primary to and non-contributory
    with any insurance maintained by AEG Cycling and the AEG Cycling Parties ; (2) shal l
    be written by insurance companies with ratings of "A" or better in the latest edition of th e
    A .M . Best key rating guide ; and (3) shall provide that coverage may not be materiall y
    changed, reduced or cancelled unless thirty (30) days prior written notice thereof i s
    furnished to AEG Cycling .

    Policies (1), (2) and (4) above shall be endorsed to name AEG Cycling and the AE G
    Cycling Indemnified Parties (as defined in Section 17b of this Agreement) as Additiona l
    Insureds with respect to the negligent acts or omissions of Host .

    At least 15 days prior to each Tour, Host shall provide AEG Cycling with a certificate o f
    insurance certifying that the appropriate insurance is in place and that the policies hav e
    been properly endorsed to meet the insurance requirements as set forth above .

        21. Force Maieure. In the event that the Tour does not take place or is rescheduled ,
    in whole or in part, due to any Act of God or other event not reasonably foreseeable b y
    the Parties or beyond the control of the Parties which is generally considered an event o f
    force majeure ("Force Majeure"), including without limitation, weather, fire, flood, act o f
    public enemy or terrorism, strike or labor dispute, governmental action or directive o r



                                                 22
                                                                                                     L'4 zy
                                                                                    ATTACHMENT
                                                                                                 I

 local, regional or national day of mourning, whether such event of Force Majeure ha s
 occurred in a community through which the Tour course shall run or not, then AE G
 Cycling may discontinue provision of the Host Benefits to and for the benefit of Host an d
Host need not continue to perform those Host Obligations which remain unperformed a s
of the date of cancellation or postponement. AEG Cycling shall determine whether th e
Tour is to be cancelled in whole or in part or postponed due to a Force Majeure event .
Should the Tour be cancelled in whole or in part due to an event of Force Majeure, AE G
Cycling shall have no further obligation, financial or otherwise, to Host and Host shal l
have no further obligation to AEG Cycling in connection with the Tour . In the event that
the Tour is postponed in whole or in part due to an event of Force Majeure and AE G
Cycling intends to reschedule the Tour, AEG Cycling and Host shall discuss in good faith
the terms under which such rescheduling should occur . In the event of such cancellatio n
or postponement due to a Force Majeure event, the obligations of AEG Cycling and th e
rights of Host shall be as specifically set forth in this Section 21 as the sole and exclusive
remedy by virtue of such cancellation or postponement .

     22. Cancellation or Postponement of Tour for Reason Other than Forc e
 Majeure. AEG Cycling shall have the sole and unfettered right to cancel or postpone th e
 Tour or any Host Stage . In such event, Host acknowledges and agrees that AEG Cyclin g
 shall have no financial responsibility to Host as a consequence of such cancellation or
postponement. However, should AEG unilaterally cancel the Host Stage for reason s
other than Force Majeure or a Termination Event, AEG shall, subject to the terms o f
Section 18(b), repay to Host all amounts reasonably expended by Host in performing it s
obligations hereunder. . In the event of such cancellation or postponement for a reaso n
other than Force Majeure, the obligations of AEG Cycling and the rights of Host shall b e
as specifically set forth in this Section 22 as the sole and exclusive remedy by virtue o f
such cancellation or postponement . Upon providing notice of cancellation or
postponement, AEG Cycling shall have no further obligation to provide Host with any o f
the Host Benefits as set forth in this Agreement .

    23. Public Announcement. The Parties agree to make a joint public announcement
and press release upon in the near future following execution of this Agreement . The
Parties agree that the form and substance of such announcement and press release shall b e
mutually agreed between the Parties .

    24. Arbitration . The Parties agree that any dispute between them arising out of,
based upon, or relating to this Agreement, shall be resolved exclusively by arbitratio n
conducted in accordance with the Commercial Rules then in effect of the America n
Arbitration Association . Such arbitration shall be held in Los Angeles, California .
Judgment upon the award rendered shall be final and non-appealable and may be entere d
in a court having jurisdiction . Each Party shall bear its own expenses arising out of an y
such proceeding, except that the fees and costs of any arbitrator(s) shall be borne equall y
by the Parties. Notwithstanding the obligations set forth in this Section, AEG Cyclin g
shall be permitted to seek equitable relief to prevent the unauthorized uses of the Tou r
Marks.




                                             23
                                                                              ATTACHMENT _
                                                                                              I
    25. Liability of City. City acknowledges and agrees that it shall be responsible fo r
each and every obligation under this Agreement and, therefore, that any liability fo r
breach of any obligation of Host hereunder shall constitute an obligation of Cit y
hereunder.

    26. Specific Performance. The duties, obligations and responsibilities of the Partie s
under this Agreement are unique, and, therefore, the Parties agree that monetary damage s
will not be an adequate remedy for breach of this Agreement . The Parties acknowledg e
and agree that, in the event of a breach by Host, AEG Cycling will suffer irreparabl e
harm . Therefore, AEG Cycling shall be entitled to the remedy of specific performance ,
which shall not be the exclusive remedy for any violation of breach of this Agreement .

    27. General .

        a. Assignment. Host may not assign any rights or obligations under thi s
Agreement or this Agreement itself, in whole or in part, without the prior express writte n
consent of AEG Cycling . Notwithstanding the foregoing, AEG Cycling may retain the
services of subcontractors to discharge certain obligations under this Agreement.

        b. Notices . Except as expressly provided to the contrary herein, any notice ,
consent, report, documents or other item to be given, delivered, furnished or receive d
hereunder shall be deemed given, delivered, furnished and received when given i n
writing and personally delivered to and received by an officer or designated employee o f
the applicable Party, to seventy-two (72) hours after the same is deposited in the Unite d
States mail, postage prepaid, registered or certified first class mail, return receip t
requested addressed as set forth below, or to such other address as either of the partie s
shall advise the other in writing or sent by confirmed facsimile transmission :

               If to Host:

               NAME OF CITY
               Address
               City, State Zi p
               Attn.:

               If to AEG Cycling :

              AEG Cycling, LLC
              1100 S. Flower St, Suite 3200
              Los Angeles, CA 9001 5
              Attn : Shawn Hunter

               with a copy to:

              AEG Cycling, LLC
              1100 S. Flower St, Suite 3200



                                            24
                                                                                   ATTACHMENT

                 Los Angeles, CA 9001 5
                 Attn: Shervin Mirhashemi, Esq.

         c. Entire Agreement ; Modifications . This Agreement constitutes the entire
 agreement of the Parties hereto pertaining to the subject matter hereof and supersedes al l
 prior agreements and understandings between the Parties with respect to the subject
 matter hereof . This Agreement may not be modified, amended or supplemented o r
 otherwise changed, except by a written document executed by an authorize d
 representative of each of the Parties hereto .

        d. No Waiver of Rights and Breaches . No failure or delay of any Party in the
exercise of any right given to such Party hereunder shall constitute a waiver thereof, no r
shall any single or partial exercise of any such right preclude other or further exercis e
thereof or of any other right . The waiver by a Party of any default of any other Party
hereunder shall not be deemed to be a waiver of any such subsequent default or other
default of any Party .

        e. Captions. Section headings used in this Agreement are for convenience o f
reference only and shall not affect the construction of any provision of this Agreement .

        f. Successors and Assigns . This Agreement shall be binding upon and inure t o
the benefit of the Parties hereto and their respective successors and authorized assigns .

        g. Governing Law. This Agreement shall be deemed to be a contract mad e
under the laws of the State of California and for all purposes governed by and construe d
in accordance with the laws of the State of California .

        h. Construction of Agreement . Each Party acknowledges that it has participated
in the negotiation of this Agreement and that no provision of this Agreement shall b e
construed against or interpreted to the disadvantage of any Party hereto by any court or
other governmental or judicial authority by reason of such Party having or deemed to
have structured, dictated or drafted such provision .

         i. Relationship of Parties. This Agreement shall neither be deemed no r
construed to create a joint venture or partnership between AEG Cycling and Host, no r
shall this Agreement be deemed or construed as making either Party the agent o r
representative of the other Party. Neither Party shall have the authority to bind the othe r
Party in any respect .

       j. Survival . Those covenants, acknowledgments, representations, agreement s
and obligations contained in Sections 9a(4), 9a(5), 9a(6)(g), 13-16, 17, 18b, 20-22, an d
24-27 of this Agreement shall survive the expiration and/or termination of thi s
Agreement .

        k. Compliance with Law, Rules and Regulations . The Parties agree to compl y
with all federal, state and local laws, ordinances, orders, rules and regulations applicabl e



                                              25
                                                                                                -z 7
	



                                                                                  ATTACHMENT
                                                                                                    I

    to the performance of their respective obligations under this Agreement, both no w
    existing and as such may hereinafter be adopted .

            1. Time of Essence . The Parties agree that time is of the essence in performin g
    obligations under this Agreement .

            m. Exhibits . The documents attached hereto as exhibits are incorporated b y
    reference herein and made a part of this Agreement as if fully set forth herein .

            n. Severability. The determination that any provision of this Agreement is
    invalid or unenforceable shall not invalidate this Agreement, all of such provisions being
    inserted conditionally upon their being considered legally valid, and this Agreement shal l
    be construed and performed in all respects as if such invalid or unenforceabl e
    provision(s) were omitted.

            o. Exclusive Jurisdiction . The Parties agree that, subject to the provisions of
    Section 24, venue of any judicial action in connection with this Agreement shall lie
    exclusively in the state or federal courts located in Los Angeles, California. Host
    accepts, generally and unconditionally, the exclusive jurisdiction of such courts and an y
    related appellate court and irrevocably agrees to be bound by any judgment rendere d
    thereby in connection with this Agreement. Host further agrees that it irrevocably waives
    any objection it may now have or hereafter have as to the jurisdiction or venue of any
    such suit, action or proceeding brought in such court or that such court is an inconvenient
    forum . Host acknowledges that it possesses the requisite minimum contacts with th e
    State of California sufficient to establish jurisdiction over Host in State and Federa l
    Courts in California .

            p. Further Assurances . The Parties agree to execute and deliver, or cause to b e
    executed and delivered, such instruments and documents as either Party may reasonabl y
    request or require to carry out more effectively the purpose and intent of this Agreement .

           q.   Intentionally Omitted .

           r. Counterparts. This Agreement may be executed in one or more counterparts ,
    each of which shall be deemed an original, but all of which taken together shall constitute
    one and the same agreement.

            s. No Third Party Beneficiaries . It is expressly understood that there are no third
    party beneficiaries to this Agreement .




                                                26                                                 1'04zr.
	



                                                                                 ATTACHMEN T




            IN WITNESS WHEREOF, the Parties hereto have caused their duly authorized
    representatives to execute this Agreement on their respective behalf, all as of the day an d
    year first above written.




    AEG CYCLING :

    AEG CYCLING, LLC


    By:

           Name :
           Title:	


    HOST :

    [NAME OF CITY]

    By:	

           Name :
           Title :	




                                                27                                                 C4 zp
          DRAFT - SUBJECT TO FURTHER REVIEW AND COMMENT BY AEG CYCLINGATTACHMEN T




                                           EXHIBITS




A   Host City 2008 Request for Proposa l
B   Sponsorshi p
C   Tour Mark s
D   Host Marks
                                         ATTACHMENT




                                       EXHIBIT
            EXHIBITA

Host City 2008 Request for Proposa l

           (see attached )




                 A
                                     ATTACHMEN T
                                                   I
                            EXHIBIT                A
      Proposal for the
2008 Amgen Tour of Californi a

   San Luis Obispo




  San Luis Obispo
Chamber of Commerce   emi
                       t    City of
                            San IUIS oBJSpo
                                                                                  AiTACHIAENT


                                                                                  EXHIBI T


       San Luis Obispo Chamber of Commerce
                  1039 Chorro Street • San Luis Obispo, California 93401-327 8
                                         (805) 781-2777 • FAX (805) 543-1255
                                                David E . Garth, President/CE O
May 22, 200 7


Ms. Kristin Bachochin
AEG
1100 South Rower Street, Suite 310 0
Los Angeles, Ca. 90015

Dear Ms. Bachochin:

On behalf of the City of San Luis Obispo, the San Luis Obispo Chamber of Commerc e
and the San Luis Obispo Local Organizing Committee, I respectfully submit a bi d
proposal to be included as a host city for the 2008 Amgen Tour of California .

We have enjoyed working with AEG, Medalist Sports and other entities to coordinate the
best possible experience for athletes, owners, sponsors, organizers and fans in 2006 an d
2007 . Based on the growth of the spectator base, advancements in technology and th e
continued excellence crafted by the teams of experts who work on the race, we ca n
anticipate how thrilling 2008 will be . The bid proposal outlines our commitment as a cit y
to helping realize your goals . Please contact us with any questions you may have . Feel
assured we share your vision and enthusiasm for the sport of cycling and the Amgen Tour
of California .

We wish you all the best and look forward to helping you in any way we can .




Chair
San Luis Obispo Local organizing Committee




                                                                                                L'4 93
      email : slochamberpa slochamber .org     websites : www.slochamber.org .
                                                                                 ATTACHMENT   I


                                                                                 EXHIBI T


  0 San Luis Obispo Chamber of Commerce
                 1039 Chorro Street • San Luis Obispo, California 93401-327 8
                                        (805) 781-2777 • FAX (805) 543-125 5
                                               David E . Garth, President/CE O
May 22, 2007


Ms. Kelly Greene
Medalist Sports
828 Senoia Rd .
Tyrone, Georgi a
        30290



Dear Ms. Greene :

On behalf of the City of San Luis Obispo, the San Luis Obispo Chamber of Commerce
and the San Luis Obispo Local Organising Committee, I respectfully submit a bid
proposal to be included as a host city for the 2008 Amgen Tour of California .

We have enjoyed working with AEG, Medalist Sports and other entities to coordinate th e
best possible experience for athletes, owners, sponsors, organizers and fans in 2006 an d
2007 . Based on the growth of the spectator base., advancements in technology and th e
continued excellence crafted by the teams of experts who work on the race, we can
anticipate how thrilling 2008 will be . The bid proposal outlines our commitment as a cit y
to helping realize your goals . Please contact us with any questions you may have . Feel
assured we share your vision and enthusiasm for the sport of cycling and the Amgen Tou r
of California.

We wish you all the best and look forward to helping you in any way we can.




     Diehl
  an
San Luis Obispo Local organizing Committee




       email : slochamber@slochamber.org • websites : www.slochamber.org www.visitslo .co m
                                                           AiTACHMENT
                                                                        I

                                                           EXHIBI T


                San Luis Obispo, Californi a
                      Bid Proposal
              2008 Amgen Tour of Californi a




Table of Content s

Statement of Interest                             Page - i

About San Luis Obisp o                            Page -   2


Why Cycling is Important to the SLO Life          Page- 3

Race Infrastructure                               Page- 4

Route and Festival Options                        Page - 5

Maps                                              Pages 5a, 5 b

Race Operation Commitment                         Page - 6

Hotel, Parking and Meal Option s                  Page - 7

Marketing and Public Relations Commitmen t        Page - 8

The San Lids Obispo Local Organizing Committe e   Page - 9

Letters of Comment                                Attachments
                                                                        ATTACHMENT .


                                                                         EXHIBIT           R
Statement of Interest

The City of San Luis Obispo, the San Luis Obispo Chamber of Commerce and th e
members of the San Luis Obispo Local Organizing Committee thank AEG Cyclin g
and Medalist Sports for extending a 2008 host city bid opportunity for the
greatest cycling event in North America .

As a Host City for the inaugural Amgen Tour of California Stage 4 Finish and th e
Stage 5 Start in 2006 and the Stage 4 Finish in 2007, San Luis Obispo recognizes
the importance of a premier cycling event on the world stage and is agai n
committing itself to providing the most conducive environment for AEG ,
Medalist Sports, and competing teams to grow the sport.

The San Luis Obispo Chamber of Commerce, the City of San Luis Obispo and th e
Local Organizing Committee will dedicate resources, foster an atmospher e
supportive of the event and nurture the vision established by AEG Cycling ,
Medalist Sports and Cycling Teams .

San Luis Obispo has established more than an interest in the success of the
Amgen Tour of California . In working to lay the groundwork for future races, it
has dedicated itself to expanding the already healthy fan base for the sport in
businesses, central coast residents and tourists .

It is often said - by government leaders - that the tour is "perfect" for San Luis
Obispo and the city is "perfect" for the tour . Already well known in the cycling
community, the city is working to attract recreational and professional cyclists t o
Experience The SLO Life .

San Luis Obispo will continue to bid on opportunities to be a Host City and look s
forward to helping AEG Cycling realize its goals now and in the future .

As co-sponsors, the City of San Luis Obispo and the San Luis Obispo Chamber o f
Commerce, if selected, will again combine their substantial efforts and impact o n
the Central Coast to benefit the 2008 Amgen Tour of California .




                                        -1 -




                                                                                       c       34
                                                                            ATTACHMENT
                                                                                           i


                                                                            EXHIBIT     t
                                                                                      _ f
About San Luis Obisp o

 The City of San Luis Obispo, incorporated February 16, 1856, is located 20 0
miles north of Los Angeles and 235 miles south of San Francisco ; it is 10 .7 square
miles, at an elevation of 315 feet . Average family income is $49,411 The median
age is 27 . Average household size is 2 .33 persons . San Luis Obispo County is th e
15th largest county in the state of California with 3,316 square miles . The county
population is approximately 315,000 . The population of San Luis Obispo i s
roughly 44,500 people, but swells during the day to accommodate business,
government and education employees .

Since it is located midway between Los Angeles and San Francisco, San Luis
Obispo lies in an enviable spot along California's scenically unparalleled coast . At
the junction of Highway 1o1 and the legendary Highway 1, San Luis Obispo serve s
as the commercial, governmental and cultural hub of the Central Coast . Frame d
by rolling hills and green mountains, and in close proximity to the coolin g
influences of the Pacific Ocean, San Luis Obispo is well known for its ideal
weather and vast opportunities for the pursuit of outdoor recreation .

The protected open space around San Luis Obispo is very accessible for hiking,
nature viewing, picnics, or family fun . Much of the county is still pastoral, rura l
and breathtakingly beautiful . It is a destination spot for tourists from all over th e
world . Visitors come to splash in the Pacific Ocean, explore the highly acclaime d
wine regions, marvel at Hearst Castle and experience the best of small tow n
California .

The climate affords visitors mild weather conditions all year round to wande r
through the Mission San Luis Obispo de Tolosa, which was founded in 1772 . The
Plaza in front of the mission is a source for community festivals and gathering s
and has provided a great backdrop for Amgen Tour of California in 2006 an d
2007 .

 Contributing to the friendly, progressive environment is California Polytechni c
State University (Cal Poly), founded in 1902 . Cal Poly staff, students, alumni an d
visiting parents have been a huge influence on San Luis Obispo . In addition to
providing a tremendous economic impact, it contributes to the youthful energy,
optimism, fun-loving spirit and openness to new ideas that are hallmarks of th e
town. This positive energy and spirit attracts others who share this same positiv e
outlook. These people, in turn, have created San Luis Obispo's unique businesses ,
rich cultural life, and sense of purpose .




                                         -2 -


                                                                                          ~'G :37
                                                                            iTACHiMEN'T _



Why cycling is an important part of the SLO Life                             EXHIBIT        tG


Cycling enjoys a tremendous fan base in the area . At any time of the day or week,
cyclists can be spotted pedaling the roads and byways in and around San Lui s
Obispo . Numerous cycling clubs have formed within the county, workers get ou t
of their vehicles and bike to work, families bond on weekend bike rides ,
individuals find that life is easier to savor from the seat of a bike, an d
professionals train here .

For the last three years, San Luis Obispo has attracted worldwide attention as on e
of the premier destinations for professional mountain bike racing as host of a
Jeep King of the Mountain competition . 3.3 million viewers tuned it to see th e
exciting action from Cerro San Luis, above the Madonna Inn .

The varied terrain and hospitable roadways are a big hit with road racers . On
their web site, the nationally known Cal Poly Wheelmen offer this assessment o f
why it's fun to ride in and around San Luis Obispo, "The quaint country roads and
tumultuous topography of the Central Coast make this area a premier road riding mecca .
Within miles you could climb into the hills or enjoy ocean views and a brisk sea breeze .
Who wouldn't want to go for a ride? "

In a scientific research study conducted in San Luis Obispo County prior to th e
inaugural race measuring interest in major sporting events in general and cycling
in specific, cycling showed its broad appeal to local residents . The Tour de Franc e
and Super Bowl attracted almost equal followers among the San Luis Obispo
Households sampled . The Tour de France showed significant appeal to women .

Sports businesses that cater to the needs of cyclists - both bricks and mortar an d
internet - report strong sales based on interest in the Tour de France and, now ,
the Amgen Tour of California .

The sport is gaining interest and support in sectors of the community which
might not have otherwise been introduced to cycling . Through the outreach of
national business sponsorships with locations in San Luis Obispo and th e
fundraising component through non-profits such as the Wellness Community ,
residents have become aware of and supportive of the sport of cycling and th e
ATOC event

The San Luis Obispo LOC is aware of the growing interest and is eager to utiliz e
the new fans as it works with ATOC owners and organizers to solidify support .
                                                                         ArTACHrMENT



                                                                         EXHIBI T      A
Race Infrastructur e

San Luis Obispo has the proven infrastructure required for staging a finish, star t
or circuit race and has the knowledge gleaned from participating in 2006 and
2007 to meet and exceed requirements of the previous years .

The City of San Luis Obispo has again pledged a high level of staff support fro m
its police, fire, public works and parks and recreation departments . The San Lui s
Obispo Chamber of Commerce, the leading business organization in the Count y
of San Luis Obispo, has the support of its board of directors, communication s
staff and members to again use its significant resources to reach the community ,
state, nation and international tourism and business communities .

The Local Organizing Committee, acting on behalf of the co-sponsors -the City o f
San Luis Obispo and the San Luis Obispo Chamber of Commerce is well versed i n
the needs of AEG Cycling, Medalist Sports, teams and support personnel and i s
prepared to build upon past accomplishments and continue strengthening th e
foundation for future events .
San Luis Obispo recognizes the expertise of the race owners and organizers i n
choosing a route that is exciting, meets the needs of the international racin g
community and builds on previous accomplishments, it would respectively ask t o
be considered for a Stage Finish and a Stage Start . If only one is chosen, th e
preference is to again be a Stage Finish, but would accept a Stage Start as a
second choice or a Circuit Course.
                                                                         ATTACHMENT
                                                                                      i


                                                                         EXHIBI T

Route and Festival Option s

Narrative and Maps submitted by Technical Director Christin e
Wallace


Stage Finish

In collaboration with the California Highway Patrol, CalTrans, and the County o f
San Luis Obispo, the San Luis Obispo LOC proposes to use the incoming rout e
option of O'Connor Way to Foothill Boulevard turning right onto Chorro Street ,
left onto Monterey and finishing at the intersection of Osos and Monterey Streets .


Stage Star t

The San Luis Obispo LOC proposes as an outgoing start option of staging on th e
"dog leg," Monterey and Broad Streets, traveling through Mission Plaza, u p
Monterey Street, right turn onto Osos Street, right turn onto Higuera Street, the n
a left onto Broad Street/Hwy. 227 exiting San Luis Obispo .


Lifestyle Festival

The San Luis Obispo LOC proposes the use of the Chorro Street from Monterey t o
Higuera, Mission Plaza, Broad Street from Palm to Monterey (the "dog leg"), and
Monterey from Mission Plaza to Nipomo Street for the Lifestyle Festival .




                                       -5 -
  T ACHM EN T



EXHIBIT         n
Stage Start Route




                    H
Lifestyle Festival Location



                                    1

               r

                                1




                        100 0
                                PlaloolIMeRM AII•y\




                   1
                                                                        ATTACHMEN T


                                                                         HRI T
Race Operation Commitment

As a Host City for the Amgen Tour of California 2008, The San Luis Obispo Local
Organizing Committee is committed to again meeting and striving to exceed th e
required race support before, during and after the event . In 2006 and 2007, the
LOC technical team comprised of police, fire, parking, traffic, transportation ,
streets, parks, parks and recreation and risk management departments worked
closely with the Tour's Technical Directors . The Race was brought successfully
and safely into and out of San Luis Obispo . If selected as a Host City for 2008,
can expect continued support .

• San Luis Obispo Police Department will provide traffic control at all affected
  intersections and street closures, as well as provide incoming and/or outgoin g
  facilitation to the race entourage . Where needed, parking enforcement officer s
  will assist in traffic control at the direction of the police department .

• San Luis Obispo Public Works Streets Division will provide assistance with al l
  street closures, including barricade placement, road delineation, posting o f
  "no parking" areas and street sweeping .

• San Luis Obispo Public Works Parks Division will provide support if any park
  space is impacted by the event . The support may include assistance wit h
  electricity, park restroom cleaning and stocking, and park trash can emptying
  and lining .

• San Luis Obispo Public Works Parking Division will assist with th e
  identification of appropriate areas for parking of official vehicles named by
  AEG and Medalist Sports .

• San Luis Obispo Public Works Traffic Division, with the assistance of the Sa n
  Luis Obispo Police Department , will create a traffic plan to safely bring ATO C
  2008 in and/or out of the City.

• The San Luis Obispo Public Works Transportation Division will assist with the
  re-routing of all affected city public transportation . It will coordinate with Sa n
  Luis Obispo County to assist with any re-routing of San Luis Obispo County
  buses.
   The San Luis Obispo Public Works Transportation Division will assist with the
   identification of satellite parking locations for spectators .
• The San Luis Obispo Parks and Recreation Department will assist with th e
  permit process including : facility use, encroachment and sound permits . It
  will complete all resident and business notification of event information .

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                                                                          EXHIBIT




•   San Luis Obispo Parks and Recreation Department, with assistance from th e
    San Luis Obispo Fire Department, will secure the services of emergency
    medical technicians to act as first aid contacts during the event .

•   The San Luis Obispo Local Organizing Committee will provide a voluntee r
    medical doctor to assist with the required testing of any athletes immediatel y
    following the stage finish .

•   San Luis Obispo Parks and Recreation Department will secure port-o-lets ,
    waste wheelers, recycle bins and five yard roll off waste bins for the event .
    Port -o-lets will include ADA compliant units . Waste management will b e
    directly contracted with local providers .

•   San Luis Obispo Parks and Recreation will work with other departments t o
    coordinate availability of the rooms, facilities and identified equipment
    needed for ATOC 2008 media, news conference and Commissaires' meeting
    room and, if needed, race office, medical office and bicycle storage .




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Hotel, Parking and Meal Options

As a host city for 2006 and 2007, the San Luis Obispo Chamber of Commerce ,
the City of San Luis Obispo and the Local Organizing Committee understand the
unique needs of ATOC for lodging, parking and meals . The San Luis Obispo
Chamber of Commerce, represented on the LOC's Operations Director Lindse y
Miller, will negotiate a $99 or less room rate at properties that meet or excee d
ATOC 2008 specifications. Any additional costs that exceed the $99 room rat e
will be paid by the LOC, only if the Chamber has negotiated and/or approved th e
room blocks at that price .
Overnight parking for ATOC 2008 will be accommodated by the Madonna Inn,
both at the hotel itself and at the Expo Center, located just above the Inn .

The meal options for ATOC will be coordinated by the San Luis Obispo Chambe r
of Commerce through its representative (s) on the LOC . The LOC will incur costs
of the catered meals at dinner and breakfast, based on the menu created an d
specified by ATOC organizers . It will be served at the headquarter hotel, a
convenient venue for team athletes and team support personnel . Food will be
provided by the LOC to the media room for visiting press . Meal coupons ,
equivalent to a $15 per diem, will be distributed for use by staff identified by
ATOC for food at select San Luis Obispo restaurants .




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                                                                                         I
Marketing and Public Relations Commitment                                 Enn a
                                                                              IT         A
The San Luis Obispo Chamber of Commerce, as the public relations and media
coordinator for the City of San Luis Obispo, will work with and under th e
guidance of AEG Cycling, Medalist Sports and other designated entities, t o
disseminate information, publicize the event, provide exciting opportunities t o
portray the sport of cycling in the best light, foster positive relationships betwee n
local media and ATOC, secure media partners, and meet the communicatio n
needs of ATOC 2008 .

The San Luis Obispo Local Organizing Committee, working with AE G
representatives, has forged strong media partners in the leading print, radio, an d
television companies serving readers, listeners and viewers in the San Lui s
Obispo region. In facilitating partnerships with the San Luis Obispo Tribune ,
KSBY-TV NBC, Charter Communications, ESPN 1280 Radio, the LOC was able t o
provide an estimated $1oo,000 of in kind coverage for ATOC pre-event, event
and post-event publicity.

Given the close working relationships the San Luis Obispo Chamber o f
Commerce and its communication's staff enjoy with outlets in the region, state,
national and international media, the San Luis Obispo LOC is a natural an d
strong ally in the pursuit of race exposure in the advertising, marketing an d
editorial arenas .

Beyond the news organizations participating as media partners, the San Lui s
Obispo LOC Marketing and Communications sub-committee reaches out to al l
media in San Luis Obispo and Northern Santa Barbara Counties to establis h
consistent positive media relationships as it relates to ATOC .
The Marketing and Communications sub-committee is eager to work wit h
AEG, Medalist Sports and their communications entities to formulate a
marketing plan that builds upon past successes and creates new marketin g
ventures to promote ATOC 2008 .




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                                                                                     el –'r
                                                                      ATTACHMEN T



                                                                       EXHIBI T
The San Luis Obispo Local Organizing Committee Plan

The San Luis Obispo Local Organizing Committee is comprised of member s
representing the government, business, media and cycling communities. They
have a proven dedication to working with ATOC organizers to provide the bes t
possible venue for world class cycling .

Lynn Diehl, Media and Public Relations Director for 2006 and 2007, is named
the Local Organizing Committee Chair for 2008 . In addition to directing the
communications arm of the LOC, Ms . Diehl will oversee the duties of returnin g
members, in addition to expanding the committee to include additional sports ,
cycling and business leaders . The 2008 committee is expected to benefit fro m
additional sub-committee members to assist directors .

i00%  of those members who have served as LOC directors in 2006 and 2007 wil l
return in 2008 . Their valuable expertise cannot be overemphasized in th e
planning of an event of this magnitude . They include :

Lindsey Miller, Operators Director and Sponsorship Director .

Christine Wallace, Technical Director .

Linda Fitzgerald, Former Chair and current LOC Liaison to the City of Sa n
Luis Obispo.

Rich Ogden, Volunteer Coordinator.


The LOC has a proven track record in securing a financial commitment from th e
community in order to fund the costs associated with producing a world clas s
event in San Luis Obispo . Local sponsors have indicated an interest in continue d
support of bringing ATOC 2008 back to San Luis Obispo . The City of San Luis
Obispo, the San Luis Obispo Chamber of Commerce and numerous othe r
businesses and organizations have donated hundreds of staff volunteer hours t o
support the tour needs.

San Luis Obispo is committed to leaving a cycling legacy to future generations . It
strongly supports the educational component of the ATOC outreach . In creating
the model for children's essay contests, San Luis Obispo is researching new way s
to encourage the involvement of the youngsters in cycling . The educatio n
curriculum provided by ATOC will be a central focus of an LOC Director in 2008 .




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                                                                           ATTACHMEN T


                         COMPUTER NETWOR K
                                    SERVICES                               EXHIBIT




To the Tour of California Organizers and Amgen :


Thank you so much for selecting our son, Haven Kardel, as a podium kid winner for th e
2006 finish in San Luis Obispo when he was in third grade.

 God must have a sense of humor to have the introverted kid with a great vocabulary and
writing skills win a contest that puts him reading his essay on the radio, TV and in fron t
of 300 business leaders at a business breakfast! I don't know who was more nervous ,
mom or Haven! But he practiced hard, got his presentation skills down and did a grea t
job blossoming into a public speaker . Thank you so much for the boost in confidenc e
and gift in skills he could never have gotten in any other way.

You'll be glad to hear he has since spoken at a City Council meeting on an issue affectin g
traffic near his school and he has volunteered to be in a video presentation on his school .
He calls himself a professional speaker and one of his prized possessions is a photo o f
him with Floyd Landis .


What a great idea and what a great result, thanks so much! Please come back to San Lui s
Obispo, especially for your young fans!



Amy Kardel
Proud Mom




                  1413 MONTEREY STREET ■ SAN LUIS OBISPO, CA 9340 1
                     P.O. Box   14059 ■ SAN LUIS OBISPO, CA 93406

    VOICE : 805   543-1930 . FAx :   805   543-5760 . EMAIL :    info@cnsslo.com
                                 WWW .CNSSLO .COM
	

                                                                                           ATTACHMENT
                         San Luis Obispo County Bicycle Coalitio n
                                          PO Box 14860 • San Luis Obispo, CA 93406-486 0
                                                                                           EXHIBIT




                                                                                             805-547-205 5
                                                                                      www .slobikelane.org


     AEG Cycling and Medalist Sports
     1100 South Flower Street, Suite 310 0
     Los Angeles, CA 90015

     May 23, 200 7

     To whom it may concern:

    What a thrill it was to see San Luis Obispo rally once again for the local stage of the Tour o f
    California! SLO has always been a bicycle town, but even those of us in the bike community wer e
    impressed to see such widespread support for a local cycling event . In both 2006 and 2007, the
    Tour inspired enthusiastic participation from a wide range of community members—not jus t
    hardcore bicycling enthusiasts, but also downtown business owners and residents, casual cyclists ,
    and even some passers-by who now count themselves among the growing number of local cycling
    fans.

    We would love to see the Tour return to San Luis Obispo in 2008 . If the route represents the best
    California has to offer cyclists, our town is a natural choice . The League of American Bicyclist s
    recently awarded San Luis Obispo the coveted "Bicycle Friendly Community" designation, evidenc e
    of the increasing support for cycling citywide . And just last week the City approved an ambitious
    bike plan that will make SLO even more bike-friendly in years to come . Next year promises to bring
    even more conununity support for the Tour than we've already demonstrated in the past .

    Thank you for bringing the Tour of California to San Luis Obispo for two years in a row . We look
    forward to celebrating year number three !

    Best regards,



    Kim Lisagor
    Board President




    The San Luis Obispo County Bicycle Coalition is a 501(c)(3) nonprofit organization working to transform
    SLO County into a safer and more livable community by promoting cycling and walking for everyday
    transportation and recreation . For more information, visit www .slobikelane. erg.                   G
                                                                                                          A~
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                              Olt! Of Sall luis OBISpO
                                                                                                                 ATTACHMENT




                              990 Palm Street, San Luis Obispo, CA 93401-3249
                                                                                                            EXHIBI T          A




     May 22, 2007


     Shawn Hunte r
     President, AEG Sports
     1100 South Flower St .
     Los Angeles, CA 9001 5

    Dear Mr. Hunter:

    On behalf of the City of San Luis Obispo, I am writing to express our continued suppor t
    for the efforts of the Local Organizing Committee to bring the Amgen Tour of Californi a
    back to San Luis Obispo for a third year in 2008 . Our city has a strong cyclin g
    community and the Tour is an opportunity for many enthusiasts to watch a world-clas s
    event in their own community .

    Each year, the event exceeds the expectations in terms of the benefits offered to th e
    community . Increased tourism and economic development values were far reaching an d
    encouraging, especially with the national and international exposure given to San Lui s
    Obispo.

    San Luis Obispo has long been a community that has embraced events such as th e
    Amgen Tour of California . The enthusiasm within our city remained long after the Tou r
    moved on . We certainly look forward to the Tour of California's return to San thi s
    Obispo in 2008 .

    Sincerely ,



    David F . Romero
    Mayor

    cc:      City Counci l




     The City of San Luis Obispo is committed to Include the disabled in all of its services, programs and activities .
     Telecommunications Device for the Deaf (805) 781-7410.
                                                                                 ATTACHMEN T


                                                                                   EXHIBI T

        San Luis Obispo Chamber of Commerce
                 1039 Chorro Street • San Luis Obispo, California 93401-327 8
                                        (805) 781-2777 • FAX (805) 543-1255
                                               David E . Garth, President/CE O
May 22, 2007


Mr. Shawn Hunte r
President, AEG Sports and Chief Marketing Office r
1100 South Flower Street
Los Angeles, California 90015



Dear Mr: Hunter:

                                                                        i
On behalf of the San Luis Obispo Chamber of Commerce Board of D rectors, I woul d
like to convey to you our continued support of your efforts to create a cycling event tha t
moves the sport forward in the United States . It is obvious that AEG is committed t o
creating a race worthy of world attention and maintaining the high standards needed t o
promote such an event.

San Luis Obispo's business community stands behind AEG, Medalist Sports and th e
many others involved in the Amgen Tour of California as you plan for the 2008 race .

As co-sponsors with the City of San Luis Obispo in 2006 and 2007, we appreciate th e
selection of San Luis Obispo as a host city . We encourage you to make our beautiful ,
cycling-friendly city part of your race route in 2008 .

We wish you all the best and ask you to call on us to help you in any way we can .


Sincerely ,


          gham
      an of the Board of Directors
San Luis Obispo Chamber of Commerc e




       email : slochamber@slochamber .org • websites : www.slochamber.org www.visitslo .com
                                                                            ATTACHMENT        (




                                   PACIFIC
                                   EYE SURGEON S
                                                                            EXHIBIT           A


May 22, 200 7


Mr. Shawn Hunte r
President, AEG Sports and Chief Marketing Officer
1100 South Flower Stree t
Los Angeles, California 9001 5



Dear Mr. Hunter :

Congratulations on taking the sport of cycling to a new level in the United States . Those
of us who live and work in San Luis Obispo County recognize the vision that wa s
followed by hard work and financial commitment that resulted in a tremendously positive
event for the world to see . As businesspeople we appreciate what it requires to introduc e
and manage a race of such magnitude .

At Pacific Eye Surgeons, we feel that sponsorship of the San Luis Obispo Stage of th e
Amgen Tour of California provided us with many benefits . It helped raise awareness i n
the community of our commitment to the health and fitness . The sponsorship also helped
us network with other like-minded businesses, relationships - which have carried over t o
other community events . Members of the community are appreciative of us for helpin g
portray our county in such a positive way.

I have always been a bicycling enthusiast, so when our practice was presented with th e
opportunity to be the sponsor for the fourth stage of the Amgen Tour of California, w e
embraced the opportunity . The county of San Luis Obispo is a rider's paradise ; the
gentle rolling hills, spectacular coastline, and expansive vineyards provide the idea l
backdrop for the tour of California . As we were waiting in downtown SLO for the rider s
to approach the finish of the stage, footage of the peloton was being shown on large -
screen monitors and I remember thinking how fortunate I was to be able to live and rid e
in San Luis Obispo .

We encourage you to return to San Luis Obispo in 2008 and for many years to come . As
a practice we would welcome the opportunity to be a local sponsor of the Amgen Tour o f
California next year .

Sincerely ,
Ahmad A . Amir, M.D .
Pacific Eye Surgeons
                                             ATTACHMEN T

I.   HOST CITY REQUIREMENTS - STAGE FINISH
                                             EXHIBIT       4
	
	




                                                                                            ATTACHMEN T

                         HOST CITY REQUIREMENTS — STAGE FINISH                               EXHIBIT        A



     As a partner of the Amgen Tour of California, a Stage Finish Host City is REQUIRED t o
     provide the following support and assume all related costs as part of their bi d
     submission.

     RACE OPERATION S

    POLICE SERVICES - Local (City and/or County) police services and related costs are th e
    responsibility of the host city . In coordination with California Highway Patrol (CHP) ,
    CalTrans, as well as the Tour's motor and road marshals and in conjunction with the LO C
    volunteer program, local police provide for a safe road closure, which may include fixed-pos t
    positions, traffic control, crowd control, enforcing no-parking zones and maintaining genera l
    public safety.

    PUBLIC WORKS AND ROAD SERVICES - Local Public Works and Road Services ar e
    the responsibility of the host city . The city will absorb the cost for all services within the cit y
    limits . These services are necessary to support police efforts to ensure road closure and safet y
    of the course . These services include :
    • Detours and detour equipment (ATOC will provide 4000 feet of finish fencin g
        ( 2000 on each side of race course )
    • Barricades
    • Cones
    • Printing/posting of No Parking sign s
    • Removal/restoration and street repair

    PERMIT SERVICES - All fees associated with city permits and permit requirements for th e
    operation of the event are to be procured by the host venue on behalf of the Tour . They
    include, but are not limited to :
    • Parking -both on and off street
    • Alcoholic beverages -consumption in public, if served at a start, from cups an d
       cans, in a private VIP area
    • Road closures and use -closure and use of roads for setup and racing (include s
       permits for construction of staging, tents, wiring and electrical, portabl e
       generators, power equipment, and fork lift )
    • Special and Ancillary Events - pre-event and race day
    • Banners and Signs -hanging and display of pre-event, race day advertising, an d
       sponsor banners .
    • Concession Sales - on-site merchandise and concession stands as requeste d
       by ATOC .

    EMT/EMS SERVICES - It is the responsibility of the host venue to provide EMT/EM S
    services for the general public the day of the Stage Finish .
    Please note that the Tour provides medical services for the athletes, team support and staf
                                                                                              f
    personnel . Placement of EMT/EMS services will be decided by the Tour's Technica l
    Director.


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                                                                                 EXHIBIT       R
RESIDENTBUSINESS NOTIFICATIONS – Host cities are responsible for notifying local
residents and businesses of the impact of the tour including road closures, traffic advisorie s
etc. Notifications should be bilingual, including an English and Spanish version .

PORT-O-LETS – Host cities will secure port-o-let services or public restrooms during th e
day of the Stage Finish . The number of units and placement of the units will be mutually
agreed upon by the host venue and the Tour's Technical Director .

WASTE MANAGEMENT – Host cities will provide waste management/trash remova l
services during the event and at the conclusion .

LIFESTYLE FESTIVAL – The host venue is required to support the tour with the Lifestyl e
Festival by assisting with the following :
   –Allocation of a suitable area for the festival ;
  –Handle all festival permits and associated fees ;
  –Provide electricity and waste management ;
   –Parking for vendors.

AWARDS
  –LOC will provide 8 floral bouquets to be used in the awards ceremony .

HOTELS, PARKINGAND MEALS (STAGE FINISH VENUE )

HOTEL ACCOMMODATION S

• ROOM BLOCKS – The host venue's hotel obligation applies to the following :

Host Venue Financially Responsible for :
The host city hotel obligation applies to the following :
–Night before Stage Finish (advance crew and staff–195 people), requires 143 rooms (9 1
singles and 52 doubles) .
    • Rooms should be at one hotel within close proximity of the Finish Line area . Hotel
        should offer a breakfast meal .
    • Requirement : Minimum 3-Star Propert y

SITE VISIT/LOC MEETING ROOMS : The host city is required to provide the tour with 20
hotel room nights to be used anytime from July 1 to February 17th .


Host Venue Must Secure the FOLLOWING ROOMS at the Required Rate of $99 (o r
less), including all taxes and fees :

–Night of Stage Finish – for approximately 700 people, equating to approximately 450
rooms

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                                                                                                       I

                                                                                      EXHIBI T
The room blocks need to be as follows :
  -250 Double/Double room s
  -200 Single Bed rooms

The room block must be :
    In
  — no more than three locations, and
  —  Requirement: Minimum 3-star hotel properties, and
  —Located in close proximity to each other.

Hotels should offer meal service or be close to full-service restaurants . It is preferred that all
hotels at least serve breakfast .

MEALS
DINNER MEAL – The host city will provide the dinner meal the night of the Stage Finish,
based upon menu specifications provided by the Tour's Operations director, for athletes and
team support personnel only (approximately 290 people) . The dinner meal will be located a t
the Headquarter Hotel . **Please see attached Men u

PER DIEM- Excluding athletes and team support personnel, a dinner per diem of $15 (pe r
person) should be provided for the staff of (410) people in lieu of an organized dinner meal.

BREAKFAST MEAL - The host city will provide the tour with a breakfast meal the mornin g
after the Stage Finish for athletes and team support personnel only (approximately 29 0
people) . The Tour's Operations Director will provide a specific menu for the team breakfast .
The breakfast meal will be served at the Headquarter Hotel .
**Please see attached Menu

LUNCH MEAL - The host city will provide the tour with a lunch meal the day of the Overal l
Start stage, for the working media, approximately 35 people . The lunch meal should be
located at the designated Media Offic e


AUXILIARY SPACES
The host cities are responsible for providing the following auxiliary spaces within 24 hours
leading up to the Stage Finish .

o      RACE OFFICE – Requires approximately 500 to 1,000 square feet and should be
located at the Headquarter Hotel . Must have power, phone line, and wireless internet access .

o      MEDIA OFFICE - Requires approximately 500 to 1,000 square feet . Must hav e
power, phone line, fax line and DSL and wireless internet access

o      PRESS WORK ROOM – Requires approximately 500 to 1,000 square feet . Must
have power, DSL and wireless intemet access



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o     PRESS CONFERENCE — Requires approximately 1,500 square feet and            a sotin-d__—
System with 7 Microphones and mult-box .

o     MEDICAL OFFICE - Suite at the Headquarter Hotel or a meeting room at
Headquarter Hotel with a nearby bathroom

o     COMMISSAIRES MEETING ROOM — Small Conference room for approximately 8-
10 people ; close proximity to Finish line.

o   COPIER — Host Cities will provide the tour with two (2) high-speed copiers, which collat e
    and staple, 4 days in advance of the Stage Finish. Copiers will be delivered and installe d
    in the Race Office and Media Office . Copiers should print minimum of (30-50) pages per
    minute .

o   T1 Line-A minimum of a T1 Line established at the finishline near the TV compound (t o
    be mutually determined) .


PARKING REQUIREMENT S

TEAM PARKING AND MECHANICS WORK AREA — Requires a sizable portion of th e
Headquarters Hotel parking lot with overnight Security . Each team travels with a motor
coach, trailer and support vehicle and additional space is needed for mechanics to work o n
bikes. Must have access to water and powe r

VIP / STAFF EVENT PARKING — Requires parking for approximately 150 vehicles adjacen t
to the finish-line location.

FESTIVAL EVENT PARKING - Requires parking within close proximity of the start/finis h
area for approximately 50 vehicles for festival vendors .

    • Host Venue should provide suggested directions to each parking area and assist with
       providing parking staff day of the Stage Finish .

LOCAL ORGANIZING COMMITTEE (LOC )

The host venue is required to form a Local Organizing Committee that best represents th e
interests of the host venue and the Tour.

STRUCTURE -
In order for the Amgen Tour of California (ATOC) to be successful at the local and
international level, in terms of support, planning and execution in your community ,
the following positions are required for your host venue's LOC . Each of the positions outlined
below will work directly in cooperation with their respective Tour
counterpart — ongoing dialogue between the Tour and the LOC is necessar y
and invaluable .


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                                                                                            ATTACHMENT



      Chairperson                                                                      EXHIBIT           K
     Tour Venue Director point-of-contact
            Significant community leader required for creating project support, communit y
          awareness and fundraising efforts .
     -      Direct point of contact for Tour Venue Director and staff– liaison between TOC staf f
     and LOC members .
     -      Responsible for communicating Tour plans and directives to all LOC staff
          members .
            Responsible for coordinating and conducting regular LOC meetings an d
          maintaining all LOC functions based upon TOC-driven timeline .

     Technical Directo r
     In cooperation with the Tour Technical Director :
             Assist with all race operations, including, but not limited to, course markings ,
           road closures, course maps, routing, volunteer & marshal placement ,
          communications, venue design and construction, schedule of events, etc .
             Assist with overall conduct of events and remain in constant communicatio n
           with Tour staff to ensure a properly managed and safe event
    -        Assist with design of Finish line layout and adjacent area s
    -        Assist with local police and DOT suppor t
             Coordinate outdoor auxiliary spac e
    -        Residential Notifications
            Assist Tour officials with permit proces s
            Assist Tour officials with securing local vendors (i .e. port-o-johns )
    -       Assist with identifying a safe overnight location for vehicles and equipmen t
            Assist Tour officials with course entry into and departure from city limit s
            Assist with identifying required parking space for required vehicle s
            Assist with procurement of local EMS/EMT service s


    Operations Directo r
    In cooperation with the Tour Operations Director :
           Coordinate with contracted hotels for all requirements (rooms, meals, auxiliar y
         space)
           Secure housing/rates for additional (paid) housing groups (media, tourists )
           Assist with housing assignments, check-in/out dates for Tour entourag e
           Serve as a liaison with the Tour's Official Race hote l
           Assist with transportation needs of local LOC members, volunteers, etc .


    Media/Public Relations Directo r
    In cooperation with the Tour Media/Public Relations Director :
           Assist with all local media inquiries before, during and after the rac e
    -      Assist with gathering media applications, credential information from local medi a
           Assist with scheduling of local press conferences, interviews, appearances, etc .

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                                                                                      EXh IBI i
         Assist Tour with developing local media partners (print, radio, television)
         Coordinate distribution of Tour promotional materials - i .e. poster, brochures ,
       etc.
         Assist with maximizing media attendance and coverage through local pres s
      releases, telephone calls and personal contacts
-        Provide LOC and venue-specific information for inclusion in Tour's collatera l
       Material s

Marketing Director
In cooperation with the Tour Marketing Director :
         Coordinate distribution of Tour promotional materials - i .e. poster, brochures, etc .
         Assist Tour and LOC Media Director with developing local media partners (print ,
radio, television )
         Coordinate distribution of Tour promotional materials - i .e. poster, brochures, etc .
-       Assist Tour with developing relationships with local retailers and cycling club s
        Provide LOC and venue-specific information for inclusion in Tour's collatera l
      materials


Sales/Sponsorship Directo r
In cooperation with the Tour Sales/Sponsorship Director :
       Determine local sales (casWVIK) goal s
       Coordinate sales approach with Tour's Director of Development
-      Develop proper levels of local sponsorship package s
       Coordinate fulfillment of local sponsorship benefits with Tour's Communit y
     Relations Manager

Volunteer Directo r
In cooperation with the Tour Volunteer Director :
        Recruit and schedule local volunteer requirement s
        Develop job descriptions for local volunteer position s
        Develop volunteer recognition or incentive program s
        Coordinate volunteer needs and placement with Tour's Technical Director, LOC' s
      Technical Director and local police/DOT official s
        Determine uniform requirements for local volunteer corps (numbers/sizes )
        Communicate work schedule to volunteer corp s
        Direct daily volunteer check-in, uniform distribution and transportation t o
     assignments
        Secure refreshments for volunteer s


VIP/Hospitality Directo r
In cooperation with the Tour's VIP/Hospitality Director :
       Assist with Tour's Hospitality area - set-up, operations, etc .
       See to all local sponsorship/sponsor need s
       Coordinate awards presenters, athlete escorts, local awards, flowers, etc .


                                               C-1
	



                                                                                      ATTACHMENT         I

           with Tour's Awards Ceremony Coordinator                                    EXHIBIT        A
           Assist with accreditation system (wristbands), including enforcement
    -      Distribute hospitality invitations to respective LOC guest s
           See to all local sponsorship/sponsor need s


    Ancillary Events/Lifestyle Festival Liaiso n
    In cooperation with the Tour Festival Director :
    -      Coordinate "festival-like" atmosphere before, during and after Tou r
           Assist with logistical and communication details regarding the coordinatio n
           of local activities and Tour activitie s
           Assist with all aspects of Tour's Health Fair and Lifestyle Exp o

    SchooUCommunity Involvement Liaison
    -     Assist Tour with promoting and supporting the Tour of California messag e
          and objectives
          Coordinate with local bike shops and clubs the message of bike safety ,
          helmets, etc .
          Assist Tour officials with scheduling appearances, photo ops, etc .
           regarding above
          Develop and implement local educational campaign regarding Tour aspects ,
           teams/athletes, etc .
          Assistance with distribution of Tour's Educational/School Booklet
          Creation and coordination of Tour-related topics into school curriculu m
          (ie international aspects of event )
          Coordinate participation and attendance of local school system during even t

    VOLUNTEER PROGRA M
    The host venue will be responsible for securing and organizing local volunteers for the tour .
    Volunteers will assist the tour and the LOC with coordinating activities on the day of th e
    event. Each venue will have different volunteer requirements, but the total number o f
    volunteers is typically 250 to 300 per host venue .
	



                                                                                          ATTACHMENT



                           HOST CITY SUBMISSION REQUIREMENTS                              EXHIBI T




     Host venue proposals submitted in response to this RFP should include the following
     information :

     STATEMENT OF INTERES T

     This statement should provide AEG with a brief understanding of your city's interest an d
     investment in being a host city for the Tour . Include statements addressing the following :

     •   Why should the Tour select your city ?
     •   What makes your city a good host venue ?
     •   Letters of support from city officials ?


    RACE OPERATION COMMITMEN T

    State your venues commitment to providing the required race operation support includin g
    police services, public works, hotels, road services, permit services, EMT/EMS services ,
    resident notifications, copiers, port-o-lets, and waste management .

    HOTEL, PARKING AND MEAL OPTION S

    Summarize your options to support the Tour's needs for hotel accommodations, parking an d
    meals . Please list at least (5) prospective hotel properties ; minimum 3-Star property .

    ROUTE AND FESTIVAL OPTION S

    List three route options that the host city would like to showcase for start/finish locations an d
    the festival areas .

    MARKETING AND PUBLIC RELATIONS COMMITMEN T
    Host cities play a key role in determining the success of the tour in their local venue . The
    host venue is responsible for local marketing, promotions and public relations efforts .

    The Local Organizing Committee is responsible for the following :
    -Detailed Marketing Plan that includes a rough timeline, the designated media partners ,
    ancillary events and the overall financial model to ensure that there are levels of commitmen t
    for a successful campaign.

    Below are key areas of focus :

    LOCAL OUTDOOR EXPOSURE – The Amgen Tour of California should be a visibl e
    presence in the host venue in the months leading up to the event. Host cities should evaluate



                                                   C-1
                                                                                       ATTACHMENT

                                                                                      EXHIBI T

all opportunities for city decorations, pole banners, posters/displays in retail establishments ,
welcome banners, and other signage .

ADVERTISING — Host cities are responsible for developing and implementing loca l
advertising campaigns . The host venue should secure advertising and promotions wit h
newspapers (ads and special sections) television stations, radio stations, billboar d
companies, and websites . Please list the primary media outlets in your area .

PUBLIC RELATIONS — Host cities should develop and implement a local public
relations plan for newspaper, television, radio and online . It is strongly encourage to conduc t
local press conferences and public relation promotions, as well as local story angles .

EDUCATIONAL CURRICULUM : HANDBOOK DISTRIBUTION — The Amgen Tour o f
California will create educational handbooks for students in grades 4 to 6 . The
purpose of the program is to increase student's awareness of cycling and t o
encourage them to ride a bicycle for exercise, recreation and lifelong health . Host cities will
be responsible for implementing the program with local schools an d
distributing the handbooks .


LOCAL ORGANIZING COMMITTEE PLA N

Provide your vision for the structure and operation of the LOC . Include a description of the
key individuals that your foresee as part of the LOC .
	




                                                                                       ATTACHMENT
                                                                                                    1
                                   HOST VENUE EVALUATIONS
                                                                                     EXHIBI T

    Responses to host city RFP's will be evaluated based upon the following criteria . (Listed in
    no particular order)

    ROUTE
    How does the host city location fit within the overall route plan ?

    EXPOSURE
    Does the host city provide good exposure locally for the Tour ?

    GROWTH OPPORTUNITIE S
    What are the future opportunities for the Tour in the host city ?

    VENUE COMMITMENTS
    What are the host cities commitments towards police services, public works, road services ,
    permit services, etc . ?

    FINANCIAL OPPORTUNITIE S
    What are the host cities financial commitments to the Tour?

    COMMITMENT OF SUPPORT
    What is the host cities support with hotel, parking, meal, marketing, public relations an d
    ancillary events ?

    STRENGTH OF COMMUNIT Y
    How strong is the support from city officials and the Local Organizing Committee?
                                                                               ATTACHMENT	
                PROPOSAL SUBMISSION GENERAL INFORMATION
                                                                                 EXHIBI T

PROPOSAL DELIVERY INSTRUCTION S

Host venue proposal's should be submitted no later than May 25th . Please send 2 copies to
the addresses below :

Kristin Bachochi n                                   Kelly Greene
AE G                                                 Medalist Sports
1100 South Flower Street, Suite 310 0                828 Senoia Rd .
Los Angeles, CA 9001 5                               Tyrone, GA 3029 0
213 .763 .7794                                       770.631 .1239
kbachochin@u,aegworldwide .com                       kelly.greene@medalistsports .com


HOST CITY SELECTION TIMELIN E

   •   REQUEST FOR PROPOSAL DUE-MAY 25 T"
   •   Early June- Candidate cities contacted for follow up meetings and site visits as neede d
   •   End of June- CONTRACT SIGNE D
   •   JULY-ROUTE ANNOUNCEMENT
                                             ATTACHMENT   i

II.   HOST CITY REQUIREMENTS - STAGE START
                                             EXHIBIT
	



                                                                                         ATTACHMENT        1
                         HOST CITY REQUIREMENTS — STAGE START                             EXHIBI T



    As a partner of the Amgen Tour of California, a Stage Start Host City is REQUIRED t o
    provide the following support and assume all related costs as part of their bi d
    submission.

    RACE OPERATIONS

    POLICE SERVICES - Local (City and/or County) police services and related costs are the
    responsibility of the host city . In coordination with California Highway Patrol (CHP) ,
    CalTrans, as well as the Tour's motor and road marshals and in conjunction with the LO C
    volunteer program, local police provide for a safe road closure, which may include fixed-pos t
    positions, traffic control, crowd control, enforcing no-parking zones and maintaining genera l
    public safety.

    PUBLIC WORKS AND ROAD SERVICES - Local Public Works and Road Services ar e
    the responsibility of the host city . The city will absorb the cost for all services within the city
    limits . These services are necessary to support police efforts to ensure road closure and safet y
    of the course . These services include :
    • Detours and detour equipment (ATOC will provide 2000 running feet start lin e
        fencing (1000 feet of fencing on each side of race course)
    • Barricade s
    • Cones
    • Printing/posting of No Parking signs
    • Removal/restoration and street repair

    PERMIT SERVICES - All fees associated with city permits and permit requirements for th e
    operation of the event are to be procured by the host venue on behalf of the Tour . They
    include, but are not limited to :
    • Parking -both on and off stree t
    • Alcoholic beverages -consumption in public, if served at a start, from cups an d
       cans, in a private VIP are a
    • Road closures and use -closure and use of roads for setup and racing (include s
       permits for construction of staging, tents, wiring and electrical, portabl e
       generators, power equipment, and fork lift )
    • Special and Ancillary Events - pre-event and race da y
    • Banners and Signs -hanging and display of pre-event, race day advertising, an d
       sponsor banners .
    • Concession Sales - on-site merchandise and concession stands as requeste d
       by ATOC .

    EMT/EMS SERVICES - It is the responsibility of the host venue to provide EMT/EM S
    services for the general public the day of the Stage Start . Please note that the Tour provide s
    medical services for the athletes, team support and staff personnel . Placement of EMT/EM S
    services will be decided by the Tour's Technical Director .



                                                    C-1
                                                                                            eG-G7
                                                                                    ATTACHMENT    I

RESIDENTBUSINESS NOTIFICATIONS – Host cities are responsible for no gNig¢local
residents and businesses of the impact of the tour including road closures, traffic advisorie s
etc . Notifications should be bi-lingual, including an English and Spanish version.

PORT-O-LETS – Host cities will secure port-o-let services or public restrooms during th e
day of the Stage Start . The number of units will be mutually agreed upon by the host venu e
and the Tour's Technical Director.

WASTE MANAGEMENT – Host cities will provide waste management/trash remova l
services during the event and at the conclusion .

HOTELS, PARKING AND MEALS (STAGE START)

HOTEL ACCOMMODATION S

Host Venues are Financially Responsible For :

START ADVANCE CREW ROOM BLOCKS - The host venue is required to provid e
accommodations for the Tour's start construction crew and start advance staff which consist s
of 100 people .
    • The hotel room commitment is 63 rooms the night before the race stage start ,
       with the following room configuration : 25 singles, 38 doubles rooms.
    • It is most advantageous that these rooms be in no more than one (I) hote l
       property located close (walking distance) to the Start Line area .
    • Minimum 3-Star hotel property
    • It is preferred that the hotel offers a breakfast meal and also be close to
       full-service restaurants .

SITE VISIT/LOC MEETING ROOM BLOCK – The host city is required to provide the tou r
with 20 hotel room nights to be used anytime from July 1 to February 17th for site visit an d
LOC meetings .

MEALS
BREAKFAST MEAL - The host venue is required to provide breakfast for the start lin e
construction crew and start advance staff (approximately 100 people) . Breakfast will need to
be served no later than 6 a .m .
    • A breakfast per diem of $10 (per person) may be provided for staff in lieu of a n
       organized breakfast (due to early hours) .

PARKING REQUIREMENTS
TEAM PARKING AND STAGING AREA – Requires parking for approximately 5 0
vehicle s

VIP / STAFF EVENT PARKING – Requires parking for approximately 150 vehicle s
adjacent to the finish-line location .

                                             C-1
                                                                                      ATTACHMENT .
                                                                                                     /

                                                                                       EXHIBI T
LOCAL ORGANIZING COMMITTEE (LOC )

The host venue is required to form a Local Organizing Committee that best represents th e
interests of the host venue and the Tour .

STRUCTURE
In order for the Amgen Tour of California (ATOC) to be successful at the local an d
international level, in terms of support, planning and execution in your community, th e
following positions are required for your host venue's LOC . Each of the positions outlined
below will work directly in cooperation with their respective Tour counterpart — ongoin g
dialogue between the Tour and the LOC is necessary and invaluable .

Chairperso n
Tour Venue Director point-of-contac t
-      Significant community leader required for creating project support, communit y
     awareness and fundraising efforts .
       Direct point of contact for Tour Venue Director and staff— liaison between TO C
     staff and LOC members .
       Responsible for communicating Tour plans and directives to all LOC staff
     members .
       Responsible for coordinating and conducting regular LOC meetings an d
    maintaining all LOC functions based upon TOC-driven timeline .

Technical Directo r
In cooperation with the Tour Technical Director :
-      Assist with all race operations, including, but not limited to, course markings ,
     road closures, course maps, routing, volunteer & marshal placement ,
     communications, venue design and construction, schedule of events, etc .
       Assist with overall conduct of events and remain in constant communicatio n
     with Tour staff to ensure a properly managed and safe even t
       Assist with design of Finish line layout and adjacent area s
-      Assist with local police and DOT support
       Coordinate outdoor auxiliary spac e
       Residential Notifications
       Assist Tour officials with permit proces s
       Assist Tour officials with securing local vendors (i .e. port-o-johns)
       Assist with identifying a safe overnight location for vehicles and equipmen t
-      Assist Tour officials with course entry into and departure from city limit s
       Assist with identifying required parking space for required vehicles
       Assist with procurement of local EMS/EMT services

Operations Directo r
In cooperation with the Tour Operations Director:
-      Coordinate with contracted hotels for all requirements (rooms, meals ,
     auxiliary space)


                                              C-1
                                                                                       ATTACHMEN T



        Secure housing/rates for additional (paid) housing groups (media, tourists)     EXHIBIT      A
-
        Assist with housing assignments, check-in/out dates for Tour entourag e
        Serve as a liaison with the Tour's Official Race hotel
        Assist with transportation needs of local LOC members, volunteers, etc .

Media/Public Relations Directo r
In cooperation with the Tour Media/Public Relations Director :
-       Assist with all local media inquiries before, during and after the rac e
-       Assist with gathering media applications, credential information from local medi a
        Assist with scheduling of local press conferences, interviews, appearances, etc .
-       Assist Tour with developing local media partners (print, radio, television )
        Coordinate distribution of Tour promotional materials — i .e. poster,
      brochures, etc.
        Assist with maximizing media attendance and coverage through local pres s
     releases, telephone calls and personal contact s
        Provide LOC and venue-specific information for inclusion in Tour's collateral
     materials

Marketing Directo r
In cooperation with the Tour Marketing Director :
-        Coordinate distribution of Tour promotional materials — i .e. poster, brochures, etc .
- Assist Tour and LOC Media Director with developing local media partners (print,
radio, television)
         Coordinate distribution of Tour promotional materials — i .e. poster, brochures, etc .
-        Assist Tour with developing relationships with local retailers and cycling club s
         Provide LOC and venue-specific information for inclusion in Tour's collatera l
      material s

Sales/Sponsorship Director
In cooperation with the Tour Sales/Sponsorship Director :
       Determine local sales (cash/VIK) goals
       Coordinate sales approach with Tour's Director of Development
       Develop proper levels of local sponsorship packages
       Coordinate fulfillment of local sponsorship benefits with Tour's Communit y
     Relations Manage r

Volunteer Directo r
In cooperation with the Tour Volunteer Director :
       Recruit and schedule local volunteer requirement s
       Develop job descriptions for local volunteer position s
       Develop volunteer recognition or incentive program s
       Coordinate volunteer needs and placement with Tour's Technical Director, LOC' s
     Technical Director and local police/DOT official s
       Determine uniform requirements for local volunteer corps (numbers/sizes )
       Communicate work schedule to volunteer corp s
       Direct daily volunteer check-in, uniform distribution and transportation t o


                                               C-1
	



                                                                                          Al DILUENT



         assignments                                                                      EXHIBIT
           Secure refreshments for volunteers


    VIP/Hospitality Director
    In cooperation with the Tour's VIP/Hospitality Director :
           Assist with Tour's Hospitality area — set-up, operations, etc .
           See to all local sponsorship/sponsor need s
           Coordinate awards presenters, athlete escorts, local awards, flowers, etc .
         with Tour's Awards Ceremony Coordinator
           Assist with accreditation system (wristbands), including enforcement
           Distribute hospitality invitations to respective LOC guest s
           See to all local sponsorship/sponsor needs

    Ancillary Events/Lifestyle Festival Liaiso n
    In cooperation with the Tour Festival Director :
           Coordinate "festival-like" atmosphere before, during and after Tour
           Assist with logistical and communication details regarding the coordinatio n
         of local activities and Tour activities
    -      Assist with all aspects of Tour's Health Fair and Lifestyle Exp o


    School/Community Involvement Liaiso n
           Assist Tour with promoting and supporting the Tour of California messag e
        and objectives
           Coordinate with local bike shops and clubs the message of bike safety ,
        helmets, etc .
           Assist Tour officials with scheduling appearances, photo ops, etc .
        regarding above
           Develop and implement local educational campaign regarding Tour aspects ,
        teams/athletes, etc .
           Assistance with distribution of Tour's Educational/School Booklet
    -      Creation and coordination of Tour-related topics into school curriculu m
        (ie international aspects of event)
    -      Coordinate participation and attendance of local school system during even t

    VOLUNTEER PROGRA M
    The host venue will be responsible for securing and organizing local volunteers for the tour .
    Volunteers will assist the tour and the LOC with coordinating activities on the day of th e
    event. Each venue will have different volunteer requirements, but the total number o f
    volunteers is typically 150 to 200 per host venue .
	



                                                                                           A TACfIMENT
                                                                                                         /


    HOST CITY SUBMISSION REQUIREMENTS                                                     EXHIBI T       A


    Host venue proposals submitted in response to this RFP should include the followin g
    information :

    STATEMENT OF INTERES T

    This statement should provide AEG with a brief understanding of your city's interest an d
    investment in being a host city for the Tour . Include statements addressing the following :

    •   Why should the Tour select your city ?
    •   What makes your city a good host venue?
    •   Letters of support from city officials ?


    RACE OPERATION COMMITMEN T

    State your venues commitment to providing the required race operation support includin g
    police services, public works, road services, permit services, EMT/EMS services, residen t
    notifications, copiers, port-o-lets, and waste management .

    HOTEL, PARKING AND MEAL OPTION S

    Summarize your options to support the Tour's needs for hotel accommodations, parking and
    meals . Please list at least (5) prospective hotel properties, 3-Star or better .

    ROUTE AND FESTIVAL OPTION S

    List three route options that the host city would like to showcase for start/finish locations an d
    the festival areas .

    MARKETING AND PUBLIC RELATIONS COMMITMEN T
    Host cities play a key role in determining the success of the tour in their local venue . The
    host venue is responsible for local marketing, promotions and public relations efforts .

    The Local Organizing Committee is responsible for the following :
    -Detailed Marketing Plan that includes a rough timeline, the designated media partners ,
    ancillary events and the overall financial model to ensure that there are levels of commitmen t
    for a successful campaign.

    Below are key areas of focus :

    LOCAL OUTDOOR EXPOSURE — The Amgen Tour of California should be a visibl e
    presence in the host venue in the months leading up to the event . Host cities should evaluate


                                                   C-1
                                                                                                     e‘ -?2
	



                                                                                             ATTACHMEN T


    all opportunities for city decorations, pole banners, posters/displays in retail establishments ,
    welcome banners, and other signage .                                                     EXHIBIT       A
    ADVERTISING – Host cities are responsible for developing and implementing loca l
    advertising campaigns . The host venue should secure advertising and promotions wit h
    newspapers (ads and special sections) television stations, radio stations, billboar d
    companies, and websites . Please list the primary media outlets in your area .

    PUBLIC RELATIONS – Host cities should develop and implement a local publi c
    relations plan for newspaper, television, radio and online . It is strongly encourage to conduc t
    local press conferences and public relation promotions, as well as local story angles .

    EDUCATIONAL CURRICULUM : HANDBOOK DISTRIBUTION – The Amgen Tour o f
    California will create educational handbooks for students in grades 4 to 6 . The
    purpose of the program is to increase student's awareness of cycling and to
    encourage them to ride a bicycle for exercise, recreation and lifelong health . Host cities will
    be responsible for implementing the program with local schools an d
    distributing the handbooks .


    LOCAL ORGANIZING COMMITTEE PLA N

    Provide your vision for the structure and operation of the LOC . Include a description of the
    key individuals that your foresee as part of the LOC .




                                                  C-1
                                                                                              C~ —,.7~
	


                                                                                                       i
                                                                                         ATTACHMENT


                                   HOST VENUE EVALUATIONS                                   EXHIBI T

    Responses to host city RFP's will be evaluated based upon the following criteria. (Listed in
    no particular order)

    ROUTE
    How does the host city location fit within the overall route plan ?

    EXPOSURE
    Does the host city provide good exposure locally for the Tour ?

    GROWTH OPPORTUNITIE S
    What are the future opportunities for the Tour in the host city ?

    VENUE COMMITMENTS
    What are the host cities commitments towards police services, public works, road services ,
    hotels, permit services, etc . ?

    FINANCIAL OPPORTUNITIE S
    What are the host cities financial commitments to the Tour ?

    COMMITMENT OF SUPPORT
    What is the host cities support with hotel, parking, meal, marketing, public relations an d
    ancillary events ?

    STRENGTH OF COMMUNIT Y
    How strong is the support from city officials and the Local Organizing Committee?
	




                                                                                       ATTACHMENT
                                                                                                       I
                    PROPOSAL SUBMISSION GENERAL INFORMATION
                                                                                        EXHIBIT _     .~

    PROPOSAL DELIVERY INSTRUCTION S

    Host venue proposals should be submitted no later than May 25th . Please send 2 copies to the
    addresses below:

    Kristin Bachochin                                    Kelly Greene
    AEG                                                  Medalist Sports
    1100 South Flower Street, Suite 310 0                828 Senoia Rd .
    Los Angeles, CA 9001 5                               Tyrone, GA 3029 0
    213 .763 .7794                                       770 .631 .1239
    kbachochin@aegworldwide .com                         kelly .greene@medalistsports .com


    HOST CITY SELECTION TIMELIN E

       •   REQUEST FOR PROPOSAL DUE-MAY 25 TH
       •   Early June- Candidate cities contacted for follow up meetings and site visits as neede d
       •   End of June- CONTRACT SIGNED
       •   JULY-ROUTE ANNOUNCEMENT
                                                              I
                                                 C imEP,' r



III.   HOST CITY REQUIREMENTS - OVERALL FINISH   EXHIBIT
	


                                                                                                           i
                                                                                              ATTACHMENT



                       HOST CITY REQUIREMENTS — OVERALL FINISH
                                                                                              EXHIBI T




    As a partner of the Amgen Tour of California, an Overall Finish City is REQUIRED t o
    provide the following support and assume all related costs as part of their bid submission .

    RACE OPERATION S

    POLICE SERVICES - Local (City and/or County) police services and related costs are th e
    responsibility of the host city . In coordination with California Highway Patrol (CHP) ,
    CalTrans, as well as the Tour's motor and road marshals and in conjunction with the LO C
    volunteer program, local police provide for a safe road closure, which may include fixed-pos t
    positions, traffic control, crowd control, enforcing no-parking zones and maintaining genera l
    public safety.

    PUBLIC WORKS AND ROAD SERVICES - Local Public Works and Road Services ar e
    the responsibility of the host city . The city will absorb the cost for all services within the city
    limits . These services are necessary to support police efforts to ensure road closure and safet y
    of the course . These services include :
    • Detours and detour equipment (ATOC will provide 6000 feet of start/finish fencing )
    • Barricade s
    • Cones
    • Printing/posting of No Parking signs
    • Removal/restoration and street repair


    PERMIT SERVICES - All fees associated with city permits and permit requirements for th e
    operation of the event are to be procured by the host venue on behalf of the Tour . They
    include, but are not limited to :
    • Parking -both on and off stree t
    • Alcoholic beverages -consumption in public, if served at a start, from cup s
       and cans, in a private VIP are a
    • Road closures and use -closure and use of roads for setup and racing (include s
       permits for construction of staging, tents, wiring and electrical, portabl e
       generators, power equipment, and fork lift )
    • Special and Ancillary Events - pre-event and race da y
    • Banners and Signs -hanging and display of pre-event, race day advertising ,
       and sponsor banners .
    • Concession Sales - on-site merchandise and concession stands as requeste d
       by ATOC .

    EMTIEMS SERVICES - It is the responsibility of the host venue to provide EMT/EM S
    services for the general public the day of the Individual Time Trial . Please note that the Tour
    provides medical services for the athletes, team support and staff personnel . Placement of
    EMT/EMS services will be decided by the Tour's Technical Director .



                                                    C-1
                                                                                                      (
                                                                                         ATTACHMENT

RESIDENTBUSINESS NOTIFICATIONS — Host cities are responsible for notifying loca l
residents and businesses of the impact of the tour including road closures, traffic adviso€
etc. Notifications should be bi-lingual, including an English and Spanish version .
                                                                                            FI? IT    A

PORT-O-LETS — Host cities will secure port-o-let services or public restrooms during th e
day of the Overall Finish . The number of units and placement of the units will be mutuall y
agreed upon by the host venue and the Tour's Technical Director .

WASTE MANAGEMENT — Host cities will provide waste management/trash remova l
services during the event and at the conclusion .

LIFESTYLE FESTIVAL — The host venue is required to support the tour with the Lifestyle
Festival by assisting with the following :
•      Allocation of a suitable area for the festival ;
•      Handle all festival permits and associated fees ;
•      Provide electricity and waste management ;
•      Parking for vendors.

AWARDS —
•   LOC will provide 8 floral bouquets to be used in the awards ceremony .
	


                                                                                                 ATTACHMEN T



                                                                                               EXHIBIT         A-
    HOTELS, PARKINGAND MEALS (OVERALL FINISH VENUEI

    HOTEL ACCOMODATION S

                ROOM BLOCKS :
                Host Venue Financially Responsible for the following :

                •   Night before Stage Finish (finish and start advance crew and staff — 29 5
                    people), requires 206 rooms (116 singles and 90 doubles) . Rooms should be
                    at one hotel within close proximity of the Finish Line area . Hotel should offer a
                    breakfast meal .

                SITE VISIT/LOC MEETING HOTEL ROOMS : The host city is required t o
                provide the tour with 20 hotel room nights to be used anytime from July 1 t o
                February 17`h.

                Host Venue Must Secure the FOLLOWING ROOMS at the Required Roo m
                Rate of $99 (or less), including all taxes and fees :

                The host venue will help secure hotel accommodations for approximately 99 5
                people, equating to approximately 656 rooms . The room blocks need to be as
                follows:
                    o 340 Double/Double room s
                    o 316 Single Bed room s

    The room block must be :
            In no more than three locations, and
            Requirement : Minimum 3-star hotel properties, an d
    •       Located in close proximity to each other .
    Hotels should offer meal service or be close to full-service restaurants . It is preferred that al l
    hotels at least serve breakfast.

            MEALS
            o DINNER MEAL — The host city will provide the dinner meal the night after th e
              Overall Finish, based upon menu specifications provided by the Tour's Operation s
              director, for athletes and team support personnel only (approximately 290
              people). The dinner meal will be located at the Headquarter Hotel . **Please se e
              attached Menu

            o    PER DIEM- Excluding athletes and team support personnel, a dinner per diem o f
                $15 (per person) should be provided for the staff of (410) people in lieu of an
                organized dinner meal .

            o   BREAKFAST MEAL - The host city should assist the tour with providing a
                breakfast meal the morning after the Overall Finish for athletes and team suppor t

                                                     C-1

                                                                                                   G'' -79
	
	




                                                                            ATTACHMENT .

        personnel only (approximately 290 people) . The Tour's Operations Director wil l
        provide a specific menu for the team breakfast . The breakfast meal will be serve d
        at the Headquarter Hotel . ** Please see attached Menu                    EXHIBIT        r
                                                                                                 f



    o   LUNCH MEAL - The host city should assist the tour with providing a lunch mea l
        the day of the Overall Finish stage, for approximately 35 working media . The
        lunch meal should be located at the designated Media Office .


    AUXILIARY SPACE S
    The host venues are responsible for providing the following auxiliary spaces .

    o   RACE OFFICE — Requires approximately 500 to 1,000 square feet and should b e
        located at the Headquarter Hotel . Must have power, phone line, and wireles s
        internet access .

    o   MEDIA OFFICE - Requires approximately 500 to 1,000 square feet . Must have
        power, phone line, fax line and DSL and wireless internet acces s

    o   PRESS WORK ROOM — Requires approximately 500 to 1,000 square feet. Must
        have power, DSL and wireless internet acces s

    o   PRESS CONFERENCE— Requires approximately 1,500 square feet and a sound
        System with 7 Microphones and mult-box .

    o   MEDICAL OFFICE - Suite at the Headquarter Hotel or a meeting room a t
        Headquarter Hotel with a nearby bathroom

    o   COMMISSAIRES MEETING ROOM — Small Conference room fo r
        approximately 8-10 people ; close proximity to Finish line .

    o   COPIER — Host Cities will provide the tour with two (2) high-speed copiers ,
        which collate and staple, 24 hours in advance of the Individual Time Trial .
        Copiers will be delivered and installed in the Race Office and Media Office .
        Copiers should print minimum of (30-50) pages per minute .

    o Ti Line- A minimum of a TI Line established at the finishline near the T V
      compound (to be mutually determined )


    PARKING REQUIREMENT S

        o VEHICLE OUT PROCESSING LOT (2 days after) - Must have capacity fo r
           150 vehicles and 25 trucks with 24-hour access . Must be within walkin g
           distance of the Headquarter Hotel



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                                               EXHIBIT         A'
                                                                           4TTACHM NT_

o   TEAM PARKING AND MECHANICS WORK AREA (1 day after) – Requires a
    sizable portion of the Headquarters Hotel parking lot with overnight Security an d
    24-hour access . Each team travels with a motor coach, trailer and support vehicl e
    and additional space is needed for mechanics to work on bikes . Must have access
    to water and power

o   VIP / STAFF EVENT PARKING – Requires parking for approximately 15 0
    vehicles adjacent to the finish-line location .

o   FESTIVAL EVENT PARKING - Requires parking within close proximity of th e
    start/finish area for approximately 75 vehicles for festival vendors .
                                                                                                 /
                                                                                    ATTACHMENT


LOCAL ORGANIZING COMMITTEE (LOC )

The host venue is required to form a Local Organizing Committee that best represents th e
interests of the host venue and the Tour.

STRUCTURE -
In order for the Amgen Tour of California (ATOC) to be successful at the local an d
international level, in terms of support, planning and execution in your community, th e
following positions are required for your host venue's LOC . Each of the positions outline d
below will work directly in cooperation with their respective Tour counterpart — ongoin g
dialogue between the Tour and the LOC is necessary and invaluable .

Chairperso n
Tour Venue Director point-of-contac t
       Significant community leader required for creating project support ,
     community awareness and fundraising efforts .
       Direct point of contact for Tour Venue Director and staff— liaison between TO C
    staff and LOC members .
       Responsible for communicating Tour plans and directives to all LOC staff
    members .
       Responsible for coordinating and conducting regular LOC meetings an d
    maintaining all LOC functions based upon TOC-driven timeline .

Technical Directo r
In cooperation with the Tour Technical Director :
        Assist with all race operations, including, but not limited to, course markings ,
     road closures, course maps, routing, volunteer & marshal placement ,
      communications, venue design and construction, schedule of events, etc .
-       Assist with overall conduct of events and remain in constant communicatio n
     with Tour staff to ensure a properly managed and safe even t
        Assist with design of Finish line layout and adjacent areas
        Assist with local police and DOT suppor t
        Coordinate outdoor auxiliary spac e
        Residential Notifications
        Assist Tour officials with permit process
        Assist Tour officials with securing local vendors (i .e. port-o-johns )
        Assist with identifying a safe overnight location for vehicles and equipmen t
        Assist Tour officials with course entry into and departure from city limits
        Assist with identifying required parking space for required vehicle s
-       Assist with procurement of local EMS/EMT service s

Operations Directo r
In cooperation with the Tour Operations Director :
-       Coordinate with contracted hotels for all requirements (rooms, meals ,
      auxiliary space)
        Secure housing/rates for additional (paid) housing groups (media, tourists )

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                                                                                            ATTACHMENT
                                                                                                            r

           Assist with housing assignments, check-in/out dates for Tour entourag e
           Serve as a liaison with the Tour's Official Race hotel                        EXHIBI T

           Assist with transportation needs of local LOC members, volunteers, etc .

    Media/Public Relations Directo r
    In cooperation with the Tour Media/Public Relations Director :
            Assist with all local media inquiries before, during and after the rac e
    -       Assist with gathering media applications, credential information from local medi a
    -       Assist with scheduling of local press conferences, interviews, appearances, etc .
            Assist Tour with developing local media partners (print, radio, television )
            Coordinate distribution of Tour promotional materials — i .e. poster,
         brochures, etc .
            Assist with maximizing media attendance and coverage through local pres s
          releases, telephone calls and personal contact s
            Provide LOC and venue-specific information for inclusion in Tour' s
          collateral material s

    Marketing Director
    In cooperation with the Tour Marketing Director :
             Coordinate distribution of Tour promotional materials — i .e. poster, brochures, etc .
    -       Assist Tour and LOC Media Director with developing local media partners (print ,
    radio, television)
             Coordinate distribution of Tour promotional materials – i .e. poster, brochures, etc .
            Assist Tour with developing relationships with local retailers and cycling club s
     -       Provide LOC and venue-specific information for inclusion in Tour's collateral
          material s

    Sales/Sponsorship Directo r
    In cooperation with the Tour Sales/Sponsorship Director :
    -      Determine local sales (cashNIK) goal s
           Coordinate sales approach with Tour's Director of Developmen t
           Develop proper levels of local sponsorship package s
           Coordinate fulfillment of local sponsorship benefits with Tour's Communit y
         Relations Manage r

    Volunteer Directo r
    In cooperation with the Tour Volunteer Director :
            Recruit and schedule local volunteer requirement s
            Develop job descriptions for local volunteer position s
            Develop volunteer recognition or incentive program s
            Coordinate volunteer needs and placement with Tour's Technical Director, LOC' s
    Technical Director and local police/DOT official s
            Determine uniform requirements for local volunteer corps (numbers/sizes )
            Communicate work schedule to volunteer corps
            Direct daily volunteer check-in, uniform distribution and transportation t o
          assignments

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                                                                                         ATTACHMENT

            Secure refreshments for volunteer s
                                                                                         EXHIBIT      f
                                                                                                      t
    VIP/Hospitality Director
    In cooperation with the Tour's VIP/Hospitality Director :
           Assist with Tour's Hospitality area – set-up, operations, etc .
           See to all local sponsorship/sponsor need s
           Coordinate awards presenters, athlete escorts, local awards, flowers, etc .
          with Tour's Awards Ceremony Coordinato r
           Assist with accreditation system (wristbands), including enforcemen t
           Distribute hospitality invitations to respective LOC guest s
           See to all local sponsorship/sponsor need s

    Ancillary Events/Lifestyle Festival Liaiso n
    In cooperation with the Tour Festival Director :
            Coordinate "festival-like" atmosphere before, during and after Tou r
            Assist with logistical and communication details regarding the coordinatio n
         of local activities and Tour activities
            Assist with all aspects of Tour's Health Fair and Lifestyle Exp o

    School/Community Involvement Liaiso n
    -      Assist Tour with promoting and supporting the Tour of California messag e
         and objectives
           Coordinate with local bike shops and clubs the message of bike safety ,
         helmets, etc .
    -      Assist Tour officials with scheduling appearances, photo ops, etc .
         regarding above
           Develop and implement local educational campaign regarding Tour aspects ,
        teams/athletes, etc .
           Assistance with distribution of Tour's Educational/School Bookle t
           Creation and coordination of Tour-related topics into school curriculu m
         (ie international aspects of event )
           Coordinate participation and attendance of local school system during even t

    VOLUNTEER PROGRA M
    The host venue will be responsible for securing and organizing local volunteers for the tour .
    Volunteers will assist the tour and the LOC with coordinating activities on the day of th e
    event . Each venue will have different volunteer requirements, but the total number o f
    volunteers is typically 250 to 300 per host venue .
                                                                                                     I
                                                                                      ATTACHMEN T


                       HOST CITY SUBMISSION REQUIREMENTS
                                                                                      EXHBI I



Host venue proposals submitted in response to this RFP should include the followin g
information :

STATEMENT OF INTERES T

This statement should provide AEG with a brief understanding of your city's interest an d
investment in being a host city for the Tour . Include statements addressing the following :

•   Why should the Tour select your city ?
•   What makes your city a good host venue ?
•   Letters of support from city officials ?


RACE OPERATION COMMITMEN T

State your venues commitment to providing the required race operation support includin g
police services, public works, road services, hotels, permit services, EMT/EMS services ,
resident notifications, copiers, port-o-lets, and waste management .

HOTEL, PARKING AND MEAL OPTION S

Summarize your options to support the Tour's needs for hotel accommodations, parking an d
meals . Please list at least (5) prospective hotel properties; minimum 3-Star property .

ROUTE AND FESTIVAL OPTION S

List three route options that the host city would like to showcase for start/finish locations an d
the festival areas .

MARKETING AND PUBLIC RELATIONS COMMITMENT
Host cities play a key role in determining the success of the tour in their local venue . The
host venue is responsible for local marketing, promotions and public relations efforts .

The Local Organizing Committee is responsible for the following :
-Detailed Marketing Plan that includes a rough timeline, the designated media partners ,
ancillary events and the overall financial model to ensure that there are levels of commitmen t
for a successful campaign .

Below are key areas of focus :

LOCAL OUTDOOR EXPOSURE — The Amgen Tour of California should be a visibl e
presence in the host venue in the months leading up to the event . Host cities should evaluate


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                                                                                ATTACHMEN T



all opportunities for city decorations, pole banners, posters/displays in retail establishments,- -
welcome banners, and other signage .

ADVERTISING — Host cities are responsible for developing and implementing loca l
advertising campaigns . The host venue should secure advertising and promotions wit h
newspapers (ads and special sections) television stations, radio stations, billboard
companies, and websites . Please list the primary media outlets in your area .

PUBLIC RELATIONS — Host cities should develop and implement a local public
relations plan for newspaper, television, radio and online . It is strongly encourage to conduc t
local press conferences and public relation promotions, as well as local story angles .

EDUCATIONAL CURRICULUM : HANDBOOK DISTRIBUTION — The Amgen Tour o f
California will create educational handbooks for students in grades 4 to 6 . The
purpose of the program is to increase student's awareness of cycling and t o
encourage them to ride a bicycle for exercise, recreation and lifelong health . Host cities wil l
be responsible for implementing the program with local schools an d
distributing the handbooks .


LOCAL ORGANIZING COMMITTEE PLAN

Provide your vision for the structure and operation of the LOC . Include a description of the
key individuals that your foresee as part of the LOC .
	



                                                                                  ATTACHMENT       (
                                   HOST VENUE EVALUATIONS
                                                                                   E!H Pif        fr

    Responses to host city RFP's will be evaluated based upon the following criteria. (Listed in
    no particular order)

    ROUTE
    How does the host city location fit within the overall route plan ?

    EXPOSURE
    Does the host city provide good exposure locally for the Tour ?

    GROWTH OPPORTUNITIES
    What are the future opportunities for the Tour in the host city ?

    VENUE COMMITMENT S
    What are the host cities commitments towards police services, public works, road services ,
    permit services, etc .?

    FINANCIAL OPPORTUNITIE S
    What are the host cities financial commitments to the Tour ?

    COMMITMENT OF SUPPORT
    What is the host cities support with hotel, parking, meal, marketing, public relations an d
    ancillary events ?

    STRENGTH OF COMMUNIT Y
    How strong is the support from city officials and the Local Organizing Committee?




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                                                                                   1TiACHM[NT      I
                                                                                  EXHIBI T
                PROPOSAL SUBMISSION GENERAL INFORMATION


PROPOSAL DELIVERY INSTRUCTION S


                                                                 `h
Host venue proposal's should be submitted no later than May 2 5 . Please send 2 copies to the
addresses below:

Kristin Bachochi n                                  Kelly Green e
AE G                                                Medalist Sport s
1100 South Flower Street, Suite 310 0               828 Senoia Rd .
Los Angeles, CA 9001 5                              Tyrone, GA 3029 0
213 .763 .7794                                      770.631 .1239
kbachochin@aegworldwide.com                         kel ly . greene@medal istsports . com


HOST CITY SELECTION TIMELIN E

   •   REQUEST FOR PROPOSAL DUE-MAY 25               TH
   •   Early June- Candidate cities contacted for follow up meetings and site visits as neede d
   •   End of June- CONTRACT SIGNE D
   •   JULY-ROUTE ANNOUNCEMENT




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                                        ATTACHMENT



IV . HOST CITY REQUIREMENTS - OVERALL STRi   I
                                                                                       ATTACHMENT


                   HOST CITY REQUIREMENTS — OVERALL START
                                                                                      EXHIBIT           A

As a partner of the Amgen Tour of California, an Overall Start is REQUIRED to provide th e
following support and assume all related costs as part of their bid submission .

RACE OPERATION S

POLICE SERVICES - Local (City and/or County) police services and related costs are th e
responsibility of the host city . In coordination with California Highway Patrol (CHP) ,
CalTrans, as well as the Tour's motor and road marshals and in conjunction with the LO C
volunteer program, local police provide for a safe road closure, which may include fixed-pos t
positions, traffic control, crowd control, enforcing no-parking zones and maintaining genera l
public safety.

PUBLIC WORKS AND ROAD SERVICES - Local Public Works and Road Services ar e
the responsibility of the host city . The city will absorb the cost for all services within the cit y
limits . These services are necessary to support police efforts to ensure road closure and safet y
of the course . These services include :
• Detours and detour equipment (ATOC will provide 6000 feet of start/finish fencing )
• Barricade s
• Cones
• Printing/posting of No Parking signs
• Removal/restoration and street repai r


PERMIT SERVICES - All fees associated with city permits and permit requirements for th e
operation of the event are to be procured by the host venue on behalf of the Tour . They
include, but are not limited to :
• Parking -both on and off stree t
• Alcoholic beverages -consumption in public, if served at a start, from cup s
   and cans, in a private VIP are a
• Road closures and use -closure and use of roads for setup and racing (include s
   permits for construction of staging, tents, wiring and electrical, portabl e
   generators, power equipment, and fork lift )
• Special and Ancillary Events - pre-event and race da y
• Banners and Signs -hanging and display of pre-event, race day advertising ,
   and sponsor banners .
• Concession Sales - on-site merchandise and concession stands as requeste d
   by ATOC .

EMTIEMS SERVICES - It is the responsibility of the host venue to provide EMT/EM S
services for the general public the day of the Overall Start . Please note that the Tour provides
medical services for the athletes, team support and staff personnel . Placement of EMT/EM S
services will be decided by the Tour's Technical Director .



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                                                                                ATTACHMENT   (


RESIDENTBUSINESS NOTIFICATIONS — Host cities are responsible for not liNa local_ _
residents and businesses of the impact of the tour including road closures, traffic advisorie s
etc. Notifications should be bi-lingual, including both an English and Spanish version .

PORT-O-LETS — Host cities will secure port-o-let services or public restrooms during th e
day of the Overall Start . The number of units and placement of the units will be mutually
agreed upon by the host venue and the Tour's Technical Director .

WASTE MANAGEMENT — Host cities will provide waste management/trash remova l
services during the event and at the conclusion .

LIFESTYLE FESTIVAL — The host venue is required to support the tour with the Lifestyl e
Festival by assisting with the following :
•      Allocation of a suitable area for the festival ;
•      Handle all festival permits and associated fees;
•      Provide electricity and waste management ;
•      Parking for vendors.

AWARDS —
•   LOC will provide 8 floral bouquets to be used in the awards ceremony .




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                                                                             ATTACHMEN T

HOTELS, PARKING AND MEALS (OVERALL START VENUE)
                                                                             EXHIBIT          A
    HOTEL ACCOMODATION S

    o   TOTAL ROOM BLOCKS - The host venue will help secure hote l
        accommodations for approximately 995 people, equating to approximately 65 6
        rooms . The room blocks need to be as follows :
            o 340 Double/Double room s
            o 316 Single Bed rooms
            o Requirement : Minimum 3-Star Property
        The room block must be located in no more than three hotel properties, located i n
        close proximity to each other . The above numbers reflect peak nights . Our roo m
        block will begin one (1) week in advance of the tour .

        Host Venue Must Secure the Requested Rooms at the required room rate of $99
        (or less), including all taxes and fee s

        Host Venue Financially Responsible for :
        FINISH ADVANCE CREW = 143 rooms (91 singles ; 52 doubles) Night before
        the Overall Start .


    MEALS
    o DINNER MEAL — The host city will provide the dinner meal the night before th e
      Overall Start, based upon menu specifications provided by the Tour's Operation s
      director, for athletes and team support personnel only (approximately 290
      people) . The dinner meal will be located at the Headquarter Hotel . **Please se e
      attached Menu

    o   PER DIEM-Excluding athletes and team support personnel, a dinner per diem o f
        $15 (per person) should be provided for the staff of (410) people in lieu of an
        organized dinner meal .

    o   BREAKFAST MEAL - The host city should assist the tour with providing a
        breakfast meal the morning of the Overall Start for athletes and team suppor t
        personnel only (approximately 290 people) . The Tour's Operations Director wil l
        provide a specific menu for the team breakfast . The breakfast meal will be serve d
        at the Headquarter Hotel . **Please see attached menu

    o   LUNCH MEAL - The host city should assist the tour with providing a lunch meal
        the day of the Overall Start stage, for approximately 35 working media . The
        lunch meal should be located at the designated Media Office .
                                                                            HUHit4EiN T




                                                                        EXHIBI T
AUXILIARY SPACES
The host venues are responsible for providing the following auxiliary spaces.

o   RACE OFFICE (4 days in advance) – Requires approximately 500 to 1,000 squar e
    feet and should be located at the Headquarter Hotel . Must have power, phone line,
    and wireless internet access .

o   MEDIA OFFICE (4 days in advance) - Requires approximately 500 to 1,00 0
    square feet. Must have power, phone line, fax line and DSL and wireless interne t
    access

o   STAFF PROCESSING SPACE (4 days in advance) Requires approximately 2,00 0
    square feet, located in or near the Headquarter Hotel and must be secure space .

o   PRESS WORK ROOM (2 days in advance) – Requires approximately 500 t o
    1,000 square feet. Must have power, DSL and wireless internet acces s

o   KICK-OFF PRESS CONFERENCE (2 days in advance) – Requires approximatel y
    1,500 square feet and a sound System with 7 Microphones and mult-box .

o   MEDICAL OFFICE (1 day in advance) - Suite at the Headquarter Hotel or a
    meeting room at Headquarter Hotel with a nearby bathroo m

o   ALL-STAFF MEETING SPACE (1 day in advance) – Requires approximatel y
    1,500 square feet (can be the same room as the Kick-Off Press Conference) wit h
    theater-style seating for 600 people .

o   AD-HOC MEETING SPACE (4 days in advance) – Requires approximately 1,00 0
    square feet at the Headquarters Hotel with classroom seating for 70 people and a
    podium. This room is used for event managers meetings .

o   STORAGE SPACE FOR DELIVERIES (6 days in advance) – Require s
    approximately 1,500 square feet near or at the Headquarters Hotel with staffing t o
    accept and distribute deliveries.

o   BICYCLE STORAGE (3 days in advance) – Requires approx 1,500 square fee t
    that can accommodate all team bicycles and can be locked and secured .

o   COPIER – Host Cities will provide the tour with two (2) high-speed copiers ,
    which collate and staple, 4 days in advance of the Overall Startl . Copiers will b e
    delivered and installed in the Race Office and Media Office . Copiers should print
    minimum of (30-50) pages per minut e

o   Ti Line- A minimum of a Tl Line established at the finishline near the T V
    compound (to be mutually determined)

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                                                                                    ATTACHMEN T

           PARKING REQUIREMENTS
                                                                                    EXHIBIT       A"
           o                      VEHICLE PROCESSING LOT (6 days in advance) - Mus t
               have capacity for 145 vehicles and 25 trucks with 24-hour access . Must be withi n
               walking distance of the Headquarter Hote l


           0                      TEAM PARKING AND MECHANICS WORK AREA (3 day s
               in advance) – Requires a sizable portion of the Headquarters Hotel parking lot wit h
               overnight Security . Each team travels with a motor coach, trailer and support
               vehicle and additional space is needed for mechanics to work on bikes . Must have
               access to water and powe r

           o                    STAFF PARKING (3 days in advance) – Requires parking fo r
               approximately 150 vehicles.

           0                        VIP/STAFF PARKING - Requires parking located adjacent t o
               the start/finish area for approximately 150 vehicles for VIP's and Sponsors .

           0                      FESTIVAL EVENT PARKING-Requires parking within clos e
               proximity of the start/finish area for approximately 100 vehicles for event an d
               festival vendors.


    LOCAL ORGANIZING COMMITTEE (LOC )

    The host venue is required to form a Local Organizing Committee that best represents th e
    interests of the host venue and the Tour .

    STRUCTURE -
    In order for the Amgen Tour of California (ATOC) to be successful at the local an d
    international level, in terms of support, planning and execution in your community, th e
    following positions are required for your host venue's LOC . Each of the positions outlined
    below will work directly in cooperation with their respective Tour counterpart – ongoin g
    dialogue between the Tour and the LOC is necessary and invaluable .

    Chairperson
    Tour Venue Director point-of-contac t
          Significant community leader required for creating project support ,
          community awareness and fundraising efforts .
          Direct point of contact for Tour Venue Director and staff – liaison between TO C
          staff and LOC members .
    -     Responsible for communicating Tour plans and directives to all LOC staff
          members .
          Responsible for coordinating and conducting regular LOC meetings an d
          maintaining all LOC functions based upon TOC-driven timeline .


                                                  C- 1

                                                                                          C4-pr
	


                                                                                        ATTACHMEN T



    Technical Director                                                                EXHIBI T
    In cooperation with the Tour Technical Director :
    -      Assist with all race operations, including, but not limited to, course markings ,
           road closures, course maps, routing, volunteer & marshal placement ,
           communications, venue design and construction, schedule of events, etc .
    -      Assist with overall conduct of events and remain in constant communicatio n
           with Tour staff to ensure a properly managed and safe even t
    -      Assist with design of Finish line layout and adjacent area s
           Assist with local police and DOT suppor t
           Coordinate outdoor auxiliary space
           Residential Notifications
           Assist Tour officials with permit proces s
           Assist Tour officials with securing local vendors (i .e. port-o-johns)
           Assist with identifying a safe overnight location for vehicles and equipment
           Assist Tour officials with course entry into and departure from city limits
           Assist with identifying required parking space for required vehicle s
    -      Assist with procurement of local EMS/EMT service s

    Operations Directo r
    In cooperation with the Tour Operations Director :
    -      Coordinate with contracted hotels for all requirements (rooms, meals ,
           auxiliary space)
           Secure housing/rates for additional (paid) housing groups (media, tourists)
           Assist with housing assignments, check-in/out dates for Tour entourag e
    -      Serve as a liaison with the Tour's Official Race hotel
           Assist with transportation needs of local LOC members, volunteers, etc .

    Media/Public Relations Directo r
    In cooperation with the Tour Media/Public Relations Director :
    -      Assist with all local media inquiries before, during and after the rac e
           Assist with gathering media applications, credential information from local medi a
           Assist with scheduling of local press conferences, interviews, appearances, etc .
           Assist Tour with developing local media partners (print, radio, television )
           Coordinate distribution of Tour promotional materials — i .e. poster,
           brochures, etc.
           Assist with maximizing media attendance and coverage through local pres s
            releases, telephone calls and personal contact s
           Provide LOC and venue-specific information for inclusion in Tour' s
            collateral material s


    Marketing Directo r
    In cooperation with the Tour Marketing Director :
            Coordinate distribution of Tour promotional materials — i .e. poster, brochures, etc .
           Assist Tour and LOC Media Director with developing local media partners (print ,
           radio, television)

                                                    C-1
	


                                                                                      AiTAUHMENT      r

           Coordinate distribution of Tour promotional materials — i .e. poster, brochures, etc .
    ▪      Assist Tour with developing relationships with local retailers and cycling club txHIBi i       A
           Provide LOC and venue-specific information for inclusion in Tour's collatera l
           material s


    Sales/Sponsorship Director
    In cooperation with the Tour Sales/Sponsorship Director :
           Determine local sales (cash/VIK) goal s
           Coordinate sales approach with Tour's Director of Developmen t
           Develop proper levels of local sponsorship package s
           Coordinate fulfillment of local sponsorship benefits with Tour's Communit y
           Relations Manager

    Volunteer Directo r
    In cooperation with the Tour Volunteer Director :
           Recruit and schedule local volunteer requirements
           Develop job descriptions for local volunteer position s
           Develop volunteer recognition or incentive program s
           Coordinate volunteer needs and placement with Tour's Technical Director, LOC' s
           Technical Director and local police/DOT officials
    -      Determine uniform requirements for local volunteer corps (numbers/sizes )
           Communicate work schedule to volunteer corp s
           Direct daily volunteer check-in, uniform distribution and transportation t o
           assignment s
           Secure refreshments for volunteer s

    VIP/Hospitality Directo r
    In cooperation with the Tour's VIP/Hospitality Director :
           Assist with Tour's Hospitality area — set-up, operations, etc.
    -      See to all local sponsorship/sponsor need s
           Coordinate awards presenters, athlete escorts, local awards, flowers, etc .
           with Tour's Awards Ceremony Coordinato r
           Assist with accreditation system (wristbands), including enforcemen t
           Distribute hospitality invitations to respective LOC guest s
           See to all local sponsorship/sponsor need s

    Ancillary Events/Lifestyle Festival Liaiso n
    In cooperation with the Tour Festival Director :
           Coordinate "festival-like" atmosphere before, during and after Tou r
           Assist with logistical and communication details regarding the coordinatio n
           of local activities and Tour activities
           Assist with all aspects of Tour's Health Fair and Lifestyle Exp o

    School/Community Involvement Liaiso n
    -      Assist Tour with promoting and supporting the Tour of California messag e


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                                                                                                 r
                                                                                ATTACHMEN T
       and objectives
       Coordinate with local bike shops and clubs the message of bike safety,
                                                                                EXHIBI T
       helmets, etc .
       Assist Tour officials with scheduling appearances, photo ops, etc .
-
        regarding above
       Develop and implement local educational campaign regarding Tour aspects ,
       teams/athletes, etc .
       Assistance with distribution of Tour's Educational/School Booklet
-
       Creation and coordination of Tour-related topics into school curriculu m
       (ie international aspects of event)
       Coordinate participation and attendance of local school system during even t

VOLUNTEER PROGRA M
The host venue will be responsible for securing and organizing local volunteers for the tour .
Volunteers will assist the tour and the LOC with coordinating activities on the day of th e
event . Each venue will have different volunteer requirements, but the total number o f
volunteers is typically 250 to 300 per host venue .




                                               C-1

                                                                                     C4- ?z
	



                                                                                      A [TA CHi iE[ T


                           HOST CITY SUBMISSION REQUIREMENTS
                                                                                      EXHIBI T



    Host venue proposals submitted in response to this RFP should include the followin g
    information:

    STATEMENT OF INTEREST

    This statement should provide AEG with a brief understanding of your city's interest an d
    investment in being a host city for the Tour . Include statements addressing the following :

    •   Why should the Tour select your city ?
    •   What makes your city a good host venue ?
    •   Letters of support from city officials ?


    RACE OPERATION COMMITMEN T

    State your venues commitment to providing the required race operation support includin g
    police services, public works, road services, hotels, permit services, EMT/EMS services ,
    resident notifications, copiers, port-o-lets, and waste management .

    HOTEL, PARKING AND MEAL OPTION S

    Summarize your options to support the Tour's needs for hotel accommodations, parking an d
    meals. Please list at least (5) prospective hotel properties ; minimum 3-Star property .

    ROUTE AND FESTIVAL OPTION S

    List three route options that the host city would like to showcase for start/finish locations an d
    the festival areas .

    MARKETING AND PUBLIC RELATIONS COMMITMEN T
    Host cities play a key role in determining the success of the tour in their local venue . Th e
    host venue is responsible for local marketing, promotions and public relations efforts .

    The Local Organizing Committee is responsible for the following :
    -Detailed Marketing Plan that includes a rough timeline, the designated media partners ,
    ancillary events and the overall financial model to ensure that there are levels of commitmen t
    for a successful campaign.

    Below are key areas of focus :
                                                          EXHIBIT      n              A CHMENT
LOCAL OUTDOOR EXPOSURE — The Amgen Tour of California should be a visible
presence in the host venue in the months leading up to the event . Host cities should evaluate
all opportunities for city decorations, pole banners, posters/displays in retail establishments,
welcome banners, and other signage .

ADVERTISING — Host cities are responsible for developing and implementing local
advertising campaigns . The host venue should secure advertising and promotions wit h
newspapers (ads and special sections) television stations, radio stations, billboar d
companies, and websites . Please list primary media outlets in your area.

PUBLIC RELATIONS — Host cities should develop and implement a local publi c
relations plan for newspaper, television, radio and online . It is strongly encourage to conduc t
local press conferences and public relation promotions, as well as local story angles .

EDUCATIONAL CURRICULUM : HANDBOOK DISTRIBUTION — The Amgen Tour o f
California will create educational handbooks for students in grades 4 to 6 . The
purpose of the program is to increase student's awareness of cycling and t o
encourage them to ride a bicycle for exercise, recreation and lifelong health . Host cities wil l
be responsible for implementing the program with local schools an d
distributing the handbooks .


LOCAL ORGANIZING COMMITTEE PLA N

Provide your vision for the structure and operation of the LOC . Include a description of the
key individuals that your foresee as part of the LOC .
	


                                                                                      4T;n.CHMEIVT___   _.


                                   HOST VENUE EVALUATIONS                            EXHIBIT        A

    Responses to host city RFP's will be evaluated based upon the following criteria . (Listed in
    no particular order)

    ROUTE
    How does the host city location fit within the overall route plan ?

    EXPOSURE
    Does the host city provide good exposure locally for the Tour ?

    GROWTH OPPORTUNITIE S
    What are the future opportunities for the Tour in the host city ?

    VENUE COMMITMENTS
    What are the host cities commitments towards police services, public works, road services ,
    permit services, etc . ?

    FINANCIAL OPPORTUNITIE S
    What are the host cities financial commitments to the Tour ?

    COMMITMENT OF SUPPORT
    What is the host cities support with hotel, parking, meal, marketing, public relations an d
    ancillary events ?

    STRENGTH OF COMMUNIT Y
    How strong is the support from city officials and the Local Organizing Committee?




                                                   C-1

                                                                                                  e~ ZOO
                                                                            . . . .-AUiliriEs i

                PROPOSAL SUBMISSION GENERAL INFORMATION                            EXHIBIT        A


PROPOSAL DELIVERY INSTRUCTION S

Host venue proposal's should be submitted no later than May 25 th . Please send 2 copies to
the addresses below :

Kristin Bachochi n                                  Kelly Greene
AEG                                                 Medalist Sports
1100 South Flower Street, Suite 310 0               828 Senoia Rd .
Los Angeles, CA 9001 5                              Tyrone, GA 3029 0
213 .763 .7794                                      770 .631 .1239
kbachochin@aegworldwide .com                        kelly.greene@medalistsports.com


HOST CITY SELECTION TIMELIN E

   •   REQUEST FOR PROPOSAL DUE-MAY 25 TH
   •   Early June- Candidate cities contacted for follow up meetings and site visits as neede d
   •   End of June- CONTRACT SIGNE D
   •   JULY-ROUTE ANNOUNCEMENT




                                             C-1
                                                             (
                                            .ARACH IV? ENT




                                              EXHIBIT        r
                                                             f

V. HOST CITY REQUIREMENTS - INDIVIDUAL TIME TRIAL
                                                                                   A1TACHMEpT       (


              HOST CITY REQUIREMENTS – INDIVIDUAL TIME TRIAL
                                                                                         EXHIBI T



As a partner of the Amgen Tour of California, a Individual Time Trial Host City is
REQUIRED to provide the following support and assume all related costs as part of their bi d
submission.

RACE OPERATIONS

POLICE SERVICES - Local (City and/or County) police services and related costs are th e
responsibility of the host city . In coordination with California Highway Patrol (CUP),
CalTrans, as well as the Tour's motor and road marshals and in conjunction with the LO C
volunteer program, local police provide for a safe road closure, which may include fixed-pos t
positions, traffic control, crowd control, enforcing no-parking zones and maintaining genera l
public safety .

PUBLIC WORKS AND ROAD SERVICES - Local Public Works and Road Services ar e
the responsibility of the host city . The city will absorb the cost for all services within the cit y
limits . These services are necessary to support police efforts to ensure road closure and safet y
of the course . These services include :
• Detours and detour equipment (ATOC will provide 6000 feet of start/finish fencing )
• Barricade s
• Cone s
• Printing/posting of No Parking signs
• Removal/restoration and street repai r


PERMIT SERVICES - All fees associated with city permits and permit requirements for th e
operation of the event are to be procured by the host venue on behalf of the Tour . They
include, but are not limited to :
• Parking -both on and off stree t
• Alcoholic beverages -consumption in public, if served at a start, from cup s
   and cans, in a private VIP area
• Road closures and use -closure and use of roads for setup and racing (include s
   permits for construction of staging, tents, wiring and electrical, portabl e
   generators, power equipment, and fork lift)
• Special and Ancillary Events - pre-event and race da y
• Banners and Signs -hanging and display of pre-event, race day advertising ,
   and sponsor banners .
• Concession Sales - on-site merchandise and concession stands as requeste d
   by ATOC .

EMT/EMS SERVICES - It is the responsibility of the host venue to provide EMT/EM S
services for the general public the day of the Individual Time Trial . Please note that the Tou r
provides medical services for the athletes, team support and staff personnel . Placement o f
EMT/EMS services will be decided by the Tour's Technical Director .


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                                                                             ATTACHMENT      /

                                                                               EXHIBIT       n
RESIDENTBUSINESS NOTIFICATIONS — Host cities are responsible for notifying loc a
residents and businesses of the impact of the tour including road closures, traffic advisories
etc. Notifications should be bi-lingual, including an English and Spanish version .

PORT-O-LETS – Host cities will secure port-o-let services or public restrooms during th e
day of the Individual Time Trial . The number of units and placement of the units will b e
mutually agreed upon by the host venue and the Tour's Technical Director .

WASTE MANAGEMENT – Host cities will provide waste management/trash remova l
services during the event and at the conclusion .

LIFESTYLE FESTIVAL – The host venue is required to support the tour with the Lifestyl e
Festival by assisting with the following :
•       Allocation of a suitable area for the festival ;
•       Handle all festival permits and associated fees ;
•       Provide electricity and waste management ;
•       Parking for vendors.

AWARDS –
•   LOC will provide 8 floral bouquets to be used in the awards ceremony .

HOTELS, PARKING AND MEALS (INDIVIDUAL TIME TRIAL VENUE )

HOTEL ACCOMMODATIONS

ROOM BLOCKS :

Host Venue Financially Responsible for the following :
   • Night before Stage Finish (advance crew and staff – 295 people), requires 20 6
     rooms (116 singles and 90 doubles) . Rooms should be at one hotel within clos e
    proximity of the Finish Line area . Hotel should offer a breakfast meal.

SITE VISIT/LOC MEETING HOTEL ROOMS : The host city is required to provide the tour
with 20 hotel room nights to be used anytime from July 1 to February 17 'h .

Host Venue Must Secure FOLLOWING ROOMS at the Required Room Rate of $99 (o r
less), including all taxes and fees :
Night of Stage Finish – for approximately 700 people, equating t o
approximately 450 rooms.
The room blocks need to be as follows :
•        250 Double/Double room s
•        200 Single Bed rooms


The room block must be :

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                                                                                          n      -iota.
                                                                                     ATTACHMENT


                                                                                    EXHIBIT            A'
•       In no more than three locations, an d
•       Requirement : Minimum 3-star hotel properties, and
•       Located in close proximity to each other .
Hotels should offer meal service or be close to full-service restaurants . It is preferred that al l
hotels at least serve breakfast.

MEALS
•       DINNER MEAL — The host city will provide the dinner meal the night of the Stag e
Finish, based upon menu specifications provided by the Tour's Operations director, fo r
athletes and team support personnel only (approximately 290 people) . . The dinner meal will
be located at the Headquarter Hotel . **Please see attached Men u

•       PER DIEM- Excluding athletes and team support personnel, a dinner per diem of $1 5
    (per person) should be provided for the staff of (410) people in lieu of an organize d
    dinner meal (Tour can provide suggested alternatives- ie "fun bucks )

•      BREAKFAST MEAL - The host city will provide the tour with a breakfast meal th e
morning after the Stage Finish for athletes and team support personnel only (approximatel y
290 people) . The Tour's Operations Director will provide a specific menu for the tea m
breakfast . The breakfast meal will be served at the Headquarter Hotel .
**Please see attached Menu

•       LUNCH MEAL - The host city will provide the tour with a lunch meal the day of th e
Overall Start stage, for the working media, approximately 35 people. The lunch meal should
be located at the designated Media Office .

AUXILIARY SPACE S
The host cities are responsible for providing the following auxiliary spaces within 24 hour s
leading up to the Stage Finish .

•      RACE OFFICE — Requires approximately 500 to 1,000 square feet and should b e
located at the Headquarter Hotel . Must have power, phone line, and wireless intemet access .

•      MEDIA OFFICE - Requires approximately 500 to 1,000 square feet . Must hav e
power, phone line, fax line and DSL and wireless intemet acces s

•      PRESS WORK ROOM — Requires approximately 500 to 1,000 square feet. Must
have power, DSL and wireless intemet access

•      PRESS CONFERENCE — Requires approximately 1,500 square feet and a soun d
System with 7 Microphones an d
mult-box .

•     MEDICAL OFFICE - Suite at the Headquarter Hotel or a meeting room a t
Headquarter Hotel with a nearby bathroom



                                                 C-1

                                                                                                  e! -16S
	

                                                                                       ATTACHMENT


                                                                                     EXHIBI T

    •      COMMISSAIRES MEETING ROOM – Small Conference room for approximately 8 -
    10 people ; close proximity to Finish line.

    •       COPIER – Host Cities will provide the tour with two (2) high-speed copiers, which
        collate and staple, 24 hours in advance of the Individual Time Trial . Copiers will be
        delivered and installed in the Race Office and Media Office . Copiers should print
        minimum of (30-50) pages per minute .
    •   TI Line- A minimum of a Ti Line established at the finishline near the TV compound (t o
        be mutually determined) .

    PARKING REQUIREMENT S

    •       TEAM PARKING AND MECHANICS WORK AREA – Requires a sizable portio n
    of the Headquarters Hotel parking lot with overnight Security . Each team travels with a
    motor coach, trailer and support vehicle and additional space is needed for mechanics to wor k
    on bikes. Must have access to water and power

    •     TEAM PARKING AND STAGING AREA (AT TIME TRIAL START) –
    Approximately 50 vehicle s

    •      VIP / STAFF EVENT PARKING – Requires parking for approximately 150 vehicle s
    adjacent to the finish-line location .

    •        FESTIVAL EVENT PARKING - Requires parking within close proximity of th e
    start/finish area for approximately 75 vehicles for festival vendors .

    LOCAL ORGANIZING COMMITTEE (LOC )

    The host venue is required to form a Local Organizing Committee that best represents th e
    interests of the host venue and the Tour .

    STRUCTURE -
    In order for the Amgen Tour of California (ATOC) to be successful at the local an d
    international level, in terms of support, planning and execution in your community, th e
    following positions are required for your host venue's LOC . Each of the positions outline d
    below will work directly in cooperation with their respective Tour counterpart – ongoin g
    dialogue between the Tour and the LOC is necessary and invaluable .

    Chairperso n
    Tour Venue Director point-of-contact
          Significant community leader required for creating project support ,
          community awareness and fundraising efforts .
    -     Direct point of contact for Tour Venue Director and staff – liaison between TO C
          staff and LOC members .
          Responsible for communicating Tour plans and directives to all LOC staf  f
          members .

                                                  C-1
	


                                                                                        ATTACHMENT


           Responsible for coordinating and conducting regular LOC meetings and
           maintaining all LOC functions based upon TOC-driven timeline .               EXHIBI T     A

    Technical Directo r
    In cooperation with the Tour Technical Director :
           Assist with all race operations, including, but not limited to, course markings ,
            road closures, course maps, routing, volunteer & marshal placement ,
            communications, venue design and construction, schedule of events, etc .
           Assist with overall conduct of events and remain in constant communication
           with Tour staff to ensure a properly managed and safe event
           Assist with design of Finish line layout and adjacent area s
           Assist with local police and DOT suppor t
           Coordinate outdoor auxiliary spac e
           Residential Notification s
           Assist Tour officials with permit proces s
           Assist Tour officials with securing local vendors (i .e. port-o-johns)
    -      Assist with identifying a safe overnight location for vehicles and equipmen t
    -      Assist Tour officials with course entry into and departure from city limit s
           Assist with identifying required parking space for required vehicle s
    -
           Assist with procurement of local EMS/EMT service s

    Operations Directo r
    In cooperation with the Tour Operations Director :
    -      Coordinate with contracted hotels for all requirements (rooms, meals ,
           auxiliary space)
    -      Secure housing/rates for additional (paid) housing groups (media, tourists )
    -      Assist with housing assignments, check-in/out dates for Tour entourag e
    -      Serve as a liaison with the Tour's Official Race hotel
    -      Assist with transportation needs of local LOC members, volunteers, etc .

    Media/Public Relations Directo r
    In cooperation with the Tour Media/Public Relations Director :
    -      Assist with all local media inquiries before, during and after the rac e
    -      Assist with gathering media applications, credential information from local medi a
           Assist with scheduling of local press conferences, interviews, appearances, etc .
           Assist Tour and LOC Marketing Director with developing local media partners (print ,
           radio, television )
           Assist with maximizing media attendance and coverage through local pres s
           releases, telephone calls and personal contact s

    Marketing Director
    In cooperation with the Tour Marketing Director :
           Coordinate distribution of Tour promotional materials (i .e.poster, flyers )
           Assist Tour and LOC Media Director with developing local media partners (print ,
           radio, television)
           Assist Tour with developing relationships with local retailers and cycling club s


                                                   C-1
	



                                                                                     AIACiMEN T

    -       Provide LOC and venue-specific information for inclusion in Tour' s
            collateral materials                                                     EXHIBI T


    Sales/Sponsorship Directo r
    In cooperation with the Tour Sales/Sponsorship Director :
           Determine local sales (cash/VIK) goal s
           Coordinate sales approach with Tour's Director of Development
    -      Develop proper levels of local sponsorship package s
           Coordinate fulfillment of local sponsorship benefits with Tour's Communit y
         Relations Manage r

    Volunteer Directo r
    In cooperation with the Tour Volunteer Director :
           Recruit and schedule local volunteer requirement s
           Develop job descriptions for local volunteer positions
           Develop volunteer recognition or incentive programs
           Coordinate volunteer needs and placement with Tour's Technical Director, LOC' s
           Technical Director and local police/DOT official s
           Determine uniform requirements for local volunteer corps (numbers/sizes)
           Communicate work schedule to volunteer corps
           Direct daily volunteer check-in, uniform distribution and transportation t o
           assignment s
           Secure refreshments for volunteer s

    VIP/Hospitality Directo r
    In cooperation with the Tour's VIP/Hospitality Director :
           Assist with Tour's Hospitality area — set-up, operations, etc .
           See to all local sponsorship/sponsor needs
    -      Coordinate awards presenters, athlete escorts, local awards, flowers, etc .
            with Tour's Awards Ceremony Coordinator
           Assist with accreditation system (wristbands), including enforcemen t
           Distribute hospitality invitations to respective LOC guest s
    -      See to all local sponsorship/sponsor needs

    Ancillary Events/Lifestyle Festival Liaiso n
    In cooperation with the Tour Festival Director :
           Coordinate "festival-like" atmosphere before, during and after Tou r
           Assist with logistical and communication details regarding the coordinatio n
           of local activities and Tour activitie s
           Assist with all aspects of Tour's Health Fair and Lifestyle Exp o

    School/Community Involvement Liaiso n
           Assist Tour with promoting and supporting the Tour of California messag e
           and objectives
           Coordinate with local bike shops and clubs the message of bike safety ,
          helmets, etc .

                                                   C-I
	



                                                                                    ATTACHMEN T

           Assist Tour officials with scheduling appearances, photo ops, etc .
           regarding above                                                         EXHIBIT           g

           Develop and implement local educational campaign regarding Tour aspects ,
           teams/athletes, etc.
           Assistance with distribution of Tour's Educational/School Booklet
           Creation and coordination of Tour-related topics into school curriculu m
           (ie international aspects of event )
           Coordinate participation and attendance of local school system during even t

    VOLUNTEER PROGRA M
    The host venue will be responsible for securing and organizing local volunteers for the tour .
    Volunteers will assist the tour and the LOC with coordinating activities on the day of th e
    event. Each venue will have different volunteer requirements, but the total number o f
    volunteers is typically 250 to 300 per host venue .
                                                                                MIA CHMEN T

                       HOST CITY SUBMISSION REQUIREMENTS
                                                                              EXHIBI T


Host venue proposals submitted in response to this RFP should include the followin g
information :

STATEMENT OF INTERES T

This statement should provide AEG with a brief understanding of your city's interest an d
investment in being a host city for the Tour . Include statements addressing the following :

•   Why should the Tour select your city ?
•   What makes your city a good host venue ?
•   Letters of support from city official s


RACE OPERATION COMMITMEN T

State your venues commitment to providing the required race operation support includin g
police services, public works, road services, hotels, permit services, EMT/EMS services ,
resident notifications, copiers, port-o-lets, and waste management.

HOTEL, PARKING AND MEAL OPTION S

Summarize your options to support the Tour's needs for hotel accommodations, parking an d
meals . Please list at least (5) prospective hotel properties ; minimum 3-Start properties .

ROUTE AND FESTIVAL OPTIONS

List three route options that the host city would like to showcase for start/finish locations an d
the festival areas .

MARKETING AND PUBLIC RELATIONS COMMITMENT
Host cities play a key role in determining the success of the tour in their local venue . The
host venue is responsible for local marketing, promotions and public relations efforts .

The Local Organizing Committee is responsible for the following :
-Detailed Marketing Plan that includes a rough timeline, the designated media partners ,
ancillary events and the overall financial model to ensure that there are levels of commitment
for a successful campaign .

Below are key areas of focus :

LOCAL OUTDOOR EXPOSURE – The Amgen Tour of California should be a visibl e
presence in the host venue in the months leading up to the event . Host cities should evaluate



                                                C-I
                                                                                     AITACN[ENT     1

all opportunities for city decorations, pole banners, posters/displays in retail establUla gnts;–-__
welcome banners, and other signage .

ADVERTISING – Host cities are responsible for developing and implementing loca l
advertising campaigns. The host venue should secure advertising and promotions wit h
newspapers (ads and special sections) television stations, radio stations, billboar d
companies, and websites . Please list the primary media outlets in your area .

PUBLIC RELATIONS – Host cities should develop and implement a local publi c
relations plan for newspaper, television, radio and online . It is strongly encourage to conduct
local press conferences and public relation promotions, as well as local story angles.

EDUCATIONAL CURRICULUM : HANDBOOK DISTRIBUTION – The Amgen Tour o f
California will create educational handbooks for students in grades 4 to 6 . The
purpose of the program is to increase student's awareness of cycling and t o
encourage them to ride a bicycle for exercise, recreation and lifelong health . Host cities wil l
be responsible for implementing the program with local schools an d
distributing the handbooks .


LOCAL ORGANIZING COMMITTEE PLA N

Provide your vision for the structure and operation of the LOC . Include a description of the
key individuals that your foresee as part of the LOC .




                                               C-1
                                                                                   ATTACHMEN T
                                                                                                 I
                               HOST VENUE EVALUATIONS
                                                                                 EXHIBIT

Responses to host city RFP's will be evaluated based upon the following criteria . (Listed in
no particular order)

ROUTE
How does the host city location fit within the overall route plan ?

EXPOSURE
Does the host city provide good exposure locally for the Tour ?

GROWTH OPPORTUNITIE S
What are the future opportunities for the Tour in the host city ?

VENUE COMMITMENT S
What are the host cities commitments towards police services, public works, road services ,
permit services, etc . ?

FINANCIAL OPPORTUNITIE S
What are the host cities financial commitments to the Tour ?

COMMITMENT OF SUPPORT
What is the host cities support with hotel, parking, meal, marketing, public relations an d
ancillary events ?

STRENGTH OF COMMUNITY
How strong is the support from city officials and the Local Organizing Committee ?




                                               C-1
	



                                                                                           ATTACHMEN T

                    PROPOSAL SUBMISSION GENERAL INFORMATION
                                                                                         EXHIBIT         A
    PROPOSAL DELIVERY INSTRUCTION S

    Host venue proposal's should be submitted no later than May 25° . Please send 2 copies to the
    addresses below :

    Kristin Bachochi n                                  Kelly Green e
    AEG                                                 Medalist Sport s
    1100 South Flower Street, Suite 310 0               828 Senoia Rd .
    Los Angeles, CA 9001 5                              Tyrone, GA 3029 0
    213 .763.7794                                       770.631 .1239
    kbachochin@aegworldwide .com                        kelly .greene@medalistsports.com


    HOST CITY SELECTION TIMELIN E

       •   REQUEST FOR PROPOSAL DUE-MAY 25T"
       •   Early June- Candidate cities contacted for follow up meetings and site visits as needed
       •   End June- CONTRACT SIGNE D
       •   JULY-ROUTE ANNOUNCEMENT




                                                 C-1

                                                                                             G'~ //3
                                                                                               r
                                                                              ATTACHMENT
                                           EXHIBITB

                                        TOUR SPONSORS                        EXHIBIT       Q
Protected Categories (Exclusivity )
   • Biotechnolog y
   • Energy Bar
   • Energy Drin k
   • Financial Service s
   • Health Insurance
   • Security Systems Category
   • Software
   • Web Portal

The following categories will NOT be allowed for inclusion in th e
2008 Amgen Tour of California :
   • Firearm s
   • Gaming/Gambling
   • Pornography
   • Spirits/Hard alcoho l
   • Tobacco

Protected categories by AEG Sponsorshi p
These categories are subject to change over the course of the planning process . AEG Cycling
will inform all Host cities regarding any additions/deletions made based on Nationa l
Sponsorship.
    • Apparel/footwear
    • Automobile
    • Cable/satellite
    • Consumer electronic s
    • Credit car d
    • Gas/convenienc e
    • Gyms
    • Home construction
    • Risk insurance
    • Soda/water
    • Technology
    • Telecommunication s
    • Wine
    • Wireless communication s
    • Wireless device




                                             C-1


                                                                                       ~~ -l/K
             ATTACHMENT



 EXHIBITC
               EXHIBIT

Tour Marks
                   ATTACHMEN T
EXHIBITD

Host Mark s        EXHIBIT
                                 P

(to be inserted)
                                                                                  AlTACHMENT     Z


fJ San Luis Obispo Chamber of Commerc e
                 1039 Chorro Street • San Luis Obispo, California 93401-327 8
                                        (805) 781-2777 • FAX (805) 543-125 5
                                               David E . Garth, President/CE O




June 14, 200 7



To: City of San Luis Obispo
From: Lynn Diehl
      Amgen Tour of Californi a
      Chair, San Luis Obispo Local Organizing Committe e
Re: 2008 Amgen Tour of California Draft City Participation Agreemen t



The 2008 Amgen Tour of California host venue invitation has been reviewed,
received and responded to, within a timely manner, by the San Luis Obisp o
Local Organizing Committee according to the guidelines established by AE G
Cycling LLC and Medalist Sports . The San Luis Obispo LOC - wit h
representatives from the City of San Luis Obispo and the San Luis Obisp o
Chamber of Commerce, sponsors of the local stages in 2006 and 2007 - submitte d
the proposal to AEG Cycling and Medalist Sports on May 23, 2007 .

On June 13, 2007 ATOC 2008 organizers met with the San Luis Obispo LO C
representatives to review any additions or deletions from the 2006 and 200 7
agreements signed by the City of San Luis Obispo to the 2008 draft agreement .
Please note the following changes, which have been discussed and agreed upo n
by all parties to date :

      • The San Luis Obispo Local Organizing Committee Technical Directo r
        will work with AEG Cycling and Medalist Sports to accommodate thei r
        2008 operational and technical specifications in accordance with loca l
         public safety requirements .
      • San Luis Obispo LOC will create a coupon program that will afford staf f
        (410 people) a dinner per diem with a value of $15 . The coupon will
        designate participating local restaurants and food outlets .


      email : slochamber@slochamber.org        websites : www.slochamber.org www.visitslo .com
                                                                      ATTACHMENT




      •   San Luis Obispo Chamber of Commerce working on behalf of the LO C
          will be the sole agent to secure hotel accommodations (approximately
          656 rooms) at the agreement rate or below the agreement rate.
      ▪   San Luis Obispo LOC will secure 20 room nights to be used for rac e
          organizers prior to race day(s) .
      •   San Luis Obispo LOC will secure 143 rooms for the advance crew to b e
          used the night before the designated stage(s) race day .




AEG Cycling and Medalist Sports have asked for approval and signature of the
draft agreement two weeks prior to the selection and subsequent announcemen t
of host venues in the fourth week of July 2007 .




Chair
San Luis Obispo Local organizing Committee




                                                                             ?a    7/r

				
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