BUILDING SUCCESSFUL APPS
Airship Stats: Urban Airship is the engine behind thousands of the world’s most successful mobile apps,
4.4B sent messages providing a full suite of messaging and content delivery tools, including Push Notifications, Rich
Media Messaging, In-App Purchase and Subscriptions. Our products are easily integrated across the
175M devices iOS, Blackberry, and Android platforms. We manage the back-end complexities so you can focus
3.8M in-app purchases on building great apps.
15K active apps
12K active developers Push Notification
* as of July 2011 • Drive engagement - Bring users back to your app, even when it is closed (inactive).
• Direct to pocket communication - Opt-in mobile communications let you reach users in
real-time, wherever they are.
THOUSANDS OF
CUSTOMERS: • Delivered via IP - Alternative to SMS, messages are delivered on users’ data plans.
Rich Push
• Call to Action - Invite users to take action in the app. Ask them to vote in a poll, share the
message with friends, make a call or verify receipt of message.
• Persistent Inbox - Users won’t miss your messages and can reference them after.
• Stylish Experience - Maintain corporate branding with HTML- based push notifications.
Include photos, logos, video and audio directly in the message.
In-App Purchase
• Monetize - Offer additional content to users directly from within your app after they have it
installed on their device. Leverage the popular freemium app model.
• Repurpose - Realize long-tail revenue from existing content.
Subscriptions
• Recurring revenue - Allow users to sign up for an ongoing reationship with your app.
Subscriptions work within the Apple Terms of Service.
• Unlock or drip content over time - Subscribers pay for content behind a firewall or for a
set period of time.
• Entitlement and Restoration - Urban Airship manages user authentication and content
delivery, using a simple turnkey user-management layer that sits on top of in-app purchase.
We’ll restore content when users upgrade their devices
...and many more
Reports
• Learn and Improve - Analyze quantitative data on user behavior in an easy graphical interface
to enhance the value of your mobile app campaigns.
Our platform can help you maximize the success of your app allowing you to build a strategy that will
bring people back to your app day after day, extending it’s life and value.
urbanairship.com
Contact us if you are interested in learning more. (800) 720-2098
urbanairship.com
: @urbanairship
: @urbanairship
1.800.720.2098
1.800.720.2098
Push Notifications
Extend the life of your app.
Push Notifications allow you to send messages directly to the people who have installed
your app, even when your app is closed. Deliver relevant information including sports
scores, breaking news, stock movements, or game challenges. Send messages to your
full audience, segment your audience into specific groups, or send custom messages to
individuals.
Benefits
• Active Messaging - Send customized messages on a pre-determined
schedule to a large number of customers or to a smaller targeted
group.
• Engagement Generation - Direct messaging to customers keeps your
brand top-of-mind and increases time spent in your app.
• Customer Control - Your customers can control when they receive
messages and how they receive them with our quiet time feature.
• Audience Targeting – Segment your customers by zip code, mobile
device type, and other factors, such as users who have been inactive.
• Powerful Direct Marketing - Send coupons, special offers, polls, and
other calls-to-action directly to customer smart phones.
• Campaign Reporting - Track customer interaction with delivery and
read receipts, analyze time in app, and app opens.
• Easy Integration – Use our bundled libraries to easily integrate
messaging into your mobile app.
Easy integration across iOS, Android,
and Blackberry platforms.
How It Works
Push Notifications are one of the best ways to keep your app active by delivering valuable content directly to your
customers. Urban Airship can help you build effective push messaging for any mobile device running the Apple iOS,
Blackberry or Android platforms by providing a single API that works with all three platforms. Leave the coding and
infrastructure of push messaging, scheduling, and reporting to us; spend your time making great mobile apps. Mobile
push messaging is far more cost effective than SMS messaging for businesses and does not cost your customers a
dime.
urbanairship.com
: @urbanairship
1.800.720.2098
Push Composer
Put the power of push in the hands of marketers.
Benefits
• Easy Web-based Interface - Non-technical interface makes it easy to set up and send push messages without
making API calls or involving your programmer.
• Sophisticated Tagging - Segment messages by behavior, interest, location, device, and many other factors.
For example, target only users in Chicago who have been inactive for two weeks.
• Scheduling on the Fly - Send messages at the optimal time for individual app engagement. For example, send
messages during a game if you have sports fans, or in the morning if you see that your users typically engage
with your app at that specific time of day.
Preview Push messages while you draft.
Customize by platform
Set target audience and schedule delivery
Now marketers can craft, configure and send push notifications
urbanairship.com
: @urbanairship
through a simple web based interface.
1.800.720.2098
Rich Push
Create immersive mobile messaging experiences.
Rich Push allows you to create and send engaging experiences by adding HTML, video,
audio, maps and other rich media components to your push notifications. Generate
delivery and read receipts and allow your Rich Push messages to be kept in a persistent
inbox located within your app.
Benefits
• Immersive Experience - Send rich-media messages that include video, audio, maps and/or HTML graphics.
• Enhanced Control - Define the specific message or action your users see upon opening your app.
• Stylish Branding - Include your brand assets in push messages to increase brand impressions.
• Conversion Opportunities - Send coupons, special offers, voter polling, and other calls-to-action.
• In-app Inbox - Utilize a persistent inbox that stores and organized your messages.
• Campaign Reporting - Track interaction with delivery receipts and read receipts.
• Easy Integration - Use our bundled libraries to easily integrate rich media messaging into your mobile app.
A persistent inbox saves your
messages in the app.
Create immersive experiences like
this poll used during the 2010
Congressional Campaign.
urbanairship.com
: @urbanairship
1.800.720.2098
Reports
Data beats opinion. Measure Success in mobile.
Get relevant insights to enhance the value of your mobile app campaigns. Get real-time
reporting to track how many users opened your app and took action within your app. Gain
deeper insight into the time of day and platforms that lead to the highest engagement with
your app.
Benefits
• Guide App Strategy - Understand user behavior
and how users respond to mobile campaigns.
• Test and compare campaigns - Compare results
from different notifications to refine and enhance
campaign success.
• Graphical Interface - Analyze your data in an easy-
to interpret graphical interface.
• Data Flexibility - Export your data to .csv or .xls.
• Easy Integration - Use our bundled libraries to
collect the information you need for reporting.
View usage across custom time periods and data points including app
opens, time in app, pushes to app, in-app purchase, and subscriptions.
Learn More About Your Users
With our reports, you can quickly access, understand, and track the impact of your mobile campaigns. Analyze usage
data to guide your mobile strategy, compare campaign results, and make smart mobile decisions.
urbanairship.com
: @urbanairship
1.800.720.2098
In-App Purchase
One-click transactions with your app.
In-app purchase allows users to purchase upgrades, new content, and complementary
features directly within your app. Simplify and shorten the path to purchase, to allow for
easy implementation of a “freemium” business model and creation of additional revenue
opportunities.
Benefits
• Increase Revenue - Deliver paid content to customers and grow revenue
from existing apps.
• Additional Engagement - Provide opportunities for users to obtain new
content or app upgrades to keep them interacting with your app.
• In-App Storefront - Make it easy for users to make secure purchases
from your app with one-click.
• Increase Potential Audience - Offer a basic version of your app for free
with additional features available for purchase.
• Track Conversions - Measure the effectiveness of campaigns driving to
a purchase or other call to action.
• Easy Integration - Use our bundled libraries to easily integrate a new
source of revenue into your mobile app.
Add functionality by offering additional
features or content for sale in your app.
How It Works
Urban Airship manages device verification and content delivery of mobile purchases. After a user makes a purchase
decision, billing is handled through the user’s iTunes account and content is delivered directly to the app. Once you set
up your platform IAP system (Google Marketplace/iTunes Connect), we will host and deliver content and secure receipt
verification, replacing your need for an IAP server.
urbanairship.com
: @urbanairship
1.800.720.2098
Subscriptions
Gain new subscribers any time - anywhere.
Subscriptions lets you develop an ongoing relationship with your users. Mobile users
subscribe directly within an app to open new revenue sources for publishers.
Benefits
• Subscription Management - Manage, verify, and track
subscriptions to your content. Users are tied to email
addresses so they can recover content later. This is a simple
turnkey user-management layer that sits on top of in-app
purchase.
• Extend Content Value - Allow access to content behind fire
walls, like back issues and articles from your app, with one
click.
• Security - Includes multiple levels of fraud protection
• Easy Integration - Use our bundled libraries to easily integrate
subscriptions into your mobile app. Full compliance with iOS
Terms of service.
Subscriptions allow you to open new revenue streams.
How It Works
Once your customer has downloaded your mobile app, they can subscribe to your content through a simple in-app
purchase. We create that user in our system and present your application with a user ID and password for use by that
user to retrieve messages, buy subscriptions, and access content. You create subscription content with a go-live date
and when that date comes around, every user with an active subscription will receive that piece of content. Optionally,
a Push notification or Rich Push message lets them know that new content is available. You can also set subscription
content to be the default content for subscribers.
urbanairship.com
: @urbanairship
1.800.720.2098
Resources
Urban Airship is the engine behind thousands of the world’s most successful mobile apps, providing a full
suite of messaging and content delivery tools, including Push Notifications, Rich Media Messaging, In-App
Purchase and Subscriptions. Our platform can help you maximize the success of your app allowing you to
build a strategy that will bring people back to your app day after day, extending its life and value.
Our products allow you to
• Plug-in to our powerful server infrastructure
• Keep up-to-date on Apple, RIM & Google protocols
• Adhere to Apple’s terms of service i.e. Feedback Services
• Keep your library fully updated as platforms change
• Spend more of your time making great apps
Quick Links
• Complete API documentation and sample code - http://urbanairship.com/docs/
• Push Notification API - http://urbanairship.com/docs/push_index.html
• Rich Push Notification API - http://urbanairship.com/docs/richpush_index.html
• In-App Purchase API - http://urbanairship.com/docs/inapp_index.html
• Subscription API - http://urbanairship.com/docs/subscriptions.html
Contact us if you are interested in learning more. (800) 720-2098
urbanairship.com
: @urbanairship
1.800.720.2098