Get documents about "Next-Generation Native Apps
Document Sample
Next Generation Native Apps
Track: Advanced AppExchange Developer
Eric Bezar
VP Platform Product Management
salesforce.com
Safe Harbor Statement
“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-
looking statements the achievement of which involves risks, uncertainties and assumptions. If any such risks or uncertainties
materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied
by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-
looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements
regarding strategies or plans of management for future operations, statements of belief, any statements concerning new,
planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include - but are not limited to - risks associated with the integration of Sendia
Corporation’s technology, operations, infrastructure and personnel with ours; unexpected costs or delays incurred in integrating
Sendia with salesforce.com, which could adversely affect our operating results and rate of growth; any unknown errors or
limitations in the Sendia technology; any third party intellectual property claims arising from the Sendia technology; customer
and partner acceptance and deployment of the AppExchange and AppExchange Mobile platforms; interruptions or delays in our
service or our Web hosting; our new business model; breach of our security measures; possible fluctuations in our operating
results and rate of growth; the emerging market in which we operate; our relatively limited operating history; our ability to hire,
retain and motivate our employees and manage our growth; competition; our ability to continue to release and gain customer
acceptance of new and improved versions of our CRM service; unanticipated changes in our effective tax rate; fluctuations in
the number of shares outstanding; the price of such shares; foreign currency exchange rates and interest rates.
Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-
Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-
K for the fiscal year ended January 31, 2006. These documents are available on the SEC Filings section of the Investor
Information section of our website at www.salesforce.com/investor.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make purchase decisions based upon
features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements, except as required by law.
2
Agenda
Platform overview
What is a native app?
What's new in Winter '07
Example app
3
Customer Use of salesforce.com Has Evolved
CRM Customized
Applications and Integrated Platform Ecosystem Directory
ERP Legacy
• Sales • Meta Customizations Customers building Partners building Directory of
• Marketing • Rich Web Services new On-Demand integrated solutions On-Demand
• Service & Support Integrations apps Business Apps
4
Platform for the Business Web
Create & Run Deliver Integrate Deliver
Publish Globally Everywhere
Secure & Think Global, Mobile
ISV Standards Mash-Ups
Scalable Act Local
5
Our Guiding Principle
Make simple things simple.
Make complex things possible.
6
Enablement Across All Audiences
Business Power Administrator / Script Professional
User User Business Analyst Developer Developer
Browser user Excel user Excel power user Basic DB knowledge SQL expertise
Light VBA or Javascript Java / .NET
Personalize apps
Configure apps
Customize apps
Develop apps
• Declarative • Procedural Code
• Point and click • Multiple languages
• Meta Data Based • Developer target
7
Agenda
Platform overview
What is a native app?
What's new in Winter '07
Example app
Q&A
8
Application Patterns
Native Composite Client
User Interface User Interface
Metadata, Layouts S-Controls, Buttons & Links
App Logic App Logic Client Specific
Workflow, Formulas, Validation Code + scripts (Java, etc) .NET forms, J2ME,
Blackberry, etc
Data Data
Custom Objects Web services, local DBs
Examples: data apps, Examples: email services, Examples: mobile apps,
Bug tracking, asset tracking, data enrichment, mapping, desktop/Office integration,
Expense management order entry ERP integration
Configure Code Code
Simplicity + Speed Control + Flexibility
9
Native Apps
Point-and-Click Model Delivers:
Data model customizations
• Add tables
• Add fields
• Create relationships
User interface customizations
• Diverse page layouts to support
Customize with multiple business processes
Clicks not Code
Workflow & business logic
Validation rules
function getPhoneFields(objDesc) {
time_object.StartTiming();
var fieldmap = objDesc.fieldMap; Approval processes
var ret = "";
for (key in fieldmap) {
Custom applications
if (dltypeof(fieldmap[key]) == "Field") {
if (fieldmap[key].type == "phone") {
ret += ", " + fieldmap[key].name;
All Customizations Are Upgraded
With Zero Customer Effort
10
When to go Composite?
Integrations, Custom Interface
Mash-Ups Development
http://www.salesforce.com/developer
11
Flexibility: Build, Buy, Mash-Up
Collaboration
function getPhoneFields(objDesc) {
time_object.StartTiming();
var fieldmap = objDesc.fieldMap;
var ret = "";
for (key in fieldmap) {
if (dltypeof(fieldmap[key]) == "Field") {
if (fieldmap[key].type == "phone") {
ret += ", " + fieldmap[key].name;
Build with Clicks Over 300 Applications Compose Mash-ups
not Code • Create • Browse from Components
• Share • Install
12
Agenda
Platform overview
What is a native app?
What's new in Winter '07
Example app
Q&A
13
In Winter '07, AppExchange matures from a
simple Data Centric platform to a powerful
Process Centric platform. Now business
analysts can automate entire business
processes without coding.
Winter '07 makes powerful things simple.
14
From Data Centric to Process Centric
Internet/
Nytimes.com CSS/PRM Paypal
Extranet
Benefits Enrollment
HR Payroll (ADP)
Enterprise Expense Mgmt
Intranet CRM Financials (Oracle)
Help desk
Analytics Supply Chain
Procurement
Recruiting
Department Project Portal Product Management
Bug tracking
MS Sharepoint Project Management
ProServ Automation
Spreadsheet
Press Release
Group File Share MS Access
approval
Lotus Notes
Content Data Process Transaction
Current Winter '07
15
What's New in Winter '07: Native Apps
Workflow & approvals
Security & compliance
Application logic
Data model customization
UI customization
16
Workflow: Not Just Notifications Any More
Field Update Action
Trigger State Changes &
Calculations
Outbound Message Action
Integrate across multiple
systems with real-time
messaging
Up to 300 Workflow Rules per
Object
Advanced filters and More
Objects
17
Approval Processes
Simple or multi-step
approval processes
For more information:
Specify actions at each step
Advanced Enterprise Admin Track
of process Tips & Techniques for Building Advanced
Workflow – 3:45 PM today
Flexible options for
approval request routing
Delegated approvals
18
App Logic: Data Validation
Prevent invalid data from
being saved
Make fields conditionally
required
Prevent duplicate values
Enforce your business
rules via UI and API
19
App Logic: Formula Enhancements
Set default field values
New Functions
FIND, SUBSTITUTE, DATEVALUE, MIN & MAX
Bigger Formulas
Reference Record Type,
User, Role, and Profile
Fields
Store formula results in
other fields
20
Data Model Customizations
Sharing on Custom Objects
Field History Tracking on
Custom Objects
Queues on Custom Objects
Self Relationships on
Custom Objects
User Hierarchy fields for
approval routing
Restricted edit option on
User custom fields
21
UI Customization
Rename Standard Fields
Related List Hover Links
Collapsible Sidebar
Customize Sidebar
Components on Every Page
Flexible Custom Tab Colors
& Icons
22
Automate Manual Business Processes
Which users have Which business processes
been left out? are still manual?
Recruiting
Human Resources Vacation Requests
Training
Expense Reports
Finance Procurement
Budgets
Project Management
Operations Event Managment
Professional Services Management
IT Asset Tracking
IT Bug Tracking
Change Requests
23
Meet Compliance Requirements
Implement process controls
Approvals
Record locking
Sharing rules
Audit changes
History tracking
Configuration audit trail
Report and archive
Create custom reports
Export data for archival
24
Agenda
Platform overview
What is a native app?
What's new in Winter '07
Example app
Q&A
25
Demo: PTO Request App
Department: Enterprise Wide
Key Requirements
Enforce business policies
Implement process controls
Meet compliance requirements
Integrate with Payroll system
Key Benefits
Eliminate error-prone manual processes
Reduce financial impact of inaccurate PTO
reporting
26
Q&A
Session Feedback Session ID: 241
Let us know how we’re doing!
Save time!
Use your cell phone or mobile device to
send Feedback via SMS/Text Messaging!
Please score the session from 5 to 1
(5=excellent,1=needs improvement) on
the following categories:
Overall rating of the session
Quality of content
Send a message to 26335
Strength of presentation delivery
In the message body:
Relevance of the session to your
organization Session 241, ####
Session ID # Scores for 4
categories
For example, “Session 123, 5555”
SMS Voting powered by:
28
