November 16, 2004
Latest Newsletter from AdEx India, a division of TAM Media Research
Subject: Pan Masala/Zarda/Gutka Advertising on Television register a 10% rise in
the first half of 2004 compared to the first half of 2003.
Key Findings:
10% rise in Pan Masala/Zarda/Gutka Advertising on Television in the first half
of 2004 compared to the first half of 2003.
Pan Masala/Zarda/Gutka Advertising show a 221% growth on Television in
2003 compared to 2000.
TV advertising shows an inconsistent behavior in the quarters across the years
(2000-2003).
‘Dharampal Satyapal Foods Ltd.’ tops among Pan Masala/Zarda/Gutka
advertisers on Television in the first half of 2004.
‘Rajnigandha’ tops among Pan Masala/Zarda/Gutka brands on Television in the
first half of 2004.
This week, AdEx India looks at the Pan Masala/Zarda/Gutka Category. First, let’s look at the Pan
Masala/Zarda/Gutka advertising spends on Television in the first half of 2004 compared to the
first half of 2003.
(All spends numbers, if any, indicate market valuation of the ad space/time bought. The figures should be taken only as indicative 1
and not absolutes)
A 10% rise in Pan Masala/Zarda/Gutka advertising spends in the first half of 2004 compared to
the first half of 2003.
Now, let’s look at the advertising trend in the Pan Masala/Zarda/Gutka category on Television
across the years (2000-2003).
(All spends numbers, if any, indicate market valuation of the ad space/time bought. The figures should be taken only as indicative 2
and not absolutes)
There is a 221% growth in the advertising spends of Pan Masala/Zarda/Gutka on Television in
the year 2003 compared to year 2000.
Let’s look at the advertising trend of Pan Masala/Zarda/Gutka category in the quarters on
Television across the years (2000-2003).
(All spends numbers, if any, indicate market valuation of the ad space/time bought. The figures should be taken only as indicative 3
and not absolutes)
Pan Masala/Zarda/Gutka shows an inconsistent behavior on Television in the quarters across the
years (2000-2003).
Let’s look at the advertisers who dominated the Pan Masala/Zarda/Gutka category in the first half
of 2003 and 2004.
(All spends numbers, if any, indicate market valuation of the ad space/time bought. The figures should be taken only as indicative 4
and not absolutes)
Here, Dharampal Satyapal Foods Ltd. grabbed the top position in Pan Masala/Zarda/Gutka in the
first half of 2004 whereas Kothari Products Ltd. gets the second position. Dalmia Consumer Care
& Sanket gets the third and fourth position whereas Vimal Gutkha got the fifth one.
Lastly, let’s look at the Top Pan Masala/Zarda/Gutka brands on Television in the first half of 2003
and 2004.
(All spends numbers, if any, indicate market valuation of the ad space/time bought. The figures should be taken only as indicative 5
and not absolutes)
Here, Rajnigandha gets the top position among Pan Masala/Zarda/Gutka brands in the first half
of 2004 whereas Tulsi Royal Mix stands on second position.
We shall be coming out with similar analyses on other categories in the coming days.
(Analysis from AdEx India-A Division of TAM Media Research)
+++
Siddhartha Mukherjee
Head - Corporate Communications
TAM Media Research
Dr. Babasaheb Ambedkar Road
Chinchpokli (E)
Mumbai - 400 033
India
Tel: +91 22 23718103/8325/8912; Extn: 540
Mobile: +91 9820082516
Fax: +91 22 23718086
E-mail: siddhartha@tamindia.com
website: www.tamindia.com
(All spends numbers, if any, indicate market valuation of the ad space/time bought. The figures should be taken only as indicative 6
and not absolutes)