Sabrina M by yaofenjin

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									                                       Sabrina M. Neeley
                                       Curriculum Vitae

OFFICE
Department of Marketing
Richard T. Farmer School of Business
Upham Hall, Room 200
Miami University
Oxford, OH 45056-1879
(513) 529-1200
neeleysm@muohio.edu


EDUCATION
Doctor of Philosophy, Business Administration (Marketing), University of Tennessee (1999)
Concentration: Consumer Behavior
Dissertation: The Influence of Animated Spokes-Character Actions and Vocalizations on Preschool
Children's Product Knowledge and Preferences

Master of Arts (Sociology), University of Tennessee (1994)
Concentrations: Research Methodology, Social-Psychology

Bachelor of Business Administration (Marketing), Texas A&M University (1990)


RESEARCH INTERESTS: Consumer selection and use of information – the use of interpersonal
information in comparison and decision making, the use of formal and interpersonal information in
health knowledge and behavior, and children‟ development of consumer information use skills

COURSES TAUGHT: Marketing Research, Principles of Marketing, Consumer Behavior,
Branding and Integrated Marketing Communications


ACADEMIC POSITIONS
Assistant Professor of Marketing, Miami University (8/01-present)
Assistant Professor of Mass Communications, Texas Tech University (9/98-5/01)
Director, Institute for Communications Research, Texas Tech University (1/99 - 12/99).
Lead advisor for the Department of Marketing, Logistics, and Transportation, University of
Tennessee (9/96 - 7/98)
Graduate Teaching Associate of Marketing, Logistics, and Transportation, University of
Tennessee (9/95 – 7/98)
Undergraduate Advisor, College of Arts and Science, University of Tennessee (1/93 - 8/95)
Graduate Teaching Associate, Dept. of Sociology, University of Tennessee (1/93 - 5/95)
BUSINESS AND RESEARCH EXPERIENCE
Research Assistant, Social Science Research Institute, University of Tennessee (5/92 - 8/95)
Assisted in design, implementation, analysis, and report writing for public and university projects
including:

   Tracking and interviewing of respondents for U.S. Department of Labor Transition Assistance
    Program (Phase 3) evaluation study. (mail and telephone, n=3000), 1994.
   Assisting with computer aided interviewing of respondents for U.S. Bureau of Labor Statistics
    Proxy Knowledge Acquisition Study assessment of household spending patterns (computer
    interviews, n=100 households), 1994.
   Co-design of UTK Student Sexual Harassment Survey, (mail, n=2000), 1994.
   Co-manager for Oak Ridge Health Agreement Steering Panel Survey, (telephone, n=3200),
    1993.
   Co-manager for Assessment of Tennesseeans‟ Health Insurance and Health Care Status,
    Tennessee Department of Finance and Administration (telephone, n=5000), 1993
   Analysis and report preparation for UT System Gender and the Workplace Survey (mail n=600),
    1993.
   Analysis and report preparation for UTK Gender and the Workplace Survey (mail, n=3000),
    1993.
   Assist in implementation of national program evaluation for the U.S. Department of Labor
    Transition Assistance Program (Phase 2) including tracking the selected sample and
    administering the survey instrument. (mail and telephone, n=2000), 1992.

Market Analyst, Directions Data Research, Knoxville, TN (Dec. 1994 - June 1995)
Computerized statistical analysis of marketing research survey data for private sector clients,
focusing primarily on customer satisfaction studies.

Research Assistant, Decision Resources, Knoxville, TN (Sep. 1992 - Aug. 1995)
Assisted in implementation of survey and focus group research for private sector clients, focusing
primarily on supply chain member studies, employee satisfaction studies, and public opinion
evaluations.

Independent Contractor, Dell Computer Corporation, Austin, TX (May 1991 - Dec. 1991)
Assistant to Regional Division Manager and Sales Manager. Assisted sales representatives in
preparation of bid proposals for potential corporate buyers, and sales/revenue information for
Quarterly Report. Responsible for maintaining account executives‟ and representatives‟
productivity statistics.

Assistant to the Executive Director, Opera and Performing Arts Society, Texas A&M
University (8/89 - 5/91). Designed and edited promotional materials. Created historical database of
season ticket holders and contributors for use in marketing research and decision-making.
Correspondence liaison with advertising agency, artists' representatives, and the local media.
REFEREED JOURNAL ARTICLES (ALL DOUBLE-BLIND REVIEW)

Neeley, Sabrina M. (forthcoming 2005), “The Influence of Children‟s and Parents‟ Individual
     Characteristics on the Child‟s Consumer Socialization,” Young Consumers, (formerly the
     International Journal of Advertising and Marketing to Children).


Neeley, Sabrina M. and Tim Coffey (2004), “Who‟s Your Momma? Understanding the Different
     Types of Millennial Moms,” Young Consumers, (formerly the International Journal of
     Advertising and Marketing to Children), 5 (July-September), (contribution 80%).

Neeley, Sabrina M. and David W. Schumann (2004) “Using Animated Spokes-Characters in
     Advertising to Young Children: Does Increasing Attention to Advertising Necessarily Lead to
     Product Preference?” Journal of Advertising, 33 (Fall),7-23, (contribution 70%).

Neeley, Sabrina M. and Maria L. Cronley (2003), “When Research Participants Don‟t Tell it Like it
     is: Pinpointing the Effects of Social Desirability Bias Using Self vs Indirect-Questioning,”
     Extended abstract published in Advances in Consumer Research, (contribution 50%)

Parkinson, Michael G. and Sabrina M. Neeley (2003), “Attorney Advertising: Does it Meet its
     Objective?” Services Marketing Quarterly (formerly the Journal of Professional Services
     Marketing), 24 (3), (contribution 50%)

Neeley, Sabrina M. and David W. Schumann (2000), "Perceived Social Approval as a Comparison
     Standard in Product Evaluation and Determination of Satisfaction," Journal of Consumer
     Satisfaction/Dissatisfaction and Complaining Behavior, 13, 37-51.(contribution 70%)

Dabholkar, Pratibha A. and Sabrina M. Neeley (1998), "Managing Interdependency: A Taxonomy
    for Business-to-Business Relationships," Journal of Business and Industrial Marketing, 13
    (6), 439-460. (contribution 40%)

Song, X. Michael, Sabrina M. Neeley, and Yuzen Zhao, (1996) "Managing R&D-Marketing
     Integration in the New Product Development Process." Industrial Marketing Management, 25
     (November), pp. 545-553. (contribution 50%)


REFEREED JOURNAL ARTICLES UNDER REVIEW

Neeley, Sabrina M. and Tim Coffey, “Understanding the „Four-Eyed, Four-Legged Consumer: A
     Segmentation Analysis of U.S. Moms,” (contribution 80%), submitted for review at Journal of
     Marketing, November, 2004.

Neeley, Sabrina M. and Maria L. Cronley, “Pinpointing the Effects of Social Desirability Bias
     Using Self vs Indirect Questioning,” (contribution 50%), (submitted 12/14/04 to Journal of
     Consumer Psychology – rejected). Preparing for submission to the Journal of the Academy of
     Marketing Science.
REFEREED CONFERENCE PROCEEDINGS (ALL DOUBLE-BLIND REVIEW)
Neeley, Sabrina M. and David W. Schumann (2000), "Questioning the Role and Effectiveness of
     Spokes-Characters in Advertising to Children," Annual Conference of the American Academy
     of Advertising. Paper published in Proceedings of the 2000 Conference of the American
     Academy of Advertising, M.A. Shaver (ed), 217 - 221. (contribution 70%)

Neeley, Sabrina M., Wendy Macias, Tara M. Clark, and Wei-Na Lee (2000), "Advertising Spokes-
     Character Attributes and Use Relationships," Annual Conference of the Society for Consumer
     Psychology. Paper published in Society for Consumer Psychology 2000 Winter Conference
     Proceedings, J. Inman, K. Tepper, and T. Whittler (editors), 94-99. (contribution 40%)

Neeley, Sabrina M. and Melinda J. Jones (1998), "Toon-ing In: Psychological Considerations
     When Using Spokes-Characters in Child-Targeted Advertising," Annual Conference of the
     Society for Consumer Psychology. Extended abstract published in Society for Consumer
     Psychology 1998 Winter Conference Proceedings, M. Campbell and K. Machleit (editors), 44-
     50. (contribution 60%)

Neeley, Sabrina M. and David W. Schumann (1997), "„Does This Make Me Look Fat?‟ Perceptive
     Social Approval as a Comparison Standard," Annual Conference of the Society for Consumer
     Psychology. Extended abstract published in Society for Consumer Psychology 1997 Winter
     Conference Proceedings, C. Pechman and S. Ratneshwar (editors), 129-131. (contribution
     50%)

BOOKS AND BOOK CHAPTERS

Neeley, Sabrina (forthcoming 2005),“Internet Advertising and Children,” in Internet Advertising:
     Theory and Practice. David W. Schumann and Esther Thorsen, eds. Lawrence Erlbaum.

Marketing to the Millenial Mom (forthcoming). David Siegel, Sabrina Neeley, and Tim Coffey.
    Chicago, IL: Dearborn Publishing.


CONFERENCE PRESENTATIONS

Neeley, Sabrina M. and Tim Coffey (2004), “Who‟s Your Momma? Understanding the Different
     Types of Millennial Moms,” presented at the 2004 Kid Power Conference.(contribution 80%).

Neeley, Sabrina M. (2004) “Internet Advertising and Children: Understanding Issues and Concerns
     of Trust,” to be presented at pre-conference session for the 2004 American Academy of
     Advertising Conference. Invited presentation.

Libermann, Annalisa and Sabrina M. Neeley (2004) “Understanding Spanish-Speaking Citizens‟
     Experiences with Media and Advertising in a non-Spanish-Speaking Geographic Area,”
     (Undergraduate Summer Scholar Project) to be presented at the student poster session at the
     2004 Society for Consumer Psychology Conference (contribution 10%). Reviewed
     presentation.
Szykman, Lisa R. and Sabrina M. Neeley (2003) “Consumers‟ Use of Health Information Sources:
    Examining Factors Influencing Source Selection and Health Knowledge,” presented at the
    Marketing and Public Policy Conference, Washington, DC. - co-chair of special session
    “When More is Less: The Unintended Consequences of Health Promotion Efforts.”
    (contribution 50%). Reviewed presentation.

Oakenfull, Gillian, Sabrina M. Neeley, and Michael McCarthy (2003) “Age, Period, and Cohort
    Effects in Brand Extensions” presented by Neeley at the Midwest Marketing Camp, Ohio State
    University, Columbus, OH. (contribution 40%). Reviewed presentation.

Oakenfull, Gillian, Sabrina M. Neeley, and Michael McCarthy (2003) “Age, Period, and Cohort
    Effects in Brand Extensions” presented by Oakenfull and McCarthy at the Association for
    Consumer Research European Conference, Dublin, Ireland. (contribution 40%). Reviewed
    presentation.

Callison, Coy and Sabrina M. Neeley (2002) “Advertising Skepticism in Young Teens,” presented
      by Callison at the advertising research poster session of the Association for Education in
      Journalism and Mass Communications Conference, Miami Beach, FL. (contribution 50%).
      Reviewed presentation.

Neeley, Sabrina M. (1997),"Changes in Academic Environments and What This Means to the Ph.D.
     Student Trying to Get a Job" panel chair, Southern Marketing Association Conference. Invited
     presentation.

PUBLIC PRESENTATIONS/GENERAL MEDIA

“Gen X Moms Take Back Purchasing Power from Kids” (June 1, 2004) by Lianne Stewart.
     Kidscreen, Marketing Section, pg. 67.

“The Disney Brand Name: Comments and Discussion of Corporate Disney Branding Issues,” with
     Michael McCarthy and Gillian Oakenfull. Miami University Art Museum. October 9, 2002.

"Advertising to Young Children," for Texas Tech University Office of News and Publications.
    Video News Release. December 1999. Distributed and shown on news stations throughout
    Texas during holiday shopping season.


RESEARCH IN PROGRESS

Neeley, Sabrina M. and Laura Rath, “Understanding the Effects of Different Types of TV Messages
     on Children‟s Food Choices,” in development.

Neeley, Sabrina M. and Brianne Petricone, “Children‟s Understanding of Nutritional Labeling,” in
     development.
Neeley, Sabrina M., Maria Cronley, and Ivy Boehm, “Predicting Children‟s Preference Consistency
     and Choice in Online Versus Actual Behavior Measurement,” in development.

Neeley, Sabrina M. and David W. Schumann, “Factors that Influence the Impact of Perceived
     Social Approval on Post-Purchase Judgments: The Interaction of Type of Product, Self vs
     Projective Assessment, and Social Desirability Bias,” (contribution 65%), in revision,
     anticipating journal submission Spring 2005.

Szykman, Lisa R. and Sabrina M. Neeley, “Engagers vs Non-engagers: Identifying the Antecedents
    and Consequences of Individual Health Management Practices on Health Knowledge and
    Health Care Use” (contribution 45%), in analysis.

Neeley, Sabrina M., David W. Schumann, and Pratibha A. Dabholkar, “Likelihood of Employing
     Comparison Standards: A Personality Factor,” (contribution 60%). Data collected, currently
     in writing for journal submission.


FUNDED RESEARCH
"Parental Influence on Children's Consumer Learning," Texas Tech University College of Arts and
     Sciences Research Enhancement Fund 2000-2001 ($3198).


CONTRACTED RESEARCH (INSTITUTE FOR COMMUNICATIONS RESEARCH)
The University Daily Annual Readership Survey, for Texas Tech Student Publications (phone and
     mail, n=600) ($2000) - 2/00-3/00

Perceptions of Texas Tech University in the State of Texas, for TTU Office of News and
     Publications (phone, n = 1750) ($15,000) - 10/99-12/99

Telephone Service Provider Survey, for Advertising Campaigns class (phone, n=500)
     (undergraduate student research - client: NTC Communications) - 9/99

Customer Perceptions of Banking Services in Guyman, Oklahoma, for Bank of the Panhandle
     (phone, n=400) ($2400) - 9/99

Evaluation of Kick Butts Youth Anti-Smoking Public Relations Campaign (phone, n=385)
     (undergraduate student research) - 4/99

The University Daily Annual Readership Survey, for Texas Tech Student Publications (phone and
     mail, n =549) ($2000) - 3/99

Yellow Pages Use Survey, for Advertising Campaigns class (phone, n=899) (undergraduate student
     research - client: Feist Publications, Inc.) - 3/99

Focus group recruiting, for The Lubbock Avalanche-Journal (pro-bono) - 2/99
Buddy Holly Museum, for Kristina Brown (phone, n=517) (graduate student research) - 2/99

Comparisons of GenX vs Baby Boomer Attitudes, for Dr. Keith Johnson (phone, n=637) (faculty
    research) - 2/99


RESEARCH CONSULTING

Oxford ADT Running Club; Oxford, OH – consulted on research initiatives to increase participation
     in annual half marathon race, including conducting online survey. Spring/Summer 2004.

Intelligent Decision Solutions; Florence, KY – supervised interdisciplinary student team developing
       communication/branding strategy, website, and print marketing materials, Spring 2003.

Body, Mind, and Soul; Oxford, OH – consulted on operational and marketing initiatives, supervised
    student teams conducting marketing research, 2002.

Lubbock Complete Count Committee -- consulted on research initiatives for Census 2000

Community Shares (non-profit organization, Knoxville, TN). Directed design, implementation, and
   reporting of donor profile study. (mail, n=2260), Spring 1995.

"Project Change - Knoxville, Tennessee." Fall, 1994. Analyzed and presented Census and
demographic statistics for Executive Summary.


DIRECTED STUDENT RESEARCH

(Miami University)
Brianne Petricone     BS         Marketing (Ind. Study)        Faculty Advisor           2005
Laura Rath            BS         Marketing (Ind. Study)        Faculty Advisor           2005
Annalisa Libermann    BS         Marketing (OARS--USS)         Faculty Mentor            2003
MKT 477               BS         Marketing (Ind. Study)        Instructor                2002

(Texas Tech University)
Amanda Hill         M.A.         Mass Communications           Committee Chair           2000
Opal Lertutai       M.A.         Mass Communications           Committee Chair           2001
Blythe Harrell      M.A.         Mass Communications           Committee Member          2000
Keri Lemon          M.A.         Mass Communications           Committee Member          2003
Kimberly Moyers     M.A.         Mass Communications           Committee Member          2001
Sueanne Goodrich    Ph.D.        Psychology                    Dean's Representative     1999
COURSES TAUGHT:

Undergraduate
Advertising Media Planning                                      Texas Tech
Consumer Behavior                                               Tennessee
Integrated Communications Administration                        Texas Tech
Interactive Media Studies Project                               Miami
Marketing Analysis & Research                                   Miami, Tennessee
Mass Communications Research Methods                            Texas Tech
Principles of Marketing                                         Miami
Principles of Public Relations                                  Texas Tech
Introduction to Sociology                                       Tennessee

Graduate
Advertising and the Consumer (consumer behavior)                Texas Tech
Data Analysis                                                   Texas Tech
Survey Research Methods                                         Texas Tech


PROFESSIONAL DEVELOPMENT
   worked with WonderGroup (kids marketing firm in Cincinnati, OH), Summer 2004
   Edward Tufte seminar “Visual Display of Quantitative Information,” September 2004
   John W. Creswell talk “Mixed Methods Designs,” March 2004
   Lily Teaching Conference, Miami University, November 2002
   Promotional Products Association International – Very Important Professor Program 2001


SERVICE

Professional
Society for Consumer Psychology, Co-Chair Education and Training, 2002 - 2005
Society for Consumer Psychology, Director of Promotions, 1999 - 2001
Society for Consumer Psychology Board of Directors, Ph.D. Student Representative, 1998
Society for Consumer Psychology -- conference reviewer, session chair
Society for Consumer Psychology/Sheth Fdn. Doctoral Dissertation Award -- reviewer
Association for Consumer Research – conference reviewer and discussant
American Marketing Association -- conference reviewer and discussant
Society for Marketing Advances -- conference discussant (1998)

University
Red Carpet Days Speaker 2003
Miami University Summer Reading Program discussion facilitator 2002
Texas Tech University Student Life Committee, 1999 – 2001
UTK Teaching Council - committee of the University of Tennessee Faculty Senate 1996
Divisional
Miami University, Richard T. Farmer School of Business Awards and Recognition Cmte., 2003
Open House Speaker 2003

Departmental
Curriculum Revision Committee, Dept. of Marketing, Miami University, 2001 - 2002
Faculty Search Committee, Dept. of Marketing, Miami University, 2002
Chair, Mass Communications Faculty Awards Committee, Texas Tech, 2000 - 2001
Mass Communications Technology Committee, Texas Tech, 1998 - 2001
Mass Communications Budget Committee, Texas Tech, 1999 - 2000
Mass Communications Peer Evaluation Committee, Texas Tech, 1999 - 2000
Mass Communications Faculty Travel Committee, Texas Tech, 1999
School Representative for Campus Charitable Campaign Drive, Texas Tech, 1998
Advertising and Public Relations Search Committee, Texas Tech, 1998 – 1999

Service to Students
Pi Sigma Epsilon Invited Speaker – “Qualitative Research Methods” 2003
Homecoming Parade judge 2003


HONORS
2005    Nominated for R.K. Smucker Outstanding Teaching Award, MU
2004    Nominated for ASG Outstanding Professor Award, MU
1999    Nominated for Hemphill-Wells New Professor in Excellence Teaching Award, TTU
1998    American Marketing Association, Sheth Foundation Doctoral Consortium Fellow
1998    Undergraduate Faculty Advising Award, College of Business Administration, UTK
1998    College of Business Administration Scholarly Research Grant Recipient, UTK
1997-98 Graduate Teaching Assistant Mentoring Program Fellow, UTK
1996    Southern Marketing Association Doctoral Consortium Fellow
1994-95 Graduate Teaching Assistant Mentor - Learning Research Center, UTK
        Beta Gamma Sigma
        Phi Kappa Phi


PROFESSIONAL ASSOCIATIONS
Society for Consumer Psychology
Association for Consumer Research
American Academy of Advertising




12/9/2011

								
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