EXPOShanghai
Newsletter
Countdown: 325 days to go www.expo2010china.com Newsletter No. 25, June 10, 2009
Expo poll
on public
favorites
CHINESE people say they are
willing to spend an average of
1,522 yuan (US$222) each at
World Expo 2010 Shanghai
China on food, shopping and
other activities, according to
data from an online survey
released on May 26.
According to the survey
compiled by worldwide
marketing services company
Millward Brown-ACSR and
Ogilvy, 38 percent of respon- Singapore Prime Minister Lee Hsien Loong (right) receives a model of the China Pavilion from
dents said they would visit the Huang Jianzhi, Deputy Director-General of the Bureau of Shanghai World Expo Coordination
Expo. on June 7, during the ground-breaking ceremony of the Singapore Pavilion (more on Page 4).
About 51 percent of those
respondents who intend to go
said they were looking for-
ward to visiting the United
States Pavilion, even though
the country has not yet con-
Color tone set for
national pavilion
firmed its participation in the
event.
About 41 percent said they
were looking forward to visit-
ing the France Pavilion.
Other participants that
generated a lot of interest in- THE China Pavilion at the 2010 Other parts of the pavilion the 20,000-square-meter China
cluded the United Kingdom, World Expo will be painted in will be covered by glass. Pavilion looks like an inverted
Japan and Egypt. seven shades of red, one of the pa- Different shades of red will be pyramid.
About 80 percent said they vilion’s designers has revealed. used on different levels to make The Organizer spent more
wanted to learn about for- Construction began on May the pavilion look as if it is the than six months finding the per-
eign cultures and arts at the 25 on the facade of the Chinese same color in the sun. Darker fect shades of red, even looking
Expo, while 72 percent said icon for the event with two alu- shades of red will be used on at samples from the Forbidden
new technology would be minum panels being installed upper beams and lighter shades City in Beijing. Experts from
one of their main purposes on a 41-meter-high beam of the will prevail closer the ground. the China Academy of Art then
for attending. 63-meter structure. The Organizer had consid- combined and improved them.
A total of 13,991 people Thousands of such panels, ered painting the pavilion in a Exterior work is due to
took part in the survey, held about 60,000 square meters in all, single red, but this would make be finished by July 25. Inte-
from February to mid-March in seven shades of red will be in- it appear as different shades rior decoration and exhibition
across the country. stalled on the crossbeams and the were used due to its irregular arrangements will start on Sep-
structure’s four support beams. shape. The upper section of tember 30.
Expo Fact To date, 239 countries and international organizations have confirmed their participation.
2 Newsletter No. 25, June 10, 2009
Colorful stage for visitors In Brief
Power supply
THE opening ceremony of World and Wudang temples. will be staged, averaging about THE World Expo Site will have the
Expo in Shanghai will be held on A total of 680 performances 100 shows a day in 32 venues most advanced power system in the
the night of April 30 next year, the from around the world have been throughout the Expo Site. world to ensure electricity supply
Organizer said on May 27. selected to entertain Expo visitors. Domingo is expected to sing during the summer peak season,
The gala event will run in three Some world-class troupes have at the Expo Performance Center, officials said. An intelligent power
parts both indoor at the Expo Cen- confirmed their participation. while Cirque du Soleil will per- distribution system will help reduce
ter and Expo Performance Center Visitors will also have a chance form at the Canada Pavilion. power consumption at the main
and outdoor along the Huangpu to see ethnic and tribal perfor- There will be no extra charge Expo venues by up to 30 percent.
River. mances from Africa, such as a for performances unless the audi- The system includes a substation
Expo visitors will be able to drum show from Burundi. ence numbers have to be restricted built by Siemens, which can regu-
see the performance of Spanish During the 184-day world fair, due to high demand. late power usage on the Expo Site.
tenor Placido Domingo, Cirque du a total of 20,000 sessions of 1,000 Shanghai will provide a Chi-
Soleil from Canada, and martial
arts by monks from the Shaolin
concerts, dances, operas, acrobat-
ic shows and other performances
nese local opera and a drama for
the 2010 event.
State Grid
THE State Grid, China’s main
power supplier, began building the
Win prizes with ground structure of its pavilion on
May 25 after construction of an
Haibao photos underground substation had been
completed. The pavilion doubles
PEOPLE can send photos of World as a power station and a showcase
Expo 2010 mascot Haibao to the of the country’s development in
event’s Website for a chance to win power generation and distribution.
an 8,000 yuan (US$1,172) travel The State Grid’s exhibition theme
certificate and Expo tickets. Other is “Electricity in Relationship
prizes will also be given out. with Daily Life.”
All photos, even those that
have been touched up using soft- Yili dairy sponsor
ware such as Photoshop, will be CHINA’S Yili Industrial Group
accepted. has joined the Expo 2010 list of
The Organizer aims to gather corporate sponsors after signing
photos of Haibao at famous attrac- a contract with the Organizer on
tions around the world. May 25 to become the sole senior
People can upload photos to sponsor for dairy products during
www.expo2010.cn/zt/2009/hbysj/ the world fair. Yili also sponsored
upload.htm before July 10.
The Organizer will select some
photos to make a greeting card that
Expo souvenir fair the Beijing Olympics last year.
The company will provide quality
dairy products and services that
will later be sold as a souvenir.
attracts retailers meet Expo standards. The Or-
ganizer chose Yili because of its
An employee shows a sample souvenir at a fair held by the consistently strong operation and
Expo Organizer on June 2. The fair at Shanghai International favorable public image.
Exhibition Center was designed to find retailers for licensed
Expo souvenirs. Nearly 3,000 types of souvenirs were on Outer space
display, from garments to toys, handicrafts, accessories, CHINA’S Shenzhou and Chang’e
clocks, stationery, bags and stamps. About 40 manufacturers space programs will be high-
have been approved to manufacture licensed Expo products. lighted in the Space Pavilion,
jointly built by China Aerospace
Science and Technology Corpora-
Expo Online tion, China Aerospace Science &
Industry Corporation and China
Number FOUR more countries — Armenia,
Luxemburg, Uruguay and Ireland —
and 3D technology while the latter
also offers an interactive experience.
Electronics Technology Group
Corporation. The pavilion is de-
have confirmed their participation in Expo Online allows people to visit signed like a huge cube suspended
of Online Expo Online, bringing the total num-
ber of Expo Online exhibitors to 187.
the pavilions at anytime no matter
where they are.
in mid-air. The exterior will look
like a scene from outer space and
exhibitors Expo Online is designed to offer
visitors a virtual tour of Expo pavilions
For more information, visit http://
www.expo2010.cn/czsw/wssbh/index.
the exhibition will show how aero-
space technologies change human
in Shanghai. It features “Browsing pa- htm or contact Chen Xuyan (Tel: 8621- lives. Twelve state-owned corpo-
reaches 187 vilions” and “Experiencing pavilions.”
Both functions rely on multi-media
22062079, Email: chenxuyuan @
expo2010.gov.cn).
rations will build six corporate
pavilions at the Expo.
Expo Fact A total of more than 20,000 performance shows will be presented during Expo 2010.
Newsletter No. 25, June 10, 2009 3
The Expo Site’s master plan was
conceived by Wu Zhiqiang (above) as
he and his team wanted to make the
permanent venues a part of Shanghai.
A ‘green’ Expo for better city life
THE environment is a core theme example itself by introducing concept, which combines both become a natural part of the city,”
of Expo 2010 and the Organizer solar energy, water recycling, passive strategies for conservation he said. “Many previous World
has drawn master plans to show zero-emission vehicles, and other and active ones to improve the en- Expo plans were only concerned
“green ideas” at every corner of “green” features in designing vironment. The approach has been with a designated site, like a
the Site. the 5.28-square-kilometer Expo hailed by government officials as Disneyland.”
On June 4, the eve of the 38th Site. being capable of revolutionizing The UNEP will evaluate Shang-
World Environment Day, the Or- Wu Zhiqiang, Chief Planner of urban development. hai’s environmental condition
ganizer issued guidelines with Expo Shanghai, said he proposed “Our plan will excite Shanghai before and after the 2010 event. It
the United Nations Environment the “H-city” (Harmony City) residents in 2010 but even more so will be the first time such a study
Program, calling on Expo visitors, concept as a guiding principal in 2020 and 2030,” said Wu, who on the environmental impact of an
participants and retailers to make for planning and design, at every leads the College of Architecture Expo has been carried out.
Expo Shanghai a “green event.” level, to illustrate Expo’s “Better and Urban Planning of Tongji UNEP experts will visit Shang-
Visitors are encouraged to bring City, Better Life” theme. University. hai in August and in November
tableware and reusable bags to the As a critical aspect of this “Once Expo is over and its fence 2010. They will publicize their
Expo Site to reduce waste, and theme, Wu conceived an “Eco+” is removed, the Site will instantly results in May 2011.
take public transportation.
The Organizer urged Expo par-
ticipants to design eco-friendly
pavilions that are in harmony
with surrounding buildings, avoid
extravagant decoration, save water
and electricity, and minimize pol-
lution during construction and
exhibition.
The participants all have shown
a “green” attitude in preparing
their exhibitions. Most of their
national pavilions are built from
green materials, including soy-
bean-fiber sheets, bamboo strips
and chipboard.
The participants have done
far better than the Organizer’s
expectation, said Dai Jianmin,
Director of Operation of the Bu-
reau of Shanghai World Expo
Coordination.
The Organizer has set a good Expo Boulevard provides not only passage to the main pavilions but also space for recreation.
Expo Fact All auto vehicles running at the Expo Site will use ‘clean’ energy with zero emission.
4 Newsletter No. 25, June 10, 2009
ROK starts pavilion work Belgium to
give away 26
CONSTRUCTION of the Republic
of Korea Pavilion for Expo 2010
diamonds
started on May 25 amid mourning THE Belgium Pavilion will give
for the country’s former-president away 26 diamonds to lucky Expo
Roh Moo-hyun, who passed away 2010 visitors.
two days before. The ceremony Each week during the Expo,
was curtailed because of Roh’s the Organizer will draw a lottery
death and a planned display of to give away a Belgian diamond,
fireworks was canceled.
Leo Delcroix, the country’s Com-
The South Korean Knowledge
missioner General for the Expo,
Economy Minister Lee Youn-Ho
said on June 3 after unveiling the
required all attendees at the cer-
nation’s pavilion design.
emony to observe a moment of
silence. More than 100 South Ko- The venue will also host the
rean politicians and businessmen European Union exhibition.
were present and most of them For a chance to win, visitors will
Korean officials lay the foundation stone for their national have to text the correct answers to
wore black. pavilion at the Expo Site on May 25.
The atmosphere lightened a lit- trivia questions about Belgium.
tle when South Korean singer and technology and traditional culture of the Korean alphabet. The 5,250-square-meter pa-
actress Jang Nara was appointed in its largest Expo pavilion ever. The country’s 2010 exhibit will vilion will feature a huge “brain
ambassador for the pavilion. She The country, always among be themed “Friendly City, Color- cell” as the centerpiece. Visitors
will greet visitors to the pavilion. the most popular exhibitors at ful Life.” can enter the pavilion via one of
The country’s pavilion will Expos, will build a three-story, The pavilion will cost US$20.72 the “brain’s” veins.
showcase blueprints of future cit- 6,160-square-meter pavilion million and is expected to attract Belgium will highlight the
ies along with its most advanced which resembles 20 basic letters about 5 million visitors. “green economy” concept.
Opera to display Sino-Japan friendship
THE crested ibis was declared ex- the tale of ibis. The opera will in- Sato said he imagined himself
tinct in Japan in the 1970s but with volve both Chinese and Japanese as a child when he was compos-
help from the Chinese govern- directors, said Hirofumi Wakamat- ing the piece. “I am trying to send
ment, the birds were re-introduced su, Director of the Japan Pavilion. a message to the next generation
to Japan in the 1990s and its popu- “The opera will be easy to un- that we will provide a beautiful
lation is growing again. derstand, with children our prime future,” he said.
The Japan Pavilion will stage a target audience,” opera creator The Japanese Expo team will
20-minute opera to highlight the Makoto Sato said recently in soon begin to recruit Chinese ac-
Sino-Japanese friendship through Shanghai. tors for the opera.
Nepal’s ‘Tales
Singapore presents ‘Urban Symphony’ of Katmandu’
NEPAL has published a new
SINGAPORE Prime Minister Resembling artist’s rendition of its pavilion
Lee Hsien Loong attended a a music box, for World Expo 2010. Its exhibit
groundbreaking ceremony for the the pavilion will explore the theme “Tales of
construction of the country’s Expo will lure Katmandu City — Seeking the
pavilion on June 7. visitors to Soul of a City; Exploration and
Lee presented an orchid, spe- explore its Speculation.”
cially nurtured by the Singapore exhibition The pavilion will focus on Kat-
National Parks for Expo 2010, to as they mandu, the capital city of Nepal,
Executive Vice Mayor of Shanghai hear music as an architectural, artistic and
Yang Xiong. emanating
cultural center that has developed
The orchid hybrid, named from its core.
over 2,000 years.
“Dendrobium Singapore Shanghai Resembling a music box, the pa- urban planning experiences for The theme touches upon the
Symphony,” will be a highlight of vilion has an “Urban Symphony” creating a “garden city.” Almost all soul of a city by exploring its past
the Singapore Pavilion. theme and its aluminum facade the exhibits will play music when and future. Another highlight of
“The pavilion will be Singa- will show Singapore’s famous visitors draw near, said Sauhoong the pavilion will be Nepal’s efforts
pore’s largest undertaking at a landmarks. Lim, Chairman of the Singapore in environmental protection and
World Expo,” Lee said. Inside, Singapore will share its Pavilion Advisory Panel. developing renewable energies.
Visit www.expo2010.cn for more news & information
The Bureau of Shanghai World Expo Coordination, 3588 Pudong Road S., Shanghai 200125, China
Contact: Ms. Lu Lixing, Tel: +86-21-2206-2310, Email: lulixing@expo2010.gov.cn; Mr. Zhang Jun, Tel: +86-21-2206-2924, Email: jameszhang@expo2010.gov.cn