Google Trends

Google Trends

Google Trends ist die Erweiterung von Google Zeitgeist. Es lassen sich für bis zu 5

Suchbegriffe der Suchtrends ermitteln, die aus den bei Google durchgeführten Suchen

ermittelt werden. Die Diagramme zeigen wie populär ein Suchbegriff innerhalb einer

Zeitspanne war.

Google Trends gibt es auch für Google-eigene Themenseiten, wie z.B. Google Musik.



September 25, 2007

Google Trends Now Updated Daily





Google has increased the frequency that it updates its Google Trends service, so that trends are



now updated daily, instead of monthly. Trends launched in May 2006, and has been updated a few



times since then. Most recently, Google added a Hot Trends feature a list of the queries that are



being searched on more than they usually are. Google has also made available an RSS feed and

iGoogle gadget for Hot Trends, which is updated in "very near to real time."





The tool is vulnerable to the vagaries of Internet fame, as well as offline events or media. Google



attempts to explain some of the posts by providing a list of news stories about the keyword. For



instance, among the hot trends as I write this are "Daily Oklahoman," a newspaper involved in a



well-publicized spat with Oklahoma State football coach Mike Gundy; and "Nikki Sixx," the bassist

for 80s hair metal band Motley Crue, who recently wrote a book chronicling his drug use.





For those phrases that defy an easy explanation, Google has created a Hot Trends group to let



users add their facts and theories about the trends, such as whether a topic was mentioned on

Oprah, or showed up in last night's popular sit-com.





For search marketers, the tool can be used to gauge the interest in certain keywords, as long as



they have been queried enough times. It can also give bloggers fodder for their posts, to take

advantage of the rise in searches for a given topic.





Posted by Kevin Newcomb at September 25, 2007 11:56 AM