[MArkeTplAce]
A Growing Boomer Retirement Market
THE BOOMER RETIREMENT NEED
The boomer generation is a skeptical, demanding and educated demographic when it comes 78.2 million
to planning for their retirement. They require a comprehensive approach which means they boomers as of July 2005
want an advocate working on their behalf – not a sales person selling advice. Boomer clients — U.S. Census Bureau
look for open platforms free from proprietary pressures – the kind of environment indepen-
dent advisors provide.
A GROWING MARKET
The independent advisor channel continues to outgrow wirehouse/bank competition, with an $23 Trillion
18% growth in assets for fee-only financial advisors and 14% for independent reps. investable assets within boomer
households
Product innovation also continues at an unprecedented rate. Mutual funds are the dominant invest-
— 2007 Tiburon Strategic Advisors
ment product ($10.8 trillion assets) and are used heavily by both the rapidly growing independent
rep and fee-only financial advisor markets (39% and 61% of assets respectively).
COMPREHENSIVE APPROACH Growing market in assets:
As Tiburon Strategic Advisors notes in a recent report, investments will matter less than
comprehensive wealth management services — as competition heats up, it will increasingly 18% for fee-only financial
be marketing and service that matter most. Client retention and consolidation is now more advisors
critical than ever as baby boomers liquefy their wealth.
14% for independent reps
With asset protection becoming more important for retiring boomers, the advisor focus becomes — 2007 Tiburon Strategic Advisors
either their health care and income years (for the less affluent) or their estate planning and
charitable giving years (for the more affluent).
Boomer Market Advisor’s mission as the boomer retirement expert is
to deliver strategies, trends and analysis across multiple media plat-
forms to the comprehensive financial advisor serving the most lucra-
tive group of clients – BOOMERS.
www.BoomerMarketAdvisor.com • 888-239-0937 1
[Audience]
$1.5 million Who is the Boomer Market Advisor?
average readers’ client net worth
18 years The Boomer Market Advisor reader is a comprehensive financial advisor who specializes in
delivering a multitude of investment and retirement products for the boomer demographic.
of experience in the business
These readers are high-achievers, very time compressed and very concerned about
providing their clients with the appropriate advice and guidance to meet
independent their financial and lifestyle needs. Boomer Market Advisor provides these advisors
with the tools, data and strategies they need to be successful.*
retirement Reader Value: Boomer Market Advisor is the only magazine that helps financial advisors
planning market and advise boomers on their retirement needs.*
primary focus * Publisher’s Own Data
$245,000 Products Sold
readers’ average income 97% Traditional IRAs
85% 529s
$79 million 84% LTC
average assets under management
83% Variable Annuities
Securities 78% Load Mutual Funds
licensed 68% Fixed Annuities
68% Traditional Life
life/Health 66% Universal Life
licensed 57% ETFs
56% REITs
Fee 41% SMAs
commission
Source: 2008 Boomer Market Advisor Source: 2008 Boomer Market Advisor Practice Management Study
Practice Management Study
2 888-239-0937 • www.BoomerMarketAdvisor.com
[reader
engAgeMenT]
Readers Love Boomer Market Advisor
According to a recent reader survey, the majority of Boomer Market Advisor readers rate
Boomer Market Advisor as their favorite industry magazine to read. In addition, they rank
Boomer Market Advisor as the first industry publication they read. Their high engagement
105,216
pass along readership*
with the magazine means your advertising message is read.
Key engagement findings:
80% said they are likely to pass along an issue to a colleague. 67 minutes
average time spent reading
79% of respondents said they would recommend a subscription to Boomer Market Advisor.
an issue**
77% said they would show an article to a client.
Source: August 2008 Subscriber Survey, Publisher’s Own Data
More readers
#1 look to financial
publications to
gather industry-related than
any other media**
of readers
71% report
taking a
purchasing action during the
past year**
Total
28% average
open rate
for Boomer Market Advisor
WATCH eNewsletter***
* Pass-along readership, July 2008 Baxter
Research adRecall Study
** July 2008 Baxter Research adRecall Study
*** Publisher’s Own Data
www.BoomerMarketAdvisor.com • 888-239-0937 3
[TesTiMoniAls]
Boomer Market Advisor
Readers Say it Best.
When asked why they read Boomer Market Advisor, readers said:
Boomer Market Advisor is on the cutting edge of the income distribution
Briggs Matsko revolution that is taking place in the financial services industry and is the
CFP, Lincoln No. 1 industry periodical that I read and look forward to getting each month.
Financial
A core focus of any smart advisor is the boomer market…whether it’s
practice management tips or strategies for effective client meetings,
Peter Mallouk Boomer Market Advisor’s easy-to-read format makes it a pleasure to
CFP, Principal read. As a financial advisor, I get bombarded with industry publications.
Creative Planning Boomer Market Advisor is the one I always make time for.
As a private wealth manager, it is imperative I stay current on topics, is-
sues and industry trends relevant to boomers…Boomer Market Advisor
Renee Hanson brings the experts to me which puts the magazine at the top of my list
Advisor, for reading each month.
Ameriprise
Why Readers Read Boomer Market Advisor:
“To stay current on different investment strategies for Boomer clientele.”
“I need to keep up with a changing demographic which is the majority
of my business.”
“It more consistently touches upon the subjects that are important
to me and my market.”
4 888-239-0937 • www.BoomerMarketAdvisor.com
[AdverTising
vAlue]
Lower Cost. Higher Impact.
Advertiser Value: Boomer Market Advisor has the lowest cost per page that allows the adver- The ONLY Advisor
tiser to efficiently position their product or service to advisors across all financial channels that are
Magazine to Qualify
targeting boomers — the demographic that has the most in investable assets in the marketplace.*
Subscribers by Title.***
Source: June 2008 BPA Circulation Statements
Plus, Boomer Market Advisor delivers subscribers who are currently CFPs, RIAs, or hold a
Series 6 or 7 license* — who target the most lucrative group of clients — BOOMERS.**
$8,780
Boomer Market Advisor offers the lowest cost per page of any financial publication in the
market with a niche editorial focus. Which means you reach a targeted audience of
strategic financial advisors serving the largest demographic with the largest total assets
in the United States.
Open Four-color page rate
Savvy marketers want more efficient, and highly effective, ways to reach top performing,
specialized and responsive audiences. This allows marketers to target their advertising message to
of business
this audience, creating more brand awareness and affinity to their product and service.
That is exactly what Boomer Market Advisor delivers each month online and in print. 69% decision
makers
rank industry-specific busi-
ness magazines as their
choice of media for helping
new for 2009 them do their job.
— 2007 Forrester Research Study
• 50,103 Total Qualified Circulation*
Source: June 2008 BPA Circulation Statement
• Fully Integrated Advertising Opportunities with
BoomerMarketAdvisor.com
• Enhanced Editorial Experience: new columns, contributors
* Source: June 2008 BPA Circulation Statement
Average TQ = 43,649
Para 3a TQ = 50,103
** Publisher’s Own Data
*** Competitive Set: Financial Planning, Financial Advisor, Investment Advisor
www.BoomerMarketAdvisor.com • 888-239-0937 5
[inTegrATed
MArkeTing]
Accessing the Industry’s Leading
Comprehensive Boomer Market Advisors
The Power of Integrated Marketing
In 2009, Boomer Market Advisor will continue to address the needs of comprehensive advisors
through the magazine. However, as the information needs of advisors change — and how
advisors access information changes — Boomer Market Advisor maintains and extends its
relationship — and your brand — through a variety of integrated media opportunities.
FAST FACTS ABOUT INTEGRATED MARKETING EFFECTIVENESS
Advertisers who integrate their B2B print with other B2B media generate 56% more sales
than advertisers using B2B print alone.
– Fairfield Research
More than 85% of business decision makers (readers) and marketers agree that B2B me-
dia are more effective when integrated together.
– American Business Media
91% of B2B decision makers agree that it's easier to recognize or remember a company's
brand or products/services when they see messages in multiple media such as
magazines, online or at events.
– American Business Media
campaign memorability, driven by magazines
and online, is associated with purchase
consideration.
Mag + Online 165
Magazine Only 122
Control 100
Online Only 78
Advertising Research Foundation, March 2008
6 888-239-0937 • www.BoomerMarketAdvisor.com
[“THe Big ideA”]
High Impact. Exclusive Opportunity.
“THE BIG IDEA” Sponsorship Opportunities
Boomer Market Advisor offers a comprehensive portfolio of proven media products to help you
build your business.
100%
% of respondents to a recent
• Annuity Leader Profile – April survey who look forward
• Advisor of the Year – May to receiving the December
• Socially Responsible Advisor – August Product & Trend Issue.
— Publisher’s Own Data
• Product & Trend Issue – December
• Broker/Dealer Directory – Quarterly
• Roundtables iMpAcT Ads
• Direct Response Opportunities double readership.
• Survey Underwriting — 2004 Reed Reseaerch Group Study
• Broker/Dealer Profile
• Top Fund Manager Profile of readers
• Hi h Impact Advertising Opportunities:
g
Inserts/Tip-ins Gatefolds 74% recalled
seeing
French Door/Tip-ons Belly Bands the July 2008 Broker/Dealer
Business Reply Cards Posters Checklist Issue.
Polybag Inserts — July 2008 Baxter Research adRecall Study
www.BoomerMarketAdvisor.com • 888-239-0937 7
Editorial Calendar
Materials Bonus
Issue Ad Close Editorial Focus
Due Date Distribution
Exit Planning – Do you have a plan to capture millions of retiring boomer
January 11/19/08 11/26/08 FSI
business owners? What about a plan to ensure top dollar for your own firm?
Insurance – If you’re truly comprehensive, you can’t duck insurance. We TD Ameritrade/NAVA/
February 12/19/08 12/29/08
tackle life, health and long term care for you boomer clients’ financial plan. ASPPA/ICMG
2009 Reader Survey – Behavioral economics, your clients and you –
In the turbulent market environment, how are advisors keeping their
March 1/21/09 1/28/09 boomer clients on track and out of trouble? Is their “stay the course”
strategy working? What products are filling the downside protection and
upside potential so many boomers now demand?
Annuities – Many clients will outlive their assets. Annuities help. What’s Benefits Selling Expo/
April 2/18/09 2/25/09 available, and when are they appropriate in the boomer portfolio? VAs, LIMRA Retirement and
EIAs and traditional fixed products are covered. Life Insurance
Boomer Market Advisor of the Year – We honor the advisor industry’s
May 3/25/09 4/1/09 best-of-the-best, and detail the steps they take in going above and
beyond to address boomer needs.
ETFs and Alternative Investments – Managed accounts, oil and gas,
MDRT/Pershing Insite/
June 4/22/09 4/29/09 hedge funds. What innovations are occuring in product development?
Morningstar
Which should boomers embrace, and which should they avoid?
Broker/Dealer Resource Guide – Interactive, user-generated content
July 5/20/09 5/27/09 gives you a comprehensive view of the B/D industry. How does your
Broker/Dealer stack up in addressing your needs?
Socially Responsible Advisor of the Year – Boomers retain their
Senior Market
August 6/24/09 7/1/09 ”flower” power sensibility, and want to leave a lasting legacy. What SRI
Advisor Expo
techniques result in a win-win for clients and advisors? We detail the best.
Mutual Fund Resource Guide – We list the Morningstar winners, and
September 7/22/09 7/29/09 FPA/NAPFA
new fund products especially geared to boomer retirement.
Readers’ Choice Awards – Find out who readers like in our annual poll
LIMRA Annual Meeting/
October 8/26/09 9/2/09 of the best financial products and companies. Some are expected, some
FPA/NAVA/Schwab
are suprises, but all are interesting.
Broker/Dealer Excellence Awards – We ask our readers to name the
NAILBA/AFG Research
November 9/23/09 9/30/09 Broker/Dealers that are true partners in their business. Who came out on top,
Summit
what are they doing right and why isn’t your Broker/Dealer doing the same?
Products and Trends – A comprehensive look at the upcoming year in
December 10/21/09 10/28/09 ETFs, mutual funds, SMAs, Broker/Dealers, annuities, life insurance,
LTCI and marketing organizations.
8 888-239-0937 • www.BoomerMarketAdvisor.com
In Every Issue
Marketing to Boomers
Forward Motion – Regulatory and compliance news, industry trends and Q&As with top newsmakers.
What Boomers Want – The latest demographic and psychographic information on a generation
that keeps on changing. What do they want from their advisor, and how can you better relate?
Advertise with Impact – Advisors who want to reach boomers can’t stay mired in the 1960s.
Boomers aren’t there anymore. Drop the stereotypes and pick up on their later-life values.
Increase your Boomer Reach – New products, technology and services mean a boomer
advisor can be in more places even more often than he imagined.
Boomer Retirement
Building it Up – All the tools, techniques and strategies to ensure your boomer clients build their
portfolio in the most effective way possible.
Spending it Down – Advice from experts on the proper distribution of assets, and the best
way to protect the portfolio it’s taken a lifetime to build.
Fund Watch – Fund manager analysis, exchange traded fund column and emerging market predictions.
*NeW Boomer of the Month – A spotlight of a boomer client, the issues they face and how
they are solved.
IRA and Income Planning – The rollover transaction, tax planning and marketing your IRA expertise.
*NeW Overseas Investing – A column dedicated to ensure your boomer clients benefit from
access to new and emerging markets.
*NeW Alternative Investment Column – What hot new products are coming on-line; are
they hype or help for you boomer clients.
Point/Counter Point – Investment strategy debates, hot regulatory topics and industry outlook.
Practice Management
The Tech Edge – The latest cutting edge technology to ensure you’re always one step ahead
of the competition. What’s available to ensure your clients have a better probability of achieving
their retirement dreams?
Broker/Dealer Playbook – Commentary from industry leaders, practice management tips and
industry performace reporting.
The Last Word – Compliance – Our legal experts explain the latest compliance issues to
effect the industry, and more importantly, your business.
Advisor’s Voice – Planning best practices, management tips and client relationship advice.
*NeW The Checklist – What should you think about before making a major change to your
life and your business? We let you know in an easy-to-read format.
www.BoomerMarketAdvisor.com • 888-239-0937 9
Industry Columnists
DR. MATHEW GREENWALD LINCOLN ANDERSON is
is president and CEO of managing director, chief
Greenwald & Associates, a investment officer and
premier public opinion and chief economist with San
market research company that Diego-based Linsco/Private
has conducted customized Ledger. He is a former senior
research for more than 200 organizations, including economist to the Council of Economic Advisers
many of the nation’s largest financial corporations, under the Reagan Administration and has held top
trade associations and non-profit organizations. positions at Fidelity Investments and Bear Stearns.
MARK CORTAzzO, CFP is KEN DYCHTWALD is a
senior partner with MACRO nationally renowned expert
Consulting Group. Since on the baby boomer generation,
founding the independent as well as the president and
financial planning firm in CEO of research and consulting
1992, Mark has been profiled firm AgeWave. Dychtwald
in many industry publications and has earned is a psychologist, gerontologist, acclaimed public
numerous awards and accolades. speaker and best-selling author of 12 books.
CHRISTINE BENz is director DALE BROWN is president
of personal finance for and CEO of Financial Services
Chicago-based research Institute, an advocacy and
firm Morningstar Inc. She is membership organization for
also the author of Morning- independent Broker/Dealers
star Guide to Mutual Funds: and financial advisors. Brown
5-Star Strategies for Success. has almost 20 years of association management
experience. Prior to leading FSI, he was associate ex-
MARC BUTLER is managing ecutive director of the Financial Planning Association.
director of the Technology
Products and Services Group
for iNautix, a division of clearing
giant Pershing LLC. The
company is a leading provider
of enterprise solutions, custom technology, and
business consulting services to institutional and
retail financial organizations and independent
registered investment advisors.
10 888-239-0937 • www.BoomerMarketAdvisor.com
Advertising Policies/Rates & Dates
DISPLAY RATES (GROSS) CANCELLATIONS
COLOR All cancellations must be received in writing
five business days prior to the ad sales clos-
1x 3x 6x 9x 12x 18x 24x ing date.
Two pages 15,960 15,030 14,090 13,600 13,160 12,800 12,450
CONTRACT YEAR
One page 8,780 8,250 7,740 7,490 7,260 7,060 6,850
Advertising must be inserted within one
2/3 page 8,380 7,670 6,920 6,440 5,930 5,780 5,630 year of first insertion to earn frequency
1/2 page 7,110 6,510 5,880 5,450 5,080 4,930 4,770 discount rates.
1/3 page 5,150 4,680 4,270 3,930 3,630 3,560 3,430
SHORT RATES
1/4 page 4,110 3,730 3,390 3,150 2,930 2,840 2,450 Advertisers will be short-rated if frequency
originally contracted for is not achieved.
CREDITS
DATES
Credits earned by increasing frequency
Issue Ad Close Materials Due during a contract year will be applied to fu-
ture billings. No cash rebates will be made.
January November 19, 2008 November 26, 2008
February December 19, 2008 December 29, 2008 VERBAL ORDERS
March January 21, 2009 January 28, 2009 All verbal orders are considered binding.
April February 18, 2009 February 25, 2009
AGENCY COMMISSIONS
May March 25, 2009 April 1, 2009 15% of gross billing allowed to recognized
June April 22, 2009 April 29, 2009 agencies, provided account is paid within
thirty (30) days of invoice date. Production
July May 20, 2009 May 27, 2009
charges are not commissionable.
August June 24, 2009 July 1, 2009
September July 22, 2009 July 29, 2009 PAYMENT TERMS
Invoices are dated as of mail date and are
October August 26, 2009 September 2, 2009
due Net 30. All past-due accounts subject
November September 23, 2009 September 30, 2009 to an additional 1.5% interest charge per
December October 21, 2009 October 28, 2009 month. Advertiser and agency will be held
jointly and severally liable for past-due
accounts. In the event of nonpayment,
Boomer Market Advisor is entitled to any
court costs, collection agency, attorney’s
fees or other costs, which may result from
said nonpayment. 50% advance payment
on the first issue charges and a credit ap-
plication is required for all advertisers who
have not established credit with Boomer
Market Advisor.
www.BoomerMarketAdvisor.com • 888-239-0937 11
eMedia Opportunities
BoomerMarketAdvisor.com
The Boomer Retirement Experts
BoomerMarketAdvisor.com offers a dynamic experience and fully integrated advertising op-
portunities designed specifically to increase your branding to the boomer retirement advisors
recommending your products and services.
Advertising options on the Website include: TOP LEADERBOARD
Top Leaderboard (728 x 90 pixels)
Retirement Counter Sponsorship (88 x 31 pixels)
Top Medium Rectangle (300 x 250 pixels)
Boomer Stat of the Week Sponsorship
TOP MEDIUM
(88 x 31 pixels) RECTAnGLE
Bottom Medium Rectangle (300 x 250 pixels)
Bottom Leaderboard (728 x 90 pixels)
Logo (88 x 31 pixels)
3:1 Rectangle (300 x 100 pixels)
Additional Web advertising
opportunities available:
3:1 RecTAnGLe
Rich Media advertisements (including Interstitials,
peel-aways, Eyeblaster expandable ads) BOTTOM
MEDIUM
RECTAnGLE
Web seminars
Microsites
Podcasts
Video BOTTOM LEADERBOARD
RSS Sponsorship
Printer-friendly Sponsorship
12 888-239-0937 • www.BoomerMarketAdvisor.com
[emedia
opporTuniTies]
rich Media
Advertising
Boomer Market Advisor WATCH BAnnER Interstitial
Each week, Boomer Market Advisor WATCH editor
John Sullivan helps qualified email subscribers
effectively address the longevity and income
issues that threaten to undermine baby boomer
retirement. Using a strategic mix of product,
practice management and demographic infor-
mation, Boomer Market Advisor WATCH assists
readers in penetrating deeper into the incredibly
lucrative baby boomer retirement market. MEDIUM
RECTAnGLE
Advertising Options:
Banner (468 x 60 pixels)
Medium Rectangle (300 x 250 pixels)
Peel-Away
Boomer Market Advisor's BAnnER
Publisher's Preview
This monthly eNewsletter previews the
current issue's comprehensive marketing,
product and practice management tips and
techniques for comprehensive advisors serv-
ing the boomer market.
A must-read for subscribers! Extend your
brand's presence into the eNewsletter sub-
scribers look for and turn to alerting them the Eyeblaster
latest issue is online every month.
Expandable Ads
Advertising Options:
BAnnER
Banner (468 x 60 pixels) – top and bottom
positions available
All of Boomer Market Advisor's eNewsletters use Lyris Technologies
Inc., an industry-recognized brand for our email list management.
Rated number one in email deliverability by Jupiter Research, Lyris Technologies Inc. is
the premier email marketing solution since 1994.
www.BoomerMarketAdvisor.com • 888-239-0937 13
PUBLICATION TRIM SIzE
Magazine trims to 8 3/8 x 10 7/8”; keep live
matter 3/8” from all sides that bleed. Perfect
alignment of type or design across gutter of
two facing pages cannot be guaranteed.
Allow a 3/16” safety at gutter of spreads.
Production Specifications
Two-page Spread Bleed
17 1/4” x 11 1/8”
non-bleed
16” x 10 1/8”
1/2-page Spread Bleed DIGITAL AD REQUIREMENTS ADS TO BE PRODUCED BY
17 1/4” x 5 3/8” Preferred format: BOOMER MARKET ADVISOR
non-bleed
PDFX1A with fonts and 300 dpi images embedded If we are building your ad, you must provide the
16” x 4 5/8”
following materials:
Acceptable file formats include: • Typewritten text
• QuarkXPress 6.0 – include all Mac screen and • Photographs, transparencies or prints
printer fonts and all resources placed in the • A clean black-and-white logo or digital file of the
layout. logo saved as a vector EPS (Illustrator or Freehand)
• Adobe InDesign CS / CS2 / CS3 – include all • A brief indication (mockup) or written descrip-
1/2-page Horizontal* Full Page Mac screen and printer fonts and all resources tion of your concepts for the ad
Bleed Bleed
8 5/8” x 5 3/8” 8 5/8” x 11 1/8” placed in the layout.
non-bleed non-bleed • Adobe Illustrator CS / CS2 / CS3 – images SUBMISSION OF MATERIALS
7 1/4” x 4 3/4” 7 5/8” x 10 1/8” Ads may be submitted to the Boomer Market Advisor
must be linked (not embedded) and included,
fonts must be changed to outlines. ftp site. Ads may also be shipped on a Macintosh-
• Adobe Photoshop CS / CS2 / CS3 – must be formatted CD or DVD to:
a CMYK, 300 resolution, layered Photoshop Boomer Market Advisor
document with all fonts included. Attn: Leah Emerson
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non-bleed non-bleed
4 3/4” x 9 3/4” 2 1/4” x 9 3/4” ADDITIONAL SERVICES AND FEES
Failure to supply all necessary resource files and
• Colors: Pantone matched color: $525 extra
fonts may result in additional charges. If addi-
• Metallic Pantone or specialty ink: $850 extra
tional work is necessary to ensure proper output,
• Bleed: 15% extra
additional production charges may apply and
• Premium Placement: 15%+ extra, available only
advertiser will forfeit any camera-ready discounts.
on a 12x commitment.
If delays due to missing resource or font files are
• Inserts: Please contact your account executive
1/3 Square 1/4 Vertical incurred, a $100 late charge will apply.
non-bleed non-bleed for a quote.
4 3/4” x 4 3/4” 3 1/2” x 4 3/4”
PREFERRED COLOR GUIDANCE
LATE FEES
TR001 SWOP certified color proof of the ad. A
Advertising materials received after artwork deadline
non-SWOP certified color proof is not considered
dates will be assessed a $100 late fee. All advertising
color accurate and will not be provided on press.
materials received more than five business days after
(If an accurate color proof is not provided, Boomer
the artwork deadline date will be assessed a $200
Market Advisor will not be held responsible for
late fee.
1/2 Island 1/6 Vertical exact color reproduction.) If no SWOP proof can
non-bleed non-bleed be provided, you must include a black-and-white
4 3/4” x 7 1/4” 2 1/4” x 4 3/4” PRODUCTION CHARGES
1/6 Horizontal proof as an indication of content.
Boomer Market Advisor has complete production fa-
non-bleed
4 3/4” x 2 1/4” cilities available, including ad design, layout and copy
writing. There will be a minimum production fee of $45
P
* artial bleed ads will not bleed on one side,
dependent upon location in magazine. for any work done.
14 888-239-0937 • www.BoomerMarketAdvisor.com
EMEDIA PRODUCTION SPECIFICATIONS
Web Advertising Positions & Specs: Rich media Options:
728 x 90 pixels - (Leaderboards, top and bottom) Expandable, Out-of-banner, Floating, Audio and
300 x 250 pixels - (Medium Rectangles, top and Video, In-Banner Streaming and Transitional.
bottom)
300 x 100 pixels - (3:1 Rectangle) Flash Ad Requirements:
88 x 31 pixels - (Logo) Please Publish your .SWF file as Flash 8 or below.
Maximum File Size: (Static or Rich Media ad) Rich Media File Requirements
728 x 90: 35k • Backup .gifs must be submitted
300 x 250: 35k • 15 seconds max animation length
300 x 100: 20k • Maximum of 3 loops (animation must stop after
88 x 31: 10k the 3rd loop.)
• Frame rate must be no more than 18fps
Printer Friendly Sponsorship: • Initial file size must not exceed 35k
88 x 31 logo, 10k max file size, Static .gif or .jpg • Audio must be user initiated (On click)
OR • All animation/audio must contain Play/Stop controls
728 x 90 Leaderboard, 35k max file size, Static .gif • Expandable ads must include a Closing “X” button
or .jpg • The top-most layer must be a transparent button
layer containing a clickTAG variable.
RSS Sponsorship:
88 x 31 logo, 10k max file size, Static .gif or .jpg Please use the following code exactly as it is written.
RSS Sponsorship includes an optional text ad in
the feed. Max number of words is about 25. on(release)
{
File Formats: getURL(clickTAG,”_blank”);
FLASH (.SWF) }
GIF (Static or Animated)
JPG Note: You do NOT need to embed the click URL for
HTML your ad in the SWF. It will be inserted by our ad server.
Approved Third Party Vendors: eNewsletter Advertising Positions & Specs:
Bluestreak, DoubleClick, DART Motif, Eyeblaster, Banner:
Point.Roll, Unicast In-Page Enliven, Viewpoint, Size: 468 x 60 pixels
Eyewonder, Interpolls, Klipmart, Atlas and Shoshkele. Static .gif or .jpg, 15k file size (max), alt text=100
words, company URL
Medium Rectangle:
Size: 300 x 250 pixels
Static .gif or .jpg, 15k file size (max), alt text=100
words, company URL
www.BoomerMarketAdvisor.com • 888-239-0937 15
About Summit Business Media
Group Publisher Summit Business Media strives to provide ing databases. Some of our premier titles
Tracy Donley the highest-quality information for those in include the National Underwriter Property/
303-662-5350
the insurance, financial and professional Casualty and Life/Health weeklies, Boomer
tdonley@boomermarketadvisor.com
services markets. The information provided Market Advisor, Senior Market Advisor,
Group Editor spans all types: news, analysis, senior Wealth Manager, Investment Advisor, Credit
John Sullivan management perspective, editorial opinion, Union Times and Inside Counsel. Our refer-
303-662-5352 market and consumer trends, regulatory ence tools include the Tax Fact series; Fire,
jsullivan@boomermarketadvisor.com
and compliance, and how-to. Information is Casualty and Surety Bulletins and the Tools
Managing Editor delivered via print weeklies and monthlies; and Techniques Series. Summit Business
Jenny Ivy via electronic newsletters and blogs updated Media employs more than 530 people in 17
303-662-5210 daily, and Websites updated with news as offices throughout the United States.
jivy@boomermarketadvisor.com
it happens; through live events, including
trade shows, conferences, classroom-type
Account Executive
Linda Monroe seminars and Web seminars; via reference
303-662-5328 materials, disseminated in both book and
lmonroe@boomermarketadvisor.com electronic formats; and financial and market-
Reprints Account Executive
Carrie Detter
303-662-5275
cdetter@boomermarketadvisor.com
16 888-239-0937 • www.BoomerMarketAdvisor.com