FOR IMMEDIATE RELEASE
HitFilm combines editing, visual effects and compositing for the first time
Norwich, England, 1 July 2011 – FXhome today released HitFilm, a groundbreaking new video product
which brings cutting edge 3D compositing, visual effects and video editing together for the first time.
HitFilm makes advanced compositing and effects more accessible to independent filmmakers than ever
Available in two versions, HitFilm Standard and HitFilm Ultimate, the software redefines what is possible
for indie and enthusiast filmmakers. Compositing features include 3D cameras with depth of field and
motion blur simulation, multiple keying filters for high quality green screen removal and extensive masking
capabilities. Color filters provide essential color correction and stylish color grading tools. Realistic effects
include explosions, gunfire, light flares, shockwaves, sparks and debris. HitFilm Ultimate includes a fully
customizable particle simulator with sophisticated physics behaviour with deflectors and forces,
procedural fire and lightning and the ability to import 3D camera tracking data.
HitFilm includes its own tightly integrated, multi-track, non-linear editor and also works alongside third
party editing software, slotting into any post-production workflow. The interface is easy to use without
sacrificing the power needed by advanced users. Beginners and filmmakers on a tight schedule can drop a
range of 2D and 3D effects and ‘film look’ presets straight onto the timeline for instant results, while
HitFilm Ultimate users can create entirely custom effects.
“Although it was developed over three years, HitFilm really is the result of ten years of effects software
experience and feedback,” said FXhome CEO Joshua Davies. “With HitFilm we set out to change what is
expected from visual effects software. The goal was to create professional tools and technology that
everybody can use and afford. People are going to be surprised at just how much power HitFilm gives you,
whether you’re using HitFilm Standard or HitFilm Ultimate.”
HitFilm is available in two versions: HitFilm Standard and HitFilm Ultimate. HitFilm Standard is aimed at
beginners, students and casual filmmakers and includes extensive 3D compositing and effects. HitFilm
Ultimate gives indie filmmakers and serious enthusiasts full creative control over their effects, with
features that would normally cost much more than twice the price.
HitFilm Standard (USD$149, Euro€120, GBP£105) and HitFilm Ultimate (US$399, Euro€325, GBP£285) are
available now for Windows PC from HitFilm.com.
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ABOUT FXHOME – FXhome is a leading software developer, specialising for over 10 years in visual effects
software for filmmakers and photographers. Over 20 released software products and a thriving internet
community has positioned FXhome as a leading creator of software and online services.
FXhome products include the groundbreaking HitFilm video software and the award-winning PhotoKey 4
family for photographic green screen removal.
Henderson Business Centre
+44 (0) 1603 251742
Logos and other media can be found on the HitFilm.com press website: http://hitfilm.com/press
If you require additional materials or information please let us know.