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					 Accelerate Your Sales with McKeefery Racing
T
       hank you for taking the time to review our
       marketing partnership proposal. Coast to              2006 Impressions for our Primary Sponsor
       coast, no other sport has generated so
much excitement, or created an allegiance of
turbo-charged fans who have made auto racing                   $17,250    TV Advertising (CP:30 $1500)
their lifestyle.

At McKeefery Racing we know that your suc-                   97,128,000   Impressions on National TV
cess is our success. Gone are the days of
sponsoring without a return on investment.                    1,475,000   On-track
Today every dollar needed to race is linked to
                                                               545,300    Highway Trailer
increased revenues by our sponsors. The
sponsor provides the operating capital for the                   5,000    T-shirt
team and in return is allowed to use the driver’s
prestige, charisma, fan interest and media                      30,000    Web site
coverage to its advantage. A company involved
                                                                27,000    INEX Magazine Championship Editions
in motor sports can get its message across to
                                                                          and Rule Book Cover
thousands of potential customers, generate
goodwill in the community, and most important,                 156,000    Car Photograph at Sponsor’s place of Business
increase market share and profits.
                                                                40,800    Local Media Publications
Get behind this promising young Milpitas race-
car driver by supporting his continued training,                 2,000    Car Shows
education and practice as he ascends through                 99,409,100   2006 Total Impressions
the racing ranks while at the same time gaining
visibility for your business.

McKeefery Racing will increase your busi-
ness revenues by driving customers to
your products through on and off track         Your company will build visibility and identify with glamour and a winning
promotions as well radio, Internet and print   attitude that reaches a loyal consumer base. Most importantly, when it
media. Keep reading and you will see how       comes to making a purchase, consumers think of your products and
we can give you a high return on your          services. As you will read, our marketing partnerships provide a unique
investment.                                    way for you to gain more business exposure.
 Why Spend your Marketing Dollars with McKeefery Racing?
EXPOSURE:
         2007 Anticipated Impressions

    2,025,000   On-track Impressions

   88,644,500   Highway Trailer Impressions (13,330 miles)

      20,000    T-shirt Impressions

    6,000,000   Web site Impressions and PodCasts

      60,000    Online Publications

      12,000    Printed National Publications                Race fans are known as the most loyal fan base
                                                             who state they will purchase products and
     312,000    Impressions with Car Photograph at           services from sponsors of their favorite driver.
                Sponsor’s place of Business

     489,600    Local Printed Publications

       4,000    Impressions Car Shows

       1,200    On Track Photos E-mailed to Fans

       1,000    VIP Honorary Crewmen Contests

     400,000    Radio

   97,969,300   2007 Total Anticipated Impressions
BENEFITS WE DELIVER TO YOU
MEDIA:
RADIO EXPOSURE: Many track test days include a live radio crew at the track. For each Supermodified race with radio
coverage we will offer to interview with a radio station and promote your company.

MAGAZINE AND E-ZINE EXPOSURE: Professional press releases and submissions to magazines and e-zines and local
newspaper will be the made throughout the season. Include our driver in your print advertisement to make a new and lasting
impression.

VIDEO CASTING: After each race, a video of the race will be made adding your logo into the video and an interview with the
driver about the race where the driver will mention and thank his primary sponsors. The race video will be published on
                                                     YouTube.com, MySpace.com McKeeferyRacing.com, podshow.com
 An estimated 1 out of 10 Internet advertising and other sites. These new social networking sites are taking the web
 dollars will be spent on online video in 2007. by storm. MySpace is one of the top accessed sites on the web getting
 Internet advertising revenue reached 16.8 billion tens of thousands of visitors daily from around the world. Videos are
 dollars in 2006. We offer you a unique way to get expected by this consumer base. We will be using Web 2.0 sites to
 your message out.                                   deliver entertaining and quality video where your message will be built
                                                     into the show.

TiVo CHANNEL BROADCAST: Any Series2 & 3 TiVo box can tune into 3338-3886-1951-2087 and add our races to their Now
Playing List.

INTERNET EXPOSURE: Your company logo and site link throughout the site. Our Fan Zone will include fan photos with your
logo.

WIKIPEDIA ARTICLE MENTION: Be listed as sponsor in the team’s future driver bio in WikiPedia.org.

SEARCH ENGINE PLACEMENT IMPROVEMENT FOR YOUR COMPANY: Web presence is accomplished with frequent
indexing, the more articles and links your company has the more “points” your site will get with the search engines thus
improving your organic web placement on Google, Yahoo and other search engines. Our Fan Zone, sponsor page (with links
to your site), e-zine articles and professional press releases to online publications will increase the number of times your site
is indexed in the search engines.

EQUIPMENT PARTNER: Special infomercials within the broadcast and podcast highlighting your products. Perfect for helmet,
shocks, clothing, brakes, fireproof and emergency equipment.
MOTORSPORTS MARKETING IN AND OUT OF THE MCKEEFERY RACING PIT
ON TRACK
CAR DECAL: Cars serve as moving billboards for the sponsor's logo. When properly placed on the vehicle, the sponsor's graphics
are highly visible to the fans in the stands.

DRIVER AND TEAM UNIFORMS: Carry prominent sponsor identification, give the sponsor additional visibility with fans at the track
and also appear newspaper photos. Your driver will wear your logo for publicity stills.

FAN RACING ATTIRE: Jackets, caps, and T-Shirts can display your name and branding message.

ENTERTAINMENT/HOSPITALITY: Auto racing is a highly effective way to promote             Many companies have reaped the
your company. Products can be showcased at the track through hospitality functions      benefits of a sponsorship investment
and display exhibits where additional signage and product sampling opportunities are
                                                                                        in racing. They continue their invest-
available. Corporate track side hospitality provides for a unique way to entertain
clients, employees and VIPs.                                                            ments in the sport because race fans
                                                                                        fit a very desirable demographic that
TOUR OF THE PIT: A guided tour led by the team's driver or other key members of meets the target.
the team, is an unforgettable experience. The pits are open to all spectators after the
races allowing for product sampling, photos with the driver and distribution of
autographable products.

TRACK BANNERS: Displayed with your company's logo in our pit area and at the track side for recording in the national
broadcasts. You will obtain high visibility to an audience of your customers.

DVDs of the prior races will be for sale at our pit after the races, further increasing your logo impressions.

SHOWCASED PRODUCTS AND SERVICES: Products can be showcased at the track through hospitality functions and display
exhibits where additional signage and product sampling opportunities are available.

FAN APPRECIATION OPPORTUNITIES: Hero cards will be autographed and given to race fans. A Fan Zone web page will
showcase fan photos. The borders around the photos will include your company logo.

Fan and driver photos will be taken at the track with your viewable logo near the driver (towel, cap, decal, etc.) and the photo will
immediately be e-mailed to the fan, their e-mail address will be used to notify them of the video and photos (which will include your
company logo for viewing). Thereby returning the potential customer back to our web site. E-mail subject for both e-mails will
include the major sponsor’s name.

Giveaways provided by your company can be given to the fans, examples would be frisbees to be thrown into the stands when in
Victory Circle as well as autographable giveaways.
OFF TRACK
LOCAL SALES EVENTS/TRADE SHOW/STORE OPENINGS/MALL DISPLAY/COMPANY DAY CARE VISITS/LUNCH HOUR
VISITS/CAR SHOWS: Imagine the delight of employees, children and customers when they see a race vehicle and talk with
                                                              a real racecar driver whom they may have watched on
                                                              TV. You will build identity association with glamor,
 Fans are three times as likely to try and purchase racing
                                                              visibility and a winning attitude.
 sponsors' products and services.
                                                                  Combine this with family night at the races for a unique
and cost-effective moral booster. Add T-shirts and an autograph session with the driver and you have a winning night.

In-store product displays using a racing theme coupled with a driver autograph session and show car display assist in
generating additional traffic into retail stores.

TEAM TRANSPORTER GRAPHICS: The trailer, which transports the car to the racing circuit, also serves as a traveling
billboard for the sponsor.

VIP HONORARY CREWMAN CONTESTS: We can run a marketing campaign and select a winner to be our crewman for the
night. The winner receives entry, team clothing (with your logo), meals-donated by another sponsor photos, special webpage,
invitation into the winner’s circle. We will provide the publicity in coordination with you on radio and print adds, coupons, etc.
If you can think of it, we can get it done.

Our Team                                                                  Partner with a team that has a 33% rate of taking
                                                                          the checkered flag and a 70% chance of finishing
Driver: Martin McKeefery                                                  in the top five.

Martin has been racing for six years in four different series. He has won local, regional, state, national and world champion-
                                                                    ships in that time. He is equally talented on the short track,
            Advertise with a Proven Winner                          road course, winged and non-winged cars. Martin was
                                                                    named the 2007 Rookie of the Year in the Supermodifieds
              Starts    Wins      Top 5       Quick      Track
                                                                    series. He is a college student studying mechanical
                                              Time      Record      engineering and attending Toast Masters in order to further
   Career      120       40         87          25         4        develop his speaking style in front of the spectators, TV
                                                                    cameras and radio.

Crew Chief and Chief Engineer: James McKeefery
James is a consultant on power engineering projects and a toy inventor. His BS in Electrical Engineering and basic analytical
and creative thought process has kept this team on the track with a running and winning car.
Finance: Linda Santos
Linda is our Controller and is also the Accounting Manager & Administrator for a major computer firm. She brings more than
20 years of accounting and bookkeeping experience to the team. She has been involved with this race team from the very
beginning and attends most races in California.

Marketing: Lou Anne McKeefery
Lou Anne brings online sales and marketing experience to the team. As an online sales business owner, Lou Anne is an
accomplished Internet search engine marketing specialist offering our team high rankings in the search engines which will help
leverage sponsors’ site rankings. Race videos and the web site will be developed by Lou Anne.

Publicist: Rhonda Costa-Landers
Rhonda has been a newspaper journalist since 1995. Her "beats" include: Motorsports (including supermodifieds, stock car,
Legends, sprint cars, late models, asphalt and dirt track racing coverage), flat track motorcycle racing, and NASCAR Winston
Cup and CRAFTSTMAN truck series features; religion features, generalized features of veterans, senior citizens, and nonprofit
organizations, and NFL football features.

Future Opportunity-Grow with Our Dreams
2007 Racing Plans
The team plans a full season in the Supermodified and a partial season in the Baby Grand and the endurance road race.
Several trips are planned to visit the Indy Racing League races to meet with team owners.

                 Supermodifieds Schedule                                           Additional Series Races

April 28        Madera Speedway (Madera, CA)                    6 races at All American Speedway in Roseville, CA as a hired
?               TRP Raceway (Tucson, AZ)                        driver in a Baby Grand (3/4 scale stock car); 2,000 spectators
June 1&2        Meridian Speedway (Meridian, ID)                a race.
June 23         Spokane Raceway Park
July 4          Rocky Mountain Speedway (Magna, UT)             25 hours at Thunderhill (Willows, CA) a severe endurance
August 11       Wenatchee Super Oval (Wenatchee, WA)            race. Very large magazine publicity before and after this
Sept 22         Madera Speedway (Madera, CA)                    event.
Oct 6           Douglas County Speedway (Roseburg, OR)
Oct 27          TRP Raceway (Tucson, AZ)


2008 Racing Goals
Discussions are underway for a 2008 test in the Indy Pro series, the development series for the Indy Racing League.
FINANCIAL ACCOUNTABILITY AND REPORTING
T   web site statistics with visitor counts and video views
T   PR Submission status                                                      A company involved in motor sports can get
T   DVD sales stats                                                           its message across to thousands of potential
T   Post race reports                                                         customers, generate goodwill in the commu-
                                                                              nity, and most important, increase market
MARKETING PACKAGES                                                            share and profits.

PRIMARY MARKETING SPONSOR BENEFITS: $30,000 - one available
As our Primary Partner, you will have exclusive marketing rights for McKeefery Racing for the Supermodified racecar and we
will include decal placement and sponsor mention for the Baby Grand and 25 Hour at Thunder Hill.

Racecar painted and decaled to match your company theme plus Package A below.

ASSOCIATE MARKETING SPONSOR $15,000

$   Banners in pit and track side for added exposure to spectators and video coverage.
$   Radio sponsor recognition of your company name which provides clamor and excitement to your involvement with the team.
$   Winners circle sponsor recognition and thank you lets the fans know that you support a winner.
$   Distribution of any promotional information to help get your message across to the fans.
$   Sponsor name recognition in all press releases increasing your company awareness and further helping your online search
    engine rankings.
$   Magazine article distribution with sponsor recognition helping you reach several thousand additional impressions in a positive
    and exciting venue.
$   Video podcasting of the races with your logo added to the video.
$   Fan Zone web page with logo display and company link helping to increase your inbound link traffic and search engine
    ratings.
$   Entertainment at local tracks with a meet and greet with our driver in his pit or in the stands with your employees or business
    associates.
$   Web site mention and link at McKeeferyRacing.com providing additional impressions and inbound links.
$   25 hour at Thunderhill car decal. This intense enduro race is well publicized before and after the event in local and national
    media both printed and online.
$   Baby Grand car decal at the all new Roseville track in Sacramento.
$   Sponsor’s name will appear in all materials, letterhead, and literature created by the race team.

SUPPORTING MARKETING PARTNER BENEFITS $10,000

$ Radio sponsor recognition of your company name which provides clamor and excitement to your involvement with the team.
$ Winners circle sponsor recognition and thank you lets the fans know that you support a winner.
$ Distribution of any promotional information to help get your message across to the fans.
$ Sponsor name recognition in all press releases increasing your company awareness and further helping your online search
  engine rankings.
$ Magazine article distribution with sponsor recognition helping you reach several thousand additional impressions in a positive
  and exciting venue.
$ Video podcasting of the races with your logo added to the video.
$ Fan Zone web page with logo display and company link helping to increase your inbound link traffic and search engine
  ratings.
$ Web site mention and link to McKeeferyRacing.com providing additional impressions and inbound links.
$ 25 hour at Thunderhill car decal. This intense enduro race is well publicized before and after the event in local and national
  media both printed and online.
$ Baby Grand car decal at the all new Roseville track in Sacramento.
$ Sponsor’s name will appear in literature created by the race team.


ASSOCIATE MARKETING PARTNER BENEFITS $5,000

$ Winners circle sponsor recognition and thank you lets the fans know that you support a winner.
$ Distribution of any promotional information to help get your message across to the fans.
$ Sponsor name recognition in all press releases increasing your company awareness and further helping your online search
  engine rankings.
$ Magazine article distribution with sponsor recognition helping your reach several thousand additional impressions in a
  positive and exciting venue.
$ Sponsor’s name will appear in literature created by the race team.

PRODUCT MARKETING PARTNER WITH INFOMERCIALS AND CONTESTS, PRODUCT GIVEAWAYS Negotiable

CONTINGENCY MARKETING PARTNER BENEFITS:
Rates vary depending upon our on-track performance. Victory you pay the team $500 Top five you pay the team $200

$ Included in the PR after the race.

SINGLE RACE MARKETING PARTNER BENEFITS: $1000 - $3000 per race

$ Negotiated from above
Let Us Build You a Winning Partnership Plan
Now that you have learned about the McKeefery Racing marketing opportunities and the clear value that we can provide you
we would like to talk with you about one of our partnership packages or a special package that is assembled to fit your needs.
We would be pleased to answer any questions or comments you may have.

Please contact us using the contact information provided below. We will be following up with another contact in 2 weeks to
see if there are any questions we can answer for you. Thank you again and we look forward to working together in the future.

Contact
McKeefery Racing
2070 Stratford Dr.
Milpitas, CA 95035
408 472-3522 mobile 408 946-8632 office
Team@McKeeferyRacing.com

				
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