2011
MEDIA
PLANNER
SEE INSIDE FOR:
AD RATES
EDITORIAL CALENDAR
CIRCULATION DATA
Connecting ADVERTISERS with
RETAILERS in PRINT and ONLINE!
Vitamin Retailer VR Website E-Newsletter NHI On Demand
Delivering your brand Averaging nearly Sent bi-weekly to Online health and
message to 13,000 visits over 5,000 health wellness library and trade
over 15,000 readers per month, and over and natural food site with over 7,000
each month! 4,000 hits per day! industry members! visitors per month!
Vitamin Retailer Magazine Vitamin Retailer — the leading business magazine for the dietary supplement and
nutritional products industry — is delivered monthly to more than 15,000 industry
members including nearly 12,000 retailers and distributors of natural products!
New for Our Readers in 2011...
• “Behind the Counter” Profiles and stories about successful retailers
• “Trend Watch” Presenting the most current info on category sales trends
• “What's New?” Offering in-depth analysis of the industry's most significant
new product introductions
• And due to popular demand: 2 Science of Supplements Issues (Summer and Winter)!
Stronger Readership Creates Better
Results for Advertisers!
All print ads also Advertise in VR to reach:
appear in our Online 9,962 Natural Health Food Stores 1,243 Other Industry Members
Digital Magazine— 1,259 Manufacturers/Suppliers 283 Brokers
it's like getting 736 Drug Stores and Pharmacies 141 Supermarkets
two ads for the price 1,002 Wholesalers/Distributors 480 Health Care Professionals
of one! Total Print Circulation: 15,106 (Source: BPA Statement, June 2010)
VitaminRetailer.com Website advertisers benefit from...
Our well-trafficked website has become a
13,652 average visits per month
“must click” online resource for natural
product retailers and other industry members. 26,401 average page views per month
Here is where vistors find VR’s vast editorial
archive, plus where they access the current 4,135 average hits per day
issue of VR’s digital magazine.
5,000 10,000 15,000 20,000 25,000 30,000 35,000
E-Newsletter
The VRM e-newsletter contains all of the industry’s “hot” news and is emailed bi-weekly to a cross-section of
industry members. Our e-Newsletter reaches out to 5,100 industry members every two weeks!
Your ad on NHI will reach...
NHI On Demand 13,000 supply members
NHI On Demand is the trusted online source of current natural
health and wellness information. NHI offers the best opportunities 15,000 natural retailers
of any online trade site in the industry! The “Trading Zone” 12,000 practitioners
connects buyers and sellers on a 24/7 basis.
5,000 10,000 15,000 20,000
Key Advertising Highlights in Vitamin Retailer...
January Healthy Weight Management July Essential Fatty Acids
February Annual Company Profile Issue August Retailer of the Year
March Expo West Show Issue September Expo East Show Issue
April Sports Nutrition October Annual Buyer’s Guide
May Science of Supplements (Summer Issue) November Science of Supplements (Winter Issue)
June Annual Vity Awards/NPA Show Issue December Best New Products 2011/Soho Show Issue
V I TA M I N R E TA I L E R M A G A Z I N E , I N C . • 431 C R A N B U R Y R O A D , S U I T E C • E A S T B R U N S W I C K , NJ 08816
P H O N E : (732) 432-9600 • F A X : (732) 432-9288 • W W W . V I TA M I N R E TA I L E R . C O M
2011 Magazine Advertising Rates
• 10% DISCOUNT for all first-time advertisers (applies to first ad only; must pre-pay)
• 5% DISCOUNT for members of the Natural Products Association
NO R
• All rates are gross • Bleed ads: Extra 10% of space and color charges INCREASE ATE
• Deduct 15% agency discount for final net price • No bleed charges on full page, 4/C ads S AGAIN
IN 2011!
Four-Color Process Rates
1X 3X 6X 12X 18X
2-PAGE SPREAD $8,645 $8,020 $7,465 $6,910 $6,625
FULL PAGE $5,285 $5,005 $4,730 $4,385 $4,265
TWO THIRDS $4,700 $4,445 $4,200 $3,885 $3,765
ONE HALF $4,040 $3,860 $3,670 $3,425 $3,330
ONE THIRD $3,485 $3,295 $3,110 $2,955 $2,860
ONE QUARTER $3,235 $3,110 $2,835 $2,740 $2,670
ONE SIXTH $2,740 $2,640 $2,545 $2,455 $2,395
Black and White Rates
1X 3X 6X 12X 18X
2-PAGE SPREAD $6,965 $6,430 $5,935 $5,285 $4,975
FULL PAGE $3,730 $3,355 $3,110 $2,795 $2,640
TWO THIRDS $3,110 $2,835 $2,615 $2,275 $2,140
ONE HALF $2,430 $2,235 $2,050 $1,800 $1,715
ONE THIRD $1,870 $1,680 $1,495 $1,365 $1,245
ONE QUARTER $1,365 $1,225 $1,110 $1,020 $965
ONE SIXTH $1,120 $1,025 $935 $845 $775
Covers Inserts
Cover 2: $5,975 • Cover 3: $5,720 • Cover 4: $6,220 2 sides: $3,730 • 4 sides: $5,850
Cover rates include 4-color. Covers are sold on a 12-time basis Advertiser must supply quantity of 18,000 inserts
and are non-cancelable. for normal issues; 18,500 for show issues.
2-Color Standard Rates (standard process colors) 2-Color Matched Rates
Add $590 to BW for 1/2 or larger. Add $930 for full page or less.
Add $430 to BW for 1/3 or smaller. Add $1,180 for 2 page spread.
Digital Magazines
Each print issue of Vitamin Retailer will be distributed electronically in digital format during 2011, with online
visibility averaging over 13,000 hits per month. All print advertisers in VR automatically receive a Free Digital Ad
— it’s like getting two ads for the price of one!
A la Carte Digital Ad Activation Fee: $200 net per issue (plus cost of print ad)
“Activation” of digital ad provides a hyperlink from the ad to the advertiser’s website or e-mail address.
Note: All 12-time full-page 4/C contracted print advertisers receive free “Activation” of their digital ad.
Premium Digital Ad Special Positions: Reserve one of these high-visibility special positions for your digital ad!
• Portal Home Page Flash Advertising: $440 net per issue (plus cost of print ad)
• Full-Page Ad Opposite Front Cover: $385 net per issue (plus cost of print ad;
includes digital activation)
Distribution: E-mail distribution to 5,000-plus industry members per issue. Plus hosting on VR website with
average traffic of 13,000-plus visitors per month.
To reserve your ad contact:
Russ Fields, 732-432-9600 ext. 102 or email RussF@vitaminretailer.com
Roy Kieffer, 719-358-9838 or email RoyK@vitaminretailer.com
2011 Electronic Advertising Rate Card
Our electronic advertising products provide advertisers with exciting electronic media choices, offering an integrated,
multi-media approach to advertising in combination with our traditional print media products and services.
Vitaminretailer.com
The VR natural products industry website is an ideal and economical advertising and marketing opportunity
for manufacturers, suppliers and other industry companies. Over 13,000 visitors per month come to
vitaminretailer.com, making our site the perfect complement and tie-in to your company’s marketing campaign.
Vitamin Retailer Web Ad Rates:
CYCLING BANNER ADS 1 Year 6 Months 3 Months
Vitamin Retailer Home Page $4,530 $2,830 $1,700
Inside Pages $3,400 $2,265 $1,135
Banner Ad Size: 550 x 100 pixels
CYCLING SKYSCRAPER ADS 1 Year 6 Months 3 Months
Vitamin Retailer Home Page $3,400 $2,110 $1,260
Inside Pages $2,370 $1,595 $695
Skyscraper Ad Size: 120 x 600 pixels
CYCLING BUTTON ADS 1 Year 6 Months 3 Months
Vitamin Retailer Home Page $2,265 $1,415 $850
Inside Pages $1,700 $1,135 $565
Button Ad Size: 180 x 140 pixels
VR Website Advertising Benefits:
• Cycling Banner and Button ads provide ‘click-through’ • A low-cost, high-visibility advertising option
to advertiser’s own website • Complements your print advertising campaign
• Over 13,000 visitors per month • Website aggressively promoted in Vitamin Retailer
VR Online Product of the Week Spotlight
Vitamin Retailer magazine is again offering the very popular Product of the Week ad on
our website’s homepage—www.vitaminretailer.com. For $125.00
per week you may place your product on our website’s homepage
viewed by over 13,000 visitors each month.
Bi-Weekly “Industry E-News” Newsletter
VR’s Industry E-News electronic newsletter will be distributed twice
per month to 5,000-plus industry members. Advertise in Industry
E-News to get your marketing message out cost-effectively and with
more frequency.
• Primary Sponsor Ad: $565 per month (top-of-page banner ad)
• Interior graphic ad: $395 per month
• Interior text ad: $285 per month
Note: All E-News advertisements include a hyperlink to the advertiser’s website.
Also ask about our exclusive e-mail blasts!
To reserve your ad contact:
Russ Fields, 732-432-9600 ext. 102 or email RussF@vitaminretailer.com
Roy Kieffer, 719-358-9838 or email RoyK@vitaminretailer.com
2011 Editorial Calendar
Advertiser Added Value!
AD CLOSING AD CLOSING
JANUARY 12-10-10 FEBRUARY 1-7-11
2011 Industry Forecast Annual Company Profiles Issue
VR conducts an industry roundtable to examine how All full- and half-page advertisers in this issue receive a
consumer trends will affect product development and free profile equal to the size of their ad to highlight how
the marketplace in the New Year. their company stands apart through its products/services.
F E A T U R E S : F E A T U R E S :
• Healthy Weight Management • Heart Health
• Digestive Health • Pet Supplements
C O L U M N S : C O L U M N S :
• Sugar Alternatives • Yerba Mate • CoQ10/Ubiquinol Update • Cordyceps
• Bladder/Kidney Issues • Breast Health • Flower Essences • Oral Health
• Kombucha • Pain Relief • Turmeric • E-mail Marketing
Advertiser Added Value!
AD CLOSING AD CLOSING
MARCH 2-3-11 APRIL 3-4-11
Retailer as Gatekeeper Sports Nutrition
VR discusses checkpoints for evaluating products Athletes have different needs—VR examines how
to sell as well as walking the fine line between specific supplements and ingredients address power,
recommending and prescribing. endurance and recovery.
F E A T U R E S : F E A T U R E S :
• Vision Health • Private Label for Small Retailers
• Bone/Joint Health • Green Foods
C O L U M N S : C O L U M N S :
• Magnesium • Andrographis • Olive Leaf Extract • Iodine
• Childhood Obesity • Muscle Loss • Medicinal Mushrooms • Allergies
• Vitamin D • Metabolic Syndrome • Skin Health • Respiratory Care
SHOW ISSUE: Natural Products Expo West (3/10-3/13)
Advertiser Added Value!
AD CLOSING AD CLOSING
MAY 4-4-11 JUNE 5-9-11
Science of Supplements: Summer Issue Annual Vity Awards Issue
Retailer requests provides manufacturers with TWO Retailers nationwide identify their best-selling natural
chances to submit a one-page article highlighting the products to help VR name its Vity Award recipients—
scientific backing of a specific dietary supplement. one of the most popular issues of the year.
F E A T U R E S : F E A T U R E S :
• Healthy Sleep & Rest • Whole Food Supplements
• Probiotics • Antioxidants
C O L U M N S : C O L U M N S :
• Pycnogenol • Progesterone • Vitamin K • D-Ribose
• Spices for Health • Hair Care • Year-long Immunity • Prenatal Health
• Shot Formats • Loyalty Programs • Memory Boosters • Osteoperosis/Arthritis
SHOW ISSUE: NPA Las Vegas (6/23-6/25)
AD CLOSING AD CLOSING
JULY 6-2-11 AUGUST 7-6-11
Essential Fatty Acids Retailer of the Year
As the controversy between ALA vs. EPA & DHA wages VR recognizes a retailer that stands out with its innovation,
on, VR examines the science supporting and benefits of successful business practices, community involvement
each to see if a winner can be declared. and, of course, commitment to its customers.
F E A T U R E S : F E A T U R E S :
• Manufacturer of the Year • Enzymes
• Stress & Anxiety • Functional Foods & Beverages
C O L U M N S : C O L U M N S :
• Pomegranate Extract • SOD • Ginseng • Riboflavin
• ADHD • Homeopathic Remedies • Chronic Fatigue • Maximizing Sales Velocity
• Coconut Products • Prostate • Liquid Supplements • Kids’ Multis
Advertiser Added Value!
AD CLOSING AD CLOSING
SEPTEMBER 8-1-11 OCTOBER 8-24-11
Delivery Innovation 2011-2012 Buyer’s Guide
From liquids and shot formats to effervescence and Advertise in the industry’s most comprehensive
capsules, supplement manufacturers are providing a directory and benefit from a 12-month shelf life for
variety of options to suit users’ needs and lifestyles. your ad, plus receive an enhanced, bold-faced listing.
F E A T U R E S : COMPANY LISTINGS: Associations, Brokers, Consultants/Service
• Immune Support Companies, Contract Manufacturers, Manufacturers,
Manufacturing Equipment, Packaging Material Suppliers, Private
• Tropical Supplements Labelers, Raw Material Suppliers, Store Equipment,
C O L U M N S : Wholesalers/Distributors
• Tocotrienols • Lipoic Acid
• Cholesterol Control • Perimenopause/Menopause PRODUCT CATEGORIES: Functional Foods/Beverages, HBA Products,
• Allergy • Anti-Aging Herbs/Botanicals, Homeopathy, Specialty Supplements, Sports
Nutrition, Vitamins/Minerals
SHOW ISSUE: Natural Products Expo East (9/21-9/24)
Advertiser Added Value!
AD CLOSING AD CLOSING
NOVEMBER 9-29-11 DECEMBER 11-2-11
Science of Supplements: Winter Issue Best New Products of 2011
Retailer requests provides manufacturers with TWO VR editors—with the help of a retailer panel—
chances to submit a one-page article highlighting the review a selection of the most exciting and successful
scientific backing of a specific supplement. new product introductions of the year.
F E A T U R E S : F E A T U R E S :
• Healthy Blood Sugar • Detoxification
• Brain Health • Beauty Supplements
COLUMNS: C O L U M N S :
• Grape Seed Extract • Tribulus • Postassium • Mangosteen
• Medicinal Teas • Legal Matters • Depression • Adrenal Fatigue
• Health & Fitness Journals • Bone Structure Development • Resveratrol • Sexual Function
SHOW ISSUE: Health and Nutrition Show (11/5-11/6) SHOW ISSUE: SOHO Expo (12/1-12/4)
November 1 to December 31, 2011
It’s The Online Event of the Year for the
Natural Products Industry!
Retailers • Brokers • Distributors • Manufacturers • Ingredient Suppliers