Keyword density and keyword frequency set forth essentially the same concept used to measure the key words appear on the page number and the total proportion of other text, usually expressed as a percentage. The total number of words relative to the page, the higher the frequency of keywords, keyword density is greater.
The nation’s top profit, pricing & advertising troubleshooter ..... A Perfect Vision for Success The largest advertising agency of its type specializing in Serving the Promotion and Business Development Needs Of Over 100 High Profit, Independent Plumbing, HVAC and Electrical Contractors in 40 States & Canada Website and Search-Engine-Optimization (SEO) FAQ Q: What elements are necessary for strong organic rankings? A: Here are 47 of the top 219 SEO strategies/tactics (Not necessarily ranked by importance) 1. Keyword in URL: It helps to have the keyword(s) in your websites URL. First word is most important, second word is second most important, etc. 2. Keyword in Domain: This is referring to internal site pages with keyword(s) in it. For example, http://www.candwplumbing.com/draincleaningservices.html or 3. Keyword in Title Tag: This is what text you see on top of the websites explorer bar. Look above your place to type in websites on Internet Explorer, Google Chrome, Firefox, etc. 4. Keyword in Description Meta Tag: Shows theme of page. Not as important as it once was, but a necessary evil. 5. Keyword in Keyword Meta Tag: These are keywords that your site is showing to the search engines. Just like number 4 this isn’t as important as it once was, but still necessary evil. 6. Keyword Density in Body Text: This is the amount of times all your keywords are used within the content of your website. Search Engines, especially Google, look to see if your site is spamming. For instance, as a plumber you don’t want to use your keywords like, “Plumber”, “Plumbing”, Water Heaters”, etc. less than 5% or more than 20% of words within your site usually. 7. Individual Keyword Density: This is referring to the individual keyword within the content of your site. You don’t want to use it less than 1% or more than 6% of all con- tent text. For example, as a plumber don’t use the word “Plumber” too little or too often because it will either show low relevancy or your website as spamming. 8. Keyword in H1, H2, & H3: These are your header tags within your site. It’s impor- tant to show a search engine what you do. 9. Site Map Built Into Site: This is the blueprint of your website to the search engines. Bot- tom line is you want to show anchor keywords with all the pages in a map to the search engine. Important to have this. 10. Robot File Built into Site: This is a text ﬁle for search engine spiders. It instructs them how to read your site so your website can be indexed. 11. Hosting Server Reliability: A websites server needs to make sure the website is up at all times. More importantly, it’s important that it can handle the amount of trafﬁc coming into the site. A good example is a bottle neck. The larger the diameter of the opening the faster the contents can be poured out or in. 12. Keyword in Font Size: It helps to bold your keywords within the websites content. Refer to size, bold, and italics as a way to easily pick up what content is saying if you were skim- ming over it. 13. Keyword Proximity: The spacing between keywords within the website. Adjacent is best. 14. Keyword Phrase Order: There are different ways consumers search for a product or ser- vice. Imagine the end-users most popular search phrase. Try to match this within the website. For example, “Air Conditioning Repair Buffalo”. 15. Keyword Prominence: How soon in the websites content is the keyword(s) showing. Sooner than later is best. 16. Keyword in Links to Site Pages: Within the websites content it’s good to have links within the text to another page on the same website. For example, if the paragraph is talking about “Water Heaters” it is good to have that word link into the “Water Heaters” page. 17. Website Trafﬁc: This is a Google Patent. High number of visitors = trend. This shows you are relevant to the end-users search and Google wants you showing sooner than later be- cause it creates a friendly experience for the end-user. 18. Page Trafﬁc: Same as number 17, but to individual pages within the website. Becoming an authority to the search engines requires many elements, but website trafﬁc and individual page trafﬁc go hand in hand. 19. Page CTR (Click-Thru-Rate): This is how often the page within the website is clicked on. 20. Time Spent on Page: If the end-user is spending longer amounts of time on the page then it is capturing the end-users attention. Google Patent. 21. End-User Bookmark Website: It’s very good to have people bookmark, save as favor- ite, your website. 22. Efﬁcient Site Structure: The website should have a tree like structure to it. Easy to navigate. 23. Internal Site Linking: Make the site easy to navigate. Have linking to other pages within the site, lower level pages, throughout the site. Helps end-user and search engine spiders to index. 24. Keywords in Outgoing Links: Links to outside websites should have anchor text and de- scriptive. 25. Link Stability Over Time: Have links within site show some tenure. Avoid “churning” your links. 26. Linking to “Authority” Sites: The links going off the website should go to another credi- ble and relevant website. This helps to get the website crawled by search engine spiders and shows credibility. 27. Page File Size: Search engines want to be fast and make it easy for pages to load. If the websites pages are too large it slows loading time. This is one reason why ﬂash isn’t search engine friendly. www.contractor2020.com (607) 770-8933 email@example.com 28. Domain Age: The older the better. This tells the search engine you’ve been around. 29. Domain Registration Time: The longer the domain is registered for the better. This tells the search engine you’re serious. 30. Updated/New/Fresh Pages: Google loves when there is new content be- ing changed or added to a website. A stagnant site shows that it’s not worked on enough. 31. New/Fresh Links: Same as number 30 but in the reference in linking. 32. Frequency of Updates: Too many updates too fast looks like the website is spamming if it is a newer site. Too few updates shows that it’s not worked on enough. 33. Website Size: Same as number 27 but in reference to entire website. 34. Age of Page vs Age of Site: New Pages on an old existing site is good and will get looked at sooner. 35. Page Rank: This is the number and the quality of links linking into your website. Google will usually only record a fraction of them, but back-linking is very important. 36. Number of Back-links: The more back-links the website has the better, but it can also damage the websites organic rankings if it has links coming in from bad sites. 37. Number of Back-links from High-Ranking Pages: It’s important to know the ratio of links coming from authority sites compared to good back-links that aren’t author- ity sites but relevant material. 38. Speed of New Back-links: Too fast could ﬂag the search engine as you’re buy- ing links or they aren’t real. Too slow means you’re losing the race. 39. Age of Back-links: Older the better. 40. Keyword Anchor Text of Inbound Link: The link coming in from a referring web- site should have the keyword as an anchor text in the content. This helps get the website indexed to the referring keyword. 41. Number of Outgoing Links from Referring Back-link: The website linking into your site should only be linking to relevant websites, and must not be a link farm. This means it’s a site solely designed to link back to hundreds/thousands of other web- sites. 42. Keyword Density of Referring Back-link Page: The same way it’s important to have a good ratio within your website with your keyword(s) compared to the con- tent, it’s also important for the linking site to have the same. 43. Position of Back-link in Referring Page: Sooner the better. 44. Back-link from Expert Site: An expert site is a true authority to the search engines. For example, having a link from www.Wikipedia.com . 45. Registered with DMOZ: DMOZ is a directory site. It’s good to have a link to your website from it. 46. Website Listed in Yahoo Directory: As stated. 47. Website Listed in LookSmart Directory: As stated. www.contractor2020.com (607) 770-8933 firstname.lastname@example.org Q: What do I get with the monthly Maintenance & Hosting fee? A: The monthly maintenance and hosting fee that the client pays entitles them to monthly hosting, unlimited changes to their website (Within clients website specs), and complete Google analytics set up and reporting. Q: What are the levels of Search-Engine-Optimization (SEO)? A: We like to make things simple for our clients. The ﬁrst level (package 1) of SEO can be referred to as Passive website SEO structure. This means that the website will be built and optimized for natural growth in organic rankings. It is slower and will be more volatile to algorithm changes with the search engines. The second level (package 2) of SEO includes a passive SEO designed site and incorporates basic monthly SEO work to the website. This includes page up- dates, refreshes, articles, blogs, and additions. The last level (package 3) we present to a client is aggressive SEO and Link-Building. Link-Building is crucial for fast and strong results. Aggressive SEO includes everything included in the basic SEO level with the additions of the link-building, social media, and deep- er analysis of sub keyword phrases for an increase in website trafﬁc. Q: What level is right for me? A: The right level of SEO can be compared to building the right home. In Flori- da you want a design and structure capable of withstanding strong hurricane winds, and in New York you want the design and structure to be able to hold heavy snowfall. We do a deep analysis of your website and of the market you are in. Through this brief research we can make a strong recommendation to give you and your website the leverage needed to grab market share online from your com- petitors. Furthermore, if we determine that your market and the strength of your competitors online is minimal then we will present a proposal that will reﬂect minimal SEO that we can safely say is exactly what is needed to get your rank- ings. “Prescription without diagnosis is malpractice.” www.contractor2020.com (607) 770-8933 email@example.com Q: What are the advantages of allowing my websites SEO to be handled with Contractor 20/20? A: Contractor 20/20 is one of the industry experts for marketing and advertising. Contractor 20/20 represent clients in over 40 states and growing. Contractor 20/20 not only staffs some of the best talent in the industry, but surrounds them- selves with other result-proven ﬁrms. When it comes to website development and search-engine-optimization, Con- tractor 20/20 provides the exact same service and results as highly recognized SEO Firms; however, based on Contractor 20/20’s credibility, tenure, and econ- omies of scale, Contractor 20/20 is granted a group discount to provide these services to Contractor 20/20 clients. This allows the client to have top notch ser- vice with top notch return-on-investment. We encourage interested parties to go to www.contractor2020.com and “Take our clients’ word for it”. You can ﬁnd these clients on the right side of the home page. Q: What are the Group Discount Packages offered by Contractor 20/20? A: Contractor 20/20, a division of Multimedia Advertising Services, offers 3 basic packages. Any additional projects beyond the scope of these packages will be quoted. Please see the next page for package options. Please Note: All clients that work with Contractor 20/20 always own their own URL’s as well as the completed website. It is their property to take with them if they ever choose to end our services. We will purchase them on their behalf but the URL and website will always remain in their company’s name. www.contractor2020.com (607) 770-8933 firstname.lastname@example.org WEBSITE PACKAGES: Package 1 - $1250 package plus 75 per month Key Features Included: -Set up of 5-10 pages -Service/Contact Form Setup Full Description: • Initial Set up of 5-10 pages • A professionally designed, custom website built for optimization around your keywords • Optimization of Graphics, creation of titles, headers and design elements • High-resolution scanning of user provided photos • Forms that allows user input to be emailed back to you- contact/schedule service call information form • Well thought-out, user-friendly navigation • Inclusion of Meta Tag content to aid search engines • Assistance with Domain Registration and Hosting Services • Registration of your web site with major search engine database • Review of content for Relevant Keywords and SEO suggestions Package 2 - $2,500 plus 100 per month Key Features Included: -Set up of 10 pages to 15 pages -Service/Contact Form Setup, -Interactive Testimonial, Tips, newsletter and/or Company Blog -Includes multiple customized city pages for geo-targeted optimization Full Description: • Initial set up of 10 pages to 15 pages • A professionally designed, custom website built for optimization around your keywords • Optimization of Graphics, creation of titles, headers and design elements • High-resolution scanning of user provided photos • Forms that allows user input to be emailed back to you • Well thought-out, user-friendly navigation • Inclusion of Meta Tag content to aid search engines • Assistance with Domain Registration and Hosting Services • Registration of your web site with major search engine database • Back end content management database for easy site maintenance • Client can update the site easily for seasonal offers • Testimonial section for clients to review client testimonials and post them to the site • Tips/Newsletter section • Client Management system to allow you to send out newsletters and announcements • Company Blog • Includes a RSS Feed from 20/20 • Ability to create additional pages easily • Review of content for Relevant Keywords and SEO suggestions • Ability to create pages and unlimited sub sites enabling the client optimize for additional cities/products • 1 – 2 hour training session on site management via phone • Technical Support through our ticket system www.contractor2020.com (607) 770-8933 email@example.com Package 3 - $3,500 plus $150 per month Key Features Included: -Set up of up to 15 pages and Up to 20 pages -Form Service/Contact Setup, -Interactive Testimonial, Tips, newsletter and/or Company Blog -Includes multiple customized city pages for geo-targeted optimization -Set up of Social Media sites such as FB pages and Twitter or Linked in) Full Description: • Initial set up of up to 15 pages and Up to 20 pages • A professionally designed, custom website built for optimization around your keywords • Optimization of Graphics, creation of titles, headers and design elements • High-resolution scanning of user provided photos • Forms that allows user input to be emailed back to you • Well thought-out, user-friendly navigation • Inclusion of Meta Tag content to aid search engines • Assistance with Domain Registration and Hosting Services • Registration of your web site with major search engine database • Back end content management database for easy site maintenance • Client can update the site easily for seasonal offers • Client Management system to allow you to send out newsletters and announcements • Testimonial section for clients to review client testimonials and post them to the site • Tips/Newsletter section that features 1 – 2 postings on the front page • Company Blog • Includes a RSS Feed from 20/20 • Set up of Social Media sites such as FB pages and Twitter or Linked in • Ability to integrate their blog into these sites for easy posting • Ability to create pages and unlimited sub sites enabling the client optimize for additional cities/products • 1-2 hour training session on site management via phone • Technical Support through our ticket system Ongoing SEO- $1,200 Setup, $1,000 Monthly Just Like a heating and cooling system needs regular tune-ups, your website needs search engine optimization updates in order to keep up with the competition and changes from the search engines themselves. The internet is an ever-growing thing and so must your website be if you want to continue getting high rankings on the major search engines. Ongoing SEO ensures your investment by keeping it up to date with necessary changes. Aggressive Link Building is also included in Ongoing SEO. www.contractor2020.com (607) 770-8933 firstname.lastname@example.org Okay Mike, Sign Me Up Call Me with More Info Your Company Name _____________________ Contact Name ___________________________ Contact Phone Number ____________________ Contact E-Mail Address____________________ � Please Analyze my Current Site and Rankings free � Website Package 1 $1,250 plus $75 per month � Website Package 2 $2,500 plus $100 per month � Website Package 3 $3,500 plus $150 per month � Please Quote Optimizing my existing site � Yes, I would like to learn more about Google Analytics � Yes, I would like to learn more about Search Engine Marketing A Perfect Vision for Success At your service .... Mike Morosi ... and Proud to be a PHCC/QSC Industry Partner And a Service Roundtable Consult Partner Mike Morosi Pres, Contractor 20/20 607 770 8933 x80 for a free initial consultation Free Proﬁt, Interactive Employee Recruitment consulting. Page 8 Contractor 2020 & AdvicePricing and Group Direct Mail, Radio, and TV advertising... sales and service A service of Multimedia Advertising Services LLC www.contractor2020.com Grateful to serve over 100 contractors in 40 States & Canada
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