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Leverage Your Online Campaigns with Email Marketing Platforms

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Leverage Your Online Campaigns with Email Marketing Platforms Powered By Docstoc
					            Leverage Your Online Campaigns with Email Marketing Platforms

The ones that are not aware of email marketing might wonder what is this buzzword is about. The thought that
comes to mind is that didn’t spam end email as a marketing tool? At the same time, if spam did put an end to it
then what about social networking platforms as Twitter and blog, and other smart mediums with which one can
communicate online. At the same time, there are some people who are of opinion that emails are outdated.


Why E-mail Marketing works
Though there can be numerous opinions about email marketing platforms, however here are some reasons as to
why it has been working for various brands:-


·    Helps in targeting
·    The medium is data driven
·    Helps in driving direct sales
·    Builds up strong relationships, loyalty and trust
·    Assists in sales via other channels


The new age e-mail marketing solutions and services assists database incorporation, segmentation and other
methods in order to target and enhance the outgoing messages. These high-end methodologies help in generating
“on-the-fly” emails that are personalized down on the basis of individual recipient. At the same time, with every
email campaign that users send out a bunch of actionable data is generated to refine their message and approach.
Email promotions help in generating instant actions such as downloads, sales, inquires and many others.


Today there are companies that deal in ad tracking software that offers solutions in email marketing platform and
other innovative types of media analysis tools that assists the multiple requirements of the email marketers. This
provides the business stable email architecture along with a team of email marketing experts that all handle all the
aspects of email marketing initiatives. The solutions ensure that your brand would be delivered appropriately to
the inbox each time. Other innovative features include the following:-
·    Specific IP addresses
·    List segmentation
·    Instant unsubscribe
·    Triggered event emails
·    Double Opt-in
·    24 /7 Reporting
·    Auto-responders
·    Custom designs
·    Quick use Templates


However, at the same time the content of the email is essential. This is what influences as to how the customers
assess your business overall. It is a known fact that the content manner would depend largely on the type of
business. This is an important aspect that entrepreneurs need to look into as they plan to invest in any email
marketing software or solution.

				
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Description: The ones that are not aware of email marketing might wonder what is this buzzword is about. The thought that comes to mind is that didn’t spam end email as a marketing tool?