Contact No.: +91 97550 36661
Certified Usability Analyst www.amolvaidya.com
Certified Usability Analyst – Human Factors International with overall 14 years of extensive experience out of which over 10
years of front-end, user-centered design experience comprised of web application and desktop application design.
9 years of front-end, user-centered design experience comprised of web application and desktop application design in
IA, IxD, UX & UI domain.
5 years' of entrepreneurial experience.
Expert knowledge of the user interface design process and deliverables throughout the development lifecycle including
requirements refinement, card sort, task flows, hi/low-fidelity prototypes, wireframes with annotations, heuristic evaluation,
usability findings with recommendations and detailed functional specifications.
A facilitative manager adept in creating a design strategy, user profiles, and data gathering techniques such as: user
observation, surveys, questionnaires, scenarios and user task analysis.
Ensured all web based application designs meet usability objectives and user requirements; coordinated with web based
application solution teams to gather requirements and to ensure standards are understood and followed; generalizes design
techniques to apply and contribute to corporate UI standards and consistency with other applications.
Designed the Interaction, UI/UX, CBT/WBT, Competitive analysis for Design projects while driving the design of websites,
software applications and virtually any product with which a user interacts, making the product more intuitive and easy to use.
In-depth knowledge of UI/UX - Usability centric analysis, Usability centric design, and Usability testing, CBT/WBT & conducting
competitive analysis for Design projects.
(Major projects included in the annexure towards the end)
Certified Usability Analyst from Human Factors International (2009)
Diploma in Multimedia from Edit Institute Indore – Completed in 1995.
Higher Diploma in Software Engineering from Aptech Indore – Completed in 1996.
Photoshop CS - Certification from Brainbench
Flash MX - Certification from Brainbench
Since Feb’07 Webdunia.com Pvt. Ltd., Indore Manager Creative
Webdunia is the CMMI 3 Company who is the pioneer in Indian language portal. The major work of mine is to take care of Webdunia
portal. Apart from this here we are giving our creative services to Yahoo and Microsoft too. This is first multilingual portal available
in 9 Indian languages. Also I am taking care of Flash AS development project too. I have to work on promotional activity of company,
which includes all type of creative task (Print /Video).
Oct’04 to Jan’07 TeckFusion Systems Pvt. Ltd, Indore Project Manager (Multimedia Group)
Mar’04 to Sep’04 EBOT Technosoft Ltd., Indore Team Lead (Flash)
Aug’03 to Feb’04 IDL Systems Inc., Indore Project Manager (India Office)
Jun’97 to Jan’03 EDIT, Jaipur Entrepreneur
Jul’95 to Feb’97 EDIT, Indore Course Coordinator
End to end management of projects from goals and objective setting to scheduling and status reports.
Responsible for UX for any new product & leading Creative Work.
Articulating the conceptual models of users’ complex tasks; planning, & summarizing usability studies.
Evaluates user interactions, conducts usability studies and presents findings and recommendations in a usability plan that drives
future design improvements.
Collaborating with business leads, information architects, information designers, and project managers throughout the design.
Interacting with third party wire frame providers and review the wireframes for usability improvements and report the same for
Writing business requirements and functional or non functional requirements document.
Preparing RFPs (Request for Proposals) / SRS (System Requirement Specification).
Identifying, prioritizing & tracking usability issues and make design recommendations.
Incorporating the current trends in usability and proactively contributes to the promotion of user-centered design throughout
Analyzing & designing small to medium scale IT solutions with the team for project development.
UI design/Authoring tools - MS Silverlight, Adobe Suite includes Flash, Flex, Director and Authorware.
Multimedia tools- Skilled in Major tools
CUA, Certified Usability Analyst™ from Human Factors International in 2009
B.Sc. II (Physics, Chemistry and Mathematics) from Devi Ahilya University (DAVV) Indore.
User Centered Analysis (UCA)
User Centered Design (UCD)
Usability Testing (UT)
Putting Research into Practice (PRP)
Date of Birth: 27 September 1976
Languages Known: English, Hindi & Marathi
Address: 91, Greater Vaishali Nagar, Indore, MP.
References & documentation shall be furnished as & when required
Major Projects Handled
Elance Product Team This is the usability test of the site http://www.elance.com was conducted in December 2010. The
overall purpose of this test to observe and identify the usability of Elance for most important
features like Registration on site, Posting a job, Award & accept the project to provider, Making
payment, Profile Setup, Proposal Submission and Acceptance and Payment for Employer and
Provider profiles. Submitted the report document which was the compilation of the methodology
used to conduct the test, the data gathered during test, as well as recommendations for addressing
and suggesting the usability issues found during user testing.
Airtel CRBT Self-care Application Comviva (A sister concern of Airtel) is one major player in providing CRBT services. Color Ring Back
(Beta version released) Tone (CRBT) allows subscribers to play their favorite song for their all callers instead of the normal
http://airtelht.in tring- tring. The brand name of the service is Hello Tune. We are making web presence (UI and
Application) for this service. My role was to take care of UI and UX process.
Carz.com - UX Consultant This is running site for car enthusiasts where they can showcase their rides and form a community. I
(Under Process) have been hired to improvise the traffic using UX/UI process. The target focus of the client is for
http://www.carz.com California, US only. The assignment is challenging since the target group is from US California and I
have do handle all the UX process from India only.
Microsoft Office Online site From last three years we are giving services to Microsoft for its Office online sites for
http://office.microsoft.com/ visual/illustration creation of its new upcoming products. My role is as manager to MS team
working at Webdunia. Currently team size is 3 included 1 senior designer &2 junior designers.
Webdunia Portal Company is mainly involved in service model and also it is India’s first multilingual portal available in
http://webdunia.com 9 Indian languages. Involved to work with UX feasibility of any new product before taking it on
http://www.webdunia.net development cycle and cosmetic facelift of the portal across all the languages. It was an intricate
http://www.mywebdunia.com task as to improve from the UX perspective, keeping the UI to accommodate with wide variety of
Yahoo Language Portal At Webdunia, I got an opportunity to work on Yahoo language UI. It was a great experience to use
http://in.gujarati.yahoo.com/ YUI libraries and UX process to work along with client like Yahoo. The design template is single
which runs for six different Indian languages.
MSN Yuva Dedicated portal of MSN.com. As, this portal is Targeting to youth of India, so designed the UI with
http://msnyuva.webdunia.com features for youth, including the home page and inner pages. Since the target group is Youth, I was
very much clear with layout’s style and content presentation.
Gaming Portal Dedicated gaming portal for Webdunia. Packed with different flavors of games for Webdunia Users,
http://games.webdunia.com with the benefit of Multilanguage interface. This portal is my sole responsibility covering, its UI and
features, Games and gaming contents, updates and portal traffic analysis.
Sparsh A Kiosk Project for Microsoft in 13 Indian Languages. MS-Sparsh is a touch screen application
(Touch screen solution for Postal designed for the Department of Post, India. My role includes designing for the UI to synchronize
department of India) - Microsoft with the theme of India Post, coordination with the client through Microsoft.
Live link 2007 The purpose of this application is to provide users with the ability to describe an area or space with
an interactive map through the web. The key design feature of this web application will be the
ability to define “hotspots” dynamically at runtime. Users should also be able to browse the
interactive map, and learn further details about different areas in an interactive manner with rich
Xponix Kiosk This is the touch screen solution for shopping mall situated at Battlefield Mall in Springfield,
(Shopping Information Terminal) Missouri USA. The application contains interactive mall maps and video displays which helps user to
locate the desired path to the shop and various offers made by different stores situated in mall.
CORE 8 This application is developed in flash with backend technology php. It contains Search option which
(Kiosk application) search with first, last and with first character of any office located in building. This application has
been build for both – Web and Desktop, using MYSQL and XML.