No Names

							            By:
 Kenny Henault
 Aundrea Fricke
  Zach Hedrick
Kenton Holliday
   Real name, Stefani Germanotta
   Graduated from Manhattan’s Convent of the
    Sacred Heart school
   Enrolled in music program at New York
    University
   Left NYU to chase her dream as a singer
   Nominated for five awards
    ◦ Including best record of the year
   Played a duet with Elton John at the Grammy’s
   Her debut album had four number 1 songs
   She sold 15.3 million tracks
   Known for crazy outfits and dances
   ―looks like a refugee from a sci-fi film‖
   She incorporates different subcultures
    ◦ Including teens, hipsters, and gay’s
   She’s determined not to be a niche
   17,000 Grammy submissions from smaller
    audiences
   Her songs are lyrically simple and easy to
    sing along to, which makes them successful
   Popular saying is ―make it like Gaga,‖ which
    explains how music is more simple and easier
    across different languages and cultures
   However, this trend wont last forever—needs
    to keep evolving
   She has great sales on iTunes downloads, she
    is reshaping the digital sales
   On MySpace, she had 321.5 million plays, the
    closest person to that many only had
    133,000 plays.
   The music industry has suffered and has had
    to lay off 60% of the work force.
   This has forced major labels to change
    relationships with their artists.
   Labels are going after the money artists make
    outside the labels’ traditional business of
    selling music.
   Her label spends more money for her
    marketing in return for touring, merchandise,
    even her make-up revenue.
    ◦ Such as: Polaroid, Estee Lauder’s MAC
   She relatively less money on tour, but her
    label then invests more into her image.
   Not many big stars have been launched with
    this 360 model.
   Lady Gaga’s music will be redefined before
    she falls away from the music industry.
   Her new piano ballad entitled ―Speechless‖ is
    due to release next month.
   "It's not just about great songs. In the best-
    case scenario, it's a full multimedia package.―
    – Tom Corson, executive vice president and
    general manager of RCA Music Group