PR Research Page Update

							                                  PR Research Page Update
David, these papers go above the ones presently listed. The previous ones should all remain
available. Some of these are listed in more than one category. There are a couple of new
categories to be added.

Note: In brackets after all entries please include the following “(COMM2090, November
2003)”

Abbreviations
GPR – General Public Relations
PRSI – Public relations in Sectors and Industries
* New category


File Name       Section       Title                                                 Author
Mathew          GPR – PR      „What are the most effective tactics to keep          Mathew
Keenan.doc      practice      people aligned with the long term goals of change     Keenan
                              management strategies?‟
Madeline        PRSI -        Dancing to the right tune: How are Australia‟s        Madeline
Wilson –        Arts          professional dance companies making use of            Wilson
Social …doc                   strategic public relations to enhance audience
                              development?
Dianne          PRSI -        „What are the public relations challenges that        Dianne
Nguyen.doc      Arts          exist in the recording industry as a result of the    Nguyen
                              growing music download trend?
Louis           PRSI –        No longer a badge, now a lifestyle – Is the           Louis
Matthews        motor         communication methodology used by prestige car        Matthews
Thesis          industry*     companies changing?
2003.doc
Paul Manser     PRSI –        It's a question of ethics: The emergence of           Paul Manser
–               Financial*    socially responsible investing in Australia and its
COMM2090                      implications for public relations practitioners
Thesis.doc
Emma         GPR –            “Sport of Kings or Sport of Spin”                     Emma
Robinson.doc Media +          How do Melbourne Racing Journalists perceive          Robinson
             PRSI -           Public Relations tactics during the Spring Racing
             Sports           Carnival?
Sarah           PRSI -        Can PR techniques save the Australian fashion         Sarah
Borsitzsky      Fashion       industry from becoming a world of McFashion?          Borsitzky
Thesis.doc
Simon           PRSI -        The effects of negative player behaviour on the       Simon
tolstrup.doc    Sports        public relations strategies of cricketing             Tolstrup
                              organisations
Anna            GPR –         Paying to be preached to: The influence and           Anna Betts
Betts.doc       Corp          impact of public relations and advertising in
                Image,        women‟s magazines
                brands etc
Rhiannon       GPR – PR   Are new and innovative communication tools and          Rhiannon
Keen.doc       Practice + techniques being utilised to attract residents to       Keen
               PRSI –     live in rural and regional Victoria? And if so,
               Gov & Pol  how effective are these communication programs
                          in achieving their aims?
Verne          GPR – PR Litigation Public Relations: Attitudes,                   Verne Smith
Smith.doc      Practice   development and approaches in Australia, the
               and PRSI – United States and the United Kingdom
               Law*
Fran           PRSI -     Public Relations and Pop Princesses: What is the        Fran Haysey
Haysey.doc     Arts       role of public relations in developing young
                          female pop musicians?
Bronwyn        GPR –      Leading the way in the board-sports business:           Bronwyn
Giles.doc      corp image What is the role of a company‟s public relations        Giles
               etc        in maximising the effectiveness of a sponsorship
Katie          PRSI -     What role does public relations play in the             Katie
Graham.doc     Arts       process of manufacturing a reality TV celebrity?        Graham
Emma           PRSI -       How do constrained budgets affect PR &                Emma Veale
Veale.doc      Arts         Marketing efforts in Australia‟s major performing
                            arts companies?
Louise         PRSI -       What are the perceptions of public relations          Louise Lynch
Lynch.doc      Arts         practitioners within Victorian art organizations?
Lou be         GPR -        What role do public relations practitioners play in   Lousie de
Bruyn.doc      Media        maintaining ethics in the Australian financial        Bruyn
                            media?
Lou            GPR – PR     How do Melbourne journalists perceive the media       Lou Bland
Bland.doc      Practice +   relations practices used by public relations
               GPR -        professionals?
               Media
Liz            GPR – PR     Images as a public relations tool of influence: Liz Halloran
Halloran.doc   Practice     how can photography increase the impact of
                            community campaigns?
Chelsea        PRSI –       What role does Public Relations play in enticing   Chelsea
Kelly.doc      Tourism &    Australian residents to use leisure based modes of Kelly
               Travel       domestic travel?
Liza de        GPR – PR     Multicultural Public Relations                        Liza de
Marchi.doc     Practice                                                           Marchi