Podcasting
Travis Petershagen
Digital Media Solutions Manager – Microsoft Studios
Seattle Podcasting Network Manager
RSS 2.0
• Real Simple Syndication
• Information Divorced from formatting
• Information as Water
(from RSS and Atom Programming).
The Birth of Podcasting?
How it works
Regular Interval
User Subscribes by
Entering a URL into
their Podcasting Client
Subscribe to Podcasts
The Podcasting Revolution
• Podcasting is allowing the average person
to “take back the media”
– Few Barriers to Entry
– No Gatekeepers (No FCC Regulations)
– No Borders
– No Topic is too Small (Narrow Casting)
– Tens of thousands of podcasts now online!
Producing a Podcast
• Content Creation
• Content Publishing
Content Creation
• What is the podcast about?
• How often do you wish to produce them?
• How Much Production Value do you want?
• Do you wish to record it “live to hard-drive” or do
you want to edit?
• Where do you wish to record it?
• Who is your target Audience?
• What format do you record in?
• What bitrate do you record in?
• Video or Audio Only?
Recording Software
• Podcast Station
• Mixcast Live
• CastBlaster
• Audacity
Content Publishing
• Where are you hosting your files?
• Are you posting on a blog or a website?
• How will people know about your podcast?
• Are you going to stick to a regular schedule?
• How are you going to track Metrics?
• How will you manage MetaData?
• What will you include in your show notes?
Challenges
• Content Licensing
– Podsafe Music Network
– Creative Commons
• Monetization
– Sponsorships? Example: DVD Weekly
– Ad Revenue? Curry’s Senseo
– Popularity comes at a price
• Bandwith Constraints
– Lots of Data on the move
– Peer to Peer (bit torrent)
Podcasts in a Communication
Strategy
• Examples:
– TechEd and MEDC
• Podcasting from event
– Gnomedex
• Podcasters at event
- Wired Magazine; August Issue
Podcasting: A Look Ahead
• Geographically Aware Devices?
• Digital Rights Management?
• Better Application Integration?
• Smarter Applications (bandwidth Use?)
• The future is wide open!
Thank you.
Appendix: Metrics (LibSyn)
Appendix: Metrics (Feedburner)
Appendix: Feedburner Template
Appendix: FeedDemon
Appendix: Free Resources
• Podcast from a cell Phone:
– Call (206) 984-1190 to submit a 5 minute
segment to the Open Podcast.