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2008-2009 Annual Report on China's Enterprise Instant Messaging Market
Report Highlights
In 2008, with enterprises' informatization's improvement, China's instant messaging has steady development. Compared with satiated personal IM and mobile IM, enterprise IM has steady development. With regard to market size, China's IM market has considerable development in 2008, the market size maintains rapid growth momentum in 2007, and the growth rate is 50%. In 2008, China's enterprise IM gradually shows development potential, the market takes shape. With regard to competition pattern, because China's enterprises IM market has taken shape, the competition pattern gradually appears in 2008, overseas enterprises start to enter China's market and occupy advantageous position through favorable brands; China's domestic enterprises further narrow the technical distance with overseas giants and compete with overseas enterprises through reasonable price. Besides, telecom operators, personal IM developers, video conference and OA product developers become potential entrants with powerful strength, which bring great challenges for enterprise IM service providers. With regard to growth capacity, currently, China's enterprise IM market in the introduction period. Based on research on present market size and growth rate, analysis on regional development and industrial development, we consider that China's enterprise IM market will have favorable growth. With regard to investment opportunities, in China's IM market, there is large investment attraction in enterprise application; the major reasons are favorable industrial environment, large market size and broad development space. The market is in growth period, the annual growth rate is 25%, the competition is moderate, high investment profit, but it still needs to carefully grasp the investment direction. In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's Enterprise Instant Messaging Market, which helps vendors, investors and industry chain grasp more accurately the market's pulse and comb more deeply the development track of application value: * Backed by full and accurate market description data, the report depicts changes in product structure, price brackets, regional structure, vertical structure, parallel structure, and channels, and
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discerns the market's development trend. * All-round and in-depth brand competition analysis: In addition to summing up enterprises' performance in the dimension of market shares, competition pattern and competitive strategy s, we comment enterprises' failure and success, review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers. * Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it analyzes related industry links, to present valuable trend analysis and quantitative forecast result. Table of Contents Main Conclusions Key Findings I. Overview of the Global Enterprise Instant Messaging Market in 2008 (I) Market Size & Growth 1. Market Size & Growth in 2008 2. New Technology Application (II) Basic Characteristics (III) Major Countries & Regions 1. USA 2. Europe 3. South Korea II. Overview of China's Enterprise Instant Messaging Market in 2008 (I) Market Size & Growth 1. Market Size & Growth, 2006-2008 2. Market Background and Existing Problems (II) Basic Characteristics (III) Market Structure Analysis 1. Product Structure 2. Price Brackets Structure 3. Regional Structure 4. Vertical Structure 5. Parallel Structure 6. Channel Structure (IV) Brand Market Shares Analysis 1. Overall Market Share, 2007-2008 2. Price Brackets Share in 2008 3. Regional Shares in 2008 4. Vertical Shares in 2008
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5. Parallel Shares in 2008 III. Forecast on China's Enterprises Instant Messaging Market, 2009-2011 (I) Forecast on the Size of China's Enterprises Instant Messaging Market, 2009-2011 (II) Forecast on the Structure of China's Enterprises Instant Messaging Market, 2009-2011 1. Product Structure 2. Price Brackets Structure 3. Regional Structure 4. Vertical Structure 5. Parallel Structure 6. Channel Structure IV. Analysis on Development Trend of China's Enterprise Instant Messaging Market, 2009-2011 (I) Product and Technology (II) Price (III) Channel (IV) Service V. Factors Affecting the Market and Growth Analysis (I) Factors Affecting the Market 1. Impetuses 2. Obstacles (II) Market Growth Analysis 1. Year-on-Year Analysis 2. Regional Analysis 3. Industrial Analysis VI. Analysis on Competition Situation in China's Enterprise Instant Messaging Market (I) Overall Competition Situation 1. Competition between Existing Vendors 2. Potential Entrants & Substitute Products (II) Leading Vendors' Competitive Strategies & SWOT Analysis 1. IBM 2. Tencent 3. ... (III) Comprehensive Evaluation of Major Vendors VII. User Requirements Study (I) Brand Preference and Affecting Factors (II) Cognition/Purchase Channels (III) Price/Input Expectations (IV) Service Experience VIII. Investment Opportunities in China's Enterprise Instant Messaging Market, 2009-2011 (I) Market Investment Value Evaluation Index
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Tel: +86-10-65026948/6939/6791 Fax: +86-10-65026777 E-mail: wangqi@chinaccm.com www.chinaccm.com/4s
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(II) Market Investment Value Evaluation IX. Recommendations (I) To Purchaser (II) To Service Provider (III) To Investor List of Tables Provinces and Cities Distribution Table of China's Enterprises Instant Messaging in 2008 IBM's Competitive Strategy Analysis Tencent's Competitive Strategy Analysis Investment Value Evaluation Index System Personal Application and Enterprise Application Investment Value Evaluation ... List of Figures Enterprises Instant Messaging Market Share in 2008 Enterprises Instant Messaging User Share in 2008 Regional Structure of China's Enterprises Instant Messaging Market in 2008 Industrial Structure of China's Enterprises Instant Messaging Market in 2008 China's Enterprises Instant Messaging Products' Function Segments and Users' Satisfaction in 2008 Analysis on Existing Vendors' Competitiveness in China's Enterprises Instant Messaging Market in 2008 ...
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Tel: +86-10-65026948/6939/6791 Fax: +86-10-65026777 E-mail: wangqi@chinaccm.com www.chinaccm.com/4s
andy.chinaccm@gmail.com