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									  The Arkansas Affiliate of
Susan G. Komen for the Cure

   Grants Handbook

                                              Table of Contents
     Information about the Arkansas Affiliate                                                     3

     Types of Grants Offered by the Arkansas Affiliate                                            3

     Eligibility and General Restrictions
               Service Area                                                                       4
               Qualifying Organizations                                                           4
               Funding Priorities                                                                 5

     Understanding the Grantmaking Process
           Important Terms                                                                        5-6
           The Steps of the Grant Cycle                                                           6

     General Tips for Preparing a Strong Grant Application                                        7

     Key Points on Grant Proposal Content and Project Design                                      7

     Grant Application Checklist                                                                  8

     Preparing the Grant Application
           Concept Development                                                                    8
           Cover Page                                                                             8
           Abstract Page                                                                          8
           Description of Grantee Organization                                                    9
           Project Description                                                                    9-10
           Proposal for Project Evaluation                                                        10
           Financial Information                                                                  10-11
           Personnel Biosketch Form                                                               11
           Most Recent Progress Report                                                            11

     Submitting the Grant Application                                                             11-12

     After Submitting the Grant Application                                                       12

     After Receiving a Grant                                                                      12

          Appendix A: Review Criteria                                                             13-15
          Appendix B: Writing Solid Goals and Objectives                                          16-17

All of the information necessary to prepare a grant proposal for the Arkansas Affiliate or to manage a grant awarded by
the Arkansas Affiliate is contained in this handbook. Please be sure to review the full Grant Handbook prior to submitting a
grant application to ensure that you are aware of the Arkansas Affiliate’s expectations for its grantees.

Mission & History
The mission of Susan G. Komen for the Cure is to save lives and end breast cancer forever by empowering people,
ensuring quality care for all, and energizing science to find the cures.

Susan G. Komen for the Cure was founded in 1982 by Nancy Goodman Brinker to honor the memory of her sister,
Susan Goodman Komen, who died of breast cancer at the age of 36. Twenty-nine years later, the organization has
become the global leader in the fight against breast cancer through its support of innovative research and
community-based programs.

The Arkansas Affiliate of Susan G. Komen for the Cure was established in 1992 by a group of women committed to
eradicating breast cancer as a life-threatening disease. Since its establishment, the Arkansas Affiliate has raised
more than $3.6 million to fund breast cancer research. Even more impressive, they have raised $11 million to fund
grants and educational programs which have provided support and information (focused on early detection) to
thousands of Arkansas women and their families.

                          Types of Grants Offered by the Arkansas Affiliate
The Arkansas Affiliate supports community-based programs that provide the medically underserved with access to
breast health/breast cancer education, screening and treatment support services. All grants are for a one-year
period, coinciding with our fiscal year, April 1st – March 31st.

The Arkansas Affiliate will only fund projects that focus EXCLUSIVELY on breast health and/or breast cancer. For
example, if a project focuses on both breast and cervical cancer, the request can only include the breast cancer
part of the project. We have listed a few examples of grant projects below. Please note that this list is not

Education Projects
       Hosting an educational event, like a conference or health fair
       Teaching women about breast health one-on-one or in small groups
       Educating women about getting regular mammograms
       Educating women with a history of breast cancer about being proactive with their breast health
       Provider education

Screening Projects
       Providing clinical breast exams and/or mammograms to medically underserved women
       Providing diagnostic services for women with symptoms
       Navigating women through the screening and diagnostic process

Treatment Support Projects
      Providing medical or non-medical financial assistance to breast cancer patients
      Supplemental services, like meals, transportation, house cleaning, etc, to breast cancer patients
      Complementary/alternative therapy, like exercise programs, massage, nutrition counseling, etc.
      Navigation services for women undergoing breast cancer treatment

Aside from these three types of grants, the Arkansas Affiliate accepts requests for SMALL GRANTS throughout the
year. Small Grants are available for one-time projects and unexpected needs. For more details on small grants and
to download an application please visit

                                    Eligibility and General Restrictions

Any nonprofit, federally tax exempt organization may apply for a grant from the Arkansas Affiliate, assuming that
the applicant meets all other requirements as stated in the application guidelines.

The Arkansas Affiliate of Susan G. Komen for the Cure serves 63 out of the 75 counties in Arkansas. It is acceptable
for applicants to be located outside of the service area as long as the program itself provides services to one of the
following Arkansas counties:

Arkansas        Ashley           Baxter           Bradley          Calhoun          Chicot
Clark           Clay             Cleburne         Cleveland        Columbia         Conway
Craighead       Crittenden       Cross            Dallas           Desha            Drew
Faulkner        Franklin         Fulton           Garland          Grant            Greene
Hot Spring      Howard           Independence     Izard            Jackson          Jefferson
Johnson         Lawrence         Lee              Lincoln          Logan            Lonoke
Marion          Mississippi      Monroe           Montgomery       Nevada           Ouachita
Perry           Phillips         Pike             Poinsett         Polk             Pope
Prairie         Pulaski          Randolph         Saint Francis    Saline           Scott
Searcy          Sevier           Sharp            Stone            Union            Van Buren
White           Woodruff         Yell

The Arkansas Affiliate establishes its funding priorities by conducting and publishing a community needs assessment,
called a “Community Profile”. The 2011 Community Profile can be found at our website at Projects that specifically address the needs outlined in the Community Profile will be
given priority. For the 2012-2013 grant cycle, the Arkansas Affiliate’s funding priorities are:

Priority 1:   Increase the number of breast health services and providers available within our 63 county service
              area while maintaining and/or enhancing the quality of the programs currently in place

Priority 2:   To expand education programs in St. Francis, Desha, Lee and Monroe that address breast health and
              increase awareness of available services

Priority 3:   To collaborate with service area mobile mammography unit providers to increase awareness to
              individuals about the services they provide and when/where these services are available.

                                Understanding the Grantmaking Process

Community Profile: The Community Profile is a document that explains the Arkansas Affiliate’s funding priorities for a
two-year period. We conduct research and solicit community input from a wide variety of sources to develop the
funding priorities presented in it. The 2011 Community Profile can be found at our website at

Grants Review Panel: The Grants Review Panel is an independent panel whose members are invited by the
Arkansas Affiliate to review all incoming grant applications. The Grants Review Panel is comprised of health care
professionals, breast cancer survivors, educators, advocates, community members, representatives from other
nonprofits, and other types of professionals (including accountants, attorneys, bankers, etc). Because of the
volume of applications received by the Arkansas Affiliate, the Grants Review Panel is split into three to four teams
with each team reviewing a portion of the applications. Each Grants Review Panel member is required to sign a
confidentiality agreement and is required to disclose all potential conflicts of interest. Any Grants Review Panel
member that reports a conflict of interest will not be involved in reviewing, discussing, or voting on approval of the
application(s) from the organization(s) with whom the conflict(s) exists.

Grants Committee: The Grants Committee is made up of volunteer members of the community who work in
conjunction with the Arkansas Affiliate’s Board of Directors. The Grants Committee, set grant-related policies, and
provide oversight after grants have been awarded. Members of the Grants Committee must also sign
confidentiality and conflict of interest statements.

Grants Chairman: The Grants Chairman works with Grants Committee in preparing the Request for Application
(RFA), recruiting the Grants Review Panel, and conducting compliance review. The Chair also prepares the grant
slate and presents it to the Affiliate Board of Directors. The work of the Grants Chairman focuses on preparing for
the upcoming grants cycle. Once the actual grants cycle begins, the Chairman transitions into the role of Grants
Administrator (see below).

Grants Administrator: The work of the Grants Administrator begins after grants are awarded. The Grants
Administrator supervises the grant cycle through the use of grantee mentors (see below). The Administrator selects
the mentors and assigns them to the grantees. Then, he or she communicates with the mentors periodically, helps
review progress reports, and answers questions as needed. All grant extensions and budget changes are approved
by the Grants Administrator with the input of the mentor and grant committee members.

Grantee Mentors: The Arkansas Affiliate assigns each grant recipient a Grantee Mentor. Each mentor guides their
grantee through the grant cycle and serves as a liaison between the grantee organization and the Affiliate.
Request for Application (RFA): A Request for Application, referred to as RFA, is an invitation to submit a grant
proposal. In simpler terms, it is Komen’s way of notifying organizations that we are now accepting grant
applications. The RFA contains the guidelines and application forms for the new grant cycle.


Step 1: Application Acceptance
For the 2012-2013 grant cycle, the Arkansas Affiliate will accept grant applications for projects providing breast
health and breast cancer-related services to the medically underserved that meet our statement of need funding

Step 2: Compliance Review
After an application is received, the Grants Committee reviews it to verify that it is in compliance with the published
grant guidelines and that the governance, management, and financial position of applicant organization are solid.
Historical information, including any information about previous awards and past compliance with reporting
requirements, is attached to each application.

Step 3: Grants Review
Applications that are in compliance are forwarded to the independent Grants Review Panel for scoring. Each
grant is reviewed by a minimum of three people. After the review period, the Grants Chairman receives all of the
individual scores from the Grants Review Panel and prepares a report detailing the average scores and reviewer
comments for each application. This report is discussed at a meeting attended by the Grants Review Panel, Grants
Committee, Executive Director, and Missions Director. By the end of each meeting, all applications will be
categorized as “approved” or “not approved.” Refer to Appendix A for a information on the review criteria.

The number of grants approved will be determined after the October 22, 2011 Komen Arkansas Race for the
Cure®. We are estimating a minimum of $1 million budgeted to be granted in this program. The actual number of
awards will depend on the amount of funding granted per project.

Step 4: Funding
The Grants Committee prepares a slate of the approved grant applications to be presented to the Arkansas
Affiliate’s Board of Directors. The Board then approves or rejects the entire slate of grants. After the slate is
approved, all applicants are notified of the Board’s decision.

Step 5: Grant Contracts
After the Board has approved the slate of grants, each funded organization is mailed a grant contract to sign. The
contract stipulates all of the terms and conditions of the Komen grant cycle. The 2012-2013 grant cycle runs from
April 1, 2012 to March 31, 2013.

Step 6: Post-Award Process
Grants will be paid in two equal installments. The first installment will be paid at the annual Grants Award Luncheon.
Each grantee receives the second payment after the six-month progress report is received and approved. The
second installment may be delayed if sufficient progress has not been made. A final report is due within forty-five
days of the completion of the grant period. It is important to note that complying with the post-award
requirements is very important. Noncompliance with these requirements can affect eligibility for future funding.

                       General Tips for Preparing a Strong Grant Application

Respect the Arkansas Affiliate’s Grants Review Panel’s time
We invite a variety of volunteer community members to independently review and score grant applications. Each
member reviews several different applications, so clarity and brevity are appreciated.

Submit a complete application
The Arkansas Affiliate reviews each application for compliance with the published grant guidelines before passing it
along to the Grants Review Panel. Applications that do not comply with these requirements will either be returned
to the applicant to be corrected within two business days or will be removed from consideration, depending on the
level of noncompliance.

Follow the grant guidelines closely
The grant guidelines are specific and should be followed closely. All of the information that we request is necessary
for reviewing each application. It is also very important for applicants to follow page limits, word limits, and
formatting guidelines. Applications that do not comply with these requirements will either be returned to the
applicant to be corrected within two business days or will be removed from consideration, depending on the level
of noncompliance.

Assume that the Grants Review Panel is not familiar with your organization
Although the members of the Grants Review Panel are active, well-informed members of our community do not
assume that they are familiar with your organization. Clearly explain the elements of your project, define acronyms,
and avoid using jargon.

DO NOT include extra information with your application
We have requested all of the information that we need to make our funding decisions. Extra information will be
discarded immediately.

Remember that funding is never guaranteed
The Arkansas Affiliate independent grants review panel makes its funding decisions to address the most urgent
needs within our service area based on the community profile and will most likely receive requests for funding that
exceed the amount of funding available. Therefore, it is possible that some worthy projects will not be funded
during this funding cycle. Understanding this ahead of time is very important.

                    Key Points on Grant Proposal Content and Project Design
 1. Appropriate Project, Appropriate Request
    Make sure your proposal targets the medically underserved and is exclusively focused on breast health and
    breast cancer. Also, be sure to match the size of the request with the size of the project.

 2. Expertise
    Be sure that your proposal conveys expertise and an understanding of the environment in which your program
    will operate.

 3. Convey Organizational Success
    Use your application to share your organization’s relevant successes. For example, your organization has just
    received a prestigious, multiple year grant to address health disparities within your community. Highlighting this
    award in your Komen grant application can help establish credibility for your grant request.

 4. Comprehensive Proposal
    Your project should be comprehensive in its approach to solving the particular problem identified in the
    application. Simply, your project should provide a logical continuum of care and should identify other
    organizations to continue services should your be unable to do so. For example, your organization plans to
    provide education about breast health to a medically underserved population by teaching breast self exam
    techniques and encouraging women to get mammograms. For any woman diagnosed with breast cancer,
    your organization can help provide navigation services. How do you plan to provide screening?

                                                  Grant Application Checklist

                   Applicants must turn in ALL of the following forms as part of the grant proposal. Each of
                 these forms is discussed in greater detail throughout the remainder of the grants handbook.

                                                            Cover Page
                                                          Abstract Page
                                                         Project Work Plan
                                                      Organization Summary
                                                       Program Description
                                                 Proposal for Project Evaluation
                                                       Financial Information
                                                     Personnel Biosketch Form
                                                     Proof of Non-profit Status
                                                   Proof of BCCP Participation
                                          Letters of support, collaboration, MOUs, etc.

                                      Preparing the Grant Application

The first step in developing your grant application is to develop a concept for your project. While many applicants
already have defined breast health and/or breast cancer projects, new and emerging projects will also be
considered for funding. When developing the concept, ask yourself the following questions:

        How does this project fit with the mission of Susan G. Komen for the Cure and statement of need funding
        What do you want to accomplish with this project? Is this in-line with community needs?
        Does your organization have the capacity to implement and manage this project?
        Does this project fit with your organization’s mission?
        Is this project unique or does it duplicate other efforts? If your project is not unique, please explain why this
         project is needed within your community.

You must use the Komen standard RFA cover page form, which can be downloaded from our website at The cover page must be signed by someone within your organization other than the
project director. Please remember that the project title will appear on all of our public materials advertising the
projects funded. Therefore, choose a project title that is descriptive yet concise.

It is also important to provide a specific address for the program, especially if the program is conducted at a large
institution or hospital. Make sure to provide the project director’s office or P.O. Box number. We don’t want any
important grant documents getting lost in the mail!

The Abstract is an umbrella statement of your “case” and a summary of your proposal.
For approved grants, the abstract is used for the following purposes:

        Included in the Komen headquarters grant book, which summarizes all of the projects funded through
         Komen Affiliates.
        Posted on the Komen headquarters and Affiliate website
        Published in a variety of Affiliate materials, all of which are available to the community

It is essential to develop a succinct, interesting abstract because the content of your abstract will be used to
communicate the essence of your project to individuals nationwide. Specifically, a good abstract consists of two
main components:

    1.   one or two sentences stating the problem or need your proposal will address
    2.   three to four sentences describing your project as a solution to this problem

The abstract should be under 200 words and written in lay terms. The abstract for each grant awarded during the
last grant cycle appears on the Arkansas Affiliate webpage.

The project work plan details the goals and objectives for your program.

Use this section to tell the grant reviewers about your organization’s history and mission.

The program description is the place where your organization can share the essence of what it wants to
accomplish. The subject matter of this part of the grant application can be divided into several distinct areas. The
body of each area is described below.

    1.   Program description
         Brief project explanation

    2.   Organization Capacity
         The organization capacity will allow you to explain why the organization is best suited to lead the project
         and accomplish the goals and objectives, describe evidence of success in delivering breast health/cancer
         services to the proposed population and describe the fiscal capability to manage the delivery of the
         proposed goals and objectives and describe the measures for internal control of grant dollars.

    3.   Statement of need/problem to be addressed
         When answering the question about the needs or problems that your project will tackle, the application
         should demonstrate that your organization has a broad understanding of the situation, and should present
         specific evidence to support your organization’s view of the need/problem and how it will be addressed. It
         is also important to include how this project addresses the funding priorities identified in the Arkansas
         Affiliate’s Community Profile. This section is a good place to use local statistics or those gathered by your
         organization to substantiate the need for your project.

    4.   Project Description
         The Arkansas Affiliate is committed to measuring the impact of its funding and we want your organization
         to be able to measure its success. As such, we place high emphasis on a project’s goals and objectives
         during the grant review process. It is critical that each grantee understand how important this part of the
         project description is to the overall grant application. We have provided several helpful tips on writing
         goals and objectives in Appendix B.
         Timetable for accomplishing goals.
         When preparing the timetable for the application, include important milestones for the project. Consider
         the Grants Review Panel’s perspective when deciding which items to include in the timetable, “Will
         including this item in the timetable help in evaluating this grant application?” It is common for grantees to
         underestimate the time it takes to get a new program up and running. Make sure that your timetable is
         realistic and coordinates with the project’s goals and objectives.

    5.   Other Organizations/Entities, if any, participating in the Program.
         Please include a description of all other organizations participating in your project. If applicable, letters of
         collaboration should be included from each organization.

    6.   Sustainability.
         This section will allow the applicant to describe what resources will be needed to sustain the project effort
         over time.

    7.   Evaluation.
         The evaluation describes in detail how the organization will measure achieving project goals and
         objectives and how the impact of the project on the priority selected will be assessed. It is important to
         measure both the quantity and quality of strategy implementation and outcomes.

Budget and budget justification form detailing the program budget.

General Tips on Writing the Program Description

        Use of statistics:
         During the training process, the Grants Review Panel and Grants Committee will be given current national
         and local breast cancer statistics. Therefore, do not use precious space in your narrative telling the reader
         that one in eight women will be diagnosed with breast cancer within their lifetime or that over 40,000
         people are expected to die from breast cancer in 2009. However, the use of local statistics or statistics
         gathered by your organization can help substantiate the need for your project and are important to
         include when relevant.

        Use of research:
         When appropriate, you should consider using research to bolster your approach to addressing the problem
         identified in your application, especially if you are basing your approach on emerging, promising, or best
         practices within your field.

        Answer all questions:
         If a question does not apply to your organization, please state “not applicable.” Not answering a question
         will be a red flag.

        Discuss the big picture:
         When preparing the project description, help the grant reviewers understand how this project fits within
         your organization and within your larger community.

The proposal for project evaluation is where your organization defines program success and how it will be
measured. When defining success, an explanation of the methods used to evaluate each program goal and
objective is required. The Arkansas Affiliate evaluates its grantees’ success by looking at the following areas, all of
which are founded in the development of solid goals and objectives:

   Did the grantee achieve its goals and objectives, as measured through their outcomes?
   Did the grantee spend the funding in accordance with the approved grant proposal?
   Did the grantee achieve success according to the terms described in the approved grant proposal?

Grantees are required to provide the above information to the Arkansas Affiliate as part of the reporting process.
Therefore, grant applicants can define success in these same ways. In many cases, going beyond these basic
measures of success is important.

The project financial information consists of the line-item project Budget & Budget Justification form, and a list of
other sources of current or possible funding, including amounts. You MUST use write your budget on the Komen
Budget & Budget Justification form, which can be downloaded from our website at

Preparing the Budget & Budget Justification Form
The budget is one of the key pieces of the grant application. When preparing the budget form, it is very important
to make sure that the line items are very clearly explained on the budget & budget justification form. Be sure to
place a budget line item under the logical subheading – not doing so will only confuse the reviewers. Also,
including a well-written budget justification will help minimize questions about your organization’s budget request
and can therefore result in a higher score. A well constructed budget justification will include two key aspects:

    1.   A clear and concise explanation of budget line-items, including information about how a line-item was
         derived or calculated.

    2.   A clear explanation of how a line-item correlates to the goals and objectives described in the narrative
         portion of the application.

Most of the Grants Review Panel’s questions about applications arise from the information contained in the budget.
When preparing your budget, it is important to remember that your organization will be expected to spend the
funding in accordance with the budget if the grant is awarded. Your actual program expenses must be equal to or
less than each budget line item as well as the overall budgeted total. Therefore, spend the time necessary to
develop a clear, strong, and realistic budget for your project. Make sure to research each individual expense
making up the total budget. Do not simply estimate, for example, how much a newspaper advertisement or
educational flyer will cost. You might want to pay special attention to the following areas:

       Equipment
        Any equipment costs included in the budget must be must be (1) directly necessary for the completion of
        the project, (2) reasonable, and (3) used exclusively on the project. Also, please attach support showing at
        least three different estimates for the price of the equipment.

       Salaries
        Salaries, if requested, must be for personnel related to this project only and not general work of applicant,
        and must be generally in line with not-for-profit salaries.

       Educational Materials
        A variety of education materials are available from Komen Arkansas. Some items are targeted to special
        populations. Before requesting funds to purchase items from other sources or create new materials, please
        contact the Arkansas Affiliate of Susan G. Komen for the Cure. We recommend that Komen materials be used
        in the project whenever possible. A grantee number will be issued upon grant approval, to purchase these
        items at Affiliate prices.

Important Note: While many of the services nonprofits provide are justifiably expensive, your application needs to
explain and justify the contents of the budget. For example, your organization’s cost for mammograms is higher
than the Breastcare rate. This is because there is only one provider in your area and you have negotiated a set
price. Although the higher cost of mammograms may be appropriate, the reasons behind it need to be explained
in the budget justification section.

There must be a biosketch form for all personnel involved in managing and executing the project.

                              ALL APPLICATIONS:
The Arkansas Affiliate requires that each applicant email the proposal and all attachments to the
Arkansas Missions Director (see contact information below) and provide 14 paper copies (one original
and thirteen duplicates) of the application. Each paper copy must be three-hole punched and stapled
in the upper left corner.

Applications must be postmarked by Friday, November 9, 2011. Send them to:

                               Arkansas Affiliate of Susan G. Komen for the Cure
                                    Attn: Alison Pantuso, Missions Director
                                                904 Autumn Road,
                                                       Suite 500
                                               Little Rock, AR 72211

Inquiries in advance of the deadline should be directed to the Missions Director, Alison Pantuso at (501)
202-4394 or Please allow adequate time before the deadline for
response to any inquiry.

                                    Submitting the Grant Application
       Make sure that everyone involved in the project has a chance to review the grant application
       Have a good editor check for grammar mistakes, as well as clarity, consistency and flow
       Be sure that all forms are completely filled out and all questions are answered
       Allow adequate time for signatures, copying and delivery
       Make sure that budget numbers balance

                                  After Submitting the Grant Application
        Do not call the Arkansas Affiliate to check on the status of your application. We will notify you after we
         receive your grant and after the funding decisions are made.

        After your application is reviewed for compliance, the Arkansas Affiliate will notify your organization as to
         the application’s status: compliant or noncompliant. Compliant applications will be forwarded onto the
         Grants Review Panel for review.

        Your organization will receive a final decision on your application by February 24, 2012. Again, please do
         not contact the Arkansas Affiliate to inquire about your application prior to this date.

                                             After Receiving a Grant
If your organization is selected to receive a grant from the Arkansas Affiliate, you will be required to:
      Sign and return grant contract

        Send at least one representative to the Grants Awards Luncheon, where we will present the first grant

        File a six month progress report detailing your organization’s progress on its Komen-funded project. After
         the six-month progress report is received and accepted, the Arkansas Affiliate will send your organization
         the second half of the grant award. You can find a sample of the progress report form on the Affiliate
         Website at

         File a final report within forty-five days of the completion of the grant. You can find a sample of the final
         report form on the Affiliate Website at

        Maintain regular communication with the Grantee Mentor

        Comply with all other terms set out in the Grant Contract

 Appendix A

Review Criteria

                                                                  Grant Number:

                                                                  Grantee Organization:
                     Grant Review Rubric
                                                                  Project Name:

In the space below, please give a brief description of the project’s purpose.

Please assign a score based upon how well the grant application responds to the criteria and record a total at the

                                                           Maximum       Actual                Comments
                                                            Score        Score

Grantee Organization:

The applicant has sufficient resources and expertise to
successfully execute the project.

The program is a strong fit for this organization and is
in line with the mission of Komen.

The program fits one or more of the priorities stated in
RFA statement of need.

Program Description:

The applicant has made evident how the organization
will successfully implement the overall project design.

The program does not duplicate an existing program
for the target population or geographic area.

The applicant has demonstrated, using solid evidence,
a significant need for this program within their             10

The program goals, objectives and outcomes are
specific, measurable and obtainable.

The overall program design can be expected to be
effective in accomplishing the project’s goals and            5

The applicant demonstrates a strong current fiscal

The applicant demonstrates the resources needed to
sustain the program effort over time.

The applicant has developed an appropriate plan with
appropriate measures for evaluating the program

The applicant has the capacity to implement the
evaluation plan as described within the application.

Budget & Budget Justification:

The budget is clear, appropriate and reasonable.          5

The budget justification sufficiently explains each
budget item and why each budget item is necessary         10
for implement the program.

Together, the budget and budget justification have a
strong correlation with the project’s goals, objectives   5
and activities.

                        Strengths/Pros                         Weaknesses/Cons

   Appendix B

  Writing Solid
Goals & Objectives

Goals communicate the changes that you are going to produce through your project. Objectives, on the other
hand, are the activities performed to accomplish those changes. While the project goal is broad and abstract,
objectives are very focused and specific.

Objectives provide direction, organization, and decision-making tools for your project. Without clearly defined
objectives, it is difficult to design a successful program to reach your goal. If you don’t know where you’re going, it
is difficult to select the best way to get there.

When writing your project description, choose a few key goals and objectives. This approach will help the
reviewers understand your project, instead of confusing them with unnecessary complexity.

Here are some tips for preparing solid objectives:

        The objectives should be clear, and concise
        The objectives should be realistic for the grant period
        Provide a specific measurable target
        Use an action verb and a noun. The action verb is the key component.

Below is a sample set of goals and objectives:

     Goal 1: Increase access to breast cancer screenings for women living in the rural parts of the
     Arkansas Affiliate’s service area and ensure continuity of care for women in need of follow-up
           Objective 1    Provide screening mammograms to 150 medically underserved rural women,
                          ages 40 and older, living in the Arkansas Affiliate’s service area using Rural
                          Regional Hospital’s mobile mammography unit

           Objective 2    For women in need of follow-up services, our organization will refer women to
                          Arkansas Community Hospital where they can receive diagnostic services under
                          this grant and treatment services through Arkansas Community Hospital’s
                          indigent care program, thus ensuring continuity of care

     Goal 2: Increase awareness of breast health and breast cancer issues among rural women living in
     the Arkansas Affiliate’s service area

           Objective 1    Host 15 educational sessions throughout Dallas, Cleveland, Nevada, Calhoun,
                          and Bradley counties with the intention of providing breast health information to
                          250 rural women
           Objective 2    Participate in two health fairs targeting rural women with the intention of
                          providing breast health information to 150 women

In the above examples, it is important to note the difference between Objectives and Outcomes. An Objective is
defined as how a specific project goal will be obtained. An Outcome is defined as the actual result of a project.
For example, the objective of goal 2 is to provide screening mammograms to 150 medically underserved women.
However, an outcome would be that 155 medically underserved women received free screening mammograms.


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