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COUNTY OF SIMCOE COUNTY OF SIMCOE

VIEWS: 3 PAGES: 2

									                                  COUNTY OF SIMCOE
ITEM FOR:                PERFORMANCE MANAGEMENT COMMITTEE
SECTION:                 Museum
ITEM NO.                 PM 10-074
MEETING DATE:            April 15, 2010
SUBJECT:                 Culture Grows Here Conference in City of Barrie


RECOMMENDATION:

THAT the County of Simcoe support the City of Barrie’s Culture Grows Here conference by
participating as the conference’s Title Sponsor as outlined in Item PM 10-074.

BACKGROUND:

Members of the City of Barrie’s Department of Culture are leading a new initiative to develop a
conference dedicated to cultivating culture in rural and urban areas. The conference is designed to
bring people together to highlight diverse cultural activities, and to profile some of the cultural
leaders in Ontario and globally. Workshops from cultural experts include Eddie Friel, a cultural
architect responsible for the cultural transformation of Glasgow, Scotland, and Janis Barlow,
project lead in the redevelopment of the Elgin and Wintergarden Theatres.

The City of Barrie has approached the County for support, and has requested that the County
contribute funds to be the conference’s Title Sponsor. As part of this sponsorship, the County will
receive registration for six (6) participants, as well as logo recognition on the following; event
signage, conference program, and all promotional materials (website, posters, postcards and e-mail
campaigns). In addition, the title sponsorship includes a display table to promote Simcoe County
cultural amenities, and the opportunity to introduce the “Special Guest” performer at the
conference.

The City of Barrie has invested an estimated ten to fifteen thousand dollars in this conference, and
will continue to promote and market the conference throughout Ontario in the upcoming weeks.
Staff believe that by providing title sponsorship, there will be mutual benefits for both sides, and
that this is a strong partnership opportunity for Barrie and Simcoe County. The cost of title
sponsorship is $5,000.


FINANCIAL ANALYSIS:

The conference’s Title Sponsor and partnership contribution of $5,000 can be funded within the
Public relations budget of the Warden and Council, CAO and Communications departments.

SCHEDULES: The following Schedules are attached and form part of this Item:
April 15, 2010          Performance Management Committee PM 10-074       Page 2
______________________________________________________________________________
Schedule 1 – Culture Grows Here Conference Sponsorship Information

   Schedule 1 -
   sponsorship



Schedule 2 – Culture Grows Here Conference Agenda

Schedule 2 - agenda


PREPARED BY:          Kelley Swift Jones, Museum Curator

APPROVALS:                                                       Date:
Jane Sinclair, General Manager of Health and Cultural Services
Lealand Sibbick, Deputy Treasurer                                April 8, 2010
Mark Aitken, Chief Administrative Officer                        April 8, 2010

								
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